MEMSIC
MEMSIC (美新半导体) is a China-based MEMS sensor IDM that designs and manufactures thermal and capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS drivers for global consumer electronics, automotive, industrial, IoT, and medical customers including Samsung, OPPO, vivo, Ford, and Volvo.
- Company typePrivate
- Founded1999
- HeadquartersShanghai, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What MEMSIC does
MEMSIC (美新半导体) is a China-based MEMS sensor IDM founded in 1999 that designs, manufactures, packages, and tests microelectromechanical system sensors for global consumer electronics, automotive, industrial, IoT, and medical customers. The company's product portfolio centers on five core technologies: globally unique thermal accelerometers using heated-gas technology with no moving parts and 50,000g+ shock resistance; single-chip capacitive accelerometers with industry-lowest 0.1μA sleep power; AMR magnetometers with the world's smallest form factor and ~40% global smartphone market share; ultra-low-power Hall switches (2.5μA); and a 6-axis IMU (MIC6100AL), with a 2024 expansion into eOIS image stabilization drivers for smartphone cameras. IDM facilities in Wuxi (R&D and manufacturing) and Shaoxing (manufacturing) underpin vertical integration, supported by approximately 100 AMR patents and MEMS-on-CMOS integration that the company claims cuts cost by ~60% and die size by ~50% versus conventional approaches.
MEMSIC firmographics
Firmographics- Name
- MEMSIC
- Legal name
- 美新半导体有限公司
- Website
- https://memsic.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MEMSIC (美新半导体) is a China-based MEMS sensor IDM that designs and manufactures thermal and capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS drivers for global consumer electronics, automotive, industrial, IoT, and medical customers including Samsung, OPPO, vivo, Ford, and Volvo.
- Ownership category
- akta.pro rank
MEMSIC industry classification
Industry- Product category
- MEMS Sensors
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Semiconductor and Other Electronic Component Manufacturing (33441)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Sensors, MEMS & Imaging ICs (HDAHAAAG)
- akta.pro secondary industries
- Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO), Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO), Automotive & Industrial-Grade IDMs (HDAHAAAI)
Keywords
Where MEMSIC is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices7 records
Markets served
MEMSIC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- MEMS Sensor Chip Sales: MEMSIC generates revenue primarily through the sale of MEMS sensor chips and modules including thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS controllers. The company operates under an IDM model, controlling its own design, manufacturing, packaging, and testing capabilities. Revenue comes from direct sales to automotive Tier 1 customers, consumer electronics OEMs/ODMs, and through distribution channels globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AMR Magnetometer MMC5603NJ - mass market pricing |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels4 records
MEMSIC product offering
Product offeringCore offering
MEMSIC designs, manufactures, and sells MEMS sensor chips and modules — including thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS image stabilization drivers — under a fully integrated IDM model with in-house design, wafer fabrication, packaging, and testing. Products are sold to global smartphone OEMs, automotive Tier 1 suppliers, ODMs, and industrial/IoT customers worldwide through direct sales and a network of 50+ authorized distributors.
Product overview
MEMSIC provides a comprehensive portfolio of MEMS sensor products centered on five core technologies: thermal accelerometers (globally unique technology with no moving parts), capacitive accelerometers (ultra-low power, miniature form factors), AMR magnetometers (industry-leading performance), Hall switches (ultra-low power consumption), and 6-axis IMUs. The company operates as an IDM (Integrated Device Manufacturer) with in-house design, manufacturing, packaging, and testing capabilities. The product portfolio serves diverse applications across consumer electronics (smartphones, wearables, TWS), automotive (EPB, ESC, suspension systems), IoT, medical, and industrial sectors. Additional offerings include eOIS (electronic Optical Image Stabilization) driver chips for camera modules and magnetic encoder ICs.
Differentiator
Problem solved
Functional benefit
Products and services
- Thermal Accelerometer
- Capacitive Accelerometer Industry's only single-chip capacitive accelerometer where MEMS and ASIC are fabricated on the same wafer. Ultra-low power consumption (0.1μA sleep, 0.4μA sniff at 6Hz), smallest area, and integrated digital output for wearables, IoT, medical, and smartphone applications.
- AMR Magnetometer
- Hall Switch
- 6-Axis IMU
- eOIS Image Stabilization Controller
- Magnetic Encoder IC Magnetic encoder IC for position and rotation sensing applications. Listed as a product offering on the MEMSIC website under the Products menu.
Quantifiable outcome
- 4 billion+ chip shipments (40亿+ chips shipped)
- +5 more outcomes
Companies that use MEMSIC
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
MEMSIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MEMSIC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- Willow Technologies (UK)supportingWillow Technologies is a leading UK-based distributor and manufacturer representative for sensors and sensor systems. Partnered to distribute MEMSIC's AHRS380 and INS380 inertial measurement products in the European market, providing technical and commercial support.
- Digi-key ElectronicscoreGlobal distribution agreement signed in 2013. Digi-key became an authorized global distributor for all MEMSIC products, leveraging their extensive online distribution network and customer base for rapid global market expansion.
