Redstrike

What Redstrike does

Redstrike is a UK-headquartered sports marketing and commercial representation firm established in 2014 with offices in seven countries (UK, USA, Saudi Arabia, Malaysia, South Africa, Australia, and New Zealand) and an employee base of 11–50. The company operates sport-specific divisions in Football, Motorsport, Rugby, and Other Sports (Cricket and Padel), serving as an intermediary that connects rights holders — federations, clubs, academies, athletes, and leagues — with brands, sponsors, and investors seeking access to emerging markets. Its flagship operating asset is the PVF Academy Vietnam, a 60-acre football facility housing 300 players from U8 to U21 that has earned three-star AFC Elite Youth status and is ranked top-three in Asia.

Redstrike's business model centers on professional service fees tied to commercial representation, sponsorship facilitation, and partnership deal structures, with a bespoke quote-based pricing approach. The firm holds an exclusive British Government designation as the sole UK Department of Business and Trade Export Champion for Sport (since 2018), which grants access to a network of over 275 International Trade Advisers and direct support from British embassies worldwide. Underlying technology consists of industry-standard data analytics, digital marketing tools, and digital engagement capabilities (including Web3/blockchain) rather than any disclosed proprietary platform or product suite. The firm is a private company with no disclosed parent, institutional investors, or external funding rounds.

The go-to-market motion is enterprise field sales through direct executive engagement with sports federations, governing bodies, club owners, athletes, and global brands, supplemented by industry events and government-credentialed networks. The senior leadership team combines decades of experience in elite sport commercial operations, including prior roles at Manchester United International, Jordan F1, Williams Racing, FIFA, Formula 1, the London 2012 Olympics, and the 2010 FIFA World Cup, providing the relationship capital that underpins both new business origination and cross-divisional deal flow across geographies.

Name

Redstrike

Legal name

Redstrike

Website

https://redstrike.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Redstrike is a UK-headquartered sports marketing and commercial representation firm with offices in seven countries, connecting federations, clubs, academies, athletes, and leagues with brands and investors, primarily in emerging markets across football, motorsport, rugby, cricket, and padel.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

Keywords

• Sports marketing services
• Commercial representation
• Sponsorship consultancy
• Sports rights management
• Partnership facilitation

Headquarters

HQ city

Tattenhall

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Representation Services: Redstrike generates revenue through providing strategic commercial representation services to sports rights holders. The company acts as an intermediary connecting federations, clubs, academies, athletes, and leagues with brands and commercial partners. Revenue is derived from consultancy fees, sponsorship facilitation, and partnership deal structures with emerging market focus.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Redstrike is a sports marketing agency and international commercial representative that provides commercial representation, sponsorship consultancy, investment and shared-ownership structuring, fan engagement, and academy development services to sports federations, clubs, academies, athletes, and leagues globally, with a strategic focus on emerging markets. The firm operates sport-specific divisions in Football, Motorsport, Rugby, Cricket, and Padel, connecting rights holders with brands and commercial partners and leveraging data analytics, digital marketing, and emerging technologies.

Product overview

Redstrike operates as a sports marketing and commercial representation company organized into sport-specific divisions (Football, Motorsport, Rugby, Other Sports including Cricket and Padel) that provide services to federations, clubs, academies, athletes, and leagues. The company's offerings include strategic investment and shared ownership, commercial development and sponsorship consultancy, fan engagement programs, tournament creation, and high-performance talent development. The PVF Academy Vietnam represents a specific branded facility under the Football Division. The British Export Champion designation serves as a government-backed accreditation that enhances the company's international credibility and access to diplomatic networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Division Services Commercial representation, academy development, sponsorship consultancy, and revenue maximization services for football federations, leagues, club owners, investors, and rights holders.
• Motorsport Division Services Sponsorship consultancy and strategic services for motorsport clients including Formula 1, Formula E, and Silverstone partnerships, with brand activation and international project management support.
• Rugby Division Services Investment and shared ownership opportunities, commercial development, fan engagement strategies, and high-performance initiatives for rugby federations, clubs, leagues, and professional players.
• Cricket Development Services International cricket development services focusing on commercial potential unlocking, grassroots talent nurturing, major tournaments organization, and strategic partnerships with cricket boards and international organizations.
• Padel Global Growth Services Global padel sport expansion services through dynamic collaborations, community building, international profile elevation via prestigious tournaments, and ecosystem development including infrastructure and talent incubation.
• PVF Academy Vietnam State-of-the-art football academy established in Hanoi, Vietnam in November 2017, housing 300 young footballers from U8 to U21 with European standard coaches, recognized as a top-three academy in Asia with three-star AFC Elite Youth scheme certification.

Quantifiable outcome

• PVF Academy Vietnam achieved three-star AFC Elite Youth scheme status and is ranked top-three academy in Asia since inception in 2017
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMG (Endeavor): Endeavor-owned global sports and entertainment agency offering rights-holder representation, event management, media rights sales, and athlete representation. Competes with Redstrike across the football, motorsport, and rugby advisory mandates, especially for global brand sponsorships.
• CAA Sports: Division of Creative Artists Agency representing athletes, properties, and brands across sports marketing, media rights, and investment advisory. Comparable to Redstrike in athlete and rights-holder representation and in working with global brands on sports partnerships.
• Wasserman: Full-service sports, entertainment, and marketing agency with dedicated football, motorsport, and golf divisions and deep rights-holder relationships. Directly comparable to Redstrike in offering sponsorship consulting, athlete representation, and brand activation across multiple sports.
• Octagon: Global sports marketing agency within IPG's Mediabrands, providing sponsorship consulting, athlete management, and event services across multiple sports. Direct competitor to Redstrike in commercial representation and brand activation for rights holders, with much broader scale and sport coverage.

Direct peers

• SPORTFIVE: Global sports rights and marketing agency focused on commercial rights sales, sponsorship, and digital fan engagement across football and other sports. Highly comparable to Redstrike in business model - acting as commercial representative for federations, leagues, and clubs - and competes head-to-head in football and emerging markets.
• CSM Sport & Entertainment (now Fuse): Global sport marketing consultancy within Omnicom, providing sponsorship strategy, athlete representation, and event management. Comparable to Redstrike in offering commercial representation to rights holders and serving global brands, with significantly larger scale.

Emerging players

• Two Circles: Data-driven sports marketing agency operating across commercial rights, sponsorship consulting, and fan engagement for federations, leagues, and brands. Closely comparable to Redstrike's emerging-markets, rights-holder-commercialling focus, with a stronger data/technology edge.
• Influno Sports & Media: Smaller sports commercial consultancy working with clubs, federations, and brands on sponsorship and content monetisation. Comparable to Redstrike as a sub-scale, specialist emerging-markets sport commercial representative competing for similar mandates.

Regional players

• Total Sports Asia: Asian sports marketing agency providing sponsorship, events, and athlete management focused on Asia-Pacific markets. Directly relevant given that Redstrike's MD Asia (Gavin O'Luanaigh) was formerly Head of Marketing at Total Sports Asia, and the firm offers the closest regional emerging-market alternative in football.

Others

• Lagardère Sports (legacy unit, now part of SPORTFIVE): Historical sport marketing powerhouse (now folded into SPORTFIVE) with comparable rights-holder and federation mandates across football and emerging markets. Relevant as a comparable go-to-market archetype in commercial representation that Redstrike competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/redstrikesports
• LinkedInlinkedin.com/company/redstrike

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redstrike