ActiZ

What ActiZ does

ActiZ is the primary Dutch industry association (branchevereniging) for healthcare organizations providing care to elderly people, the chronically ill, and youth. The association represents approximately 350-400 member care organizations that collectively employ nearly 500,000 healthcare workers and serve around 2 million vulnerable elderly and chronically ill individuals across the Netherlands. ActiZ operates a support bureau of approximately 80-85 employees from its headquarters in Utrecht and runs a sub-brand (ActiZ Jeugd) covering youth and family care providers.

ActiZ's product portfolio is member-facing rather than consumer-facing. Core offerings include Mijn ActiZ (a member-only online knowledge platform with personalized news and collaboration networks), Kijk op Data (a sector data analytics platform with filtered facts and figures for member organizations), the VVT Database (a member data management system with optional visibility on consumer care-choice platforms), and ActiZ Academie (a digital transformation learning program covering strategy, IT infrastructure, care innovation, and data). The organization also administers the CAO VVT — the collective labor agreement covering approximately 500,000 healthcare workers — and offers CAO training courses.

Revenue is generated primarily through annual membership fees tied to each member's relevant turnover from two years prior (minimum €3,000 in 2025), supplemented by training fees, data services, and coalition-funded programs. Go-to-market is purely membership-based; ActiZ does not sell to end consumers or care recipients. Distribution is domestic only, via direct policy advisors, an employer helpdesk (Helpdesk Werkgevers), self-serve platforms (Mijn ActiZ, Kijk op Data), and event/training channels. Politically, ActiZ operates as the recognized social partner in CAO VVT negotiations and serves as the primary sector lobbyist to the Dutch Ministry of VWS, the IGJ, and Parliament on financing, workforce, digitalization, housing, and quality of care.

Name

ActiZ

Legal name

ActiZ

Website

https://actiz.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

ActiZ is the Dutch branchevereniging (industry association) representing approximately 350-400 care organizations that employ nearly 500,000 healthcare workers serving about 2 million elderly, chronically ill, and youth clients in the Netherlands. It provides advocacy, collective bargaining (CAO VVT), digital platforms, and policy expertise to its members.

Ownership category

akta.pro rank

Product category

Healthcare Industry Association Services

NAICS

Business Associations (813910), Social Advocacy Organizations (8133), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

akta.pro secondary industries

Public Affairs, Government Relations & Lobbying (BPAFADAB), Public Affairs & Government Relations (MPAAADAE)

Keywords

• Healthcare industry association
• Elderly care advocacy
• Collective bargaining agreements
• Care knowledge platform
• Membership organization

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: ActiZ generates revenue through annual membership fees from care organizations. The membership fee is based on the relevant turnover of the member organization in the areas where ActiZ is active. In 2025, the minimum contribution is €3,000. The fee structure is tied to the organization's published annual accounts from two years prior.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

ActiZ is a Dutch industry association (branchevereniging) representing approximately 350-400 care organizations that provide nursing, home care, and youth healthcare. Its core offering centers on membership services: political lobbying on elderly care policy, negotiation of the CAO VVT collective labor agreement, member knowledge platforms (Kijk op Data, Mijn ActiZ), training through the ActiZ Academie, and member data management via the VVT Database.

Product overview

ActiZ operates as a trade association offering a suite of member-facing digital platforms and services. The core offerings include: ActiZ Kijk op Data (a sector data analytics platform), Mijn ActiZ (an online knowledge and collaboration portal), and ActiZ Academie (a digital learning platform focused on digital transformation in elderly care). The organization also manages the Cao VVT, the collective labor agreement for approximately 500,000 healthcare workers, and provides a VVT Database for member data management. These products collectively support the organization's mission to represent 350 care organizations serving 2 million elderly and chronically ill patients.

Differentiator

Problem solved

Functional benefit

Brands

• ActiZ Jeugd: ActiZ Jeugd behartigt de belangen van leden die ondersteuning en zorg aan jeugd en gezin bieden (ActiZ Youth advocates for members providing support and care for youth and families).

Products and services

• ActiZ Kijk op Data
• Mijn ActiZ
• ActiZ Academie
• Cao VVT (Collective Labor Agreement VVT)
• VVT Database

