Attitash Mountain

What Attitash Mountain does

Attitash Mountain Resort is a 311+ acre ski area in Bartlett, New Hampshire, operating across two peaks—Attitash and Bear Peak—connected by 8 lifts and 76 trails spanning 23 miles, with a 1,750-foot vertical drop (2,350 ft summit to 600 ft base). The resort was founded in 1965 as the Red Carpet Ski Area, was expanded with Bear Peak in the mid-1990s, and was acquired by Vail Resorts in 2018, at which point it was integrated into the company's Northeast portfolio and the Epic Pass distribution network. The technology stack is not proprietary to Attitash; it relies on Vail Resorts' shared infrastructure, including the My Epic mobile application for hands-free RFID lift access, interactive trail maps, and stats tracking, the EpicMix mobile app, and real-time operational feeds (snow report, lift and terrain status, webcams). Revenue is generated through a mix of season passes (Epic Pass, Epic Local Pass, Northeast Value/Midweek Pass, Epic Day Pass), daily lift tickets sold direct-to-consumer via attitash.com and on-site ticket offices, ski and ride school lessons, equipment rentals (with Head as the official partner), on-mountain food and beverage across 8 venues, retail, and seasonal events such as Oktoberfest and the Adult Race League. The customer base is heavily fragmented across families, beginners, intermediate and advanced skiers, military personnel, and corporate group bookings, with no concentrated enterprise customer relationships. Lodging is delivered through channel partners (Attitash Mountain Village, Grand Summit Hotel, Green Granite Inn, Eastern Slope Inn, The Glen House) rather than owned real estate at the resort.

Name

Attitash Mountain

Legal name

Vail Resorts Management Company

Website

https://attitash.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Attitash Mountain is a Vail Resorts-owned ski area in Bartlett, New Hampshire, operating 311+ acres across two peaks with 76 trails and 8 lifts, serving families, beginners, and intermediate-to-advanced skiers via Epic Pass integration, daily lift tickets, ski school, rentals, and on-mountain dining and events.

Ownership category

akta.pro rank

Product category

Ski Resort

NAICS

Skiing Facilities (71392)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Ski resort operations
• Winter sports recreation
• Ski instruction services
• Equipment rentals
• Mountain hospitality

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Season Passes: Revenue from Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, and Epic Day Pass products. Pass holders receive additional benefits through Epic Mountain Rewards program.
2. Daily Lift Tickets: Single and multi-day lift tickets sold daily, with best rates for advance online purchase. Ticket cards can be reloaded for future visits.
3. Food & Beverage: On-mountain dining across 8 venues including cafeterias, pubs, casual dining, and grab-and-go options. Pass holders receive 20% discount.
4. Retail & Rentals: Ski and snowboard equipment rentals at Adventure Center. Retail shop offering goggles, helmets, logo-wear, and gifts at multiple locations. Pass holders receive 20% discount on rentals.
5. Ski & Ride School: Group and private lessons for adults, children, and adaptive programs. Includes seasonal programs and adult race league.
6. Gear Sales: Partnership with Helly Hansen for branded winter apparel and gear. Additional partners include Oakley for goggles and eyewear.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Attitash Mountain Resort is a ski resort operating two peaks (Attitash and Bear Peak) in Bartlett, New Hampshire, providing lift-access skiing and snowboarding across 311+ acres with 76 trails and 8 lifts. The resort sells seasonal and daily lift access products, ski and snowboard instruction, equipment rentals, on-mountain dining, retail merchandise, racing programs, and seasonal events such as Oktoberfest, and operates as part of Vail Resorts' Epic Pass network.

