UE Developer

What UE Developer does

UE Developer is a privately-held, founder-owned IT services company established in 2015 by Pankaj Rathore in New Delhi, India. The company delivers a broad portfolio of digital services spanning website design and development, e-commerce platform builds, SEO and digital marketing, social media marketing, Android and iOS mobile application development, custom software development, content writing, and graphic design services (logo, brochure, business card, flex, flyer, poster, label, standee, and 3D animation). It serves a hybrid customer base including Indian government agencies (Indian Coast Guard, Indian Air Force, Bureau of Energy Efficiency), multinational enterprises (SGS, UPS Cargo), and small and medium businesses across sectors such as logistics, education, healthcare, real estate, and retail, supported by a CMMI Level 3 certified process framework.

The underlying technology stack is conventional and mainstream: PHP, Angular, Java, .NET, Android, iOS, JavaScript, HTML, and CSS for development, Selenium for testing, and Adobe Photoshop, After Effects, Maya, and Illustrator for design. The company integrates standard payment gateways (UPI, PayTm, debit cards, net banking), SMS verification, Google Analytics, and social login (Facebook, Google) into its e-commerce builds, and has productized parts of the offering through a self-serve Promotional Website product (five fixed-price tiers from INR 699 to INR 2,999 per year) and an e-commerce platform sub-brand called Ecommly (myecommly.com), alongside an Invoice Billing Software sub-product.

UE Developer's revenue model combines project-based custom development fees for enterprise and government clients, monthly recurring subscriptions for SEO services (INR 5,999-23,999/month tiered by keyword count), annual subscriptions for Promotional Website packages, and project or retainer billing for digital marketing. Go-to-market is hybrid: sales-led direct outreach and inside sales for custom projects, complemented by a self-serve product-led motion for low-ticket promotional websites. The company operates from a headquarters in Badarpur, New Delhi, with an additional office in Noida and a branch in Toronto, Canada, and is bootstrapped with no external funding disclosed.

Name

UE Developer

Legal name

UE Developer

Website

https://uedeveloper.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

UE Developer is a bootstrapped, founder-owned Indian IT services firm (founded 2015, New Delhi) delivering website design, e-commerce, SEO, mobile app, and custom software development for SMEs, government agencies, and enterprises. It also offers productized promotional website tiers and an Ecommly e-commerce sub-brand, serving 100-500+ clients from offices in Delhi/NCR and Toronto.

Ownership category

akta.pro rank

Product category

IT Services & Digital Agency

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Website design services
• Web development services
• Mobile app development
• Search engine optimization
• Digital marketing services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Website Design & Development: One-time project-based fees for custom website design, development, e-commerce websites, and software development tailored to client requirements.
2. Promotional Website Packages: Annual subscription-like pricing model for pre-packaged website tiers (Copper, Bronze, Silver, Gold, Diamond) sold at fixed annual rates. Includes hosting, email, and support for 1 year.
3. SEO Services: Monthly recurring subscription packages for SEO services with tiered pricing based on keyword count and optimization scope.
4. Digital Marketing Services: Revenue from social media marketing, content writing, Facebook/Instagram paid marketing, and SMO services billed as project or retainer engagements.
5. Mobile App Development: Custom iOS and Android application development services charged on a project basis.
6. Software Licensing: The company provides software licenses that grant permission for anybody to use, modify, and share licensed software for any purpose, as stated in their service offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

UE Developer is an IT services company that designs and develops custom websites, e-commerce platforms, mobile applications (iOS and Android), and software solutions for businesses and government organizations. The company also offers digital marketing services including SEO, social media optimization, PPC, and content writing, along with a broad suite of graphic design services such as logo, brochure, business card, and 3D animation work. They operate a CMMI Level 3 certified delivery process and complement custom project work with fixed-price promotional website subscription tiers and an e-commerce platform product called Ecommly.

