Luna Tours

What Luna Tours does

Luna Tours is a privately held, for-profit tourism operator headquartered in Budapest, Hungary. Founded in 2020, the company offers guided e-scooter tours, e-scooter rentals, private walking tours, free walking tours, and operates an on-site coffee shop, positioning itself as a multi-format city-experience provider catering to leisure visitors in Budapest. The headcount is reported in the 11–50 employee range, consistent with a small, locally focused operator.

The business model is service-based and transactionally oriented: revenue is generated through per-tour bookings (including free, tip-based walking tours that monetize via gratuities), e-scooter rental fees, private-tour premiums, and ancillary café sales. Distribution appears to rely on direct online bookings through the company's website (luna-tours.com), though the publicly crawled page rendered only a verification/loading screen, limiting visibility into pricing, channel mix, and conversion mechanics.

From a technology and competitive standpoint, the available data is extremely thin. No proprietary platform, technology stack, partnerships, leadership details, or financial information could be verified beyond the firmographic record. Investors evaluating Luna Tours should therefore treat the company as a small, single-city experience operator with limited disclosed differentiation and minimal verifiable strategic or operational signal beyond its core tour-and-café offering.

Name

Luna Tours

Website

https://luna-tours.com

Company type

Private

Founded year

2020

Headcount range

11–50 employees

Short description

Luna Tours is a Budapest-based tourism operator, founded in 2020, offering guided e-scooter tours, e-scooter rentals, private walking tours, free walking tours, and an on-site coffee shop for leisure visitors to the city.

Ownership category

akta.pro rank

Product category

Tourism & Sightseeing Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Cultural Heritage & Historic District Tours (THAJAAAB), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Guided city tours
• E-scooter rentals
• Walking tours
• Tourism services
• Sightseeing experiences

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Core offering

Luna Tours Budapest provides guided e-scooter tours of the city, e-scooter rentals, private walking tours, and free walking tours for tourists and visitors in Budapest. The company also operates a coffee shop, bundling refreshment with its tourism experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided E-Scooter Tours Guided sightseeing tours of Budapest conducted on e-scooters, led by Luna Tours for individual tourists and visitors.
• E-Scooter Rentals Self-guided e-scooter rental service allowing individual travelers to explore Budapest independently at their own pace.
• Private Walking Tours Personalized, privately arranged walking tours of Budapest for tourists and small groups seeking a customized sightseeing experience.
• Free Walking Tours No-fee walking tours of Budapest provided to tourists, typically compensated via gratuities, targeting budget-conscious travelers.
• Luna Tours Coffee Shop Coffee shop at Luna Tours' Budapest location serving customers with beverages and light refreshments, complementing the tour operations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Others

• Lime: Global shared e-scooter operator. Relevant to Luna Tours as a competitive supply-side influence on the Budapest e-scooter rental market and as a benchmark for fleet operations and regulation exposure.

Direct peers

• Fat Tire Tours: Operates guided bike, Segway, and small-vehicle tours in major European and US cities. Closely comparable to Luna Tours' e-scooter tours and rentals in terms of small-mobility sightseeing format.
• Strawberry Tours: Free and paid walking tour operator active in multiple European capitals. Comparable to Luna Tours on the free-tour model, multi-language guides, and city-specific cultural tour content.
• Walks: Specialist in small-group and private guided walking tours across major European cities including Budapest. Comparable to Luna Tours' private and custom guided tour offerings, with a similar premium-walk positioning.
• Free Budapest Tours: A well-known free walking tour operator in Budapest. Directly comparable to Luna Tours' free walking tour line, serving the same budget-conscious international visitor segment in the same city.

Broad incumbents

• Viator (Tripadvisor Experiences): Large online tour and experience booking platform covering Budapest. Comparable to Luna Tours as both a distribution partner and a source of competitive pressure on pricing and visibility for local tour operators.
• GetYourGuide: Global marketplace for tours, attractions, and experiences with deep Budapest inventory. Comparable as a primary demand channel and competitive marketplace where Luna Tours' products are listed and benchmarked on price.

Regional players

• Buda Castle Walks: Budapest-focused heritage and castle-district walking tour provider. Comparable to Luna Tours on cultural/heritage theme and Budapest-specific city-tour customer base.
• Taste Hungary: Budapest-based tour and tasting experience operator (food, wine, cultural). Comparable to Luna Tours on the Budapest tourism customer base and on bundling experiences with an in-person hospitality element.
• Absolute Tours: Hungary-based operator running free, paid, and food tours in Budapest. Directly comparable in geography, target customer, and mix of tour formats, including free-to-paid conversion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/luna-tours-budapest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Tours