SignArt of New Mexico
SignArt of New Mexico is a privately held custom outdoor sign manufacturer founded in 1968 in Albuquerque, NM, serving commercial businesses across Central New Mexico with LED, neon, monument, pole, and electronic signage products and related installation, repair, and maintenance services.
- Company typePrivate
- Founded1968
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SignArt of New Mexico does
SignArt of New Mexico, Inc. is a privately held, family-owned custom outdoor sign manufacturer and service provider founded in 1968 and headquartered in Albuquerque, New Mexico. The company designs, fabricates, installs, and maintains commercial signage for businesses across Albuquerque and Central New Mexico, with a product portfolio spanning LED channel letters, dimensional routed letters and logos, monument signs, pole signs, custom banners, and electronic message boards. Sandy Moran serves as Owner/President and Rita Moran as CFO, with a named sales team (Skye Muniz, Terry Toppino) and an accounting lead (Joy Simmons), and the firm operates from a recently relocated manufacturing/shipping facility at 7601 Central Ave NW on Albuquerque's westside.
Underlying capabilities are end-to-end and largely in-house: sign permitting and surveys, structural engineering, graphic and sign design, multi-material fabrication (including precision dimensional routing and LED integration), installation, and post-installation maintenance, repair, and removal. The service department is specifically trained to troubleshoot LED, neon, and digital display boards across manufacturers, and the company has begun actively marketing LED retrofit and sign face restoration services to owners of aging signs. Headcount sits in the 11–50 range and the company operates from a single facility, with a sales-led, on-site consultation go-to-market motion.
The business model is project-based with quote-based pricing that is not publicly disclosed. Revenue is generated primarily through one-time custom sign manufacturing and installation projects, supplemented by professional services revenue from ongoing maintenance, repair, LED retrofits, and sign face replacement. Distribution is direct (field/enterprise sales), marketing is minimal (a single Facebook page and direct outreach), and customer acquisition appears to rely on referrals and the firm's 57-year regional brand. Ownership is fully internal with no external institutional investment, no parent company, and no disclosed funding rounds.
SignArt of New Mexico firmographics
Firmographics- Name
- SignArt of New Mexico
- Legal name
- SignArt of New Mexico, Inc.
- Website
- https://signartnm.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SignArt of New Mexico is a privately held custom outdoor sign manufacturer founded in 1968 in Albuquerque, NM, serving commercial businesses across Central New Mexico with LED, neon, monument, pole, and electronic signage products and related installation, repair, and maintenance services.
- Ownership category
- akta.pro rank
SignArt of New Mexico industry classification
Industry- Product category
- Commercial Signage Manufacturing and Installation
- NAICS
- Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (54143)
- SIC
- Electrical Work (1731), Electric Lighting & Wiring Equipment (3640), Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where SignArt of New Mexico is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SignArt of New Mexico business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Custom Sign Manufacturing and Installation: Design, manufacture, and installation of custom outdoor signs including LED channel letters, dimensional routing, monument signs, pole signs, and electronic message boards. One-time project-based revenue.
- Sign Maintenance and Repair Services: Ongoing service and maintenance of existing signs including troubleshooting, fixing LED, neon, and digital display boards. Includes LED retrofit services.
- Sign Permits and Engineering: Permit acquisition, surveys, and engineering services for signage projects.
- Sign Restoration and Face Replacement: Restoration services including sign face replacement for cracked or faded signs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
SignArt of New Mexico product offering
Product offeringCore offering
SignArt of New Mexico designs, fabricates, and installs custom outdoor commercial signage including LED channel letters, dimensional letters and logos, monument signs, pole signs, custom banners, and electronic message boards. The firm also delivers end-to-end support services covering sign permits and surveys, engineering, graphic and sign design, installation, maintenance, repair, sign removal, electric sign repair, and LED retrofit.
Product overview
SignArt of New Mexico is a custom outdoor sign manufacturing and service company offering a unified portfolio of sign products and related services. The core product line consists of six main signage types: L.E.D. Channel Letters, Dimensional Routing (Letters & Logos), Monument Signs, Pole Signs, Custom Banners and Printing, and Electronic Message Boards. These products are complemented by a full suite of support services including Sign Permits & Surveys, Sign Engineering, Graphic & Sign Design, Sign Installation, Sign Maintenance & Repair, Sign Removal, and specialized Electric Sign Repair services. The company provides end-to-end capabilities from initial consultation and design through manufacturing, installation, and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Channel Letters
Companies that use SignArt of New Mexico
Customer profileSegments1 record
Ideal customer profiles1 record
SignArt of New Mexico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SignArt of New Mexico partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
SignArt of New Mexico competitors and assessment
Company assessmentDirect peers
- Poblocki Sign Company: Mid-large custom commercial sign manufacturer and installer with LED, neon, and digital sign offerings plus full in-house design, engineering, and installation services. Strong overlap with SignArt's product portfolio and project-based revenue model.
- Federal Heath Sign Company: National custom signage manufacturer and installer offering design, fabrication, installation, and maintenance for commercial signs including channel letters and electronic displays. Direct overlap with SignArt's full-service offering and target customers.
- North American Signs: Regional sign manufacturer/installer focused on commercial outdoor signage, channel letters, and electronic message centers with installation and service capabilities. Comparable in product mix and direct-to-customer project delivery.
- Allen Industries: National sign and architectural graphic manufacturer/installer serving retail, hospitality, and commercial real estate. Comparable in product breadth (channel letters, monument signs, dimensional letters) and end-to-end project delivery.
- YESCO (Young Electric Sign Company): Large custom outdoor sign manufacturer and service provider with LED, neon, and electronic display capabilities across the western U.S. Closely comparable in product mix (channel letters, monument signs, electronic message boards) and service-led model, though operating at much larger scale.
- National Signs: Custom sign manufacturer and installer offering fabrication, installation, and maintenance of commercial signage including channel letters and monument signs. Closely aligned with SignArt's full-service commercial sign offering.
- Heath & Lineback: Custom sign manufacturer providing design, engineering, fabrication, and installation of commercial signage including channel letters and monument signs. Comparable in scope of services and customer profile.
Emerging players
- Signs.com (Vispronet): Online-first sign retailer offering custom banners, vinyl lettering, and channel letters with instant online pricing. Competes with SignArt primarily at the lower-complexity end of custom signage through a fully digital, self-serve model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SignArt of New Mexico social profiles
Digital presenceSignArt of New Mexico financial estimates
Financial estimateRevenue estimate
Valuation estimate
SignArt of New Mexico leadership team
Management profileNumber of profiles
Profiles5 records
SignArt of New Mexico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SignArt of New Mexico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SignArt of New Mexico
What does SignArt of New Mexico do?
SignArt of New Mexico designs, fabricates, and installs custom outdoor commercial signage including LED channel letters, dimensional letters and logos, monument signs, pole signs, custom banners, and electronic message boards. The firm also delivers end-to-end support services covering sign permits and surveys, engineering, graphic and sign design, installation, maintenance, repair, sign removal, electric sign repair, and LED retrofit.
Is SignArt of New Mexico a public or private company?
SignArt of New Mexico is a private company. It is classified as family owned and is currently operating.
When was SignArt of New Mexico founded?
SignArt of New Mexico was founded in 1968. It employs 11 to 50 people.
Where is SignArt of New Mexico based?
SignArt of New Mexico is headquartered in Albuquerque, United States, in the North America region.
How does SignArt of New Mexico make money?
Four revenue lines are on record. Custom Sign Manufacturing and Installation is the primary driver. The others are sign Maintenance and Repair Services, sign Permits and Engineering and sign Restoration and Face Replacement.
Who are SignArt of New Mexico's main competitors?
Direct peers on record are Poblocki Sign Company, Federal Heath Sign Company, North American Signs, Allen Industries, YESCO (Young Electric Sign Company), National Signs and Heath & Lineback. Signs.com (Vispronet) is listed as an emerging player.
Does SignArt of New Mexico have an API?
No public API is recorded for SignArt of New Mexico.
What industry is SignArt of New Mexico in?
SignArt of New Mexico's product category is Commercial Signage Manufacturing and Installation. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 339950 and its SIC code is 1731.