Product overview

UE Developer is an IT services company offering a comprehensive portfolio of digital services organized as core products and add-on modules. Core offerings include Website Design, Website Development, E-commerce Website Design, SEO Services, Social Media Marketing, Android and iOS App Development, Software Development, and Content Writing. Add-on design services include 3D Animation, Brochure Design, Business Card Design, Flex Design, Flyer Design, Poster Design, Product Label Design, Logo Design, and Standee Design. The company also offers specialized sub-products including Promotional Website (with Copper through Diamond pricing tiers), Ecommly e-commerce platform, and Invoice Billing Software. All services are delivered by a CMMI Level 3 certified team using agile development methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Ecommly: An e-commerce platform product offered by UE Developer

Products and services

• Website Design Services Professional website design services creating engaging, innovative, and responsive websites for businesses across various industries, including custom websites, dynamic websites, CMS-based sites, landing pages, and portfolio websites.
• Website Development Services Custom website development including e-commerce, dynamic, WordPress, and CMS-based websites built using PHP, Angular, Java, .NET, and JavaScript for businesses needing tailored web platforms.
• E-commerce Website Design Complete e-commerce solutions with payment gateway integration (UPI, PayTm, Debit Cards, Net Banking), product management, order management, inventory analytics, social login, and SEO optimization for online retailers.
• SEO Services Search engine optimization services including on-page SEO, off-page SEO, advanced SEO with schema markup, local SEO, and e-commerce SEO, offered as tiered monthly subscription packages.
• Social Media Marketing Social media optimization and marketing services covering Facebook, Twitter, Instagram, LinkedIn, and YouTube platforms, including paid social campaigns and content scheduling.
• Android App Development Native and hybrid Android application development with UX/UI design, producing mobile apps for various business requirements.
• iOS App Development iOS application development services with UX/UI design and dedicated app development for Apple devices.
• Software Development Services Custom software development including billing software, business-oriented software, and CRM solutions for various business needs.
• Invoice Billing Software Billing and invoicing software with invoice generation, customizable features, and error-free billing operations, offered as a standalone product.
• Ecommly E-commerce platform solution offered as a separate wholly-owned product of UE Developer for online retail businesses.
• Promotional Website Pre-packaged promotional website solutions with five pricing tiers (Copper, Bronze, Silver, Gold, Diamond) offering 1-10 pages, free 1-year hosting, and email accounts on a self-serve annual subscription.
• Content Writing Creative and SEO-optimized content writing services including website content, articles, blogs, press releases, and marketing copy.
• 3D Animation Services 3D animated demonstrations and videos for communication and advertisement purposes using tools like Sculptris and Vue 11.
• Software Licensing Provision of software licenses that grant permission for anybody to use, modify, and share licensed software for any purpose.

Quantifiable outcome

• CMMI Level 3 certification achieved within 2 years of founding (2015)
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• PixelCrayons: India-based custom web and mobile app development agency with a similar stack (PHP, Angular, .NET) and hybrid onshore/offshore delivery. Closely comparable offering and customer segment.
• TatvaSoft: India-based custom software, web, and mobile app development company with a similar SMB-to-enterprise customer mix. Comparable in delivery model and offshore value proposition.
• Hidden Brains Infotech: India-based web and mobile development company headquartered in Ahmedabad serving global SMBs and enterprises. Similar full-stack service portfolio and customer profile.
• MindInventory: India-based digital agency specializing in web and mobile app development for startups and SMBs. Comparable in service stack, customer profile, and growth-stage positioning.
• Konstant Infosolutions: India-based web and mobile app development agency with similar service mix (custom dev, e-commerce, SEO, digital marketing) and customer base of SMBs and mid-market firms.
• Openxcell: India-based software development and digital transformation company offering web, mobile, and e-commerce services. Similar service portfolio, customer size, and India-based delivery model.
• Brainvire Infotech: India-headquartered digital agency delivering web, mobile, e-commerce, and digital marketing services globally. Comparable in service portfolio, target customers (SMBs to enterprise), and India-based cost-arbitrage model.
• IndiaNIC: India-based IT services company offering web development, mobile app development, and digital marketing to SMBs and enterprises. Direct match in service mix, target market, and India-based delivery model, and a similar size band to UE Developer.

Broad incumbents

• Wipro: Global Indian IT services leader providing digital, cloud, and application services. Related at the broad industry level (Indian IT services targeting enterprise/government) but not a niche competitor to UE Developer.
• Infosys: Global Indian IT services major with broad digital, web, and enterprise application capabilities. Far larger and broader in scope, but competes for the same enterprise digital engagements in India and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uedeveloper
• LinkedInlinkedin.com/company/uedeveloper
• Xx.com/uedeveloper

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UE Developer