Product overview

Attitash Mountain is a ski resort operated by Vail Resorts, offering a comprehensive winter sports experience centered around skiing and snowboarding. The resort spans two peaks—Attitash and Bear Peak—with over 300 acres of skiable terrain and 76 trails. The product portfolio is structured around core lift access products (Epic Passes and Winter Lift Tickets), instruction services (Ski & Ride School with various lesson types), equipment rentals, terrain parks (Arcade Terrain Parks), racing programs (Adult Race League and Attitash Race Teams), and amenities including on-mountain dining venues, retail shops, and lodging partnerships. The resort also hosts seasonal events such as Oktoberfest. Pass holders benefit from the Epic Mountain Rewards loyalty program providing discounts across Vail Resorts properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Passes Seasonal lift access passes (Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass) providing access to Attitash Mountain Resort and other Vail Resorts properties worldwide, targeted at multi-resort skiers and repeat visitors.
• Winter Lift Tickets Single and multi-day lift tickets for skiing and snowboarding access to Attitash and Bear Peak terrain, sold online or at ticket windows, with reloadable RFID ticket cards.
• Ski & Ride School Lessons Group and private ski and snowboard instruction for adults, children (from age 3+), adaptive programs for guests with disabilities, and seasonal programs for ongoing skill development.
• Ski & Snowboard Rentals Equipment rental packages using Head ski and snowboard equipment (skis, boots, poles, snowboards) for guests, located at the Adventure Center.
• Terrain Parks (Arcade Park, Ptarmigans Pop Up Park, Family Cross) Freestyle terrain facilities offering rail/box features and jumps (Arcade Park), a progression-focused pop-up park (Ptarmigans Pop Up Park), and an all-abilities cross course (Family Cross).
• Oktoberfest Annual fall festival featuring traditional German food, craft beer, live music, family activities, scenic lift rides, and alpine competitions, open to resort visitors and the general public.
• Adult Race League Eight-week team-based alpine racing league featuring GS and SL events for skiers, snowboarders, and telemark skiers aged 21+, with weekly results and après parties; open drop-in or full league registration.
• Attitash Race Teams Competitive alpine ski and snowboard racing program for youth and developing athletes, hosted in partnership with Attitash Race Team (weebly site).
• On-Mountain Dining Food and beverage service across 8 on-mountain venues including Ptarmigans Pub, Attitash Cafeteria, The Cantina, Bear Peak Cafeteria, The Den, Frostbites, Brats & Brews, and Slopeside Station Food Truck.
• Attitash Sports Shop Retail stores offering ski and snowboard equipment, goggles, helmets, logo-wear, and gifts, located at the Main Base Lodge, Adventure Center, and Bear Peak Base Lodge.
• Lodging Partner Network Referral-based lodging partnerships including Attitash Mountain Village (350+ rooms/suites/townhouses), Grand Summit Hotel at Attitash (Bear Peak base), The Glen House, Green Granite Inn, and Eastern Slope Inn Resort for ski-and-stay packages.
• Epic Mountain Rewards Loyalty benefits program offering Epic Pass holders 20% discounts on food, beverages, lessons, rentals, and lodging at participating Vail Resorts properties across North America.

