What Interact Programme does

Interact Programme is an EU-funded technical-assistance programme that supports European Territorial Cooperation (Interreg) by providing harmonised tools, training, and coordination services to over 86 Interreg managing authorities and joint secretariats across the EU and neighbouring countries. Its core product portfolio consists of four strategic tools: Jems (Joint Electronic Monitoring System) for programme monitoring, HIT (Harmonised Implementation Tools) for harmonised implementation, INDEX (Interreg Data Exchange) for data interoperability, and Interact Academy, a Moodle-based e-learning platform offering certified trainings. Supporting infrastructure includes keep.eu (a central project and beneficiary database) and Interreg.eu (a public-facing results portal), while service offerings encompass major events such as the Interreg Knowledge Fair, Interreg Cooperation Day, Interreg Slam, and network convening (ICON, CAP-COM, InterFIN).

The programme operates a platform-plus-services model, with Jems having received a European Public Sector Award 2025-26 Good Practice Certificate and Interact actively scoping tool renewals for the 2028-2034 programming period. Revenue is sourced from EU Structural and Investment Funds through DG REGIO, with all services delivered free of charge to Interreg programmes and their beneficiaries. The Interact Academy platform is built on Moodle with Microsoft Entra (OpenID Connect) authentication and is partially WCAG 2.1 AA / EN 301 549 compliant, and the programme is headquartered in Viborg, Denmark, with programming-committee activity in Bratislava.

Interact is not a commercial entity in the conventional sense: it has no parent company, no traditional equity ownership, and no venture funding, operating instead as a programme structure under EU cohesion-policy governance. Its strategic positioning is anchored in a regulatory mandate from the European Commission and a network spanning all Interreg strands (Cross-Border, Transnational, Interregional, IPA-CBC, ENI-CBC, Outermost Regions), with forward-looking expansion concentrated on post-2027 framework design, governance simplification via InterregGov, and AI-literacy capacity building across the Interreg community.

Name

Interact Programme

Legal name

Interact Programme

Website

https://interact.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Interact Programme is an EU-funded technical-assistance body that supports the 86+ Interreg European Territorial Cooperation programmes with harmonised tools (Jems, HIT, INDEX), the Interact Academy e-learning platform, and pan-European events.

Ownership category

akta.pro rank

Product category

EU Territorial Cooperation Support Services

NAICS

Computer Systems Design and Related Services (54151), Other Management Consulting Services (541618), Educational Support Services (611710), International Affairs (928120)

SIC

Services-Management Services (8741), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Workplace & Collaboration Integration (BPAEAAAM)

akta.pro secondary industries

Research, Monitoring, Evaluation & Learning (MEL) Partnerships (EDADALAK), International Economic & Trade Cooperation Organizations (BPADAAAC), Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• EU territorial cooperation
• Interreg programme support
• Cross-border collaboration
• Public sector training
• EU funding coordination

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public EU Funding: Interact Programme is funded through EU Structural and Investment Funds as a technical assistance programme supporting European Territorial Cooperation. It provides free services to Interreg programmes including training, tools, events, and coordination support at no cost to beneficiaries.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

Interact Programme is an EU-funded technical assistance body that supports Interreg European Territorial Cooperation programmes through four strategic digital tools (Interact Academy e-learning platform, Jems monitoring system, HIT harmonised implementation tools, and INDEX data exchange), complemented by events coordination, certified training, a resource library, the Interreg Slam storytelling championship, and the annual Interreg Cooperation Day campaign. It provides these harmonised tools, training, events, and coordination services free of charge to Managing Authorities, Joint Secretariats, and project beneficiaries across 86+ programmes.

Product overview

Interact Programme is a support programme for European Territorial Cooperation (Interreg) that operates a platform-plus-services model. The core product portfolio includes four strategic tools: Interact Academy (Moodle-based LMS for certified trainings), Jems (Joint Electronic Monitoring System for programme management), HIT (Harmonised Implementation Tools), and Index (Interreg Data Exchange). Supporting infrastructure includes Interreg.eu (public portal) and keep.eu (project database). The service layer encompasses events coordination (Interreg Knowledge Fair, ICON meetings, InterFIN workshops), a resource Library, the Interreg Slam storytelling championship, and the annual Interreg Cooperation Day campaign. Jems received European recognition in 2025-26, and the programme is preparing tool renewals for the 2028-2034 period.

