Sion Golf Club

What Sion Golf Club does

Sion Golf Club (Golf Club de Sion) is a private-member golf club located in Sion, the capital of the canton of Valais in southwestern Switzerland, operating an 18-hole championship course along the Rhône river. Founded in 2002, the club's 42-hectare property was designed by Swiss golf course architect Peter Harradine and plays to a par 70 over 5,556 meters, with the course typically accessible year-round except during snow cover.

The club generates revenue through a tiered monetization stack: one-time membership shares priced at CHF 15,000, recurring annual subscriptions at multiple tiers, daily green fees (CHF 80 for visiting guests), F&B revenue from the on-site Bistro du Golf (operated by Chef Luigi Pugluefs), and reciprocal guest referrals from a network of hotel partners including Hôtel Le Crans, Crans Ambassador, Hôtel Moxy (Marriott), Links Leuk Golfresort, Hôtel Castel, and Hôtel Elite. Course management and tee-time reservations run on the PC Caddie booking system, and member engagement is structured around dedicated sections — Ladies (74+ members), Seniors (90+ members), and Juniors — supplemented by a Toptracer-equipped driving range and structured training zones. The club is operated by a small team (11–50 employees) under Club Manager Sébastien Parat.

Its customer base consists of local Valais resident members, corporate and individual subscription holders, regional hotel-channel visitors, and tournament/event participants. Ancillary services — clubhouse restaurant, lessons, Toptracer practice, and event hosting — provide secondary revenue streams and reinforce the membership value proposition in a region with limited competing 18-hole facilities.

Name

Sion Golf Club

Legal name

Golf Club de Sion

Website

https://golfsion.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Sion Golf Club is a private 18-hole golf club in Sion, Valais, Switzerland, offering membership shares, annual subscriptions, and green-fee play to local members, hotel-channel guests, and regional visitors, with on-site F&B and Toptracer practice facilities.

Ownership category

akta.pro rank

Product category

Country Club and Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Golf course operations
• Golf club memberships
• Corporate golf events
• Golf training facilities
• Sports hospitality services

Headquarters

HQ city

Sion

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership Shares: Sale of individual or enterprise shares at CHF 15,000 each, payable upfront or in installments over 14 years (CHF 4,500 initial + CHF 500 admin fees + CHF 750/year).
2. Annual Subscriptions: Three options: (1) Personal annual subscription CHF 1,800 + CHF 500 membership + CHF 80 Swiss Golf card; (2) 25 transferable green-fees for CHF 1,800 + membership + card; (3) Membership only CHF 500 without Swiss Golf card.
3. Green Fees: Daily play fees for visitors and guests of members (CHF 80 for member guests).
4. Restaurant Bistro du Golf: On-site restaurant open to golfers and visitors, serving refined Italian cuisine by Chef Luigi Pugliese with panoramic terrace views.
5. Tournament and Event Fees: Revenue from organized competitions including Swiss Golf Week (500+ participants), Migros Golf Challenge, Interclubs, and various club championships.
6. Sponsorship: Sponsorship agreements with hole sponsors, driving range sponsors, golf car sponsors, and general partners at various engagement levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sion Golf Club operates an 18-hole championship golf course (Par 70, 5,556 meters) on a 42-hectare site in Sion, Valais, Switzerland, providing individual and corporate memberships, daily green-fee access, an on-site Italian restaurant (Bistro du Golf), Toptracer Range training technology, practice facilities, competitive interclub teams, and corporate event hosting. The club generates revenue through membership share sales, annual subscriptions, green fees, restaurant operations, tournament entry fees, and sponsorship agreements.

