Giovanni De Maio

What Giovanni De Maio does

Ceramiche Giovanni De Maio is a privately held, family-owned artisanal ceramic tile manufacturer founded in 1826 and headquartered in Fisciano, Salerno, Italy. The company produces hand-crafted tiles using traditional Vietri ceramic methods, with a portfolio spanning heritage collections (Cotto di Ogliara, Cromia1369, Iridemaio, Lineamenti Vietresi, Ceramica Artistica Vietrese, Macramè, I Chiaroscuri, Cotto Salernitano), exclusive designer collaborations under the "Connessioni" program with Riccardo Dalisi, Francesco Rizzo, Cristina Celestino, and Marco Piva, and a "Custom Made" bespoke service for architects, interior designers, and planners. Underlying production is fundamentally manual: hand-crafted terracotta and Vietrese ceramic processing, manual decoration techniques, and module-by-module customization rather than industrialized tile manufacturing.

The company's go-to-market is a hybrid of B2B project-based custom commissions and direct-to-customer sales through its own website (Italian and English) and a dedicated B2B business portal. Pricing is quote-based for both standard collections and bespoke projects, with multi-year project engagements typical for custom commissions. The customer base is concentrated in luxury hospitality (Don Alfonso 1890, Ritz-Carlton, Grand Hotel Tritone), luxury retail (Bally via Montenapoleone, Paradise Plaza Miami), cultural institutions (Fondazione Prada Milano), and high-end residential projects, with executed installations spanning Italy, the United States (Miami Design District, Saint Louis), the United Kingdom, and Azerbaijan. Revenue is not publicly disclosed; the firm operates as a private, family-controlled entity with no external investors, no parent company, and a headcount of 11-50 employees, reflecting its intentionally artisanal scale.

Name

Giovanni De Maio

Legal name

Ceramiche Giovanni De Maio

Website

https://giovannidemaio.com

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

11–50 employees

Short description

Ceramiche Giovanni De Maio is a family-owned Italian manufacturer founded in 1826, producing hand-crafted Vietri ceramic tiles and bespoke ceramic surfaces for architects, designers, luxury hospitality, and high-end residential clients across Europe, the US, and select international markets.

Ownership category

akta.pro rank

Product category

Artisanal Ceramic Tiles

NAICS

Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Artisanal ceramic tiles
• Handcrafted Vietri ceramics
• Custom ceramic tile design
• Decorative tile collections
• Italian ceramic manufacturing

Headquarters

HQ city

Salerno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Artisanal Ceramic Tile Sales: Sale of hand-crafted ceramic tiles and tile collections. Revenue generated through product sales with both standard collections and custom-made pieces. The company produces artisanal tiles for residential and commercial applications.
2. Custom Made / Bespoke Projects: Revenue from custom ceramic projects for architects, designers, and high-end commercial clients. The company acts as a partner for project-specific ceramic solutions including functional and aesthetic customizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Giovanni De Maio manufactures and processes handmade ceramic tiles using traditional Vietri ceramic methods. The company sells standard tile collections, designer collaboration collections under the Connessioni project, and offers a Custom Made service for bespoke ceramic solutions tailored to architects, designers, and planners. Production is carried out artisanally at the company's Fisciano, Salerno facility in Italy.

Product overview

Ceramiche Giovanni De Maio is an artisanal ceramic tile manufacturer specializing in handcrafted tiles made using traditional Vietrese ceramic methods. The company offers a comprehensive portfolio organized into main collections (Cotto di Ogliara, Cromia1369, Iridemaio, Lineamenti Vietresi, Ceramica Artistica Vietrese, Neoromantico/Officina delle Arti/Prisma, Macramè collections, I Chiaroscuri, and Cotto Salernitano), designer collaboration collections under the Connessioni project (featuring Riccardo Dalisi, Francesco Rizzo, Cristina Celestino, and Marco Piva), and a Custom Made personalization service. The Connessioni sub-lines include Cristina Celestino's Helios, Thalassa, Chloris, Peplo, and Graphé collections, and Marco Piva's Essentia, Doxa, Eidos, and Aurea modular systems. The company works with architects, designers, and planners to create customized ceramic solutions for residential, public, and commercial environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Cotto di Ogliara Handcrafted terracotta tiles representing the evolution of Vietrese ceramic tradition, part of the core Cotto collection; targeted at architects, designers, and end customers.
• Cromia1369 A collection featuring chromatic variations of Vietrese ceramics in multiple colorways; targeted at architects and designers specifying decorative tiles.
• Iridemaio A collection of iridescent ceramic tiles with distinctive visual effects; targeted at architects, designers, and high-end residential customers.
• Lineamenti Vietresi Collection featuring the geometric and decorative line patterns characteristic of Vietri ceramics; targeted at architects and designers.
• Ceramica Artistica Vietrese Artistic Vietri-style ceramics including 20x20, 13x13, 10x10 tiles, listelli, decorative panels, and stucco finishes; targeted at architects, designers, and residential customers.
• Neoromantico / Officina delle Arti / Prisma Three sub-collections featuring romantic, artisan workshop, and geometric prism decorative styles; targeted at architects and designers seeking differentiated aesthetic expressions.
• Macramè 67 Handcrafted ceramic tiles featuring macramè-inspired decorative patterns in a 67 format; targeted at architects and designers.
• Macramè 24 Macramé collection in 24 format with decorative and background tile variants available in blue, black, and pink; targeted at architects and designers.
• Macramè Vietri 24 Vietri-specific version of the Macramè 24 collection; targeted at architects and designers.
• I Chiaroscuri Collection featuring light and shadow effects in tiles including Cemento, Cenere, Cielo, Cobalto, Dorian, Ghiaccio, Onice, and Panna variants; targeted at architects and designers.
• Cotto Salernitano Salerno-style terracotta tiles with traditional decorative patterns including greche, ancient decors, and rosoni; targeted at architects and designers.
• Connessioni 04 / Marco Piva Collaboration collection with architect Marco Piva featuring modular ceramic tile systems with minimalist and rationalist design philosophy; targeted at architects, designers, and luxury hospitality clients.
• Connessioni 03 / Cristina Celestino Collaboration collection with designer Cristina Celestino exploring Mediterranean vegetation, decorative storytelling, and material stratification through five decorative themes (Helios, Thalassa, Chloris, Peplo, Graphé); targeted at architects, designers, and luxury hospitality clients.
• Connessioni 01 / Riccardo Dalisi Designer collaboration collection with Riccardo Dalisi featuring single ceramics, four-piece sets, and decorative panels; targeted at architects, designers, and luxury clients.
• Connessioni 02 / Francesco Rizzo Collaboration with architect Francesco Rizzo featuring single ceramics, four-piece sets, decorative panels, and painted tiles with Italian coastal themes; targeted at architects, designers, and hospitality clients.
• Custom Made Service Bespoke ceramic tile customization service for planners, designers, and architects offering functional and aesthetic personalization using Vietri ceramic colors and patterns; targeted at architects, designers, planners, and commercial clients seeking project-specific ceramic solutions.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marco PivacoreStrategic or Co-development PartnerMarco Piva is an internationally recognized architect and designer who collaborated with Giovanni De Maio on the Connessioni project. This collaboration produced the ESSENTIA, DOXA, EIDOS, and AUREA collections featuring his decorative designs on artisanal Vietri ceramics. Piva's work includes major urban masterplans, architecture, interior and product design with numerous awards and recognitions.
• Cristina CelestinocoreStrategic or Co-development PartnerCristina Celestino collaborated with Giovanni De Maio on the Connessioni project, creating a collection inspired by Mediterranean vegetation, decorative storytelling, and material stratification. The collaboration produced five decorative themes: Helios, Thalassa, Chloris, Peplo, and Graphé. The collection represents a new way of cladding surfaces with Vietri ceramic reinterpretations.
• Riccardo DalisicoreStrategic or Co-development PartnerRenowned Italian artist and designer Riccardo Dalisi collaborated with Giovanni De Maio on the Connessioni project. Dalisi is known for his work bridging traditional craft and contemporary design. The collaboration produced ceramic collections featuring his distinctive decorative themes.
• Francesco RizzocoreStrategic or Co-development PartnerFrancesco Rizzo collaborated with Giovanni De Maio on the Connessioni project, creating ceramic collections with decorative themes. Rizzo's designs feature Mediterranean coastal imagery including various Italian coastal locations rendered in Vietri ceramic style.
• Paradise PlazaminorImplementation/ SI/ Consulting PartnerLuxury retail/hospitality project in Miami Design District that commissioned custom ceramic installations from Giovanni De Maio.
• BallyminorImplementation/ SI/ Consulting PartnerLuxury fashion brand Bally commissioned custom ceramic installations for their flagship store at via Montenapoleone, Milano.
• Fondazione PradaminorImplementation/ SI/ Consulting PartnerPrestigious cultural institution Fondazione Prada commissioned Giovanni De Maio for their Iconic Design Restroom installation in Milano, featuring artisanal Vietri ceramics.
• Ritz Carlton Hotel (Casa Don Alfonso)minorImplementation/ SI/ Consulting PartnerFive-star hospitality brand Ritz Carlton commissioned custom ceramic installations for Casa Don Alfonso Restaurant at their Saint Louis property.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Florim: Large Italian ceramic and porcelain surfaces producer with brands including Floorgres, Casa dolce casa, and Cedit. Touches the same luxury specification and contract channel as Giovanni De Maio, but as a much larger industrial competitor with designer collaborations of its own.
• Atlas Concorde: Italian ceramic and porcelain tile producer with a wide catalog ranging from mainstream to high-end collections, including architect-targeted lines. A scaled incumbent that overlaps with Giovanni De Maio on luxury specification work but competes primarily on volume and distribution.
• Refin Ceramiche: Italian ceramic tile manufacturer based in Emilia-Romagna, part of the Concorde group, with designer collections such as those by Alessandro Mendini and Diego Grandi. Comparable in targeting architect and luxury hospitality projects, though produced at industrial scale.
• Marazzi Group: One of the largest Italian ceramic tile manufacturers, owned by Mohawk Industries, with a broad portfolio across residential and commercial markets. Competes in the same architectural specification channel but at industrial scale, with designer collections touching the same luxury segment.

Direct peers

• Bisazza: Italian luxury decorative surfaces company best known for hand-applied glass mosaic, with a growing portfolio of ceramic and terrazzo collections. Competes for the same high-end hotel, retail, and residential commissions and serves a similar designer-led specification channel.
• Solimene Ceramica: Founded in 1908 in Vietri sul Mare, Solimene produces hand-decorated Vietri ceramic tiles and tableware using traditional artisanal methods. It targets the same luxury interior and hospitality projects and is one of the most direct comparables in the Vietri ceramic cluster.
• Cotto d'Este: Italian premium porcelain tile brand under the Panariagroup umbrella, specializing in thin, high-end porcelain slabs and tiles for luxury residential and commercial projects. Operates in the same premium specification segment though with industrial rather than artisanal production.
• Mutina: Italian design-led ceramic tile brand owned by the Pordenone-based Mutina group, known for collaborations with Patricia Urquiola, Ronan and Erwan Bouroullec, and Edoardo Tresoldi. Targets the same architect, designer, and luxury hospitality customers with a comparable mix of in-house and designer co-developed collections.
• Ceramica Bardelli: Italian decorative ceramic tile maker (now part of the Bardelli group) with strong emphasis on hand-decorated and pattern-driven tiles, including collaboration collections with designers such as DimoreStudio. Overlaps with Giovanni De Maio in decorative, hand-finished tiles for luxury interiors.
• Ceramica Francesco De Maio: Historic Vietri ceramic manufacturer founded in 1839, producing handcrafted majolica tiles and tableware from the same Vietrese tradition that anchors Giovanni De Maio. Effectively the closest artistic and geographic twin, competing for the same architect and luxury hospitality customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ceramicartisticagiovannidemaio
• LinkedInlinkedin.com/company/giovanni-de-maio-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giovanni De Maio