Peace & Living

What Peace & Living does

Peace and Living Public Company Limited is a Bangkok-headquartered, publicly listed Thai residential real estate developer founded on May 18, 1989. The company specializes in horizontal residential properties - townhomes, semi-detached houses, and single-family homes - built using conventional brick-and-mortar construction methods and distributed across five sub-brands (CHER, CHERENE, INNER PEACE, CHEREA, CORDIZ) targeting price points from THB 2.5 million to THB 12 million. Its portfolio spans 22+ delivered projects totaling more than 3,800 units, with 11 projects currently for sale and one under development across Bangkok, Nonthaburi, Pathum Thani, and Samut Prakan provinces; notable projects include CHEREA VICINITY (298 units) and INNER PEACE สาทร - ท่าพระ, the latter featuring integrated LAN and Wi-Fi connectivity infrastructure for work-from-home use cases.

The business model is transactional B2C property sales: each home represents a one-time capital purchase rather than recurring revenue, with go-to-market executed through a hybrid of in-house project sales galleries and a recruited external agent network offering 2–5% commissions. Marketing channels span a corporate website, an investor-relations microsite, LINE OA, Facebook, YouTube, TikTok, and earned media coverage across Thai property outlets, supplemented by industry recognition including the 2023 PropertyGuru Thailand Property Award for Best Housing Development (Greater Bangkok). Differentiation rests on strategic land bank positioning near BTS/MRT and expressway infrastructure, a "Maximize Space & Volume" design philosophy, comprehensive PEACE Warranty coverage, traditional Thai architectural cues, and ancillary partnerships (EZYBUILT for resident home customization, CIRCULAR for sustainability). Registered capital stands at THB 504 million with shareholders' equity of THB 2,191.59 million as of September 30, 2025.

Name

Peace & Living

Legal name

บริษัท พีซแอนด์ลีฟวิ่ง จำกัด (มหาชน)

Website

https://peaceandliving.co.th

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Peace and Living is a publicly listed Thai residential real estate developer specializing in townhomes, semi-detached, and single-family homes across five sub-brands (CHER, CHERENE, INNER PEACE, CHEREA, CORDIZ) priced THB 2.5M–12M, serving Bangkok metropolitan area homebuyers through direct project sales and an external agent network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential real estate development
• Townhome development
• Single-family housing
• Horizontal housing projects
• Bangkok property developer

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Residential Property Sales: PEACE & Living generates revenue primarily through the sale of horizontal residential properties including townhomes, semi-detached houses, and single-family homes. The company has successfully developed over 22 projects with more than 3,800 units delivered. Currently, 11 projects are available for sale with 1 project under development. The revenue model is transactional (one-time property sales) rather than recurring, with each sale representing a significant capital event typically ranging from THB 2.5 million to THB 12+ million depending on property type and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Peace & Living develops and sells horizontal residential properties in the Greater Bangkok market, including townhomes, semi-detached houses, and single-family homes across five sub-brands (CHER, CHERENE, INNER PEACE, CHEREA, CORDIZ). Projects are built using conventional brick-and-mortar construction and are strategically located near BTS/MRT stations and expressways, with prices ranging from THB 2.5 million for entry-level townhomes to THB 12 million for premium single-family homes.

Product overview

Peace & Living is a Thai real estate developer specializing in horizontal residential properties (townhomes, semi-detached houses, and single-family homes). The company operates under a multi-brand portfolio strategy consisting of 5 sub-brands: เฌอ (CHER) for townhomes, เฌอรีน (CHERENE) for single houses, อินเนอร์ พีซ (INNER PEACE) for connected urban living, เฌอเรีย (CHEREA) for mixed-product inclusive developments, and คอร์ดิซ (CORDIZ) for premium townhomes. Currently, the company has 11 active projects for sale plus 1 under development, with over 22 projects delivered totaling more than 3,800 units across Bangkok and surrounding provinces. The company also offers PEACE Warranty service for home warranty coverage.

Differentiator

Problem solved

Functional benefit

Brands

• เฌอ (CHER): Townhome brand with concept 'Cherish the Moments' - designed to maximize space and volume for comfortable living
• เฌอรีน (CHERENE)
• อินเนอร์ พีซ (INNER PEACE)
• เฌอเรีย (CHEREA)
• คอร์ดิซ (CORDIZ)