Product overview

Sion Golf Club operates as a traditional golf club offering an 18-hole golf course as its core product, complemented by dining services through the Bistro du Golf restaurant and advanced training technology via Toptracer Range. The club provides practice facilities, competitive team programs, and various membership tiers for individual and corporate members.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole championship golf course (Par 70, 5,556 meters) designed by Peter Harradine in 2002, located on 42 hectares in the Grand Champsec plain near the Rhône river, featuring wide fairways, generous greens, water features, and trees. Open to members and green-fee visitors.
• Bistro du Golf Restaurant Clubhouse restaurant offering refined Italian cuisine by Chef Luigi Pugliese, with Mediterranean-inspired seasonal dishes and panoramic terrace overlooking the fairways and Valais Alps. Open to golfers and external visitors.
• Training Zones Comprehensive practice facilities including a driving range with 40 stations (4 covered), putting green, chipping/putting green, and approach green with bunker. Free access to training areas with paid balls.
• Membership Programs Individual and corporate membership packages including share purchases (CHF 15,000), annual subscriptions starting at CHF 500 membership only, 5-course nominative subscriptions from CHF 400, special young-member rates for ages 22-33, and junior memberships from CHF 200/year.
• Competitive Interclub Teams Structured competitive golf teams for Men (A1, B3, 50+ divisions), Women (B1, 50+ divisions), and Mid Amateur categories, participating in Swiss Golf federation interclub competitions and regional tournaments.
• Corporate Events and Conferences Corporate hospitality offering including tournaments (Championship Valaisan Dames at CHF 110 per person), conference room rental (Salle de conférence - Espace Valère), and team-building event hosting for businesses.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

35 partnerships are on record, tiered minor, core and major.

