This Is It! StageWorks

What This Is It! StageWorks does

This Is It! StageWorks, LLC is a Jersey City, New Jersey-based mobile staging and event production company that, per its own positioning, operates the largest mobile staging fleet along the Atlantic seaboard. Founded in 2004 by Scott Harrison as a separate entity from sister company This Is It! Productions (established 1994), the company designs, engineers, and deploys a tiered fleet of mobile stage units — the compact SL100 (24' x 20'), the mid-size SL250 NG (32' x 24'), the large SL320 (40' x 40'), and the premium SAM 555/575 (50' x 38' with optional 20' x 38' covered wings and up to 92,000 lbs roof load capacity). Core offerings span mobile stage rentals, custom structural fabrication using owned truss and scaffolding inventory, audio/lighting equipment rental, event signage and banners produced in-house via full-color digital printing, and full production management services including site management, stage management, tour management, technical direction, event consulting, and event permitting. The company also distributes Gallagher Staging's G.Block and Mini G.Block ballast systems for truss support and holds charter membership in the Event Safety Alliance.

Revenue is generated primarily through hardware/equipment rental (mobile stage units, audio, lighting, rigging) combined with professional services (production management, signage production, custom fabrication). Pricing is quote-based with no public disclosure, structured around unit tier and event complexity, and billed on a per-project basis. Customer composition spans two primary verticals: music festivals and touring acts (Budweiser Made In America, Governors Ball, Firefly Music Festival, Mumford & Sons Gentleman Of The Road Stopover, Billboard HOT 100 Festival, Brad Paisley Country Nation College Tour, Capital Pride Festival, UNITE to Face Addiction, Rocket Fuel Fest) and corporate/Fortune 500 brands and event producers (Live Nation, Disney, Intel + MTV Iggy via The Music Experiment 2.0, Global Citizen Earth Day 2015).

Go-to-market combines direct enterprise sales led by co-founders Scott Harrison and Deanna Hunt with a portfolio-driven website funnel at thisisitstageworks.com and event-driven credibility built through participation in marquee festivals. The North American staging alliance extends nationwide delivery capability beyond the company's primary Atlantic-coast corridor, and the 2022 launch of "Floor 8" — a full-service production hub on the Hudson River in Jersey City — represents a strategic move into permanent event infrastructure adjacent to the core rental business. Operations are headquartered at 234 16th Street, Floor 8 with warehousing at 345 18th Street, both in Jersey City, NJ.

Name

This Is It! StageWorks

Legal name

This Is It! StageWorks, LLC

Website

https://thisisitstageworks.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

This Is It! StageWorks operates the largest mobile staging fleet along the Atlantic seaboard, providing mobile stage rentals, equipment, custom fabrication, and production management services to music festivals, corporate clients, and Fortune 500 brands.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industries

Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG), Event Stagehands & Production Support Crew (HSACAEAJ), Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Mobile stage rentals
• Event production services
• Concert staging equipment
• Event signage banners
• Production management

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile Stage Rentals: Rental of mobile stage units (SL100, SL250 NG, SL320, SAM 555/575) with setup and certified technician support. Pricing varies by unit size and event requirements.
2. Production Management Services: Full-service production support including production management, site management, stage management, tour management, technical direction, event consulting, and event permitting.
3. Equipment Rental: Rental of audio, lighting, and general event equipment including trusses, scaffolding, and staging components. The company supplies equipment from their inventory and leverages contacts for additional needs.
4. Event Signage and Banners: Design, production, and display of event-specific signage and banners using full color digital printing technology. Services include custom sizing and materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

This Is It! StageWorks rents mobile concert stages (SL100, SL250 NG, SL320, SAM 555/575) and provides full-service event production, including equipment rental, event signage, ballast systems (G.Block and Mini G.Block), custom structure fabrication, conventional staging, and production management services for music festivals, concerts, and corporate events.

Product overview

This Is It! StageWorks is a full-service mobile staging and event production company operating the largest mobile staging fleet along the Atlantic seaboard. The core product portfolio centers on a fleet of four mobile stage models — the SL100, SL250 NG, SL320, and SAM 555/575 — ranging from compact 24′ x 20′ units to large-format 50′ x 38′ configurations with up to 92,000 lbs roof load capacity. These are complemented by add-on modules including custom fabricated structures and conventional staging decks (using standard 4′ x 8′ systems), G.Block and Mini G.Block ballast systems from Gallagher Staging, equipment rental (audio, lighting, and general event supplies), event signage and banner production via full-color digital printing, and production management services covering site, stage, tour, technical direction, and event permitting. The offering is delivered as a unified turnkey service supported by certified stage technicians and a North American staging alliance enabling nationwide deployment.

Differentiator

Problem solved

Functional benefit

Brands

• G.Block: Award-winning ballast design from Gallagher Staging available at This Is It! StageWorks for truss grids, truss arches, and dead weight.
• Mini G.Block
• Floor 8

Products and services

• SL100 Mobile Stage

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Event Safety AlliancecoreStrategic or Co-development PartnerThis Is It! StageWorks is a charter member of the Event Safety Alliance, demonstrating commitment to industry safety standards. This membership ensures the company implements the latest industry safety standards and maintains credibility as a professional event production company.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aggreko Events Services: Global temporary power and event services provider serving major festivals, sporting events, and concerts. Overlaps with StageWorks on large-scale event infrastructure rental, though much broader in power generation and HVAC.
• TAIT Towers: Global provider of staging, automation, and scenic fabrication for live events and themed entertainment. Overlaps on large-format staging and rigging for major tours and festivals served by StageWorks.
• Production Resource Group (PRG): Large-scale event production company offering staging, lighting, audio, and video across concerts, festivals, and corporate events. Comparable end-market exposure but with substantially broader service portfolio and balance sheet.

Direct peers

• Atomic Design: Event design and fabrication company producing custom staging, scenic environments, and event branding for corporate events, festivals, and brand activations. Comparable U.S. East Coast footprint and turnkey service model.
• Gallagher Staging: Designer and manufacturer of mobile staging and ballast systems (G.Block, Mini G.Block) that This Is It! StageWorks deploys and resells. Direct peer in mobile staging infrastructure with overlapping fleet of products serving the same music festival and corporate event market.
• Stageline Mobile Stage: Canadian-based mobile stage manufacturer and rental operator with a global fleet of hydraulic mobile stages. Directly comparable to StageWorks' mobile stage rental model and frequently competes for the same festival and touring contracts.
• All Events Group: Event production and staging rental company serving concerts, festivals, and corporate clients. Direct competitor in mobile and conventional staging rental with similar turnkey service positioning.

Emerging players

• Brilliant Stages: Specialist staging and set construction company serving theater, concert touring, and live events. Comparable custom staging and fabrication capability though focused on different end segments than StageWorks' festival core.

Regional players

• Wengers (WFL Group): UK-based supplier of staging, rigging, and event infrastructure serving European touring and festival clients. Comparable mobile and conventional staging offering, primarily operating outside StageWorks' North American geography.
• EventCo: Event staging and production services provider focused on regional corporate and entertainment markets. Comparable service offering with more limited geographic and fleet scale than StageWorks' Atlantic seaboard footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisitsw
• Facebookfacebook.com/thisisitstageworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Is It! StageWorks