MEMSIC

What MEMSIC does

MEMSIC (美新半导体) is a China-based MEMS sensor IDM founded in 1999 that designs, manufactures, packages, and tests microelectromechanical system sensors for global consumer electronics, automotive, industrial, IoT, and medical customers. The company's product portfolio centers on five core technologies: globally unique thermal accelerometers using heated-gas technology with no moving parts and 50,000g+ shock resistance; single-chip capacitive accelerometers with industry-lowest 0.1μA sleep power; AMR magnetometers with the world's smallest form factor and ~40% global smartphone market share; ultra-low-power Hall switches (2.5μA); and a 6-axis IMU (MIC6100AL), with a 2024 expansion into eOIS image stabilization drivers for smartphone cameras. IDM facilities in Wuxi (R&D and manufacturing) and Shaoxing (manufacturing) underpin vertical integration, supported by approximately 100 AMR patents and MEMS-on-CMOS integration that the company claims cuts cost by ~60% and die size by ~50% versus conventional approaches.

Name

MEMSIC

Legal name

美新半导体有限公司

Website

https://memsic.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MEMSIC (美新半导体) is a China-based MEMS sensor IDM that designs and manufactures thermal and capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS drivers for global consumer electronics, automotive, industrial, IoT, and medical customers including Samsung, OPPO, vivo, Ford, and Volvo.

Ownership category

akta.pro rank

Product category

MEMS Sensors

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Semiconductor and Other Electronic Component Manufacturing (33441)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670)

akta.pro primary industry

Sensors, MEMS & Imaging ICs (HDAHAAAG)

akta.pro secondary industries

Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO), Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO), Automotive & Industrial-Grade IDMs (HDAHAAAI)

Keywords

• MEMS sensor chips
• Thermal accelerometers
• AMR magnetometers
• Inertial measurement units
• Hall effect switches

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. MEMS Sensor Chip Sales: MEMSIC generates revenue primarily through the sale of MEMS sensor chips and modules including thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS controllers. The company operates under an IDM model, controlling its own design, manufacturing, packaging, and testing capabilities. Revenue comes from direct sales to automotive Tier 1 customers, consumer electronics OEMs/ODMs, and through distribution channels globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels4 records

Core offering

MEMSIC designs, manufactures, and sells MEMS sensor chips and modules — including thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS image stabilization drivers — under a fully integrated IDM model with in-house design, wafer fabrication, packaging, and testing. Products are sold to global smartphone OEMs, automotive Tier 1 suppliers, ODMs, and industrial/IoT customers worldwide through direct sales and a network of 50+ authorized distributors.

Product overview

MEMSIC provides a comprehensive portfolio of MEMS sensor products centered on five core technologies: thermal accelerometers (globally unique technology with no moving parts), capacitive accelerometers (ultra-low power, miniature form factors), AMR magnetometers (industry-leading performance), Hall switches (ultra-low power consumption), and 6-axis IMUs. The company operates as an IDM (Integrated Device Manufacturer) with in-house design, manufacturing, packaging, and testing capabilities. The product portfolio serves diverse applications across consumer electronics (smartphones, wearables, TWS), automotive (EPB, ESC, suspension systems), IoT, medical, and industrial sectors. Additional offerings include eOIS (electronic Optical Image Stabilization) driver chips for camera modules and magnetic encoder ICs.

Differentiator

Problem solved

Functional benefit

Products and services

• Thermal Accelerometer
• Capacitive Accelerometer Industry's only single-chip capacitive accelerometer where MEMS and ASIC are fabricated on the same wafer. Ultra-low power consumption (0.1μA sleep, 0.4μA sniff at 6Hz), smallest area, and integrated digital output for wearables, IoT, medical, and smartphone applications.
• AMR Magnetometer
• Hall Switch
• 6-Axis IMU
• eOIS Image Stabilization Controller
• Magnetic Encoder IC Magnetic encoder IC for position and rotation sensing applications. Listed as a product offering on the MEMSIC website under the Products menu.

