Doon Business School
DBS Global University (formerly Doon Business School) is a UGC-recognized private multi-disciplinary university in Dehradun, India, offering undergraduate, postgraduate, doctoral, and certification programs across business, technology, law, media, pharmacy, agriculture, and future skills to domestic and international students through eight specialized schools.
- Company typePrivate
- Founded2024
- HeadquartersRishikesh, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Doon Business School does
DBS Global University (formerly Doon Business School, founded 2007 and reorganized as a private university in 2024 under the Uttarakhand Private University Act 2024) is a multi-disciplinary for-profit private university headquartered in Dehradun, Uttarakhand, India, with a secondary office in Rishikesh and a satellite city office in Dehradun. The institution operates eight schools under one umbrella covering business management, advanced computing, law, liberal studies, modern media, pharmacy and research, modern agriculture and forestry, and future skills, delivering 50+ undergraduate, postgraduate, doctoral, and certification programs across these streams.
The university is regulated by UGC and holds sectoral approvals from the Bar Council of India (law), Pharmacy Council of India (pharmacy), and Association of Indian Universities (AIU) membership, allowing it to award recognized degrees. Its technology and learning stack includes a dedicated AI Cell, modern computer laboratories with industry-standard software, and the Doon School of Future Skills offering modular certifications in SAP, SAS, AI, Machine Learning, Big Data, Digital Marketing, IoT, Red Hat Linux, and related platforms. Auxiliary infrastructure comprises a DBX startup incubator, an alumni network platform (Vaave-powered), and on-campus placement services that engage 350+ corporate recruiters annually, with a reported highest placement package of ₹24 LPA.
The business model is tuition-driven across degree, certificate, and ancillary fee streams (hostel, mess, transportation), supplemented by revenue from value-added certifications (NSE, NISM). The go-to-market is direct-to-student through campus admissions, an online Apply Now portal, city-office inquiries, international student channels, and a multi-channel brand presence across website, social media (Facebook, LinkedIn, Instagram, YouTube), virtual campus tours, and a recruitment pipeline built through school-principal networks. Customer segments span undergraduate students, postgraduate students, doctoral candidates, working professionals seeking upskilling, and international students, with primary services anchored in India (South Asia) and an emerging international footprint via partnerships with Siam University (Thailand), SI-UK, Finland sessions, and the Erasmus+ program (Turkey).
Doon Business School firmographics
Firmographics- Name
- Doon Business School
- Legal name
- DBS Global University
- Website
- https://doonbusinessschool.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- DBS Global University (formerly Doon Business School) is a UGC-recognized private multi-disciplinary university in Dehradun, India, offering undergraduate, postgraduate, doctoral, and certification programs across business, technology, law, media, pharmacy, agriculture, and future skills to domestic and international students through eight specialized schools.
- Ownership category
- akta.pro rank
Doon Business School industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410), Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
- akta.pro secondary industries
- Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO), Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)
Keywords
Where Doon Business School is headquartered
LocationHeadquarters
- HQ city
- Rishikesh
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Doon Business School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition and Academic Fees: Primary revenue from tuition fees across multiple programs including MBA, BBA, B.Com, B.Tech, BCA, MCA, Law, Pharmacy, Agriculture, Media, and Liberal Studies programs. Fee structures are available for each school within the university.
- Hostel and Mess Services: Revenue generated from hostel accommodation and mess fees for students requiring on-campus housing
- Transportation Services: Revenue from transportation fee for students using university transport services
- Certification and Value-Added Programs: Revenue from NSE certification courses, NISM certifications, and other value-added training programs integrated into curriculum
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MBA Program - 2-year postgraduate degree |
| Subscription | Annual | BBA Program - 3 to 4-year undergraduate degree |
| Subscription | Annual | Global MBA (2026-28) |
| Subscription | Annual | BBA+MBA Integrated Program |
| Subscription | Annual | Hostel and Mess Fee |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Doon Business School product offering
Product offeringCore offering
Doon Business School (DBS), operating as DBS Global University, delivers undergraduate, postgraduate, and doctoral degree programs across multiple schools covering Business Management, Advanced Computing, Law, Liberal Studies, Modern Media, Pharmacy, and Modern Agriculture, alongside value-added certification programs (Future Skills). The institution also provides campus placement services, a startup incubator (DBX), an AI-focused research cell, and hostel/mess and transportation facilities, addressing the full student lifecycle from admissions through graduation and alumni engagement.
Product overview
DBS Global University (formerly Doon Business School) is an educational institution offering a comprehensive portfolio of undergraduate, postgraduate, and doctoral programs across multiple disciplines. The university operates through distinct schools including Doon Business School (offering MBA, BBA, B.Com, Global MBA, and PhD programs), Doon School of Advanced Computing (B.Tech CSE, BCA, MCA, and integrated programs), Doon School of Law, Doon School of Liberal Studies, Doon School of Modern Media, DBS School of Pharmacy and Research, and Doon School of Modern Agriculture & Forestry. Additionally, the Doon School of Future Skills provides certification programs in technology and business skills including AI, Machine Learning, Big Data, Digital Marketing, and various software tools. Supporting services include campus placement services (350+ companies, 24 LPA highest package), DBX startup incubator, AI Cell for research, and an alumni network platform.
