CECC

What CECC does

CECC (Centro de Estudios en Ciencias de la Comunicación) is a private for-profit higher-education institution founded in 1981 and headquartered at C. Valle #12, Jardines del Pedregal, in the Álvaro Obregón borough of Mexico City. The institution specializes in creative-industry education, offering eight SEP-accredited undergraduate degree programs (Licenciaturas) in Communication, Graphic Design, Film & Television, Advertising, Marketing, Fashion Design & Marketing, Public Relations, and Journalism, each spanning nine semesters. Its academic portfolio also includes a Master's degree in Marketing and Strategic Communication, two professional specialties (Especialidades), two diploma programs (Diplomados), and a catalog of short workshops and continuing-education courses covering voice acting, broadcasting, 360° communication strategies, Excel, image and protocol, Photoshop, body language, neuro-linguistics for sales, negotiation, and AI for brand development.

CECC's core technology stack consists of a Moodle-based Learning Management System branded as "Aula Digital" (auladigital.cecc.edu.mx) for course delivery and academic administration, integrated with the Google for Education platform and Google Workspace tools. A proprietary digital job board, "Bolsa CECC Conecta," connects students and alumni with employers in creative sectors and includes an institutional validation step for vacancies before publication. The institution operates a practice-first teaching methodology described as 60% practice and 40% theory starting from the first semester.

The business model is tuition-driven. CECC generates revenue primarily through semester-based undergraduate tuition (subscription/recurring model across 9 semesters per program), supplemented by one-time fees for graduate programs, specialties, diplomados, and workshops. Distribution is direct-to-consumer through a physical-campus enrollment process supported by WhatsApp, email, and the institutional website. Customer segments are primarily individual young adults pursuing creative careers and, secondarily, continuing-education professionals and employers using the job-board platform. Tuition pricing is not publicly disclosed; interested students are directed to contact the admissions office. The institution reports 5,000+ graduates cumulatively over 45 years of operation and operates as an SEP-accredited and Google for Education partner institution.

Name

CECC

Legal name

Centro de Estudios en Ciencias de la Comunicación

Website

https://cecc.edu.mx

Company type

Private

Founded year

1981

Operating status

Operating

Short description

CECC is a private Mexico City higher-education institution founded in 1981, offering SEP-accredited undergraduate degrees, a master's program, specialties, diplomas, and workshops in communication, design, cinema, advertising, marketing, fashion, public relations, and journalism, with a proprietary job board for student placement.

Ownership category

akta.pro rank

Headquarters

HQ city

Jardines

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Undergraduate (Licenciatura) Tuition: Semester-based tuition fees for 8 undergraduate programs including Communication, Graphic Design, Film & Television, Advertising, Marketing, Fashion Design & Marketing, Public Relations, and Journalism. Programs span 9 semesters.
2. Graduate Education (Maestrías): Master's degree programs including Maestría en Mercadotecnia y Comunicación Estratégica.
3. Specializations (Especialidades): Specialized programs in Strategic Marketing and Creativity & Advertising Strategies.
4. Diplomados: Certificate programs in Communication Strategies & Digital Media, and Public Relations & Digital Marketing.
5. Workshops and Short Courses: Short-term training programs including Voice Acting, Broadcasting, 360° Communication Strategies, Planning, Excel, AI for Brand Development, Image & Protocol, Swimwear & Lingerie Design, Photoshop & Digital Imaging, Body Language, Neuro-linguistics for Sales, Negotiation Techniques, Client Attraction, and After-Sales Service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CECC is a private higher education institution that delivers undergraduate degrees (Licenciaturas), master's programs, professional specializations, diplomas, and workshops focused on creative communications fields including Communication, Graphic Design, Film & Television, Advertising, Marketing, Fashion Design, Public Relations, and Journalism. Programs follow a 60% practice / 40% theory methodology from the first semester and are delivered through a physical campus in Mexico City combined with a Moodle-based digital learning platform. The institution also operates a proprietary job board (Bolsa CECC Conecta) that connects students and alumni with employers for internships, social service, and entry-level positions.

Product overview

CECC (Centro de Estudios en Ciencias de la Comunicación) is a private Mexican educational institution founded in 1981, offering an integrated academic portfolio centered around eight undergraduate degree programs (licenciaturas), graduate degrees (maestrías), professional specialties, diploma programs, and workshops. The eight undergraduate programs span Communication, Graphic Design, Film and Television, Advertising, Marketing, Fashion Design and Marketing, Public Relations, and Journalism — each with a specialized track. CECC also provides a Moodle-based digital learning platform (Aula Digital) for course management and a job board platform (Bolsa CECC Conecta) for student and alumni employment. The academic model emphasizes 60% practical and 40% theoretical learning from the first semester onward, and programs hold official recognition from Mexico's Secretariat of Public Education (SEP) and are integrated with Google for Education.

Differentiator

Problem solved

Functional benefit

Brands

• Bolsa CECC Conecta: Digital job placement and connection platform linking CECC students and alumni with employers in creative, audiovisual, communication, design, and related sectors.

