Insight Engineering Australia

What Insight Engineering Australia does

Insight Engineering Australia is a privately held electrical and software engineering consultancy founded in 1989 and headquartered in Fyansford (Geelong), Victoria. The firm delivers multidisciplinary industrial automation services spanning electrical engineering design and drafting, custom software engineering, SCADA and HMI development, PLC programming, and Manufacturing Execution Systems (MES), complemented by specialist compliance services in machine safety, arc flash, hazardous area classification, and NABERS energy assessments. Its core technical competency is platform-agnostic integration across leading industrial stacks, including Ignition by Inductive Automation (Premier Integrator status, #1 provider in Australia), Sepasoft (Gold MES Integrator, Top 10 globally H1 2025), Rockwell Automation, and Schneider Electric.

The firm serves enterprise clients across food and beverage, water and wastewater, resources and mining, construction materials, automotive, agriculture, and renewable energy sectors, with a portfolio of 520+ completed projects over 36 years. Named customers include Barwon Water, Boral, Holcim, Bulla Dairy, Arnotts, Haymes Paint, Carbon Revolution, and Portsea Golf Club. Services are sold via direct enterprise engagement and project-based, quote-driven engagements, with delivery extending across all Australian states and internationally to the UAE, Saudi Arabia, Canada, the Netherlands, New Zealand, Papua New Guinea, and Sri Lanka.

The company operates with a team of 11–50 employees averaging 19+ years of experience, supported by 4 Gold-Certified Ignition engineers and 6 TUV Rheinland Functional Safety Engineers, alongside Chartered Professional Engineers and NABERS-accredited assessors. The firm is self-funded with no disclosed external investment and is currently constructing a purpose-built headquarters for 2026 completion. Revenue is not publicly disclosed.

Name

Insight Engineering Australia

Legal name

Insight Engineering

Website

https://insighteng.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Insight Engineering Australia is a privately held industrial automation consultancy, founded 1989 in Geelong, Victoria, delivering electrical design, SCADA/PLC/MES software engineering, and safety/energy compliance services to enterprise clients across food and beverage, water, resources, and manufacturing sectors in Australia and internationally.

Ownership category

akta.pro rank

Product category

Industrial Automation Engineering Services

NAICS

Engineering Services (541330), Engineering Services (54133)

SIC

Services-Engineering Services (8711), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM), Industrial & Process Engineering Consulting (BPAHAIAF), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation services
• SCADA HMI development
• PLC programming services
• Manufacturing execution systems
• Electrical engineering consulting

Headquarters

HQ city

Newtown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Engineering Services: Project-based engineering consulting services for electrical engineering design, control systems automation, software development, and related technical services. Revenue is generated through project fees, hourly consulting, and ongoing maintenance contracts.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Insight Engineering Australia delivers project-based electrical engineering and software engineering services for industrial automation, covering electrical design and drafting, SCADA/HMI development, PLC programming, and Manufacturing Execution System implementation across manufacturing, water, resources, and agriculture sectors. The firm also provides specialist safety and compliance services (machine safety, arc flash assessments, hazardous area classification) and energy assessments aligned with Australian and international standards.

Product overview

Insight Engineering Australia is a multidisciplinary engineering firm (established 1989) offering a portfolio of specialised engineering services rather than a unified software product. Its core service lines are Electrical Engineering Design & Drafting and Software Engineering, which are complemented by five specialist engineering disciplines: SCADA & HMI Development, PLC Programming, and Manufacturing Execution Systems (MES) — all focused on industrial automation and control — plus Machine Safety, Arc Flash Awareness, Hazardous Area Assessments, Training, and Energy Assessments. The Software Engineering discipline integrates with third-party automation platforms (Ignition, Sepasoft, Rockwell Automation, Schneider Electric) to deliver SCADA, MES, and IIoT solutions, while Electrical Engineering underpins the physical design and drafting layer. Clients span manufacturing, food & beverage, resources (water, energy, mining), and infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Engineering Design & Drafting Full-service electrical design and drafting for industrial automation projects, including detailed electrical schematics, layouts, built-in quality assurance checks, and project management for industrial clients.
• Software Engineering Custom industrial software integration, automation, and data-driven system design for control, data logging, visualisation, and reporting using a platform-agnostic approach tailored to each client's environment.
• SCADA & HMI Development Custom SCADA and HMI system design, implementation, alarm management, data acquisition, and remote access configuration for real-time operational visibility and control across platforms including Ignition, Citect, ClearSCADA, FTView, WinCC, Wonderware, iFix, Aveva, and Geo-SCADA.
• PLC Programming Programmable Logic Controller system design, programming, hardware selection, integration with SCADA/HMI/telemetry systems, and onsite commissioning using Allen-Bradley/Rockwell, Siemens, Schneider, Omron, and Beckhoff platforms.
• Manufacturing Execution Systems (MES) Custom MES design and implementation bridging plant floor and enterprise systems, providing production tracking, OEE monitoring, batch records, quality control, and real-time dashboards built on Ignition and Sepasoft platforms.
• Machine Safety Engineering risk assessments, hazard identification, machinery safeguarding, and safety system design aligned with Australian Standards (AS 4024) and WorkSafe requirements for industrial facilities.
• Arc Flash Awareness Arc flash risk assessments, hazard categorisation, PPE requirements, arc flash labelling, and safety integration with switchboard design and maintenance planning for industrial environments.
• Hazardous Area Assessments Comprehensive hazardous area classification, risk analysis, and design for explosive atmospheres, compliant with AS/NZS 60079, IECEx, and ATEX standards across diverse industries.
• Training Customised on-site automation training for PLC, SCADA, and HMI systems, plus specialised Arc Flash Awareness and Hazardous Areas training programs tailored to client equipment and processes.
• Energy Assessments Site-wide energy assessments covering water, air, gas, electricity, and steam; NABERS accreditation; detailed optimisation reports with implementation support and custom energy dashboards for real-time monitoring.

Quantifiable outcome

• Precision water harvesting control with significant water and energy efficiency gains for golf course irrigation
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Inductive Automation (Ignition)coreTechnology or IntegrationPremier Integrator status with Inductive Automation, creators of Ignition SCADA/MES/IIoT platform. Insight Engineering is one of Australia's longest-standing and most experienced Ignition partners with multiple Gold-certified engineers. Ignition's unlimited licensing, web-based architecture, and powerful tools for SCADA, MES, IIoT enable flexible, scalable solutions.
• SepasoftcoreTechnology or IntegrationGold MES Integrator Partner for Sepasoft's OEE and MES modules. Top 10 Sepasoft Integrators globally. Works with Sepasoft and Ignition platforms to deliver Manufacturing Execution Systems.
• Rockwell AutomationcoreTechnology or IntegrationBronze System Integrator Partner. Provides PLC systems (Allen-Bradley, Studio 5000), SCADA (FTView), and automation solutions. Extensive experience with Rockwell platforms for control systems.
• Schneider ElectricsecondaryTechnology or IntegrationIntegration partner for Schneider platforms including Unity Pro, Modicon, and related automation solutions.
• iControlssecondaryImplementation/ SI/ Consulting PartnerTraining partner providing Ignition Perspective module training at iControls training centre in Brisbane. Certified trainer Francisco provides face-to-face Ignition training.
• Give Where You Live FoundationminorOthersLong-standing supporter of the Give Where You Live Foundation, a charitable community foundation dedicated to reducing disadvantage in education, income, and health across the Geelong region.
• IICA (Institute of Instrumentation, Control and Automation)minorOthersActive member participating in IICA Technology Expo events to stay current with industry offerings and connect with suppliers.
• Deakin University - ManuFutures Technology ParksecondaryStrategic or Co-development PartnerFormer tenant at ManuFutures Technology Park located at Deakin University. Partnership provides access to innovation ecosystem and supports relationship with university for talent recruitment and internships.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• NHP Electrical Engineering Products: NHP is an Australian electrical engineering products distributor and systems integrator offering automation, motor control, and engineering services across industrial verticals; comparable customer base and partial overlap on control systems integration.
• Schneider Electric Australia: Schneider Electric is a global automation vendor that operates in Australia offering PLC, SCADA, and energy management solutions; Insight Engineering is an integration partner but Schneider also competes directly for end-to-end automation contracts.
• Yokogawa Australia: Yokogawa is a global industrial automation vendor with a major Australian presence in process automation, DCS, and control systems integration services — competing for similar water/utilities, mining, and process-industry projects as Insight Engineering.
• Emerson Automation Solutions: Emerson is a global automation vendor with significant Australian operations in process automation, DCS, and SCADA — competing for similar industrial customers in water, resources, and manufacturing that Insight Engineering serves.
• Rockwell Automation Australia: Rockwell Automation is a global industrial automation vendor (Allen-Bradley, FactoryTalk) with a Bronze SI partner program in Australia; Insight Engineering is one of those partners but Rockwell and its wider SI network compete for the same enterprise automation opportunities.

Others

• Inductive Automation: Inductive Automation is the US-based creator of the Ignition SCADA/MES/IIoT platform and Insight Engineering's most strategic technology partner; not a competitor but rather a vendor whose Premier Integrator program underpins Insight's go-to-market and brand.
• Sepasoft: Sepasoft (now part of Inductive Automation) provides MES/OEE modules on the Ignition platform; Insight Engineering is a Gold MES Integrator and Top 10 globally. Sepasoft is a technology enabler and ecosystem participant rather than a direct competitor.

Direct peers

• SAGE Automation: SAGE Automation is one of Australia's largest independent industrial automation and control systems integrators, delivering SCADA, PLC, MES, and electrical engineering services across manufacturing, resources, water, and infrastructure — directly overlapping Insight Engineering's core service lines and target verticals.
• Automation & Technical Services (ATS Group): ATS Group is an Australian control systems integrator providing PLC, SCADA, robotics, and MES services to manufacturing and process industries; comparable size, geography, and integration business model to Insight Engineering.

Regional players

• Avanceon: Avanceon is a control systems integrator with strong Middle East/Pakistan operations serving oil & gas, utilities, and manufacturing — comparable capabilities (PLC, SCADA, MES) and is active in the same UAE/Saudi markets where Insight Engineering delivers international projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insighteng

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Engineering Australia