need more

What need more does

Needmore Designs is a privately-held, Portland, Oregon-based design studio founded in 2004 that provides branding, packaging, and custom web design and development services to specialty coffee roasters, importers, equipment manufacturers, and adjacent artisan food and beverage brands. The studio's offering spans Discovery and Research, strategic Branding (identity, naming, story and voice, brand guidelines), Website Design and Development (custom builds, Shopify 2.0, and WooCommerce), plus creative asset production including coffee packaging, print, photography, copywriting, and illustration. Its core technology stack is Shopify 2.0 with custom Liquid, WooCommerce on WordPress with Advanced Custom Fields and Bootstrap 4, and Craft CMS for content-driven sites, with custom subscription builders, multi-audience architectures, and integrations into fulfillment, ERP, accounting (QuickBooks), and product configurators. The studio also serves non-coffee verticals (tea, audio equipment, hospitality, nonprofit) on a selective basis.

The business model is professional services on a custom, project-quoted basis, with web engagements typically running 8–20 weeks and Shopify builds 8–16 weeks; pricing is not publicly disclosed. Go-to-market is sales-led and inbound, driven by portfolio case studies, the "Unpacking Coffee" podcast, blog content, and industry presence at events such as SCA Expo. Distribution is direct project engagement and referrals from existing clients, technology partners (Shopify since 2007, WooCommerce Pro Partner since 2011), and the specialty coffee community. The firm maintains Official Shopify Partner and WooCommerce Pro Partner statuses, holds WCAG 2.1 AA conformance on its own site with quarterly accessibility audits, and serves clients across the U.S. Pacific Northwest, Canada, the Middle East (Qatar, UAE), and Australia.

Needmore Designs LLC is a small studio (1–10 employees) co-led by Kandace and Raymond Brigleb, with no outside investment, parent company, or acquisitions disclosed. Capacity is extended through subcontracted delivery partners on larger engagements. Marquee clients include La Marzocco, Stumptown Coffee Roasters, Salt & Straw, Swiss Water Process, Sucafina, Royal Coffee, Ritual Coffee Roasters, Joe Coffee, Olympia Coffee, and a long tail of mid-market roasters and importers, all indicative of category authority rather than broad-spectrum agency positioning.

Name

need more

Legal name

Needmore Designs LLC

Website

https://needmoredesigns.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Needmore Designs is a Portland-based design studio founded in 2004 that provides branding, packaging, and custom web and ecommerce design for specialty coffee roasters, importers, equipment makers, and adjacent artisan brands, with deep expertise in Shopify 2.0 and WooCommerce.

Ownership category

akta.pro rank

Product category

Brand & Web Design Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand design services
• Web design studio
• Specialty coffee branding
• Ecommerce development
• Packaging design

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding Services: Brand strategy, brand guidelines, story and voice development, naming, and identity design services. Projects include discovery, research, and strategic alignment before visual design.
2. Website Design & Development: Custom web design and development services including WooCommerce and Shopify implementations. Projects range from 8-20 weeks depending on scope. Includes UX/UI design, development, and content integration.
3. Creative Assets: Coffee packaging design, print collateral, photography art direction, copywriting, and illustration services. Asset suites tailored to client channels and budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Needmore Designs is a Portland-based brand and web design studio that provides branding, packaging, website design, and ecommerce development services for specialty coffee roasters, importers, equipment manufacturers, and artisan DTC brands. Every project starts with discovery research before design, and the studio delivers custom Shopify and WooCommerce storefronts alongside full brand identity systems.

Product overview

Needmore Designs is a specialty coffee brand and web design studio offering a comprehensive suite of design services centered on research-first methodology. Their core offering consists of Discovery & Research (foundational to every project), Branding services (including brand guidelines, identity design, naming, and story/voice), and Website Design & Development (custom builds, Shopify, and WooCommerce specializations). They also provide creative asset production including coffee packaging, print/collateral, photography, copywriting, and illustration. The company specializes in specialty coffee and artisan DTC brands, having operated since 2004. Their dual-platform expertise in WooCommerce and Shopify enables them to serve both complex catalog needs (WooCommerce) and streamlined subscription-focused storefronts (Shopify).

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery & Research Foundational research engagement for every Needmore Designs project, involving listening to the client's business, customers, and competitive landscape to inform downstream branding, packaging, or website design decisions.
• Branding Strategic branding services including brand guidelines, story and voice development, naming, and identity design for specialty coffee and artisan brands, with sub-offerings in Brand Guidelines, Story & Voice, Naming, and Identity Design.
• Shopify Website Design & Production Shopify store design and development service, building brand-first storefronts with custom subscription builders, multi-audience architectures, and custom Liquid development for specialty coffee roasters and DTC brands. Shopify builds typically run 8-16 weeks.
• WooCommerce Website Design & Production WooCommerce store development service offering flexible customization for complex catalogs, custom checkout flows, subscription and recurring order systems, and fulfillment integrations (e.g., QuickBooks) for brands requiring deep technical customization.
• Custom Website Design Bespoke custom web design service without templates, including UX design, wireframing, prototyping, and UI design, typically built on WordPress with Advanced Custom Fields or Craft CMS for nonprofits, food and drink brands, trades, and designers.
• Coffee Packaging Design Specialty coffee packaging design service with strategic storytelling, visual systems, and conscious design that considers cost and ecological impact, tailored to client channels and budget.
• Print & Collateral Design Print design service with attention to typography, layout, materials, and tactile quality for tangible brand expressions beyond digital.
• Brand Photography Brand photography service including art direction and photo shoots, strategically aligned with brand identity and marketing goals.
• Brand Copywriting Strategic brand copywriting from taglines to product descriptions, aligned with visual identity to create unified brand voice across touchpoints.
• Illustration & Patterning Custom illustration service creating unique visual language for brands to express personality, explain complex ideas, and establish a distinctive visual style.

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationOfficial Shopify Partner since 2007. Specializes in Shopify 2.0 custom theme development with custom Liquid, subscription builders, and Shopify Plus capabilities for brands requiring B2B features, multiple stores, or custom checkout.
• WooCommercecoreTechnology or IntegrationWooCommerce Pro Partner status providing priority support channels and early access to new features. 14+ years of WooCommerce development experience with deep customization capabilities.
• FranklynminorStrategic or Co-development PartnerDesign agency for Parlor Coffee project. Extended Franklyn's existing design language into full Shopify site implementation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletics: Independent branding and design studio working on brand identity, packaging, and digital experiences for premium CPG and food/beverage clients. Closely comparable in size, methodology, and craft-driven positioning.
• Franklyn: Brand and digital design agency that partnered with Needmore on the Parlor Coffee Shopify build, extending its existing design language into full Shopify implementation. Closest comparable as a brand-driven creative studio serving specialty CPG and DTC clients.
• Character: San Francisco brand design studio with deep CPG, food, and beverage experience across identity, packaging, and digital. Comparable in boutique scale and category focus even though geographically separate.

Broad incumbents

• Wieden+Kennedy: Iconic Portland-headquartered creative agency with deep CPG and brand work, including longstanding coffee-industry clients. Operates at significantly larger scale and includes advertising, but shares the Portland creative culture and brand-led craft ethos.
• Instrument: Portland-based digital creative agency working across brand, web, and commerce for premium consumer brands. Larger and broader than Needmore but directly comparable on geography, craft positioning, and integrated brand-to-web delivery.
• Pentagram: Global partner-led design firm specializing in brand identity, packaging, and digital design for premium consumer brands including food and beverage. Represents the scale ceiling for brand-identity-led agencies serving similar clients.

Emerging players

• Manual: Independent creative agency focused on brand strategy, identity, and digital for challenger and premium consumer brands. Comparable craft positioning and DTC/CPG orientation though with a broader category mix.

Regional players

• The Good: Portland- and LA-based design agency with brand identity, packaging, and digital capabilities for consumer and food/beverage brands. Comparable craft focus and craft-positioned client roster though broader category mix than Needmore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/needmoredesigns
• Xx.com/needmore
• Facebookfacebook.com/needmoredesigns
• LinkedInlinkedin.com/company/needmore-designs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about need more