Eddie Motorsports

What Eddie Motorsports does

Eddie Motorsports, Inc. is a privately held U.S. manufacturer of billet aluminum automotive aftermarket parts, founded in 1993 and headquartered at 11479 Sixth Street in Rancho Cucamonga, California. The company serves owners and builders of classic American muscle cars and trucks (Chevrolet, Ford, Mopar, Pontiac, vehicle years spanning 1940 to 2015) with direct bolt-on replacement and dress-up components including hood hinges, serpentine pulley systems, billet mirrors, steering wheels, interior door handles, valley cover plates, door sill plates, and hood vents.

The company's core technology is in-house CNC precision machining of 6061-T6 billet aluminum, paired with a proprietary multi-color finishing system called Fusioncoat (with additional raw, polished, and anodized options) and stainless-steel hardware (e.g., nitrogen-filled gas struts and sealed ball bearings on hood hinges). Notable technical differentiators include single six-rib serpentine belt kits integrating major industry components (Edelbrock/PRW water pumps, Powermaster alternators, Gates tensioners, Sanden-style A/C compressors, GM type II power steering), all manufactured at the single Southern California facility.

Eddie Motorsports operates a direct-to-consumer e-commerce model through its Shopify storefront (eddiemotorsports.com) with year/make/model fitment search, complemented by a physical showroom, an annual print and digital catalog (most recent: 'Catalog Twelve 2024'), branded merchandise and gift certificates (in $25 increments), and Affirm-issued consumer financing. The company also runs a dealer support program for wholesale accounts and drives brand awareness via flagship events (Eddie's SoCal Performance Expo, SEMA Show) plus content marketing on Facebook, YouTube, Instagram, and an owned blog. Unit prices range from approximately $72.95 (A/C Delete Kit) to $3,845.95 (LS Chevy S-Drive 8 Rib Pulley Kit Pro-Touring), placing the business in the discretionary enthusiast-parts segment.

Name

Eddie Motorsports

Legal name

Eddie Motorsports, Inc.

Website

https://eddiemotorsports.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Eddie Motorsports is a U.S. manufacturer of CNC-machined 6061-T6 billet aluminum aftermarket parts — hood hinges, serpentine kits, mirrors, steering wheels, and dress-up components — sold direct-to-consumer and through dealers to classic muscle car and restomod enthusiasts.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Other Motor Vehicle Parts Manufacturing (336390), Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

akta.pro secondary industries

Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

Keywords

• Billet aluminum parts
• Automotive aftermarket parts
• Muscle car accessories
• CNC machined components
• Engine dress-up parts

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automotive Parts Sales: One-time sale of billet aluminum automotive parts and accessories for classic muscle cars, trucks, and performance vehicles. Products include hood hinges, mirrors, steering wheels, serpentine kits, door handles, and engine dress-up components.
2. Apparel and Merchandise: Sale of branded Eddie Motorsports apparel including t-shirts ($18-$30), hats ($40), and other merchandise items featuring the company logo and automotive themes.
3. Gift Certificates: Gift certificates available for purchase at $25 increments, allowing recipients to select their own products from the catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Eddie Motorsports manufactures and distributes CNC-machined billet aluminum aftermarket parts and accessories for classic American muscle cars and trucks (Chevrolet, Ford, Mopar, Pontiac, model years 1947-2015). Core product lines include billet aluminum hood hinges with nitrogen-filled gas struts, single six-rib serpentine pulley systems, billet mirrors, interior door handles and cranks, steering wheels, LS valley cover plates, door sill plates, hood vents, and related engine dress-up and exterior trim components, all produced in-house at the company's Southern California facility and offered in multiple finish options including proprietary Fusioncoat colors. The company also sells branded apparel, hats, and gift certificates.

Product overview

Eddie Motorsports is a manufacturer of high-quality billet aluminum automotive parts and accessories for classic American muscle cars and trucks. The product portfolio centers on three core offerings: Billet Hood Hinges with nitrogen gas struts and sealed bearings, Serpentine Pulley Systems for various engine types (Chevy, Ford, Mopar, Pontiac), and interior/exterior trim components including mirrors, door handles, steering wheels, and engine dress-up parts like valley covers. All products are CNC-machined from 6061-T6 billet aluminum at their Southern California facility and are available in multiple finishes including raw machined, polished, anodized, and proprietary Fusioncoat colors. The company also sells branded merchandise including apparel and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Billet Aluminum Hood Hinges

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Holley Performance Products: Large multi-brand aftermarket performance parts conglomerate (Holley, MSD, Edelbrock, Flowmaster, etc.) serving muscle car, hot rod, and racing markets. Comparable end customer base; significantly broader portfolio and scale than Eddie Motorsports.
• Mr. Gasket: Long-established performance and aftermarket parts brand offering a wide range of products (engine dress-up, gaskets, pulleys) across multiple vehicle platforms. Comparable in serpentine kits and engine accessories but at a much broader portfolio scale.

Direct peers

• Danchuk Manufacturing: Manufacturer and distributor of restoration parts specifically for 1955–1957 Chevrolet vehicles (Tri-Five). Comparable niche classic-car focus with direct-to-consumer and dealer channels.
• Vintage Air: Manufacturer of aftermarket air conditioning and climate control systems engineered specifically for classic American cars and trucks. Comparable as a specialist in classic-car-specific aftermarket components with strong enthusiast brand.
• National Parts Depot (NPD): Major restoration parts distributor for classic Ford and Mopar vehicles with multiple U.S. warehouses. Comparable in serving the classic car restoration aftermarket with extensive SKU breadth.
• YearOne: Restoration parts retailer and manufacturer for classic Chevrolet, Ford, Mopar, and Pontiac vehicles. Comparable target customer (classic muscle car restorers) and similar DTC-plus-dealer distribution strategy.
• Lokar Performance Products: Manufacturer of billet aluminum aftermarket automotive accessories (shifters, pedals, brackets) for hot rods, muscle cars, and customs. Comparable in CNC billet production, classic-car focus, and direct-to-consumer/dealer distribution model.
• Classic Performance Products (CPP): Manufacturer and distributor of aftermarket steering, suspension, brake, and chassis parts for classic American muscle cars and trucks. Highly comparable product portfolio and customer base to Eddie Motorsports, both serving the restoration and pro-touring community.

Regional players

• American Autowire: Manufacturer of aftermarket wiring harnesses and electrical products for classic American vehicles. Comparable classic-car aftermarket manufacturer, though with product focus distinct from Eddie Motorsports' billet aluminum line.

Emerging players

• Dakota Digital: Manufacturer of digital instrumentation and gauges for custom and classic vehicles. Comparable specialist classic-car aftermarket manufacturer with strong enthusiast brand presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EddieMotorsports
• Facebookfacebook.com/eddiemotorsports
• Instagraminstagram.com/eddiemotorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eddie Motorsports