Products and services

• Licenciatura en Comunicación con especialidad en Comunicación Estratégica Undergraduate degree program forming strategic communicators with practical and creative skills, enabling graduates to research, design, and create content across all media channels with a focus on market understanding and public opinion development. Spans 9 semesters.
• Licenciatura en Diseño Gráfico con especialidad en Nuevas Tecnologías Undergraduate degree training professionals to design with emerging digital technologies while grounding them in traditional techniques, covering digital design, photography, visual identity, and multimedia production. Spans 9 semesters.
• Licenciatura en Cine y Televisión con especialidad en Producción Audiovisual Undergraduate degree forming filmmakers and content creators skilled in audiovisual communication, covering production, post-production, marketing, photography, camera direction, scenic direction, lighting, and screenwriting. Spans 9 semesters.
• Licenciatura en Publicidad con especialidad en Medios Digitales Undergraduate degree forming creative and skilled advertising professionals with daily hands-on practice from day one, training them in product and service management, market research, branding, packaging, and digital media campaign production. Spans 9 semesters.
• Licenciatura en Mercadotecnia con especialidad en Nuevos Negocios Undergraduate degree training creative marketing professionals specialized in new business development, including brand creation, packaging, distribution channels, advertising campaigns, and growth of established brands and services. Spans 9 semesters.
• Licenciatura en Fashion Design and Marketing Undergraduate degree combining fashion design and marketing strategy, preparing professionals with international industry vision, trends, culture, sustainability, globalization knowledge, and entrepreneurial skills for roles in fashion design, brand management, and trend consulting. Spans 9 semesters.
• Licenciatura en Relaciones Públicas con especialidad en Imagen Pública Undergraduate degree forming professionals in public relations and public image management, focusing on human relations, crisis management, image construction, and strategic media planning to build brands and personal/professional reputations. Spans 9 semesters.
• Licenciatura en Periodismo con especialidad en Periodismo Deportivo Undergraduate degree forming innovative journalists with critical vision and mastery of all media, specializing in sports journalism to create content that informs and strengthens a modern, responsible sports culture. Spans 9 semesters.
• Maestría en Mercadotecnia y Comunicación Estratégica Master's degree program in marketing and strategic communication offered as part of the graduate academic portfolio.
• Especialidad en Mercadotecnia Estratégica Professional specialty in strategic marketing, part of the post-graduate academic offerings at CECC.
• Especialidad en Creatividad y Estrategias Publicitarias Professional specialty in creativity and advertising strategies, part of CECC's post-graduate academic offerings.
• Diplomado en Estrategias de Comunicación y Medios Digitales Diploma program covering digital communication strategies and media, part of CECC's continuing education offerings.
• Diplomado en Relaciones Públicas y Marketing Digital Diploma program covering public relations and digital marketing, part of CECC's continuing education offerings.
• Talleres y Cursos Cortos Multiple short-term workshops and training courses covering voice acting, broadcasting, communication strategies, planning, Excel, AI for brand development, image and protocol, swimwear and lingerie design, Photoshop, body language, neuro-linguistics for sales, negotiation techniques, client attraction, and after-sales service.
• Bolsa CECC Conecta Digital job board and placement platform connecting CECC students and alumni with employers in creative, audiovisual, communication, design, and related sectors. It enables companies to post job vacancies, professional practices, social service opportunities, and professional projects for free.

Quantifiable outcome

• 5,000+ graduates placed in creative industries over 45 years
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Google for EducationcoreTechnology or Integration · 1 January 2016CECC's licenciaturas are officially recognized by both SEP and Google for Education. The institution integrates Google's educational technology tools and platforms into its teaching methodology, providing students with digital skills and certifications relevant to the modern workplace.
• SEP (Secretaría de Educación Pública)coreOthers · 1 January 1981CECC's programs hold official recognition and authorization from Mexico's Secretariat of Public Education (SEP). This government accreditation ensures graduates receive officially recognized degrees valid throughout Mexico and internationally. The SEP registration is a fundamental requirement for all educational institutions in Mexico.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CENTRO (Centro de Diseño, Cine y Televisión): Mexico City creative school offering undergraduate and graduate programs in design, film, and creative industries — competes directly with CECC for the same student segment in the same city.
• SAE Institute Mexico: Mexico operation of the global SAE Institute network focused on audio, film, and creative media education — directly competes with CECC's Film & TV and Advertising programs in the same geography.
• Universidad de la Comunicación: Mexico City-based private university focused on communication, journalism, advertising, and marketing degrees — the closest direct competitor to CECC in the same niche and geography.

Broad incumbents

• Universidad Iberoamericana: Large Mexico City private university with established communication, design, and marketing departments — competes with CECC for creative-track students but offers a much broader program portfolio.
• Universidad Anáhuac: Major Mexican private university with multi-campus presence and communication, advertising, and marketing programs — a broader incumbent that overlaps with CECC's programs while operating at significantly larger scale.
• Tecnológico de Monterrey (TEC de Monterrey): Mexico's largest private university system, offering communication, marketing, and digital media programs across multiple campuses — a major incumbent competitor with strong employer relationships.
• Universidad del Valle de México (UVM): Large Mexican private university with multiple campuses offering communication, marketing, and design programs — competes for similar student segments across broader geographies.
• UNITEC (Universidad Tecnológica de México): Large private Mexican university system with communication, marketing, and digital media programs at multiple campuses — competes with CECC at scale across broader student segments.
• Universidad La Salle: Major Mexican private university with communication, design, and marketing offerings — a broader incumbent with strong brand recognition competing for similar students.

Emerging players

• IED (Istituto Europeo di Design) Mexico: Italian design school with a Mexican presence offering design, fashion, and visual communication programs — overlaps with CECC's design and fashion offerings as a niche international competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centro-de-estudios-en-ciencias-de-la-comunicaci-n

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CECC