Differentiator

Problem solved

Functional benefit

Brands

• Interact Academy: Interreg specific trainings to enhance knowledge, skills and confidence for programme staff.
• Jems (Joint Electronic Monitoring System)
• HIT (Harmonised Implementation Tools)
• Index (Interreg Data Exchange)
• Interreg.eu
• keep.eu
• Interreg Slam
• Interreg Cooperation Day
• Interreg Knowledge Fair
• InterFIN
• ICON (Interreg Communication Officers Network)

Products and services

• Jems (Joint Electronic Monitoring System) Electronic monitoring and reporting system developed by Interact for managing and monitoring Interreg programmes across their project lifecycle. Awarded a Good Practice Certificate at the European Public Sector Award 2025-26.
• HIT (Harmonised Implementation Tools) Set of harmonised tools designed to support programme implementation across different Interreg strands and regions, supporting standardisation for Interreg cooperation programmes.
• INDEX (Interreg Data Exchange) Data exchange platform enabling interoperability and data sharing among Interreg programmes across Europe.
• Interact Academy Moodle-based e-learning platform offering certified trainings and short courses to enhance knowledge, skills, and confidence of Interreg programme staff in areas including communication, project management, finance, State aid, and generative AI.
• Interreg.eu Public-facing one-stop-shop portal showcasing the collective achievements of Interreg across all strands, with automatic publication of keep.eu call for projects information.
• keep.eu Central database of Interreg programmes containing aggregated data regarding projects and beneficiaries, making cooperation achievements publicly accessible.
• Events Coordination Services Event coordination including Interreg Knowledge Fair, ICON meetings, InterFIN finance workshops, CAP-COM capitalisation workshops, Interreg Leaders Forum, and Interreg Cooperation Day activities.
• Library Services Resource library containing publications, guides, factsheets, presentations, and recordings on topics including State aid, GBER, communication, evaluation, and programme management.
• Interreg Slam Europe-wide storytelling championship celebrating the human side of Interreg cooperation, open to all Interreg programmes and their funded projects, featuring storytelling competition, video production, and live performance awards.
• Interreg Cooperation Day Annual Europe-wide celebration of Interreg cooperation with local events, promotional materials, social media campaigns, and joint visibility initiatives. Since 2012, organised over 1,570 local events reaching 57 million people socially.

