HARTL HAUS

What HARTL HAUS does

HARTL HAUS Holzindustrie GmbH is an Austrian privately held, family-owned manufacturer of prefabricated houses founded in 1897 and headquartered in Echsenbach, Lower Austria. The company produces modern timber-frame (Holzriegelbauweise) homes entirely in its own 132,000 m² factory at the Echsenbach site, which also houses an in-house Tischlerei (carpentry workshop) that fabricates windows, doors, stairs, kitchens, and furniture from domestic Austrian wood—a vertically integrated capability that supports both house production and a standalone carpentry product line sold to non-house customers.

The product portfolio spans bungalows, the DOMUS sustainable series, the value-oriented Trend line, fully customized Traumhäuser, and sub-brands Elegance, Classic, and Avantgarde, with houses available in three completion tiers (Leistungsstufe, Belagsfertig, Schlüsselfertig) at price points ranging from approximately €120,000 to over €630,000. Houses are engineered to meet KfW Efficiency 40 Plus standards when paired with heat pumps and photovoltaic systems, and certain models are marketed as Plus Energy Houses that feed surplus electricity back to the grid. Smart home functionality comes via an integrated Loxone system and Harreither radiant heating/cooling.

HARTL HAUS generated €65 million in 2024 revenue including export activities from approximately 280 employees and 18 apprentices, producing roughly 200–300 house units annually. The go-to-market is a high-touch, direct field-sales model: customers visit one of 8 model homes (Musterhäuser) across Austria and Germany, request a print or digital catalog, book consultations with specialist advisors (Fachberater:innen), or use the online Traumhausfinder configurator; the sales motion is consultative, with on-site factory tours reinforcing trust. Revenue also comes from object construction (multi-family, commercial, and institutional projects), extensions and renovations, and building plot services across delivery territories covering Austria, Bavaria and Baden-Württemberg, Switzerland, South Tyrol, and Liechtenstein.

Name

HARTL HAUS

Legal name

HARTL HAUS Holzindustrie GmbH

Website

https://hartlhaus.at

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

101–250 employees

Short description

HARTL HAUS is an Austrian, family-owned prefabricated house manufacturer founded in 1897, producing timber-frame homes and carpentry products 100% in its Echsenbach factory and selling them via model homes, specialist consultants, and object construction to private, commercial, and institutional customers across Austria, Germany, Switzerland, South Tyrol, and Liechtenstein.

Ownership category

akta.pro rank

Product category

Prefabricated Houses

NAICS

Prefabricated Wood Building Manufacturing (321992), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Prefabricated Wood Bldgs & Components (2452), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Trusses, I-Joists & Framing Components (IMADADAD)

akta.pro secondary industries

Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG), Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Prefabricated houses
• Timber frame construction
• Modular home building
• House carpentry products
• Energy efficient housing

Headquarters

HQ city

Echsenbach

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Prefabricated Houses (Fertighäuser): HARTL HAUS's primary revenue stream comes from selling custom and model prefabricated houses in timber frame construction. Houses are sold at fixed prices across multiple configuration tiers (Leistungsstufe, Belagsfertig, Schlüsselfertig), ranging from approximately €120,000 to over €630,000 depending on model, size, and finish level. Revenue is project-based and one-time per transaction, but the company benefits from high customer lifetime value through referrals and after-sales services.
2. Carpentry Products (Tischlereiprodukte): A secondary revenue stream from selling carpentry products (windows, doors, kitchens, interior doors, stairs, furniture, balconies, winter gardens) to non-fertighaus customers. These products are produced in the company's own in-house workshop and represent a separate business line that diversifies revenue beyond the core prefabricated house business.
3. Object Construction (Objektbau): Commercial and multi-unit construction services including row houses (Reihenhäuser), company buildings, kindergartens, and other commercial properties. These projects are customized solutions for developers, municipalities, and businesses, representing higher-value contracts in the commercial segment.
4. Extensions, Vertical Expansions & Renovations: Services for adding to existing buildings (Aufstockung, Zubau) and renovations, which allow the company to serve existing customer bases and capture repeat business from homeowners who previously purchased a HARTL house.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HARTL HAUS manufactures and sells prefabricated houses (Fertighäuser) in timber frame construction (Holzriegelbauweise), produced 100% in its own factory in Echsenbach, Lower Austria, with an attached in-house carpentry workshop (Tischlerei). The company offers multiple house series — Bungalows, DOMUS, Trend, Traumhaus (custom), Elegance, Classic, and Avantgarde — across three completion tiers (Leistungsstufe, Belagsfertig, Schlüsselfertig). It also sells standalone carpentry products (windows, doors, kitchens, stairs, furniture) to non-house customers, and delivers object construction (commercial and multi-family buildings) and extensions/renovations.