Differentiator
Problem solved
Functional benefit
Brands
- Doon Business School: School of Business offering MBA, BBA, B.Com, Global MBA, and PhD programs.
- Doon School of Advanced Computing
- Doon School of Law
- Doon School of Liberal Studies
- Doon School of Modern Media
- DBS School of Pharmacy and Research
- Doon School of Modern Agriculture & Forestry
- Doon School of Future Skills
Products and services
- Doon Business School - MBA Program Two-year postgraduate degree in Business Administration designed to develop leadership, strategic thinking, and practical management skills for aspiring business professionals.
- Doon Business School - BBA Program Three- to four-year undergraduate degree in Business Administration providing foundational knowledge in management, marketing, and finance with theoretical and practical components.
- Doon Business School - BBA+MBA Integrated Program Five-year integrated academic pathway for high-potential students committed to accelerated career velocity in management leadership, combining undergraduate and postgraduate management education.
- Doon Business School - B.Com Program Three-year undergraduate degree providing foundational knowledge in business, accounting, finance, and management, preparing students for roles such as accountant and finance associate.
- Doon Business School - Global MBA (2026-28) International-focused MBA program spanning countries, cultures, and global business environments, with cross-border learning experiences for students seeking global management careers.
- Doon Business School - PhD Program Doctoral research program in management typically requiring 3-7 years of full-time research, an original thesis, and viva voce defense.
- Doon School of Advanced Computing Programs Technology-focused school offering B.Tech CSE, BCA with Dual Specialization, MCA, Integrated B.Tech CSE + M.Tech, Integrated B.Tech CSE + MBA, M.Tech CSE / M.Tech CSE by Research, and PhD programs in computing and technology.
- Doon School of Law Programs Law school offering B.A. LL.B (Hons.), B.B.A. LL.B., LL.M., and Ph.D. programs in legal studies.
- Doon School of Liberal Studies Programs School offering Bachelor of Arts/Science (Honors/ Honors with Research), MA, and PhD programs across liberal arts disciplines.
- Doon School of Modern Media Programs Media school offering BA Film and TV, BA Digital Media & Mass Communications, MA (Mass Communication), and MBA Media & Creative Communication programs.
- DBS School of Pharmacy and Research Programs Pharmacy school offering B.Pharm, B.Pharm Lateral Entry, M.Sc Pharmaceutical Chemistry, MBA Healthcare Pharma Management, and D.Pharm programs approved by the Pharmacy Council of India.
- Doon School of Modern Agriculture and Forestry Programs Agricultural science school offering B.Sc Agriculture (Honours), B.Sc Forestry (Honours), B.Sc with Specialization in Agri Business, M.Sc Agronomy, and MBA with Specialization in Agri Business.
- Doon School of Future Skills Certification Programs Certification and value-added training programs in SAP, SAS, Artificial Intelligence, E-Commerce, Agile & Scrum, Big Data Python & R, NISM Certifications, International Logistics, French Language, Digital Marketing, HR Analytics, Derivatives, Data Analytics Tools, Rapidminer/Tableau, Luxury Brand Marketing, Tally, Excel, Social Media Marketing, Big Data Analytics, Machine Learning, IoT, Java Technologies, Website Development, .NET Framework Networking, and Red Hat Linux.
- AI Cell Dedicated AI research and development cell supporting artificial intelligence focused learning, projects, and publications across the university.
- DBS Global University Placement Services Career Development Cell services facilitating campus recruitment with 350+ companies recruiting annually and highest package of ₹24 LPA in the 2026 placement season.
- DBX Incubator (Startup Ecosystem) Startup incubator supporting entrepreneurial ventures and innovation among students and alumni through mentorship and ecosystem resources.
- DBS Alumni Network Official alumni network platform enabling alumni to connect, mentor, share opportunities, and engage with the university community via the Vaave platform with mobile applications for Android and iOS.
Quantifiable outcome
- 350+ Companies recruit from campus every year
- +3 more outcomes
Companies that use Doon Business School
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Doon Business School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Doon Business School partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- School Principals Networkminor500+ school principals attended National Education Excellence Awards 2026 at DGU, building relationships with secondary education institutions for student recruitment pipeline.
- Springer NatureminorResearch published in Springer Nature's Environmental Science journal (top 25% globally) on making biofuel cheaper, cleaner, and commercially viable, demonstrating university's research output quality.
- IJCACI 2026 (International Journal)minorSOAC students earned international recognition with research paper acceptance at IJCACI 2026, demonstrating university's research capabilities.
- National Institute of Personnel Management (NIPM), Chandigarh ChapterminorDistinguished delegation from NIPM Chandigarh Chapter visited DGU to explore academic and industry collaborations, strengthening ties between academia and industry.
