What Black Phoenix Alchemy Lab does

Black Phoenix Alchemy Lab (BPAL) is a privately held, bootstrapped artisan fragrance house founded in 2002 that hand-blends perfume oils and ancillary bath, body, atmosphere, beauty, and apparel products. The company serves a global niche base of perfume enthusiasts and collectors, predominantly through direct-to-consumer e-commerce, and ships to more than 150 countries from a Shopify-powered storefront supplemented by Etsy and eBay marketplace listings. Its operational model is owner-operated with no disclosed external funding, headcount, or institutional investor base.

The product line is anchored by the signature "Snake Oil" scent and spans limited-edition seasonal releases — including the 2026 Lupercalia, Shunga, A Little Lunacy, Summerween, and Pride drops — together with a high-profile licensed collaboration: The Vampire Lestat Perfume Collection developed with AMC. Catalog breadth extends vertically beyond perfume oils into bath and body products, atmosphere sprays, beauty items, and apparel. Production is small-batch and hand-blended; the disclosed technology stack is e-commerce-native and intentionally modest, with no AI/ML integration referenced in the creative or operational pipeline.

Pricing is positioned at the accessible-to-mid-tier artisanal level: sample vials start at approximately $6.25, premium perfume oils reach up to roughly $34, bath and body products cluster around $7–$8, and gift certificates range from $20 to $200. The business relies on a community-driven engagement model — an active forum and newsletter subscription list — that reinforces repeat purchase behavior around recurring seasonal drops rather than any single flagship SKU or anchor account.

Name

Black Phoenix Alchemy Lab

Legal name

Black Phoenix Alchemy Lab

Website

https://blackphoenixalchemylab.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Phoenix Alchemy Lab is a privately held, bootstrapped artisan fragrance house founded in 2002 that hand-blends perfume oils, bath, body, atmosphere, beauty, and apparel products for a global niche of perfume enthusiasts via direct-to-consumer e-commerce and licensing partnerships.

Ownership category

akta.pro rank

Product category

Artisanal Perfume & Fragrance

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industry

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Artisanal perfume oils
• Hand-blended fragrances
• Niche bath and body
• Thematic scent collections
• Gothic lifestyle perfumery

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Perfume and Fragrance Products: Primary revenue stream from hand-blended perfume oils sold in various sizes (5ml, samples, bath oils, hair gloss, lotion). Includes their signature scent 'Snake Oil' and numerous themed variations. Also includes limited edition seasonal collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Black Phoenix Alchemy Lab manufactures and sells hand-blended artisanal perfume oils, with Snake Oil as its signature scent. The company offers a wide catalog of thematic fragrances inspired by literature, mythology, and pop culture, alongside bath and body products, atmosphere sprays, nail polish, gift certificates, and branded merchandise. Products are sold directly to individual consumers through the company's own e-commerce storefront and select third-party marketplaces.

Product overview

Black Phoenix Alchemy Lab is a handcrafted perfume and fragrance company founded in 2002, operating as a single-product artisan business with a diversified product portfolio. Their core offering is hand-blended perfume oils, with Snake Oil serving as their signature original scent. The product line spans multiple categories: perfume oils (in 5ml, sample, and various bundle options), bath and body products (bath oil, beard oil, hair gloss, lotion, massage oil), home atmosphere products (atmosphere sprays, lair products), beauty products (nail polish branded as Claw Polish), clothing and merchandise (socks, t-shirts, homeware, stickers). The company releases seasonal limited edition themed collections including Lupercalia, A Little Lunacy moon-themed releases, Shunga, Summerween, and Pride collections. They also maintain permanent collections (The Eternal Collection, Beloved Favorites) and have collaborated with AMC on The Vampire Lestat licensed collection based on Anne Rice's Interview with the Vampire. Products are primarily sold through their Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Snake Oil Perfume Oil The company's signature and original perfume oil, featuring deep earthy notes, vegetal musks, sugared vanilla bean, and dark spices. Sold in sample and 5ml sizes for individual fragrance consumers.
• Hand-Blended Perfume Oils Core product line of individually hand-blended perfume oils featuring complex multi-note compositions of essential oils, absolutes, and aromatic materials. Sold to fragrance enthusiasts and collectors.
• The Vampire Lestat Perfume Collection Licensed perfume oil line created in collaboration with AMC, inspired by Anne Rice's Immortal Universe character from Interview with the Vampire. Targeted at fans of the franchise.
• Lupercalia 2026 Seasonal Collection Seasonal limited edition Valentine's-themed perfume collection released annually, featuring romantic and heart-themed fragrance oils. Sold to collectors seeking limited releases.
• Shunga 2026 Collection Art-inspired themed limited edition perfume collection inspired by Shunga artwork. Targeted at collectors of niche fragrance releases.
• A Little Lunacy Moon Collection Ongoing moon-themed seasonal collection with monthly limited edition perfume releases tied to lunar phases and seasonal themes.
• The Bad Humor Man: Summerween 2026 Summer horror-themed limited edition perfume collection featuring monster-shaped novelty perfume oils.
• Bath Oil Scented bath oil product for personal bathing and grooming, priced around $7.50-$7.75 for 4oz.
• Beard Oil Scented beard care oil for personal grooming of facial hair.
• Hair Gloss Scented hair care gloss product available in 4oz sizes in various BPAL fragrances, priced $7.50-$7.75.
• Lotion Scented body lotion available in popular BPAL fragrances for personal skincare.
• Massage Oil Scented massage oil product for personal use.
• Atmosphere Sprays Room and environment fragrance sprays designed to scent interior spaces.
• Lair Home Atmosphere Products Home atmosphere and environmental scent products for ambient home fragrance.
• Claw Polish Branded nail polish line (Claw Polish) for personal beauty and nail care.
• Gift Certificate Digital gift certificates in $20, $50, $100, $150, and $200 denominations, automatically emailed to recipients as a code. No physical cards offered.
• The Eternal Collection Permanent collection of BPAL signature perfume oils always available in the catalog.
• Beloved Favorites & Sample Sets Curated collection of customer-favorite perfume oils and sample sets for discovery.
• Activism Collection Themed collection of perfumes supporting various activist causes and social movements.
• Twilight Alchemy Lab Collection Alchemy-themed themed perfume collection drawing on esoteric and laboratory motifs.
• Branded Clothing Branded apparel including socks and t-shirts featuring BPAL branding and artwork.
• Merch, Swag, and Oddments Miscellaneous branded merchandise including homeware, replacement product caps, and stickers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AMC (American Movie Classics)majorOEM/ Whitelabel/ Licensing PartnerBPAL collaborated with AMC to create The Vampire Lestat Perfume Collection, a licensed product line inspired by Anne Rice's Immortal Universe character from 'Interview with the Vampire.' This is a high-profile licensing partnership creating officially licensed perfume oils for the AMC television series, featuring Lestat de Lioncourt-themed fragrance interpretations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BlackPhoenixAlchemyLab
• Instagraminstagram.com/blackphoenixalchemylab
• Pinterestpinterest.com/blackphoenixlab
• Xx.com/bpal
• LinkedInlinkedin.com/company/black-phoenix-alchemy-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Phoenix Alchemy Lab