Quantifiable outcome

• 57 million social media reach for Interreg Cooperation Day campaign
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• European Commission (DG REGIO)flagshipStrategic or Co-development PartnerThe European Commission, specifically DG REGIO (Directorate-General for Regional and Urban Policy), provides the mandate and funding for Interact Programme. Collaboration includes joint events (Interreg Leaders Forum), policy development for Post-2027 programming, and coordinated communication campaigns. The Commission participates in programming committees and provides strategic direction for Interreg cooperation.
• European ParliamentcoreStrategic or Co-development PartnerEuropean Parliament representatives participate in high-level forums like the Interreg Leaders Forum and engage in discussions on the future of Cohesion Policy and Interreg beyond 2027.
• Committee of the RegionscoreStrategic or Co-development PartnerThe Committee of the Regions participates in Interreg coordination activities and contributes to discussions on territorial cooperation governance.
• European Economic and Social CommitteecoreStrategic or Co-development PartnerParticipates in Interreg policy discussions and high-level forums contributing expertise on economic and social aspects of cross-border cooperation.
• Macro-Regional Strategies (EUSALP, EUSBSR, EUSAIR, Danube Region)coreStrategic or Co-development PartnerInteract supports programmes that implement the four EU Macro-Regional Strategies: Alpine Region (EUSALP), Baltic Sea (EUSBSR), Adriatic-Ionian (EUSAIR), and Danube Region. These strategies address shared challenges across multiple countries requiring cross-border coordination.
• MedLab ProgrammecoreStrategic or Co-development PartnerMedLab is a transnational cooperation programme for the Mediterranean region. Interact coordinates with MedLab on shared objectives, with annual meetings bringing together Mediterranean programme stakeholders (next meeting: 1-2 October 2026, Cagliari, Sardinia).
• CBIB+ ProjectcoreStrategic or Co-development PartnerCollaborated with Interact on the 'Fundamentals of IPA-IPA CBC Communication' training, partnering to support communication capacity building for IPA III CBC programmes in the Western Balkans.
• Interreg Governance Facility (InterregGov)coreStrategic or Co-development PartnerThe InterregGov project has launched with its first call for programmes working with ISO1 (A better cooperation governance), focusing on cross-border obstacles and people-to-people cooperation. Twelve programmes will receive tailored support through this initiative.
• European Institute of Public Administration (EPSA)coreStrategic or Co-development PartnerEPSA organises the European Public Sector Award where Jems received Good Practice Certificate recognition in 2025-26, acknowledging innovative public sector solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Education, Audiovisual and Culture Executive Agency (EACEA): EACEA manages EU programmes including Erasmus+, Creative Europe, and European Solidarity Corps. Comparable as a European Commission executive agency providing programme support, tools, and training to beneficiaries across Europe.
• European Research Council Executive Agency (ERCEA): ERCEA manages ERC grants and provides programme implementation services for frontier research funding across Europe. Comparable as a public-sector EU programme implementation body with IT platforms and beneficiary support, though focused on research rather than territorial cooperation.
• European Climate, Infrastructure and Environment Executive Agency (CINEA): CINEA is a European Commission executive agency that implements EU funding programmes (including LIFE, Connecting Europe, Innovation Fund) and manages projects. Comparable as a public EU programme implementation body, though operating at much larger scale as part of the European Commission.
• European Health and Digital Executive Agency (HaDEA): HaDEA implements EU programmes in health, digital, industry, and space (EU4Health, Digital Europe, Horizon Europe, Connecting Europe). Comparable as a public EU body managing digital tools, projects, and beneficiary services across multiple EU programme strands.

Emerging players

• EU Agency for the Operational Management of Large-Scale IT Systems (eu-LISA): eu-LISA is an EU agency that operates large-scale IT systems (e.g., Schengen, EES, ETIAS) in the area of justice, home affairs, and migration. Comparable as a public EU body building and operating complex shared digital platforms for cross-border EU cooperation.

Regional players

• EUR-Lex (EU Law Access): EUR-Lex is the official EU legal database providing public access to EU legislation, treaties, and jurisprudence. Comparable as a public EU knowledge platform serving programme authorities and citizens, though focused on legal documentation rather than programme management.

Direct peers

• EUREKA (Network): EUREKA is a Europe-wide intergovernmental network supporting cross-border R&D cooperation and innovation projects, with a dedicated secretariat providing programme support, tools, and services to national funding bodies. Directly comparable as a multi-country European cooperation programme secretariat serving programme authorities and project beneficiaries.
• EURES (European Employment Services): EURES is the European employment cooperation network supporting cross-border mobility, with a coordination office providing tools, services, and IT platforms to national employment authorities. Directly comparable as a European cross-border cooperation programme with a designated support body.
• Committee of the Regions (CoR): CoR is the EU's political assembly of regional and local representatives, which participates in Interreg coordination activities and Interreg Leaders Forum. Comparable as an EU-level body providing strategic direction, networking, and policy facilitation for territorial cooperation across Europe.
• European Institute of Public Administration (EIPA): EIPA is an EU-affiliated training and knowledge institute providing capacity building for public sector officials across Europe. Comparable as a European-level public administration support body delivering training, events, and knowledge resources — including the EPSA award that Jems won.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InteractEU
• Xx.com/InteractEU
• LinkedInlinkedin.com/company/interacteu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Interact Programme