- Siam University, ThailandcoreMoU signed to advance sustainability, research, and academic exchange between the two institutions. This partnership enables student and faculty exchanges, collaborative research programs, and international exposure for both universities in Southeast Asia.
- Erasmus+ Program, TurkeyminorUniversity faculty participated in Erasmus+ Faculty Mobility Program in Turkey, strengthening international academic engagement and global outreach initiatives.
- SI-UKcoreStrategic MoU to create UK higher education pathways for students. The partnership facilitates students' access to UK universities through guidance, application support, and articulation agreements with DGU programs.
- Finland (Study, Career & Research Opportunities)minorExclusive international session on study, career, and research opportunities in Finland conducted successfully for students to explore Nordic education and career pathways.
- National Stock Exchange of India (NSE)coreCertification course in collaboration with National Stock Exchange of India conducted on campus as part of academic curriculum. Students introduced to fundamentals of financial markets including stock exchange operations, trading basics, and investment concepts.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Doon Business School competitors and assessment
Company assessmentDirect peers
- Chandigarh University: Private Indian university offering a similarly broad portfolio (Business, Engineering, Law, Media, Computing) with strong placement claims and a tuition-led revenue model. Comparable in scale, programmatic breadth, and target student segment.
- Symbiosis International University: Indian private university built around Symbiosis's business school heritage (SIBM) and expanded into law, computing, media, and liberal arts. Directly comparable as a business-school-rooted, multi-school private university.
- Manipal Academy of Higher Education (MAHE): Established Indian deemed university with strong programs in business, computing, engineering, and media; comparable to DGU in multi-disciplinary structure and in serving UG/PG students with similar placements focus.
- Lovely Professional University (LPU): One of India's largest private universities with multi-disciplinary programs and a heavy focus on placements, certifications, and international tie-ups. Comparable in scope (UG/PG/PhD across many fields) and GTM approach.
- Amity University: Large Indian private multi-disciplinary university with broad UG/PG programs across business, technology, law, and other streams, operating multiple campuses nationwide. Closely comparable to DGU's eight-school structure and direct-to-consumer student recruitment model.
- SRM Institute of Science and Technology: Large private Indian institution with business, engineering, law, and science programs; similar multi-school structure and significant emphasis on placements and certifications as differentiation.
- Christ University: Indian deemed-to-be university with strong undergraduate business, law, computing, and humanities programs. Comparable in student profile, UG-heavy mix, and placement-driven positioning.
- ICFAI Business School (IBS): India-focused business school network offering BBA and MBA programs with placement support. Directly comparable to Doon Business School's BBA/MBA portfolio and target student segment.
Broad incumbents
- BITS Pilani: Premium Indian private institution with strong technology, science, and management programs. Overlaps with DGU's Advanced Computing and management offerings, but BITS has substantially stronger brand and higher price points.
Regional players
- Graphic Era University: Uttarakhand-based private university competing for the same regional student pool in Dehradun, with overlapping programs in business, computing, and other streams. Useful as a direct local competitor benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Doon Business School social profiles
Digital presenceDoon Business School compliance and trust
Trust signalCompliance5 records
Doon Business School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doon Business School leadership team
Management profileNumber of profiles
Profiles1 record
Doon Business School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doon Business School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doon Business School
What does Doon Business School do?
Doon Business School (DBS), operating as DBS Global University, delivers undergraduate, postgraduate, and doctoral degree programs across multiple schools covering Business Management, Advanced Computing, Law, Liberal Studies, Modern Media, Pharmacy, and Modern Agriculture, alongside value-added certification programs (Future Skills). The institution also provides campus placement services, a startup incubator (DBX), an AI-focused research cell, and hostel/mess and transportation facilities, addressing the full student lifecycle from admissions through graduation and alumni engagement.
Is Doon Business School a public or private company?
Doon Business School is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Doon Business School founded?
Doon Business School was founded in 2024. It employs 501 to 1,000 people.
Where is Doon Business School based?
Doon Business School is headquartered in Rishikesh, India, in the Asia region.
How does Doon Business School make money?
Four revenue lines are on record. Tuition and Academic Fees are the primary driver. The others are hostel and Mess Services, transportation Services and certification and Value-Added Programs.
Who are Doon Business School's main competitors?
Direct peers on record are Chandigarh University, Symbiosis International University, Manipal Academy of Higher Education (MAHE), Lovely Professional University (LPU), Amity University, SRM Institute of Science and Technology, Christ University and ICFAI Business School (IBS). BITS Pilani is listed as a broad incumbent. Graphic Era University is listed as a regional player.
Does Doon Business School have an API?
No public API is recorded for Doon Business School.
What industry is Doon Business School in?
Doon Business School's product category is Higher Education. Its primary akta.pro industry code is EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs), with a secondary code of EDAHAHAO, Management Research Institutes & Doctoral (PhD/DBA) Programs. Its NAICS code is 6113 and its SIC code is 8200.