Quantifiable outcome

• Represents approximately 500,000 healthcare professionals across member organizations
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• WOZO (Wonen, Ondersteuning en Zorg voor Ouderen)coreStrategic or Co-development Partner · 4 August 2025ActiZ participated in the WOZO program over three years, working with over 35 parties to transform elderly care. WOZO was a national program focused on making elderly care future-proof, addressing housing, support, and care for elderly. The program ended but its principles were incorporated into subsequent agreements (HLO and AZWA). ActiZ contributed to initiatives including the 'Waardigheid en Trots' program and the 'Praat vandaag over morgen' campaign.
• Programma [Ont]regel de ZorgcoreStrategic or Co-development Partner · 17 August 2022ActiZ engaged with Minister Helder on how to actually reduce administrative burden in healthcare. Working with other sector parties on a broad administrative approach to reduce regulatory burden. The program aims to address external accountability requirements that drive administrative burden within care organizations.
• Waardigheid en TrotscoreStrategic or Co-development PartnerApproximately 140 care organizations, including many ActiZ members, utilized the 'Waardigheid en Trots' (Dignity and Pride) program to implement innovations in technology, collaboration with informal care, and new working methods.
• Praat vandaag over morgencoreStrategic or Co-development PartnerCampaign initiated by ActiZ that received national reach through WOZO, becoming a government campaign with continued funding. The campaign encourages public conversations about aging and future care needs.
• AedescoreStrategic or Co-development PartnerPartnership with Aedes (association of housing corporations) on elderly housing and care. Joint advocacy for housing for elderly, zorgzame woongemeenschappen (caring communities), and policy recommendations. ActiZ chairman Anneke Westerlaken co-authored opinion pieces with Aedes chairman Liesbeth Spies.
• Aedes, ANBO-PCOB/Seniorencoalitie, Alzheimer Nederland, IVBN, VNG, Zorgverzekeraars NederlandcoreStrategic or Co-development PartnerCoalition of field parties including ActiZ, Aedes, Alzheimer Netherlands, ANBO-PCOB/Seniorencoalitie, IVBN, VNG (municipalities association), and Zorgverzekeraars Nederland (health insurers association) that collaborated on housing and care for elderly. Participated in PwC research advisory group and issued joint press releases on modern verzorgingshuis (assisted living) issues.
• Green Deal Duurzame ZorgminorStrategic or Co-development PartnerActiZ participates in the Green Deal for Sustainable Care (Green Deal Duurzame Zorg), a sector-wide initiative to make healthcare more sustainable. ActiZ supports members with sustainability knowledge and shares best practices through its Duurzaamheid collection.
• STOZ-regeling (Stimulering Technologie in Ouderenzorg)minorStrategic or Co-development PartnerActiZ helped launch dozens of technology projects through the STOZ regulation, which stimulates technology implementation in elderly care. Actz supported members in applying for and implementing technology projects.
• Hoofdlijnenakkoord Ouderenzorg (HLO)coreStrategic or Co-development PartnerMain outline agreement for elderly care that incorporates WOZO principles and values. ActiZ is a key negotiating party representing member care organizations.
• Aanvullend Zorg- en Welzijnsakkoord (AZWA)coreStrategic or Co-development PartnerSupplementary health and welfare agreement that incorporates WOZO principles and values. ActiZ participates as a key sector representative.
• Kompaspartijen (Generic Compass Quality)coreStrategic or Co-development PartnerCollaboration with University of Maastricht and other parties on the 'Generiek Kompas Kwaliteit' (Generic Compass Quality) initiative. Jointly published analysis of quality images from 20 organizations. 570 quality images were evaluated. The initiative integrates old quality frameworks for nursing homes, district nursing, and Wlz home care.
• Cumuluz CoalitieminorStrategic or Co-development PartnerActiZ joined the Cumuluz Coalition to work sector-overstijgend (cross-sector) on data availability. Coalition focuses on making data accessible across healthcare sectors.
• Article 25 FoundationminorStrategic or Co-development PartnerCollaboration with the Article 25 Foundation on the 'Van Open Deur naar Leven in Vrijheid' event. Supported the 'Human Forever' film about quality of life with dementia. Foundation advocates for freedom and quality of life for people with dementia.
• Ministerie van Volksgezondheid, Welzijn en Sport (VWS)coreOthersPrimary government stakeholder for elderly care policy. ActiZ maintains ongoing dialogue with the ministry on funding, quality standards, workforce, digitalization, and housing issues.
• Inspectie Gezondheidszorg en Jeugd (IGJ)coreOthersHealthcare inspection authority. ActiZ engages with IGJ on quality of care, open door policies, and regulatory frameworks for care organizations.
• Vakbonden (CNV, FNV, NU'91)coreOthersTrade unions representing healthcare workers. ActiZ negotiates the CAO VVT (collective bargaining agreement) with unions on behalf of employer members.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zorgthuisnl: Dutch trade association specifically for home care organizations (thuiszorg). It directly competes with ActiZ for membership among home care providers and has historically been the most contested rival in the VVT sub-segment.

Broad incumbents

• NVZ (Nederlandse Vereniging van Ziekenhuizen): Dutch hospital association. Comparable trade body model with collective labor agreements and strong political representation, but operating in the hospital sector rather than VVT.
• Global Ageing Network: International network of aging services providers. Comparable in mission (advocacy, knowledge sharing, policy influence for elder care providers) but operating globally rather than nationally in the Netherlands.
• VGN: Vereniging Gehandicaptenzorg Nederland — trade association for disability care organizations. Comparable membership-based advocacy, CAO, and policy model for an adjacent long-term care segment.
• VNO-NCW: Largest Dutch employers' confederation. A broader umbrella association of which many ActiZ members are also part; relevant for cross-sector labor and economic policy advocacy.
• GGZ Nederland: Dutch trade association for mental healthcare organizations. Operates as a sector peer with a similar CAO-negotiating, lobbying, and member-service model but focused on GGZ rather than VVT.

Emerging players

• Aedes: Dutch association of housing corporations. Strategic coalition partner with ActiZ on elderly housing and 'caring communities'; overlapping members but not a direct competitor for care-provider representation.
• ActiZ Jeugd: Youth and family care sub-brand of ActiZ itself. Comparable member-services structure within a related care sub-sector; included as an internal peer to flag sub-segment governance within the association.

Regional players

• Nederlandse Federatie van Universitair Medische Centra (NFU): Association of Dutch university medical centers. Trade association peer at the academic hospital tier; comparable CAO and advocacy model but operating in a distinct (UMC) segment.
• Zorgverzekeraars Nederland (ZN): Dutch association of health insurers. Acts as a counterparty / coalition partner to ActiZ in care-purchasing negotiations, sharing a similar trade-association structure but representing payers rather than providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCOxPxLaQJPi2St8no00eT1A
• Facebookfacebook.com/ActiZbranche
• LinkedInlinkedin.com/company/actiz
• Instagraminstagram.com/actiz.nl
• Xx.com/ActiZbranche

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActiZ