Live Sports Radio

What Live Sports Radio does

Live Sports Radio is a Troy, Michigan-based media and entertainment company that specializes in providing branded audio technology and content services for in-venue fan engagement at live sporting events across the United States. Founded in 2006, the company operates a portfolio of three patented radio hardware products (DualTune, DoubleTune, and OneTune) that deliver multi-channel audio content to fans at sporting venues, supporting up to eight channels including radio, TV, foreign language feeds, and live betting content. The company serves brand sponsors, sports leagues and teams, and event organizers through direct B2B relationships.

The company's business model is anchored on three revenue streams: hardware sales of proprietary radio devices, professional services for on-site sponsorship activation and custom content production, and content licensing for distributing partner network audio (ESPN, NBC, Westwood One, Golf Channel, SiriusXM, BBC). Pricing is quote-based and tailored to specific events, with the recurring nature of contracts at major events (College Football Playoff Championship Media Day, US Open coverage) implying multi-year engagements. Enterprise customers on record include the US Open, Washington Nationals, Maryland 5 Star equestrian event, and the College Football Playoff, with distribution extended globally through SiriusXM and TuneIn.

Operationally, Live Sports Radio runs a lean organization of approximately 5 core staff members, led by President Jim Knapp, with a Technical Director (Kenny Marion), Director of Production (Frank Nie), Technical Specialist (Braxton Crisp), and Finance Manager (Loretta Plamondon) rounding out the leadership team. The company is structured as a non-profit, has no external funding rounds, no parent entity, and supports its U.S.-only operations through event-based field sales targeting sports organizations and brand sponsors for activations.

Name

Live Sports Radio

Legal name

Live Sports Radio

Website

https://livesportsradio.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Troy, Michigan-based Live Sports Radio provides patented branded radio devices and on-site content production services for in-venue fan engagement at live sporting events across the U.S., serving brand sponsors, sports leagues, and event organizers.

Ownership category

akta.pro rank

Product category

Live Event Audio Equipment

NAICS

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422), Radio and Television Broadcasting Stations (5161)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Radiotelephone Communications (4812)

akta.pro primary industry

Sports Audio Rights & Live Game Audio Networks (MPABAJAK)

akta.pro secondary industries

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Branded radio devices
• Live event audio
• In-venue broadcasting
• Sponsorship activation
• Sports radio production

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales (Radio Devices): Sale or rental of proprietary radio devices (DualTune, DoubleTune, OneTune) to sponsors, leagues, and teams for use at live events. Devices are branded and distributed to fans attending events.
2. Professional Services: Sponsorship activation services, custom content creation, podcast production, and media center/press conference solutions provided on-site at live events.
3. Content Licensing/Network Audio: Distribution of network audio content (ESPN, NBC, Westwood One, Golf Channel, SiriusXM, BBC) to in-venue fans through branded radio devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Live Sports Radio designs, manufactures, and distributes patented branded radio hardware (DualTune, DoubleTune, OneTune) for in-venue fan engagement at live sporting events. The hardware products are complemented by professional services including on-site custom content production, sponsorship activations, podcast production, and media center/press conference solutions for sponsors, leagues, and teams.

Product overview

Live Sports Radio is a fan enhancement technology company offering a portfolio of patented branded radio hardware products and content services for live sporting events. The core product line consists of three radio devices: DualTune (multi-channel FM radio with up to 8 unique audio channels), DoubleTune (newest offering with 8 frequencies and noise isolating earbuds), and OneTune (single pre-tuned channel keepsake radio). These hardware products are complemented by Content Production services, including custom show creation and existing network audio delivery. The company also provides Sponsorship Activation, Podcast Production, and Media Center & Press Conference Solutions as part of its service portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• DualTune: Multi-channel audio unit featuring up to eight channels of unique audio with FM tuner capability for post-event use.
• DoubleTune
• OneTune

Products and services

• DualTune A branded radio device that can feature up to eight channels of unique audio content (radio, TV, foreign language feed, live betting content) and includes an FM tuner for post-event use. Designed for venues where clients want to give fans a choice in what they listen to.
• DoubleTune The company's newest offering that can be programmed with up to eight frequencies, delivering audio via noise isolating ear buds. Used most often at major golf events, media centers, and in the conference space.
• OneTune A pre-tuned, single-channel branded radio device that serves as a keepsake post event. Most popular in marketing activations where clients distribute tens of thousands of units to fans on-site.
• Content Production Custom show production service where the company creates branded content for events, free from strict network timing constraints. Can run existing network audio or produce original custom content on-site.
• Sponsorship Activation On-site activation service that helps brands stand out by creating experiences that drive foot traffic, impressions, and brand loyalty at live sporting events.
• Podcast Production Professional content production service for creating engaging podcasts and audio content for global consumption, utilizing the company's team and equipment.
• Media Center and Press Conference Solutions Services for working media that can be paired with video content to ensure press coverage of live events, including press conference solutions and media center support.

Quantifiable outcome

• Branded audio consumed in venue increases consumer brand loyalty

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• ESPNcoreTechnology or IntegrationNetwork audio content partnership providing ESPN radio content to be distributed through Live Sports Radio branded devices at live sporting events
• NBCcoreTechnology or IntegrationNetwork audio content partnership providing NBC content for distribution through Live Sports Radio branded devices
• Westwood OnecoreTechnology or IntegrationNetwork audio content partnership providing Westwood One sports radio content for in-venue distribution
• Golf ChannelcoreTechnology or IntegrationNetwork audio content partnership providing Golf Channel content for distribution at golf events
• SiriusXMcoreTechnology or IntegrationAudio distribution partnership enabling Live Sports Radio content to reach listeners through SiriusXM platform (e.g., US Open coverage)
• BBCcoreTechnology or IntegrationInternational network audio content partnership providing BBC content for distribution through Live Sports Radio branded devices

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• QuintEvents: Premium experience provider for major sports and entertainment events (official partner of NFL, NCAA, etc.); an adjacent event-experiences peer that bundles hospitality, fan zones, and on-site activations similar to LSR's sponsorship activation services.
• On Location: Premium experience provider for major sports events (including NFL ownership tie-in); comparable as an event-experience peer delivering sponsor-funded on-site engagement to fans, the same buying group as LSR's sponsor customers.

Broad incumbents

• Cumulus Media: Second-largest U.S. radio broadcaster with sports play-by-play rights across NFL, NCAA, and more; comparable broad incumbent in sports audio distribution with advertiser relationships overlapping LSR's sponsor targets.
• SiriusXM: Satellite/streaming audio distributor with deep sports content (NFL, MLB, NBA, NASCAR); LSR is both a customer (audio distribution partner) and a potential competitor for in-venue/away-from-home sports listening.
• iHeartMedia: Largest U.S. radio broadcaster with a substantial sports audio portfolio and podcast network; broad incumbent offering competing sports-audio capabilities and sponsor scale that dwarfs LSR's in-venue hardware niche.
• Fanatics: Dominant sports merchandise and licensing platform with in-venue retail/activation capabilities at major U.S. venues; a broad incumbent in sponsor-driven fan engagement that competes with LSR for the same activation budget lines.
• Audacy: U.S. radio operator (formerly Entercom/CBS Radio) running sports talk stations and the BetQL network; comparable as a sports-radio content distributor with advertiser relationships that overlap LSR's sponsorship activation buyers.

Emerging players

• Yinzcam: Provider of official in-stadium mobile apps with integrated live audio, video, and stats for sports teams worldwide; an emerging digital-substitute peer whose app-based audio could displace physical radio devices for some of the same fans.

Direct peers

• 4imprint: Large custom promotional products company offering branded merchandise and giveaways for corporate and event activations; comparable to LSR's OneTune/DualTune hardware giveaway model, though operating across all categories rather than exclusively sports audio.
• Westwood One: Largest U.S. sports radio network and one of LSR's core content partners; comparable as a producer and distributor of sports play-by-play and live-event audio, though at much greater scale and via licensed broadcast affiliates rather than in-venue devices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LiveSportsRadio
• LinkedInlinkedin.com/company/550222/admin
• Instagraminstagram.com/livesportsradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Sports Radio