What YS’ Partners does

YS' Partners (株式会社ワイズ・パートナーズ) is a privately held Tokyo-based B2B services company founded in September 2007 that provides integrated sales promotion and logistics solutions to major Japanese consumer goods manufacturers. The company serves enterprise clients across confectionery, beverage, food, alcoholic beverage, pet food, cosmetics, daily goods, sports equipment, printing, and department store verticals, offering end-to-end support from promotional material production through warehousing to retail distribution and after-sales operations.

The company's core product lines are: (1) Sales Promotion Services, including POP tools, counter and floor displays, and promotional material production leveraging the founders' advertising-agency and printing background; (2) Logistics Services under the "Logiport" brand, operating approximately 9,500 tsubo (~31,400 m²) of warehouse footprint across Logiport Shin-Misato (6,000 tsubo, opened 2018), Logiport Koshigaya (2,500 tsubo, opened 2013), Logiport Kazo (new in June 2024), and additional smaller centers; (3) Operation Center services including inbound/outbound call center, BPO, e-commerce fulfillment, and the proprietary YS OCR System combining AI-OCR with human verification at up to 115 sheets/minute; and (4) Overseas Operations, anchored by a Shanghai joint venture (Wayou/Ouyou Display Products) for POP/SP tool manufacturing and inspection since 2006. Infrastructure differentiation includes 700 m² of cleanroom capacity across five rooms, temperature-controlled storage (15°C and 3°C), a security warehouse with vein-authentication access, dangerous goods warehouse licensing, and certified manufacturing licenses for confectionery, quasi-drugs, and cosmetics.

The business operates on a B2B direct sales model targeting enterprise manufacturers through corporate website inquiries, phone-based sales (03-5577-7372), and a 500+ partner company network spanning 66 industries. Revenue streams combine professional services (sales promotion, operation center) and managed services (warehousing, fulfillment, distribution processing), with pricing quote-based and undisclosed for core services. The company holds an unusually dense stack of regulatory credentials — ISO 9001, ISO 14001, ISO/IEC 27001, ISO 22716 Cosmetics GMP, HACCP, Privacy Mark, plus quasi-drug and cosmetics manufacturing licenses — which functions as the primary barrier to entry in serving regulated consumer-goods clients. The company is owned by founding shareholders and management with no identified private equity, venture capital, or institutional investors, and is led by President Suzuki Masaru (appointed November 2024) with Chairman Yamaguchi Hiroshi.

Name

YS’ Partners

Legal name

株式会社ワイズ・パートナーズ

Website

https://yspartners.co.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

YS' Partners (株式会社ワイズ・パートナーズ) is a Tokyo-based B2B sales promotion and logistics company serving major Japanese consumer goods manufacturers with integrated promotional production, warehousing, fulfillment, and BPO services.

Ownership category

akta.pro rank

Product category

Sales Promotion and Contract Logistics Services

NAICS

Packaging and Labeling Services (56191), Freight Transportation Arrangement (488510)

SIC

Services-Direct Mail Advertising Services (7331), Public Warehousing & Storage (4220)

akta.pro primary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

akta.pro secondary industries

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ)

Keywords

• Sales promotion services
• Contract logistics warehousing
• POP display production
• Promotional merchandise fulfillment
• BPO call center

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Sales Promotion Services: Strategic sales promotion planning and execution including POP tools, display units, counter displays, floor displays, and promotional material production. The company leverages manufacturing expertise from advertising agency and printing background to provide end-to-end promotional solutions.
2. Logistics and Warehousing Services: Total logistics solutions including warehousing, distribution processing, quality control, assembly, inspection, packaging, and shipping. Services include cleanroom operations, temperature-controlled storage, security warehouses, dangerous goods storage, and fulfillment services.
3. Operation Center Services: Call center services (inbound/outbound), BPO services, e-commerce support, and campaign secretariat operations. Includes OCR data processing, list creation, analysis, and full-service mail-order fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

YS' Partners provides integrated sales promotion and contract logistics services for major Japanese consumer goods manufacturers. Its core offerings include sales promotion planning and POP/SP tool production, total logistics solutions across the Logiport warehouse network (warehousing, processing, inspection, packaging, shipping), and BPO/operation center services (call center, campaign secretariat, OCR data processing, e-commerce fulfillment). The company combines manufacturing expertise from its advertising/printing heritage with licensed warehouse operations (cleanroom, cold storage, security, dangerous goods) to deliver end-to-end promotional support from production to retail floor.

Product overview

YS' Partners operates as a marketing technology and sales promotion company offering an integrated portfolio of four core services: Sales Promotion Services (retail display tools, POP materials, consumer pathway analysis), Logistics Services under the Logiport brand (warehousing across 4+ facilities totaling approximately 9,500 tsubo), Operation Center (call center, BPO, e-commerce fulfillment), and Overseas Operations (China production/inspection services). The company specializes in serving consumer goods manufacturers, providing end-to-end solutions from promotional material production to distribution, with strong capabilities in clean room processing for cosmetics, quasi-drugs, and food products.

Differentiator

Problem solved

Functional benefit

Brands

• ロジポート越谷 (Logiport Koshigaya): Logistics warehouse facility located in Koshigaya, Saitama, with 2,500 tsubo of warehouse space, clean rooms, cold storage, and dangerous goods storage.
• ロジポート新三郷 (Logiport Shin-Misato)
• ロジポート加須 (Logiport Kazo)
• ロジポート新三郷 クリーンルームセキュリティセンター (Logiport Shin-Misato Clean Room Security Center)
• オペレーションセンター (Operations Center)
• 和優（上海）展示用品有限公司 (Wayou Shanghai)

Products and services

• Sales Promotion Services Comprehensive sales promotion services for major manufacturers including PDCA-based hypothesis verification, consumer pathway analysis, tool selection, POP display, counter display, floor display, and promotional material production. The service leverages manufacturing expertise from the company's advertising/printing heritage.
• Logistics Services (Logiport) Total contract logistics solutions including warehousing, distribution processing, quality control, assembly, inspection, packaging, and shipping across the Logiport network (Shinmisato 6,000 tsubo, Koshigaya 2,500 tsubo, Kazo, and others totaling approximately 9,500 tsubo). Supports storage of more than 50,000 types of promotional tools from cross-industry manufacturers.
• Operation Center Services (Call Center and BPO) Comprehensive business process outsourcing including inbound/outbound call center services, campaign administration, OCR data processing, list creation, analysis, e-commerce support, and mail-order fulfillment for manufacturers and brands.
• AI-OCR Data Processing Service AI-OCR document processing service capable of reading approximately 50mm to 300mm documents at 115 sheets/minute with up to 600dpi resolution. Includes automatic letter opening, barcode/QR code recognition, and numbering functions. AI output is verified and corrected by operators to reduce data entry errors.
• Overseas Operations (China Production and Inspection) International business operations through partnership with Ouyou (Shanghai) Display Products Co., Ltd., providing customs clearance, POP/SP tool and parts production management, and quality inspection services from a 50-employee Shanghai facility with resin molding machines and processing/inspection lines.

Quantifiable outcome

• Over 50,000 types of promotional tools managed through centralized system
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• カインズ商配株式会社 (Kainsha Shoai Co., Ltd.)coreStrategic or Co-development Partner · 1 July 2025Business partnership established July 1, 2025 with mutual outside director appointments. YS' Partners CEO Yamaguchi Hiroshi became outside director at Kainsha Shoai, and Kainsha Shoai CEO Idotsu Yoji became outside director at YS' Partners. The partnership aims to strengthen mutual collaboration and achieve further business development.
• ワヨー株式会社 (Wayo Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2013Business partnership established in January 2013 with Wayo Co., Ltd. CEO Wakura Daisuke has served as outside director at YS' Partners since 2013, representing long-standing strategic collaboration.
• 和優（上海）展示用品有限公司 (Ouyou Shanghai Display Products Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2006Strategic partner facility established in 2006 in Shanghai for SP parts and store display materials production. Serves as production and cost competitiveness hub with 50 employees, resin molding machines, processing lines, and inspection capabilities. Approximately 1.5 hours from Shanghai Pudong Airport.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• JP Post (Japan Post) Logistics: Japan Post operates large-scale warehousing, fulfillment, and delivery infrastructure across Japan. While primarily a postal and parcel service, its logistics arm competes with YS' Partners for contract logistics and last-mile fulfillment from major manufacturers, though without the specialized promotional goods focus.
• Toppan Printing: Toppan is a large Japanese printing conglomerate offering packaging, POP materials, and promotional products. Its diversified portfolio includes interior décor, electronics, and information services, making it a broader incumbent than YS' Partners but competing in the same promotional and packaging space for consumer goods clients.
• Seino Holdings: Seino is a major Japanese transportation and logistics group offering 3PL, warehousing, and distribution services. It competes with YS' Partners for contract logistics work from major manufacturers but at a broader scale and with own-fleet capabilities that YS' Partners lacks.
• Sagawa Global Logistics: Sagawa Express is one of Japan's largest logistics companies providing 3PL, warehousing, and distribution services. While SGL operates at much greater scale and broader geographic reach than YS' Partners, both compete in contract logistics and warehousing for major Japanese consumer goods manufacturers, with overlapping client industries.
• Yusen Logistics: Yusen Logistics is a global 3PL provider offering contract logistics, warehousing, and supply chain solutions. While YS' Partners is a much smaller, Japan-focused operator, both serve major consumer goods manufacturers with contract logistics needs, including packaging, storage, and distribution.
• Dai Nippon Printing (DNP): Dai Nippon Printing is a major Japanese printing and information communications company that offers POP promotional materials, packaging, and display solutions. It provides a broader portfolio of services including commercial printing, packaging, and interior decoration materials, overlapping with YS' Partners' promotional goods and packaging business but at much larger scale across multiple verticals.
• Hitachi Transport System (Logistics): Logistics division of Hitachi Transport System (now LOGISTEED) provides comprehensive 3PL, warehousing, and supply chain services in Japan and globally. It serves many of the same major Japanese consumer goods manufacturers as YS' Partners but at a much larger scale and broader service portfolio.

Regional players

• ASKUL Corporation: ASKUL is a Japanese office and B2B e-commerce supplies distributor with logistics operations in Japan. While its focus is B2B office/MRO supplies rather than promotional goods, both companies operate large-scale fulfillment warehousing in Japan and serve corporate clients through logistics-centric models.

Direct peers

• News Building Systems (NBS): NBS is a Japanese sales promotion and POP display manufacturer that designs and produces point-of-sale displays, signage, and in-store promotional materials. It is a direct competitor in the promotional goods production space, although without YS' Partners' integrated warehousing and logistics component.
• Naigai Trans Line: Naigai Trans Line is a Japanese logistics company specializing in warehousing, distribution processing, and value-added services for consumer goods imports. It shares YS' Partners' focus on contract logistics for consumer brands with value-added packaging and labeling services, although it does not specialize in promotional goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YS’ Partners