Products and services

• CHER (เฌอ) Townhomes Townhome brand focused on maximizing space and volume with modern design, targeting first-time homebuyers and families at entry-level pricing from THB 2.5 million. Six active CHER townhome developments across Bangkok metropolitan area including Ratchaphruek-Rama 5, Westville Ratchaphruek, Phahonyothin-Saimai, Vibhavadi-Rangsit, Pinklao-Wongwaen, and Sathorn-Suksawat.
• CHERENE (เฌอรีน) Single Houses Premium single-family home brand emphasizing serene living and private sanctuary concepts, starting from THB 7.5 million and ranging up to THB 12 million. Includes active projects such as CHERENE Krungthep Kreetha-Romklao and CHERENE Phahol-Watcharapol (which won the PropertyGuru Thailand Property Awards 2023).
• INNER PEACE (อินเนอร์ พีซ) Urban Townhomes Urban townhome and semi-detached brand with built-in digital connectivity (LAN ports and strong Wi-Fi coverage throughout), targeting urban lifestyle and work-from-home buyers at prices starting from THB 6.5 million. Featured project: INNER PEACE Sathorn-Thaphra located 1 km from BTS Talat Phlu station.
• CHEREA (เฌอเรีย) Mixed-Product Residential Multi-product residential brand offering townhomes (from THB 3.8M), semi-detached houses (from THB 6.6M), and single-family homes (THB 9.9-12M) with inclusive accessible design for multi-generational families. Featured project: CHEREA VICINITY Ratchaphruek-Jetsadabodin with 298 units on 40-3-94 rai of land.
• CORDIZ (คอร์ดิซ) Premium Townhomes Premium townhome and semi-detached brand emphasizing city living with maximum space utilization, garden areas, fitness and swimming pool facilities, 24-hour security with Easy Pass and CCTV. Limited to 68 exclusive units near Thong Lor-Ekkamai area at prices starting from THB 6 million (CORDIZ Phatthanakan-Onnut from THB 6.8M).
• PEACE Warranty Home warranty program covering four major parts of the house with clear documentation of warranty scope, provided to homeowners of Peace & Living properties as part of the after-sales service commitment.

Quantifiable outcome

• Successfully established juristic persons for all developed projects, reflecting commitment to long-term residential quality management

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• CIRCULAR (ซิร์คิวลาร์)minorStrategic or Co-development PartnerPEACE & Living partnered with CIRCULAR to launch the 'Neighbors Go Green' campaign, encouraging residents and employees to separate and donate plastic bottles for recycling. Donated bottles are processed into reusable items such as hats and fabric bags, which are then donated to construction site workers' families at PEACE projects.
• EZYBUILTminorStrategic or Co-development PartnerExclusive partnership offering home customization deals to PEACE & Living residents. EZYBUILT provides design consultation starting at 299 baht or up to 15% discount on products with installation, up to 70,000 baht maximum, exclusively for PEACE residents.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Origin Property Public Company Limited: Listed Thai residential developer with condominium and townhouse projects in Bangkok. Broader incumbent competing for similar transit-adjacent buyer segments as Peace & Living's INNER PEACE and CORDIZ.
• Ananda Development Public Company Limited: Large Thai developer primarily known for condominiums but with expanding townhouse projects. Overlaps with Peace & Living on horizontal housing strategy and Bangkok transit-corridor locations.

Direct peers

• Quality Houses Public Company Limited: Mid- to large-cap Thai residential developer with townhomes, single houses, and condominiums in Bangkok and surrounds. Closely comparable business model and product range to Peace & Living's multi-brand strategy.
• SC Asset Corporation Public Company Limited: Thai residential developer focused on single houses and townhomes in Bangkok metropolitan area, with comparable project-scale and target buyer segments to Peace & Living's CHER and CHERENE brands.
• AP (Thailand) Public Company Limited: Listed Thai residential developer active in townhomes, single houses, and condominiums, with a strong brand-led positioning similar to Peace & Living's multi-brand portfolio approach.
• Major Development Public Company Limited: Premium-positioned Thai residential developer of single houses and luxury townhomes in central Bangkok. Comparable to Peace & Living's premium tier (CHERENE พหล-วัชรพล at THB 12M and CORDIZ brand).
• Sansiri Public Company Limited: Thailand's largest residential developer with broad townhome, single-house, and condominium offerings across Bangkok. Competes directly with Peace & Living in mid- to premium-segment horizontal housing projects.
• Land and Houses Public Company Limited: One of Thailand's largest residential developers, historically strongest in single-family houses and townhomes in Greater Bangkok. Most comparable product mix to Peace & Living's horizontal housing focus, though at much larger scale.
• Supalai Public Company Limited: Long-established Thai residential developer with a townhome and condominium portfolio across Bangkok. Competes in similar mid-market price points to CHER and CORDIZ brands.
• Pruksa Holding (Pruksa Real Estate): Major Thai developer with a deep townhome and single-family house portfolio targeting similar first-time buyer and upgrader segments in Bangkok and suburbs. Direct competitor across CHER and CORDIZ price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PEACEANDLIVING
• Facebookfacebook.com/peaceandliving
• TikToktiktok.com/@peaceandliving
• LinkedInlinkedin.com/company/peace-and-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace & Living