Swan Creek Candle

Name

Swan Creek Candle

Legal name

Swan Creek Candle Co.

Website

https://swancreekwholesale.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Swan Creek Candle Co. is a Swanton, Ohio-based wholesale manufacturer of American Soybean Wax candles, wax melts, and air fresheners, selling exclusively through a nationwide independent sales representative network and online wholesale portal to retail store buyers and gift shop operators.

Ownership category

akta.pro rank

Product category

Wholesale Candles and Home Fragrance

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Wholesale candles
• Soybean wax candles
• Home fragrance products
• Wax melts
• Candle collections

Headquarters

HQ city

Swanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Candle and Fragrance Product Sales: Revenue is generated through the wholesale sale of candle products, wax melts, and air fresheners to retail store buyers, gift shops, and specialty retailers. Orders are placed through the wholesale ordering system with approximately 3-week shipping times.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Swan Creek Candle Co. is a wholesale candle and home fragrance manufacturer that produces and distributes a broad portfolio of American Soybean Wax-based candles, wax melts, and air fresheners exclusively to retail store buyers and gift shop operators. Products are sold through a wholesale showroom website and a network of independent sales representatives across the US, with multiple product lines spanning jar candles, filled containers, pottery candles, wax melts, and proprietary fragrance collections.

Differentiator

Problem solved

Functional benefit

Brands

• Drizzle Melts: Wax melt product line
• Pantry Jar Collection
• Homespun Jar Collection
• Legacy Fragrance Collection
• American Soybean Wax

Products and services

• Wax Melters Wax melting products used to disperse fragrances into the air through warming scented wax. Sold wholesale to retail store buyers and gift shop operators for resale.
• Drizzle Melts Wax melt products designed for dripping or drizzling application to release fragrance. Sold wholesale for retail resale.
• Filled Containers Pre-filled candle containers ready for resale through wholesale channels. Sold wholesale to retail buyers.
• Pottery Candles Handcrafted candles housed in decorative pottery vessels. Sold wholesale for retail resale.
• Legacy Fragrance Collection A curated collection of classic and enduring fragrance formulations offered wholesale to retail buyers.
• Pantry Jar Collection Jar-style candles with a pantry-inspired aesthetic and fragrance lineup. Sold wholesale for retail resale.
• Homespun Jar Collection Jar candles featuring a homespun, rustic design theme with coordinated scents. Sold wholesale for retail resale.
• Swan Creek Air Fresheners Air freshener products that extend the brand's fragrance offerings beyond candles. Sold wholesale for retail resale.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Swan Creek Candle Co. Sales RepresentativescoreChannel Partner/ Reseller/ DistributorThe company operates through a network of independent sales representatives who market and sell Swan Creek Candle products to wholesale retail buyers across the US. These representatives serve as the primary channel for buyer relationships and order acquisition.

Direct peers

• Village Candle: Premium jar candle brand with strong wholesale presence in gift and specialty retail. Comparable product format (jar candles) and gift-shop wholesale go-to-market.
• Root Candles: Long-established US candle manufacturer distributing through independent sales reps to gift and specialty retailers. Closely comparable in distribution model (sales rep + wholesale) and gift shop target customers.
• Goose Creek Candle: Direct-to-consumer and wholesale candle brand offering jar candles, melts, and seasonal collections. Comparable product mix and aggressive seasonal catalog cadence.
• NEST Fragrances: Premium home fragrance brand offering scented candles, diffusers, and room sprays across wholesale and DTC. Comparable fragrance-curated positioning and home fragrance category overlap.
• Chesapeake Bay Candle: Mid-market candle brand sold through wholesale and retail channels including gift shops and home décor stores. Directly comparable product formats, distribution strategy, and gift shop channel positioning.
• Illume: Candle and home fragrance brand sold primarily through wholesale into specialty and gift retailers. Comparable curated fragrance collections and wholesale gift shop channel.
• Scentsy: Direct-sales candle and home fragrance company best known for wax warmers and wax melts. Comparable to Swan Creek through wax melt/warmer products and a non-DTC wholesale/consultant distribution model.
• Yankee Candle (Yankee Candle Company): Largest US candle brand offering jar candles, wax melts, and home fragrance across wholesale and retail channels. Directly comparable as a multi-format candle manufacturer with broad wholesale distribution.

Broad incumbents

• Bath & Body Works: Large specialty retailer and home fragrance brand with extensive candle and air freshener lines. Comparable product category and consumer base, but operates at massive scale with vertical retail, not wholesale-only.
• Mrs. Meyer's Clean Day (SC Johnson): Established home care and candle brand under SC Johnson with strong retail distribution. Comparable home fragrance/category overlap but operates as part of a much larger CPG portfolio.

Market position

Customer concentration

• LinkedInlinkedin.com/company/swan-creek-candle-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swan Creek Candle