Rodrigo

What Rodrigo does

Rodrigo is an Italian menswear brand founded in 1975 (celebrating 50 years in 2025) and operated by Siac Fashion S.r.l., a privately held company headquartered in Chieti, Italy, that traces its corporate lineage to 1961 when Industria Adriatica Confezioni (IAC) was founded as one of Europe's largest shirt producers (peak output of 10 million shirts annually). The brand sells a complete men's wardrobe — shirts (its iconic category), jackets and blazers, outerwear, knitwear, trousers, and polo/T-shirts — organized across an evergreen Continuativi core collection, a 2025 R75 performance capsule targeting the dynamic modern traveler, the Rodrigo + Marco Lodola pop-art collaboration, and gift cards as a cash-upfront monetization channel.

The company's underlying technology is rooted in fabric engineering and Italian garment construction rather than software or AI: signature materials include Twill Doppio Ritorto (a dense, wrinkle-resistant double-twisted twill used in premium dress shirts), Techno Jersey (a technical stretch knit applied across polo shirts and layered pieces), Zephir lightweight cotton, and the R75 line's blend of natural fibers (pure linen, Egyptian cotton) with performance properties for travel. A Su Misura made-to-measure service adds bespoke customization where customers co-design garments with shirt specialists, while online product pages feature rich editorial content on fabric and construction.

Rodrigo generates revenue through direct-to-consumer online sales on rodrigo.it, shipping to all 27 EU member states plus the UK, Cyprus, Malta, and Greece with region-specific free-shipping thresholds (€200 for EU, €300 for UK and select non-EU markets); pricing spans €53–€359 across categories with promotional discounts reaching 40% during seasonal Saldi events. The customer base is segmented horizontally across three personas: style-conscious professional men aged 25–55 (primary), dynamic-travel men served by the R75 capsule, and premium made-to-measure customers pursuing bespoke personalization. The company is privately held, with no external equity or debt funding referenced in the input data.

Name

Rodrigo

Legal name

Siac Fashion S.r.l.

Website

https://rodrigo.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodrigo is an Italian heritage menswear brand, founded in 1975, operated by Siac Fashion S.r.l. from Chieti, selling a full men's wardrobe — shirts, jackets, outerwear, knitwear, trousers, and polos — via its direct-to-consumer website rodrigo.it across Europe and the UK, with a made-to-measure service and capsule collections targeting modern professional and travel-oriented men.

Ownership category

akta.pro rank

Product category

Italian Menswear

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Italian menswear
• Dress shirts
• Made-to-measure tailoring
• Capsule collections
• Premium apparel

Headquarters

HQ city

Chieti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: Rodrigo generates revenue primarily through direct-to-consumer online sales via rodrigo.it, offering a full range of men's apparel including shirts, jackets, trousers, knitwear, and outerwear. The brand sells at full price, promotional pricing, and seasonal sale events.
2. Su Misura (Made-to-Measure) Service: A bespoke tailored shirt and garment service where customers co-design custom garments with a shirt specialist, selecting fabrics, buttons, and collar styles. This premium service represents a higher-value revenue stream.
3. Gift Cards: Digital gift cards sold in denominations from €40 to €1,000, valid for 12 months, providing upfront cash flow and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rodrigo is an Italian menswear brand that designs, manufactures and sells men's apparel — including dress shirts, jackets, blazers, coats, knitwear, trousers, polo shirts and t-shirts — directly to consumers through its e-commerce site rodrigo.it. The brand complements its ready-to-wear line with a made-to-measure (Su Misura) service and limited-edition capsule collections such as R75 and collaborations with artists including Marco Lodola.

Product overview

Rodrigo is an Italian men's clothing brand founded in 1975, now operated by SIAC Fashion Srl. The brand offers a comprehensive total look for the contemporary man spanning core products including shirts (camicie), jackets & blazers (giacche & blazer), coats & jackets (giubbotti), knitwear (maglieria), trousers (pantaloni), and polo & t-shirts. The product portfolio is organized into several collections: the main ongoing collection (continuativi) featuring wardrobe essentials; the R75 capsule collection combining technical materials with natural fibers for the dynamic modern man; the Rodrigo + Marco Lodola collaboration featuring pop-art interpretations of the brand's iconic Centaur symbol; and a Su Misura (custom tailoring) service allowing customers to co-design personalized garments with hand-crafted details. The brand emphasizes Italian craftsmanship, quality materials, and contemporary design blending traditional tailoring with modern sensibility.

Differentiator

Problem solved

Functional benefit

Brands

• R75: Capsule collection blending sartorial inspiration with evolved performance for the contemporary man. Features high-quality garments made with technical materials combined with natural yarns, designed for versatility, lightness, and travel.
• Rodrigo + Marco Lodola

Products and services

• Men's Dress Shirts

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Marco LodolaflagshipStrategic or Co-development PartnerRodrigo collaborated with pop artist Marco Lodola (famous for luminous works in an unmistakable pop aesthetic) to create the Rodrigo + Marco Lodola capsule collection. In this collaboration, Lodola reinterpreted the brand's iconic centaur symbol in a contemporary key, bringing his signature pop art style to the logo and collection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boggi Milano: Italian menswear brand offering suits, shirts, jackets, and accessories at comparable mid-premium price points. Operates a significant direct-to-consumer retail network across Europe with similar target customer of style-conscious professional men.
• Camicissima: Italian shirt specialist offering ready-to-wear and custom shirts with strong D2C and physical retail presence. Directly competes with Rodrigo's core shirt category with similar Italian heritage positioning and comparable price tier.
• Eton Shirts: Swedish premium dress shirt specialist with strong emphasis on fabric quality and craftsmanship. Targets similar professional men seeking refined shirts with technical performance features, comparable to Rodrigo's core shirt positioning.
• Paul Smith: British heritage menswear brand offering shirts, tailoring, and casualwear with similar blending of tradition and contemporary design. Operates substantial D2C e-commerce alongside retail, targeting comparable professional menswear customers.

Broad incumbents

• Brioni: Luxury Italian menswear house specializing in tailored clothing and formalwear. Operates at significantly higher price points but shares Italian sartorial heritage, craftsmanship emphasis, and similar European menswear customer base.
• Hugo Boss: Global German menswear and womenswear brand with extensive product range across business, casual, and athleisure. Operates significant D2C e-commerce plus broad retail/wholesale distribution; competes for similar professional menswear customers.
• Pal Zileri: Italian luxury menswear brand with heritage manufacturing in Vicenza. Offers similar product categories (shirts, tailoring, outerwear) at premium price points with established wholesale and D2C distribution across Europe.
• Canali: Established Italian luxury menswear manufacturer and retailer with broader product portfolio including suits, formalwear, and accessories. Competes in same Italian menswear heritage category but at slightly higher price points and with wider distribution.
• Brooks Brothers: American heritage menswear brand founded 1818 offering shirts, tailoring, and casualwear with strong D2C and wholesale presence. Shares the heritage positioning narrative and competes for similar professional menswear customers globally.

Others

• Albini Group: Italian premium shirt fabric manufacturer and finished shirt producer supplying many luxury menswear brands. Relevant as an adjacent player in Italian shirt production ecosystem and potential supplier relationship reference for Rodrigo's manufacturing heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rodrigofashionofficial
• Instagraminstagram.com/rodrigo_fashionofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodrigo