Climbing
Climbing Magazine (climbing.com) is a 50-year-old digital climbing publication under Outside Inc., covering bouldering, sport, trad, and alpine climbing. It serves climbers globally with news, gear reviews, training plans, and video content, monetizing via Outside+ subscriptions, affiliate commerce, and advertising.
- Company typePrivate
- Founded1970
- HeadquartersDuffel, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Climbing does
Climbing Magazine (operating as Climbing, climbing.com) is a digital climbing media publication founded in 1970 and operated as part of Outside Inc.'s portfolio of outdoor media brands. The publication covers bouldering, sport, trad, and alpine climbing disciplines with news, gear reviews and buying guides, training plans (including The Training Bible, a complete one-year periodized training series), technique and skills content, cultural storytelling, and video series such as Weekend Whipper, which documents climbing falls and incidents for educational purposes. Editorial leadership sits with Editor-in-Chief Maya Silver, and the publication maintains a multi-author roster that includes credentialed contributors such as physical therapist Dr. Jared Vagy.
The business operates a subscription-led monetization model anchored on the Outside+ membership, currently promoted with a 20% introductory discount. Subscription benefits bundle Climbing Magazine content with the broader Outside ecosystem, including 15+ outdoor publications, Gaia GPS (adventure mapping), Trailforks (trail discovery), and Outside TV (600+ hours of ad-free streaming content). Distribution occurs primarily through the climbing.com website, mobile applications (Outside App), email newsletters, and organic social channels (Facebook, Instagram). The platform also supports community features and integrates with third-party wearable hardware (Garmin, Suunto, Wahoo) for activity sharing. Revenue is generated through subscription (Outside+), affiliate commerce (the Climbing Deals Finder aggregating retailer discounts on gear), and advertising.
Customer segments are horizontal across climber personas — general climbing enthusiasts, beginner climbers, competitive and elite climbers, alpine/expedition climbers, and bouldering enthusiasts — supported by horizontal content marketing, an organic social presence, and event coverage of competitions including IFSC World Cups and USA Climbing. The publication maintains a global editorial footprint covering climbing geographies across North America, Europe, Asia, the Middle East, and South America, though it has no disclosed venture funding, is not publicly traded, and operates within a 1–10 reported employee range as a brand unit inside the larger Outside Inc. conglomerate.
Climbing firmographics
Firmographics- Name
- Climbing
- Legal name
- Climbing Magazine
- Website
- https://climbing.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Climbing Magazine (climbing.com) is a 50-year-old digital climbing publication under Outside Inc., covering bouldering, sport, trad, and alpine climbing. It serves climbers globally with news, gear reviews, training plans, and video content, monetizing via Outside+ subscriptions, affiliate commerce, and advertising.
- Ownership category
- akta.pro rank
Climbing industry classification
Industry- Product category
- Outdoor Digital Media
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Travel & Outdoors Magazines (MPAJAEAH)
- akta.pro secondary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Climbing is headquartered
LocationHeadquarters
- HQ city
- Duffel
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Climbing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Outside+ Subscription: Climbing Magazine is powered by Outside Inc. and generates revenue through Outside+ membership subscriptions, which provide exclusive content, thousands of training plans, and additional features across the Outside network of outdoor publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Outside+ Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Climbing product offering
Product offeringCore offering
Climbing Magazine (climbing.com) is a digital climbing publication covering bouldering, sport climbing, traditional climbing, and alpine climbing. It delivers news, gear reviews, technique articles, training plans, cultural storytelling, and video content to climbers of all skill levels, monetized through the Outside+ membership subscription program operated by parent company Outside Inc.
Product overview
Climbing (climbing.com) is a climbing media and content platform operated by Outside Inc., offering a comprehensive suite of climbing-related products and services. The core offering is Climbing Magazine, a publication covering bouldering, sport, trad, and alpine climbing with news, gear reviews, training guides, video content, and culture stories. The platform integrates with the broader Outside network through the Outside+ subscription (providing exclusive content and training plans), mobile apps (Outside App, Gaia GPS, Trailforks), and device syncing for Garmin, Suunto, and Wahoo. Key content products include the Gear Reviews and Buyer's Guides, Training Plans and Skills Content, Weekend Whipper video series, and the Climbing Deals Finder that aggregates retailer discounts. The platform serves climbers from beginners through elite athletes with content spanning gear, technique, safety, culture, and community features.
Differentiator
Problem solved
Functional benefit
Brands
- Outside+: A premium membership program offering exclusive content, training plans, and access to Outside Inc.'s network of outdoor publications.
Products and services
- Climbing Magazine (climbing.com) A comprehensive climbing publication covering bouldering, sport climbing, trad climbing, and alpine climbing, offering news, gear reviews, training guides, culture stories, video content including the Weekend Whipper series, and travel coverage for climbers of all skill levels.
- Outside+ Subscription Premium recurring membership providing exclusive Climbing Magazine content, thousands of training plans, and cross-publication access to 15+ outdoor publications and apps including Gaia GPS, Trailforks, and Outside TV.
- Outside App Mobile application that unlocks access to 15+ outdoor publications including Climbing Magazine, integrating content delivery across the Outside network.
- Outside TV Streaming platform distributing 600+ hours of ad-free outdoor films, documentaries, and series including climbing-related video content.
Quantifiable outcome
- Comprehensive coverage across all major climbing disciplines: bouldering, sport climbing, trad climbing, and alpine climbing.
- +1 more outcomes
Companies that use Climbing
Customer profileSegments5 records
Ideal customer profiles3 records
Climbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Climbing partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Climbing competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Climbing social profiles
Digital presenceClimbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Climbing leadership team
Management profileNumber of profiles
Profiles1 record
Climbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Climbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Climbing
What does Climbing do?
Climbing Magazine (climbing.com) is a digital climbing publication covering bouldering, sport climbing, traditional climbing, and alpine climbing. It delivers news, gear reviews, technique articles, training plans, cultural storytelling, and video content to climbers of all skill levels, monetized through the Outside+ membership subscription program operated by parent company Outside Inc.
When was Climbing founded?
Climbing was founded in 1970. It employs 1 to 10 people.
Where is Climbing based?
Climbing is headquartered in Duffel, Belgium, in the Europe region.
How does Climbing make money?
One revenue line is on record: outside+ Subscription.
Does Climbing have an API?
No public API is recorded for Climbing.
What industry is Climbing in?
Climbing's product category is Outdoor Digital Media. Its primary akta.pro industry code is MPAJAEAH, Travel & Outdoors Magazines, with a secondary code of MPAJAEAD, Health, Fitness & Wellness Magazines. Its SIC code is 2721.