• Hôtel Le Crans *****minorOthersLuxury hotel partner located in Crans-Montana, 25 km from the golf club. Offers reduced rates and packages for golf club members.
• Crans Ambassador *****coreOthersLuxury hotel partner in Crans-Montana offering 30% discount on rooms and 20% on spa treatments for GC Sion members. Major hotel partnership with detailed partnership agreement.
• Hôtel MoxyminorOthersMarriott hotel in Sion Grand-Champsec, only 1 km from the golf club. Convenient accommodation option for visiting golfers.
• Links Leuk GolfresortminorOthersGolf resort partner in Susten, 25 km from the club. Offers Walliser Package for combined golf experiences.
• Hôtel Castel ***minorOthersThree-star hotel in Sion city center, 1 km from the golf club. Walking distance accommodation for club visitors.
• Hôtel Elite ***minorOthersThree-star hotel in Sion with special offers for golf club members. Located in Sion city center.
• OMEGAmajorGTM or Marketing PartnerPremium watch brand sponsor featured in the partners section. Major brand partnership providing prestige and visibility.
• BCVs (Banque Cantonale du Valais)majorGTM or Marketing PartnerCantonal Bank of Valais sponsor featured as hole sponsor for Hole 1. Major regional financial institution partnership.
• Banque RaiffeisenmajorGTM or Marketing PartnerRegional bank sponsor in the partners section. Major financial partner from the Valais region.
• Groupe E Valais SAmajorGTM or Marketing PartnerValais energy group sponsor. Major regional utility company partnership.
• Swiss Medical Network - Clinique de ValèreminorOthersHealthcare partner providing medical services. Located in Sion area.
• NestlémajorGTM or Marketing PartnerMajor international food company hosting corporate events at the club. Significant brand partnership.
• JBD ServicesminorGTM or Marketing PartnerLocal service company sponsor in the partners section.
• KA/NOAminorGTM or Marketing PartnerFashion/clothing brand sponsor. Appears in the partner logo gallery.
• Juillerat SAminorGTM or Marketing PartnerConstruction/materials company sponsor.
• Carroz SAminorGTM or Marketing PartnerLocal business sponsor.
• ALEF ArchitectureminorGTM or Marketing PartnerArchitecture firm sponsor.
• Golf Center SierrecoreStrategic or Co-development PartnerNearby golf center partner. Cooperative relationship with neighboring golf facility for training and team events.
• GC SierrecoreStrategic or Co-development PartnerReciprocity agreement with reduced rates (CHF 70). Joint junior team training sessions organized.
• GC Crans-sur-SierrecoreStrategic or Co-development PartnerReciprocity agreement with discounts according to periods. Senior section matchplay encounters.
• GC Source du RhôneminorStrategic or Co-development PartnerReciprocity partner with discounted rates.
• GC VerbierminorStrategic or Co-development PartnerReciprocity agreement with 30% discount.
• GC RiederalpminorStrategic or Co-development PartnerReciprocity agreement with 30% discount.
• GC PayerneminorStrategic or Co-development PartnerReciprocity partner: CHF 90 weekdays only.
• GC WallenriedminorStrategic or Co-development PartnerReciprocity partner: CHF 90 weekdays only.
• GC LeukminorStrategic or Co-development PartnerReciprocity partner: CHF 100.
• GC MatterhornminorStrategic or Co-development PartnerReciprocity partner: CHF 80 weekdays.
• GC Les BoisminorStrategic or Co-development PartnerReciprocity partner: CHF 80 weekdays.
• GC LavauxminorStrategic or Co-development PartnerReciprocity partner with seasonal rates: CHF 70-80 weekdays, CHF 140 weekends.
• GC VillarsminorStrategic or Co-development PartnerReciprocity partner: 25% discount + free juniors when accompanied by Sion member.
• GC Domaine du BrésilminorStrategic or Co-development PartnerReciprocity partner: CHF 45 weekdays, CHF 67 weekends, 20% off for under-22.
• GC ChamonixminorStrategic or Co-development PartnerInternational reciprocity partner: EUR 56-92 depending on season, weekday preference.
• Golf Club Courmayeur et Grandes JorassesminorStrategic or Co-development PartnerInternational reciprocity partner: 20% discount (excluding August).
• Cave du TunnelminorOthersWine cellar/restaurant partner from the Germanier group. Local Valais wine partner.
• Domaines ChevaliersminorOthersWine estate partner. Local Valais winery sponsorship.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Links Leuk Golfresort: Valais-based golf resort 25 km from Sion offering combined Walliser Package experiences. Comparable as a Swiss golf resort operator with similar tourism-driven green-fee revenue and hospitality partnerships.
• Golf Club Montreux: Lake Geneva-region Swiss golf club offering 18-hole play and member services. Comparable as a membership-based Swiss golf club with diversified on-site amenities and regional tournament hosting.
• Golf Club Lavaux: Vaud-region Swiss golf club with reciprocity agreement for Sion members. Comparable as a regional Swiss golf operator with seasonal pricing, weekly competition formats and similar fee structure (CHF 70-140 range).
• Golf Club Riederalp: Alpine Swiss golf club with 9-hole layout and reciprocal access for Sion members. Comparable as a Valais-region golf club serving Swiss Golf federation members with similar junior and senior section structures.
• Golf Club Crans-sur-Sierre: Premium 18-hole Swiss golf club located in Crans-Montana in the same Valais region. Directly comparable as a membership-based golf operator with on-site hospitality, tournament hosting and corporate event revenue; also a reciprocal partner of Sion.
• Golf Club Verbier: Mountain-resort golf club in the Valais Alps offering 18-hole play with reciprocal access for Sion members. Comparable as a Swiss alpine golf operator combining course operations with tourism-driven green-fee revenue.
• Ascona Golf Club: Ticino-based Swiss golf club combining 18-hole play with tourism and reciprocal agreements. Comparable as a regional Swiss golf operator with similar reliance on tourist green fees and Swiss Golf federation competition participation.
• Golf Club de Sierre: Neighbouring Valais golf club offering 18-hole play and reciprocal access for Sion members. Comparable as a regional Swiss golf club with shared member base, junior training cooperation and similar pricing tiers.
• Golf Club de Lausanne: Established Swiss golf club operating an 18-hole course with membership, events and corporate hospitality. Comparable as a traditional Swiss country-club operator with similar revenue mix (membership, green fees, restaurant, events).
• Golf Club Domaine Impérial: Swiss private golf club near Neuchâtel with similar membership and corporate-event model. Comparable as a membership-based Swiss golf operator with comparable pricing architecture and corporate share offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/golfclubsion
• Facebookfacebook.com/golfclubsion
• LinkedInlinkedin.com/company/golfclubsion

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sion Golf Club