Quantifiable outcome

• 4 billion+ chip shipments (40亿+ chips shipped)
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• Willow Technologies (UK)supportingChannel Partner/ Reseller/ Distributor · 7 May 2015Willow Technologies is a leading UK-based distributor and manufacturer representative for sensors and sensor systems. Partnered to distribute MEMSIC's AHRS380 and INS380 inertial measurement products in the European market, providing technical and commercial support.
• Digi-key ElectronicscoreChannel Partner/ Reseller/ Distributor · 7 March 2013Global distribution agreement signed in 2013. Digi-key became an authorized global distributor for all MEMSIC products, leveraging their extensive online distribution network and customer base for rapid global market expansion.
• Mouser ElectronicscoreChannel Partner/ Reseller/ DistributorGlobal authorized distributor for MEMSIC products, serving customers worldwide through mouser.com with technical support and online ordering capabilities.
• Arrow ElectronicscoreChannel Partner/ Reseller/ DistributorGlobal authorized distributor and major channel partner for MEMSIC sensors, serving industrial, automotive, and consumer electronics customers globally with Arrow's extensive distribution network.
• WPG Americas IncsupportingChannel Partner/ Reseller/ DistributorAuthorized distributor serving the Americas market, providing local sales support and technical services for MEMSIC products in North America.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• STMicroelectronics: Global MEMS sensor IDM serving automotive, consumer and industrial with accelerometers, gyroscopes, magnetometers and IMUs. Directly competes with MEMSIC in capacitive accelerometers, IMUs, and automotive safety sensor sockets.
• Bosch Sensortec: Bosch's MEMS sensor division and a leading global IDM for accelerometers, gyroscopes, magnetometers and combo IMUs used in smartphones, wearables, and automotive. Closest direct competitor to MEMSIC's capacitive/IMU portfolio.
• TDK InvenSense: TDK's MEMS motion sensor business (formerly InvenSense) and the dominant supplier of 6-axis IMUs to smartphones, gaming controllers and AR/VR headsets. Directly competes with MEMSIC's new 6-axis IMU and consumer motion sensing portfolio.
• Murata Electronics: Major Japanese MEMS sensor supplier producing accelerometers and combo IMUs for automotive safety and consumer applications via IDM operations. Comparable to MEMSIC in IDM model and broad product portfolio.

Emerging players

• QST Corporation: China-based emerging MEMS pressure sensor and accelerometer IDM and a comparable domestic competitor to MEMSIC in the Chinese MEMS industry top-10 cohort, with focus on industrial and consumer applications.
• Sensirion: Swiss MEMS sensor specialist focused on environmental and flow sensing for industrial, medical and automotive. Compares to MEMSIC as a niche-focused MEMS player with strong automotive/industrial customer overlap, though addressing different sensing modalities.

Broad incumbents

• NXP Semiconductors: Major automotive and IoT semiconductor supplier whose sensor portfolio includes accelerometers and magnetometers; competes with MEMSIC in automotive safety and eOIS adjacent applications as part of a much wider portfolio.
• Analog Devices: Large US analog/sensor incumbent with broad MEMS accelerometer and IMU portfolio across industrial, automotive, and aerospace. Founder Yang Zhao worked at ADI developing MEMS product lines; ADI is a broad incumbent comparable to MEMSIC's broader sensing ambitions.
• Honeywell Sensing: Industrial-grade MEMS sensor supplier with accelerometers, gyroscopes and IMUs for aerospace, industrial and medical applications. Comparable to MEMSIC's industrial/medical segment with a longer heritage and broader product line.
• Infineon Technologies: German power and sensor semiconductor leader supplying Hall switches, XENSIV MEMS sensors and automotive-grade accelerometers. Competes with MEMSIC's Hall switch and automotive safety portfolios as part of a larger automotive/industrial portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MEMS_IC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEMSIC