Allure Dental

What Allure Dental does

Allure Dental is a private, single-location dental practice in Lafayette, Indiana, operated by Dr. Trevor Murray and Dr. Christian Mazur, both Diamond Invisalign providers with advanced training from the Las Vegas Institute for Advanced Dental Studies. The practice delivers a full spectrum of dental services: preventive care (exams, cleanings, X-rays), cosmetic dentistry (veneers, bonding, smile makeovers), restorative procedures (implants, crowns, bridges, root canals, bone grafting), Invisalign orthodontic treatment, and specialized TMJ/TMD therapy.

The practice is built on a digital dental technology platform that includes iTero 3D scanners for treatment planning and Invisalign preview, CEREC CAD/CAM systems for in-house same-day crown fabrication, 3D imaging for implant placement planning, and Curodont peptide technology for non-invasive early cavity treatment. Both doctors' Diamond Invisalign status positions the practice as Indiana's #1 Invisalign provider, and the firm serves as the official dental provider for Purdue Athletics.

Commercially, Allure operates on a fee-for-service model, accepting Delta Dental in-network and most PPO insurance plans while excluding Medicare and Medicaid. Financing is facilitated through CareCredit and iCreditWorks, and a 3% credit card convenience fee is applied. The lead generation funnel is centered on free in-person and virtual consultations, with online scheduling, phone booking, and active social media presence across Facebook, Instagram, YouTube, TikTok, and Twitter. The geographic service area is concentrated in Lafayette and West Lafayette, Indiana, with no disclosed expansion plans.

Name

Allure Dental

Legal name

Allure Dental

Website

https://alluredental.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Allure Dental is a private, single-location dental practice in Lafayette, Indiana, founded by Dr. Trevor Murray and Dr. Christian Mazur. It offers preventive, cosmetic, restorative, Invisalign, and TMJ services using iTero, CEREC, and 3D imaging technology, and serves as the official dental provider for Purdue Athletics.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Fixed Prosthodontics (Crowns, Bridges, Veneers) (HLABAFAA), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)

Keywords

• Cosmetic dentistry services
• Invisalign orthodontic treatment
• Restorative dental care
• TMJ disorder treatment
• Preventive dental services

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services - Fee for Service: Traditional fee-for-service dental care where patients pay for services rendered. Accepts insurance and offers financing options.
2. Insurance Navigation: In-network with Delta Dental; accepts all insurance plans except Medicare and Medicaid. Handles claim filing on behalf of patients.
3. Healthcare Financing: Third-party financing through CareCredit and iCreditWorks for patients to spread cost of treatment over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Allure Dental is a private dental practice that provides comprehensive oral healthcare, including preventive care (exams, cleanings, X-rays), cosmetic treatments (veneers, dental bonding, smile makeovers), orthodontic treatment (Invisalign clear aligners), restorative procedures (crowns, bridges, root canals, dental implants, bone grafting), and specialized TMJ/TMD relief. The practice is differentiated by advanced in-office technology such as iTero digital scanning, CEREC same-day crown fabrication, 3D imaging, and Curodont peptide-based enamel regeneration.

Product overview

Allure Dental is a dental practice offering comprehensive oral healthcare services through multiple interconnected treatment categories. The core offering encompasses preventive dentistry, cosmetic dentistry (including veneers and dental bonding), restorative dentistry (crowns, bridges, implants, root canals, bone grafting), and specialized services including TMJ relief and Invisalign orthodontic treatment. The practice differentiates through advanced technology including iTero digital scanners for 3D imaging, CEREC same-day crown fabrication, and 3D imaging for precise treatment planning. Smile makeovers serve as a comprehensive treatment combining multiple services. Additionally, the practice offers Curodont for non-invasive early cavity treatment. The practice is led by Dr. Trevor Murray and Dr. Christian Mazur as Diamond-level Invisalign providers and Purdue Athletics' official dental provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dentistry Preventative dental care including comprehensive exams, professional cleanings, digital X-rays, and patient education to maintain oral health and prevent dental problems for individual patients.
• TMJ Relief Treatment for temporomandibular joint disorders addressing jaw pain, chronic headaches, migraines, clicking, vertigo, and related symptoms using neuromuscular dentistry principles for adult patients.
• Smile Makeovers Comprehensive cosmetic smile transformation combining advanced techniques, digital technology, and artistic design to address discoloration, worn teeth, spacing, missing teeth, and overall symmetry for individual patients seeking aesthetic improvements.
• Cosmetic Dentistry Aesthetic dental treatments including porcelain veneers, dental bonding, and smile enhancements using highest quality materials and advanced techniques for natural-looking results for individual patients.
• Invisalign Clear aligner orthodontic treatment for teeth straightening, offered by Diamond-level Invisalign providers to address crowding, spacing, overbites, underbites, crossbites, and open bites with virtually invisible removable aligners for adult patients.
• Dental Bonding Cosmetic procedure using tooth-colored composite resin to repair chips, cracks, gaps, and discoloration with minimal invasion and immediate results completed in a single visit for individual patients.
• Veneers Custom-crafted porcelain shells and prepless veneers bonded to front teeth to correct color, shape, alignment, chips, gaps, and worn enamel in as little as two visits for individual patients seeking cosmetic improvements.
• Restorative Dentistry Comprehensive dental care focused on restoring health, function, and aesthetics of damaged, decayed, or missing teeth, including fillings, crowns, bridges, implants, and dentures for individual patients.
• Bone Grafting Oral surgery procedure to increase bone density in the jaw for dental implant preparation, involving ridge augmentation, sinus elevation, and socket grafting techniques for individual patients.
• Root Canals Endodontic treatment to remove infected pulp, clean and disinfect root canals, and restore tooth health using gutta-percha filling and final restoration for individual patients with infected or damaged teeth.
• Crowns and Bridges Dental restorations including lab-made crowns, same-day CEREC crowns, traditional bridges, cantilever bridges, Maryland bonded bridges, and implant-supported bridges to protect and replace damaged or missing teeth for individual patients.
• Dental Implants Titanium implant posts placed into the jawbone with custom crowns for permanent tooth replacement, including single implants, implant-supported dentures, and full arch implant solutions for individual patients.
• Curodont Non-invasive early cavity treatment using patented Curolox peptide technology that harnesses natural enamel regeneration to stop and reverse early-stage cavities without drilling for individual patients.
• Free Cosmetic and Invisalign Consultations Complimentary consultation service for cosmetic dentistry and Invisalign treatment, available both in-person and virtually (with patients uploading photos and receiving personalized video responses from doctors), serving as the primary lead-generation offering for individual prospective patients.

Quantifiable outcome

• Both doctors are Diamond Invisalign providers - top tier status
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Purdue AthleticscoreGTM or Marketing PartnerMulti-year sponsorship making Allure Dental the official dental provider for Purdue Athletics. Partnership allows the practice to support dedicated student-athletes by caring for their dental health, contributing to their overall wellbeing and confidence both on and off the field. The same level of care and attention is brought to every patient.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mortenson Dental Partners: Large regional DSO operating affiliated dental practices across multiple states with a focus on quality clinical care. Comparable as a competing practice-support organization in the Midwest, though operating at much greater scale than Allure's single location.
• Dental Care Alliance: DSO supporting 400+ affiliated practices across general, cosmetic, and specialty dental services. Comparable as a competing dental delivery model in Indiana, though with broader geographic and service coverage than Allure.
• Smile Brands: Multi-brand DSO (Smile Brands, Bright Now! Dental, Castle Dental) providing general, cosmetic, and orthodontic care. Comparable as a dental service operator offering Invisalign and cosmetic services, though operating at significantly greater scale than Allure.
• Sonrava Health (formerly Western Dental): Multi-state dental and orthodontic care provider operating Western Dental and other consumer-facing dental brands. Relevant peer as a competing dental service operator offering general, cosmetic, and orthodontic services, though at national scale rather than boutique.
• Aspen Dental Management: Multi-state DSO operating Aspen Dental branded offices with strong focus on restorative, implants, and patient financing. Comparable as a competing dental service provider in Indiana, but with broader insurance participation, longer hours, and a DSO-supported marketing model.
• Pacific Dental Services: DSO supporting hundreds of owner-dentists across general and specialty practices with modern technology and clinical autonomy. Relevant peer as a competing dental delivery platform, though materially larger and infrastructure-heavy compared to Allure's independent boutique.
• Heartland Dental: Largest dental support organization in the U.S., supporting thousands of dentists across general, cosmetic, and specialty practices. Comparable as a dental care delivery platform operating in Indiana, though at vastly larger scale and broader scope than Allure's two-doctor boutique model.
• Imagen Dental Partners: DSO partnering with specialist and general dental practices across multiple states, preserving clinical autonomy. Relevant as an alternative consolidation vehicle for practices like Allure, though at substantially larger portfolio scale.

Direct peers

• ClearChoice Dental Implant Centers: Specialty dental implant provider focused on full-arch and single-tooth implant restorations with in-house digital workflows. Comparable to Allure's implant offering with overlapping technology stack (3D imaging, digital treatment planning), though concentrated exclusively on implants.
• Affordable Dentures & Implants: Largest network of dental practices in the U.S. focused on dentures and implants, with affiliated oral surgeons. Comparable as a direct competitor in implant and restorative services, though positioned at lower price points than Allure's premium model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRpa7wyGp70OMZ4ku6L6COA
• Facebookfacebook.com/AllureDental
• Instagraminstagram.com/allure.dental1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Dental