Product overview

HARTL HAUS is an Austrian prefabricated house company offering modular homes in timber frame construction (Holzriegelbauweise), produced 100% in Austria at their Echsenbach facility. The core product portfolio comprises multiple house series: Bungalows (single-story accessible), DOMUS (sustainable), Trend (value), Traumhaus (fully customized), and sub-series Elegance, Classic, and Avantgarde. Each series includes numbered models (e.g., Elegance 128 W, Classic 138 S, Trend 156 W) available in three completion stages: Leistungsstufe (performance/base), Belagsfertig (floor-covering ready), and Schlüsselfertig (turnkey). A key differentiator is the in-house carpentry producing windows, doors, kitchens, interior doors, stairs, and furniture from domestic Austrian wood. Smart home technology from Loxone and Harreither heating/cooling systems are integrated add-ons. The company also offers object construction (multi-family, commercial), additions/extensions, and building plots.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 50,000 manual operations per year saved through Loxone Smart Home automation (lighting, shading, temperature, music automated)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• LoxonecoreTechnology or IntegrationLoxone, a company from Upper Austria, provides the Smart Home 3.0 technology integrated into HARTL HAUS prefabricated houses. The Loxone system automates lighting, shading, music, temperature, and security functions, saving up to 50,000 manual operations per year. All data remains on-premise within the house for maximum security. HARTL HAUS presents this as a key feature across its model home range.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hanse Haus: German prefab house builder producing timber-frame homes with energy-efficient standards (KfW 40/40 Plus). Closely comparable on construction method, German showroom distribution, and energy-efficiency positioning.
• Bien-Zenker: German prefab house manufacturer (part of the Bien-House Group), offering timber-frame homes with extensive model portfolio and showroom network. Comparable on construction technology, German market presence, and configurator-driven sales approach.
• WeberHaus: Germany's largest family-owned prefabricated house manufacturer, producing timber-frame homes across multiple product lines (Bauhaus, SUN, Generation X) for the DACH market. Directly comparable on construction method, sales model via showrooms, and target customer of private home buyers.
• Gussek Haus: German family-owned prefab house manufacturer with timber-frame construction and a strong focus on individual planning. Comparable on family-ownership profile, customization depth, and German private-buyer market.
• Living Haus: German prefab house brand (formerly Bien-Zenker sub-brand, now under Mobileeee Holding) targeting younger, digitally-engaged home buyers. Comparable product category with a more digital-first GTM — useful contrast for HARTL's more traditional showroom model.
• Streif Haus: German prefabricated house builder (part of ZETT Group) offering energy-efficient timber homes across the DACH region. Comparable on construction methodology, energy-efficiency positioning, and dealer/showroom distribution.
• ELK Fertighaus: Austrian prefab house manufacturer (ELK-Gruppe) with strong Austrian and German footprint. Competes head-to-head in the same DACH prefab segment with comparable timber-frame construction, model-home GTM, and turnkey delivery.
• Schwörer Haus: German prefabricated timber-frame house manufacturer with integrated production and model-home showrooms across Germany. Comparable on timber construction, private-homebuyer focus, and multi-tier completion offerings.
• Haas Fertigbau: Austrian timber-frame prefab house builder operating the Haas, Renner, and Rubner Haus brands. Closely comparable product technology (Holzriegelbau), Austrian+German footprint, and mid-premium private-customer positioning.

Broad incumbents

• Binderholz: Austrian-headquartered industrial manufacturer of sawn timber, CLT panels, glulam, and pellets. Not a house builder, but a key upstream timber supplier and adjacent player in the engineered-wood supply chain that feeds Austrian prefab construction including HARTL's Holzriegelbauweise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HartlHaus
• Facebookfacebook.com/hartlhaus
• LinkedInlinkedin.com/company/hartl-haus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HARTL HAUS