Marriage Fitness

What Marriage Fitness does

Marriage Fitness (legal entity Marriagemax, Inc., Maryland) is a private, founder-owned digital education business founded in 2004 by Mort Fertel in Baltimore, MD, offering an alternative to traditional couples counseling for marriages in crisis or seeking renewal. Its core deliverable is a self-paced curriculum — the Marriage Fitness Online Boot Camp — comprising 38 video lessons, 100 audio "Solution Sound Bites," homework PDFs, and access to monthly Q&A teleconferences, with a Lone Ranger Track for single-spouse-initiator situations and a Duo Track for couples participating together. The product is delivered entirely online via marriagemax.com with immediate digital access, targeting a global individual-consumer base spanning 22+ countries, and is complemented by a budget Audio Learning System priced under $100 and a premium 1-on-1 services layer with Mort Fertel (phone sessions, full-day house calls, and a $2,499 Premium tier bundling two private strategy sessions).

The company operates with 1–10 employees and a single named executive (Mort Fertel, Author & Founder), reflecting a lean, founder-operated posture with no external investors, no M&A activity, and no disclosed funding events. Distribution is product-led: a free "7 Secrets to Fixing Your Marriage" lead magnet and free marriage assessment feed an email funnel; an extensive SEO-oriented blog (infidelity, separation, communication, trust topics) drives organic traffic; and an affiliate program (tracked via 1Shoppingcart.com with a 365-day cookie and tiered commissions) extends partner-driven reach. Endorsements from John Gray and Dr. Stephen Covey plus earned media coverage in NY Times, Fox News, Psychology Today, USA Today, NBC, and Huffington Post underpin brand authority, while customer testimonials and Trustpilot/BBB signals provide social proof at the mid-funnel stage.

The revenue model blends a one-time core digital purchase ($599 or $249×3 payment plan), a $2,499 premium tier, sub-$100 audio downloads, and high-touch professional services with the founder. Pricing is publicly disclosed across tiers, with custom payment arrangements available. The company has reportedly served over 3 million users and claims a 90% success rate for the Online Boot Camp, though neither figure is third-party verified in the available data. The technology foundation is a conventional content-delivery LMS rather than an AI-driven or data-adaptive platform — there are no disclosed APIs, SDKs, integrations, or machine learning components — meaning the product's defensibility rests on content library depth, founder brand, and accumulated distribution rather than on technology differentiation.

Name

Marriage Fitness

Legal name

Marriagemax, Inc.

Website

http://www.marriagemax.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Marriage Fitness (Marriagemax, Inc.) is a founder-owned digital education company selling self-paced marriage crisis programs — the Online Boot Camp ($599), sub-$100 Audio Learning System, and premium 1-on-1 coaching with founder Mort Fertel — to individual consumers and couples globally.

Ownership category

akta.pro rank

Product category

Marriage Counseling Services

NAICS

Information (51)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

akta.pro secondary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Marriage counseling
• Relationship coaching
• Marital therapy
• Couples communication
• Marriage education

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marriage Fitness Online Boot Camp: Primary digital product sold as online course with 38 video lessons, 100 audio files, homework assignments, and teleconference access. Sold as one-time payment or subscription payment plan.
2. Strategy Sessions with Mort Fertel: Premium add-on offering two private 1-on-1 strategy meetings with Mort Fertel for personalized guidance
3. Audio Learning System: Budget-conscious digital audio program with instant download, priced under $100 with add-ons
4. Private Phone Sessions: 1-on-1 phone sessions with Mort Fertel, including full day 'house call' interventions
5. Affiliate Program: Commission-based referral program where affiliates earn commissions on sales they refer, tracked via 1Shoppingcart.com with 365-day cookie

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Marriage Fitness is a digital marriage enrichment and crisis-intervention program offering a self-directed alternative to traditional marriage counseling. The company delivers a structured online curriculum (38 video lessons and 100 audio files) combined with 1-on-1 coaching support from founder Mort Fertel, designed to help married couples and individual spouses repair and improve their relationships from home.