- Mouser ElectronicscoreGlobal authorized distributor for MEMSIC products, serving customers worldwide through mouser.com with technical support and online ordering capabilities.
- Arrow ElectronicscoreGlobal authorized distributor and major channel partner for MEMSIC sensors, serving industrial, automotive, and consumer electronics customers globally with Arrow's extensive distribution network.
- WPG Americas IncsupportingAuthorized distributor serving the Americas market, providing local sales support and technical services for MEMSIC products in North America.
Scale indicators9 records
Recent moves10 records
Expansion highlights6 records
MEMSIC competitors and assessment
Company assessmentDirect peers
- STMicroelectronics: Global MEMS sensor IDM serving automotive, consumer and industrial with accelerometers, gyroscopes, magnetometers and IMUs. Directly competes with MEMSIC in capacitive accelerometers, IMUs, and automotive safety sensor sockets.
- Bosch Sensortec: Bosch's MEMS sensor division and a leading global IDM for accelerometers, gyroscopes, magnetometers and combo IMUs used in smartphones, wearables, and automotive. Closest direct competitor to MEMSIC's capacitive/IMU portfolio.
- TDK InvenSense: TDK's MEMS motion sensor business (formerly InvenSense) and the dominant supplier of 6-axis IMUs to smartphones, gaming controllers and AR/VR headsets. Directly competes with MEMSIC's new 6-axis IMU and consumer motion sensing portfolio.
- Murata Electronics: Major Japanese MEMS sensor supplier producing accelerometers and combo IMUs for automotive safety and consumer applications via IDM operations. Comparable to MEMSIC in IDM model and broad product portfolio.
Emerging players
- QST Corporation: China-based emerging MEMS pressure sensor and accelerometer IDM and a comparable domestic competitor to MEMSIC in the Chinese MEMS industry top-10 cohort, with focus on industrial and consumer applications.
- Sensirion: Swiss MEMS sensor specialist focused on environmental and flow sensing for industrial, medical and automotive. Compares to MEMSIC as a niche-focused MEMS player with strong automotive/industrial customer overlap, though addressing different sensing modalities.
Broad incumbents
- NXP Semiconductors: Major automotive and IoT semiconductor supplier whose sensor portfolio includes accelerometers and magnetometers; competes with MEMSIC in automotive safety and eOIS adjacent applications as part of a much wider portfolio.
- Analog Devices: Large US analog/sensor incumbent with broad MEMS accelerometer and IMU portfolio across industrial, automotive, and aerospace. Founder Yang Zhao worked at ADI developing MEMS product lines; ADI is a broad incumbent comparable to MEMSIC's broader sensing ambitions.
- Honeywell Sensing: Industrial-grade MEMS sensor supplier with accelerometers, gyroscopes and IMUs for aerospace, industrial and medical applications. Comparable to MEMSIC's industrial/medical segment with a longer heritage and broader product line.
- Infineon Technologies: German power and sensor semiconductor leader supplying Hall switches, XENSIV MEMS sensors and automotive-grade accelerometers. Competes with MEMSIC's Hall switch and automotive safety portfolios as part of a larger automotive/industrial portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MEMSIC social profiles
Digital presenceMEMSIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEMSIC leadership team
Management profileNumber of profiles
Profiles2 records
MEMSIC subsidiaries and ownership
Company hierarchySubsidiaries1 record
MEMSIC funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEMSIC M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEMSIC
What does MEMSIC do?
MEMSIC designs, manufactures, and sells MEMS sensor chips and modules — including thermal accelerometers, capacitive accelerometers, AMR magnetometers, Hall switches, 6-axis IMUs, and eOIS image stabilization drivers — under a fully integrated IDM model with in-house design, wafer fabrication, packaging, and testing. Products are sold to global smartphone OEMs, automotive Tier 1 suppliers, ODMs, and industrial/IoT customers worldwide through direct sales and a network of 50+ authorized distributors.
Is MEMSIC a public or private company?
MEMSIC is a private company. It is classified as private equity controlled and is currently operating.
When was MEMSIC founded?
MEMSIC was founded in 1999. It employs 501 to 1,000 people.
Where is MEMSIC based?
MEMSIC is headquartered in Shanghai, China, in the Asia region.
How does MEMSIC make money?
One revenue line is on record: MEMS Sensor Chip Sales.
Who are MEMSIC's main competitors?
Direct peers on record are STMicroelectronics, Bosch Sensortec, TDK InvenSense and Murata Electronics. Emerging players are QST Corporation and Sensirion. Broad incumbents are NXP Semiconductors, Analog Devices, Honeywell Sensing and Infineon Technologies.
Does MEMSIC have an API?
No public API is recorded for MEMSIC.
What industry is MEMSIC in?
MEMSIC's product category is MEMS Sensors. Its primary akta.pro industry code is HDAHAAAG, Sensors, MEMS & Imaging ICs, with a secondary code of HDAHALAO, Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration). Its NAICS code is 33451 and its SIC code is 3823.