Quantifiable outcome

• 2 mountain peaks with over 300 acres of skiable terrain
• +4 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Vail ResortsflagshipStrategic or Co-development PartnerAttitash Mountain is owned and operated by Vail Resorts, part of their Northeast portfolio including Stowe, Okemo, Mount Snow, Hunter, Wildcat, Mount Sunapee, Crotched Mountain, and more. Pass holders can access all Vail Resorts Northeast destinations with appropriate pass products.
• Epic PassflagshipGTM or Marketing PartnerEpic Pass program provides unlimited access to 90+ resorts worldwide. Attitash accepts Epic Pass and participates in Epic Mountain Rewards program offering 20% discounts on food, lessons, and rentals.
• Helly HansencoreGTM or Marketing PartnerHelly Hansen is the official gear partner for Vail Resorts Northeast resorts. Partnership provides branded winter apparel, gear guides, and promotional content. Helly Hansen has been designing outdoor gear since 1877.
• PepsiminorGTM or Marketing PartnerPepsi is listed as a strategic alliance partner of Vail Resorts, providing beverage services across resort locations.
• Attitash Mountain VillagecoreChannel Partner/ Reseller/ DistributorOn-mountain lodging partner located at the base of Attitash Ski Resort offering over 350 rooms, suites, townhouses, and trailside accommodations. Features include kitchens, fireplaces, pools, hot tubs, and mountain activities.
• Grand Summit Hotel at AttitashcoreChannel Partner/ Reseller/ DistributorYear-round mountain lodging located at the base of Bear Peak at Attitash Resort. Features heated outdoor pool, hot tubs, fitness center, Black Diamond Grille, and complimentary WIFI. Less than 10 minutes from North Conway.
• Green Granite InnminorChannel Partner/ Reseller/ DistributorLocally owned since 1929, 91-room hotel with complimentary deluxe breakfast bar and indoor heated pool/hot-tub. Located in North Conway area with Attitash packages available.
• Eastern Slope Inn ResortminorChannel Partner/ Reseller/ DistributorIconic historic resort on the National Register of Historic Places. Located on 40 acres in the heart of North Conway. Features spacious suites with kitchens and indoor pool/hot-tub.
• The Glen HouseminorChannel Partner/ Reseller/ DistributorHotel offering ski and stay packages with closest location to Wildcat Mountain. Features 68 guest rooms, spacious restaurant and tavern, heated indoor saltwater pool, and fitness center.
• LugLessminorImplementation/ SI/ Consulting PartnerOfficial luggage and sports equipment shipping service. Allows guests to send luggage and gear ahead to avoid carrying and checking bags during travel.
• OakleyminorGTM or Marketing PartnerOakley provides goggles and eyewear featured in Helly Hansen Gear Guide. Products include Meta Vanguard smart eyewear and Flow Scape goggles with enhanced field of view.
• Nature ValleyminorGTM or Marketing PartnerSnack partner providing granola and energy bars for skiers and outdoor enthusiasts. Part of gear guide and promotional materials.
• GatorademinorGTM or Marketing PartnerHydration partner emphasizing electrolyte replacement for athletes at altitude. Featured in gear guide for cold-weather hydration recommendations.
• Head (ski equipment)coreTechnology or IntegrationHead is the official ski and snowboard equipment partner providing rental fleet at Attitash. Full rental packages include Head skis, boots, poles, and snowboards.
• North Conway VillageminorChannel Partner/ Reseller/ DistributorNorth Conway Village Association represents local shops and businesses. America's #1 ski town offers additional retail, dining, and entertainment options near Attitash.
• Settler's GreenminorChannel Partner/ Reseller/ DistributorOutdoor shopping center in North Conway with retail options for visitors. Located at Route 16 & 302 intersection.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Alterra Mountain Company: Operator of the Ikon Pass and a portfolio of 18+ North American ski resorts. The principal competitive counterpart to Vail Resorts' Epic Pass network for multi-resort skiers.
• Vail Resorts: Parent company (NYSE: MTN) and operator of 40+ resorts globally. Attitash is a single asset within this broadly diversified North American ski portfolio whose strategic and capital decisions are set at the corporate level.
• Killington Resort: Largest Eastern ski resort, operated independently in Killington, VT. Broader incumbent competing for Northeast destination skiers with significantly more terrain, longer season, and stronger brand recognition.

Direct peers

• Sunday River: Operated by Boyne Resorts in Newry, Maine. Closely comparable mid-sized New England ski resort with similar trail counts, multiple peaks, and beginner-focused terrain offerings.
• Stowe Mountain Resort: Larger sister Vail Resorts property in Stowe, VT. Directly comparable integrated ski resort on the Epic Pass network, but with greater scale and a more international destination reputation.
• Bretton Woods: Operated by Omni Hotels in Bretton Woods, NH. Closest direct competitor to Attitash by geography and scale, serving the same White Mountains family and beginner segments.
• Loon Mountain: Independent ski resort in Lincoln, NH. Directly comparable New England resort competing for the same drive-market visitors and family ski vacation dollars.
• Sugarloaf: Operated by Boyne Resorts in Carrabassett Valley, Maine. Comparable destination New England resort competing for multi-day ski trips and family travel from the same regional catchment.
• Wildcat Mountain: Sister Vail Resorts property located in Pinkham Notch, NH. Directly comparable mid-sized New England ski resort sharing the same Epic Pass network, customer base, and seasonal cadence.
• Waterville Valley: Independent ski resort in Waterville Valley, NH. Directly comparable White Mountains competitor with similar scale, family focus, and beginner terrain philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/attitashresort
• YouTubeyoutube.com/user/attitashman
• Facebookfacebook.com/AttitashMountain
• Instagraminstagram.com/attitashmountainresort
• LinkedInlinkedin.com/company/attitash-mountain-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attitash Mountain