Product overview

Marriage Fitness offers a tiered portfolio of marriage renewal programs centered around the flagship Marriage Fitness Online Boot Camp (a 7-week online course at $599 or $249/month). The product lineup includes the Marriage Fitness Audio Learning System as a lower-priced audio alternative under $100, and 1-on-1 Private Sessions with Mort Fertel as premium add-on coaching services. A free 7 Secrets to Fixing Your Marriage report serves as the lead magnet. The company also operates an affiliate program and provides blog content covering marriage topics.

Differentiator

Problem solved

Functional benefit

Brands

• Marriage Fitness Online Boot Camp: The flagship 7-week online program with 38 video presentations, 100 Solution Sound Bites, Q&A teleconferences, and Lone Ranger or Duo Track options. Priced at $599 one-time or $249/month for 3 months.

Products and services

• Marriage Fitness Online Boot Camp The flagship self-paced marriage repair program that combines 38 video lessons, 100 audio lessons, workbooks, action steps, and Q&A teleconferences. Designed for married couples and individual spouses seeking to fix or strengthen their marriage, with special support for the "Lone Ranger" spouse whose partner is unwilling to participate.
• Marriage Fitness Audio Learning System A standalone audio-based marriage education program available as a one-time purchase under $100. Targets individuals who prefer audio-only learning or want a more affordable entry into the Marriage Fitness methodology.
• Private 1-on-1 Sessions with Mort Fertel A premium private coaching service delivered personally by founder Mort Fertel, designed for couples and individuals seeking direct, personalized guidance through the Marriage Fitness system at the highest service tier.
• Strategy Sessions A 12-week email and text-based support package that provides ongoing guidance and accountability between Online Boot Camp lessons, offered at $249 as a more affordable middle-tier option.

Quantifiable outcome

• 90% success rate reported by company
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Relationship Hero: On-demand text-based relationship coaching service with trained coaches serving individuals and couples. Comparable as a digital alternative to traditional couples counseling, though the delivery model (live chat) differs from Marriage Fitness's curriculum-based approach.
• OurRelationship: Nonprofit-backed online couples counseling program offering a structured curriculum with optional counselor support. Comparable as a digital course alternative to in-person marriage counseling, often at lower price points or subsidized.
• Tony Robbins Relationship Programs: Premium self-help relationship content and live events sold via high-ticket coaching funnels, often targeting couples. Comparable in personality-driven brand, premium-tier pricing, and direct-to-consumer digital sales motion.

Direct peers

• Save My Marriage Today: Direct competitor offering a digital self-help marriage program sold online with similar positioning around divorce prevention and spouse reconnection. Closely comparable in product format (digital course) and target customer (couples in crisis seeking an alternative to counseling).
• Lasting (by The Knot Worldwide): App-based relationship counseling program originally launched by The Knot with structured lessons for couples. Comparable as a digital, self-directed couples program though stronger on mobile UX and weaker on premium/high-touch coaching.
• Marriage.com: Online marriage advice, counseling directory, and digital content platform serving couples in crisis. Comparable in SEO-driven content marketing and target audience, though broader (also includes therapist matching).
• Relish: Relationship coaching app offering self-guided courses, live expert sessions, and exercises for couples. Closely comparable in offering digital relationship courses to couples, though more modern app-based delivery.
• His Secret Obsession: Digital relationship program marketed to individuals seeking to influence a romantic partner, sold via online sales pages with affiliate distribution. Comparable in self-help positioning, digital delivery, and affiliate-led GTM in the relationship advice category.

Broad incumbents

• Talkspace: Public, venture-backed teletherapy platform offering couples therapy alongside individual and family therapy. Competes for couples seeking relationship help but with licensed therapists and insurance reimbursement; represents the institutional alternative Marriage Fitness positions against.
• Regain (by BetterHelp): Licensed-therapist teletherapy platform focused on couples and relationships, operated by BetterHelp (Teladoc-owned). Competes for the same end customer (couples in crisis) but with licensed clinicians and a subscription model, positioning Marriage Fitness as the self-help alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mortfertel
• Facebookfacebook.com/28155615747
• LinkedInlinkedin.com/company/mortfertel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marriage Fitness