Faker Agency

What Faker Agency does

Faker Agency is a privately held brand strategy and design consultancy headquartered in Amsterdam, Netherlands, founded around 2016 (with client work traceable to 2015). The firm offers a single core service built around a trademarked three-step methodology called the Truth Method (Uncover, Express, Amplify), which guides clients from strategic positioning discovery through differentiated visual identity and messaging to consistent brand amplification across touchpoints. Faker Agency has served more than 200 businesses across a deliberately diverse set of verticals, including film production (SODA FILMS), apparel/surf (SRFACE), technology startups (YUHA), and interior design (Manon), applying a horizontal-segmentation strategy targeting growth-oriented businesses that want to differentiate from industry playbooks.

The agency's deliverable is human-led professional services — there is no proprietary technology platform, software product, API, or AI capability described; the entire offering is the strategic and creative output of a small team led by founder/Art Director Thijs Slootjes and Strategy Director Emily van Vught. Revenue is generated through project-based or retainer engagements on a quote-only model, with no published rate cards or fee structures. The go-to-market is exclusively a premium consultative direct-sales motion built around a 30-minute brand call, supported by inbound email ([email protected]) and a founder-led LinkedIn presence; no self-serve, product-led, paid acquisition, or partner/channel distribution is in use. Pricing is opaque and bespoke to each engagement.

Faker Agency is bootstrapped with no disclosed outside funding, parent company, subsidiaries, M&A activity, or public-market exposure. Operating geographies are not formally defined, but the digital, English-language website and remote-friendly brand-call format imply an ability to serve international clients without local offices. The firm is positioned around a 'Truth over Trends™' brand promise that rejects trend-following and competitor benchmarking in favor of authenticity-led differentiation, sold as more profitable, defensible, and sustainable than conventional branding approaches.

Name

Faker Agency

Legal name

Faker Agency

Website

https://faker.agency

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Faker Agency is an Amsterdam-based brand strategy and design consultancy applying a three-step 'Truth Method' (Uncover, Express, Amplify) to help growth-oriented businesses build differentiated brand identities, messaging, and visual systems. The firm has served more than 200 clients across film, apparel, technology, and interior design via a direct consultative sales motion.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Visual identity design
• Corporate rebranding
• Brand messaging
• Creative agency services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Brand Strategy and Identity Services: Faker Agency generates revenue through professional services engagements focused on brand strategy, visual identity development, and messaging. The agency follows a Truth Method process (Uncover, Express, Amplify) to help businesses differentiate their brands. Engagements appear to be project-based or retainer-based professional services, as evidenced by testimonials referencing logo design, corporate identity, and rebranding deliverables. No recurring subscription or usage-based revenue streams are indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Faker Agency is a brand strategy and design consultancy that helps businesses build differentiated, authentic brands through its proprietary Truth Method™ — a three-step process of UNCOVER (discovering why clients choose the business), EXPRESS (creating visual identity and messaging that stands out), and AMPLIFY (ensuring consistent brand presence across touchpoints). The agency delivers brand strategy, visual identity systems (logos, corporate identity), and messaging work for growth-oriented businesses, primarily as project-based or retainer professional services engagements.

Product overview

Faker Agency offers a unified brand strategy and design service focused on helping businesses build authentic brands that reflect their unique value. Their core offering is the Truth Method, a three-step process (UNCOVER, EXPRESS, AMPLIFY) that guides clients from strategic discovery through visual identity creation to consistent brand amplification across all channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Truth Method™ Brand Strategy & Design Engagement
• Visual Identity & Corporate Identity Design
• Rebranding Services

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Wolff Olins: Wolff Olins is a global brand consultancy focused on brand strategy, identity, and digital experience for large enterprises. Comparable as a leading brand strategy incumbent with a process-driven, methodology-led approach similar in spirit to Faker's Truth Method.
• Landor & Fitch: Landor & Fitch is a global brand consultancy offering strategy, identity, and experience design. Comparable as a broader brand strategy incumbent operating in the same space but with global scale, in-house research, and enterprise tooling.
• Pentagram: Pentagram is the world's largest independently owned design firm, offering brand identity, strategy, and design services globally. It is comparable as a top-tier brand consultancy with a similar consultative, founder/partner-led model, but at a much larger scale.

Direct peers

• Character (now Character LLC): Character is a San Francisco-based brand design studio working with founders and established brands on identity and positioning. Comparable as a boutique, founder-driven brand strategy and identity studio with similar process-led engagements.
• Mucca: Mucca is an Italian brand design agency providing naming, identity, and brand strategy for ambitious brands. Comparable as a premium European boutique agency operating in the same brand strategy and visual identity space.
• Koto Studio: Koto is a boutique brand and design agency known for serving tech startups and growth-stage companies with naming, identity, and brand strategy. Directly comparable to Faker Agency's horizontal focus on brand differentiation and use of a signature methodology.
• Manual: Manual is a design and brand strategy firm serving ambitious businesses across strategy, identity, and digital. Comparable to Faker Agency as a premium boutique creative agency targeting mid-market and enterprise clients seeking brand transformation.
• Anythink: Anythink is a European brand and creative agency serving clients with branding, identity, and digital experiences. Comparable as a boutique European agency operating in the same professional services / brand strategy space with a process-led approach.
• Werklig: Werklig is a Nordic brand design agency focused on brand strategy, identity, and digital experience. Directly comparable to Faker as a small, methodology-driven European boutique serving growth-oriented businesses.

Regional players

• Studio Dumbar: Studio Dumbar is a leading Dutch design agency with deep roots in the Amsterdam creative community. Comparable as a Dutch/European brand identity studio with similar premium positioning in the Netherlands market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fakeragency
• LinkedInlinkedin.com/company/faker-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faker Agency