West Kentucky Rural Electric Cooperative

What West Kentucky Rural Electric Cooperative does

West Kentucky Rural Electric Cooperative Corporation (WKRECC) is a member-owned electric distribution cooperative headquartered in Mayfield, Kentucky, that distributes electricity generated by the Tennessee Valley Authority (TVA) to more than 31,000 members across Calloway, Carlisle, Graves, and Marshall counties in western Kentucky. The cooperative operates as a regulated, non-profit utility under a franchise-style arrangement with TVA, holding exclusive service territory rights in its four-county footprint. Revenue is generated through usage-based monthly billing to residential and small commercial members, governed by TVA-established rate schedules and supplemented by member programs such as Budget Billing, PrePay Service, and Automatic Bank Draft. Member ownership and governance are exercised through district-based elected directors (Districts 1-4), an annual meeting held at four county high schools, and Touchstone Energy co-branded savings programs.

The cooperative's product portfolio centers on electricity distribution, with operational add-ons including an online billing portal (UtilityNexus), a real-time outage map, security lighting, tree-trimming vegetation management, and a Heat Pump Loan Program for energy-efficient electrification. Service is delivered through three physical offices (Mayfield, Benton, Murray), a 24-hour outage hotline, phone-based pay-by-phone, and web self-service. Community engagement is reinforced through scholarship programs, the Washington Youth Tour, Member Appreciation Days, and political action affiliations with Voices for Cooperative Power and America's Electric Cooperatives PAC. WKRECC is led by President and CEO David Smart; broader management team details are not disclosed in the source material. No AI/ML capabilities, funding rounds, M&A activity, or geographic expansion beyond the four-county territory are evidenced.

Name

West Kentucky Rural Electric Cooperative

Legal name

West Kentucky Rural Electric Cooperative Corporation

Website

https://wkrecc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

WKRECC is a member-owned electric distribution cooperative that delivers TVA-generated electricity to more than 31,000 residential and small commercial members across four counties in western Kentucky.

Ownership category

akta.pro rank

Headquarters

HQ city

Mayfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Personnel

Revenue model

1. Electric Utility Service: As a rural electric cooperative, WKRECC generates revenue through electricity distribution to its more than 31,000 members in Calloway, Carlisle, Graves, and Marshall counties. Revenue is derived from electricity sales based on consumption rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

West Kentucky Rural Electric Cooperative delivers electricity distribution services to more than 31,000 members across Calloway, Carlisle, Graves, and Marshall counties in western Kentucky. Power is purchased wholesale from the Tennessee Valley Authority (TVA) and delivered through the cooperative's own distribution network. Additional member services include online bill payment, prepaid electricity, security lighting, tree trimming, heat-pump financing, and budget billing.

Product overview

West Kentucky Rural Electric Cooperative Corporation is a community-focused electric cooperative that delivers affordable, reliable, and sustainable energy to more than 31,000 members. The cooperative operates as a single core product (electric power distribution) with multiple service add-ons including online bill payment, prepaid electricity, budget billing, security lights, tree trimming, and energy efficiency programs. Energy is distributed to members across Calloway, Carlisle, Graves, and Marshall counties and is generated by the Tennessee Valley Authority (TVA). Member programs include scholarships, youth tours, and community room access.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Utility Service Distribution of electricity purchased wholesale from the Tennessee Valley Authority (TVA) to more than 31,000 residential and commercial members across Calloway, Carlisle, Graves, and Marshall counties in western Kentucky.
• Security Lights Outdoor security lighting service providing illuminated areas for safety around homes and rural properties served by the cooperative.
• PrePay Service Prepaid electricity payment option allowing members to pay for electricity in advance, similar to prepaid mobile phone services.
• Tree Trimming Vegetation management service to trim trees near power lines in order to prevent outages and maintain service reliability for members.
• Heat Pump Loan Program Financing program offering loans to members for the installation of energy-efficient heat-pump systems, supporting residential energy-efficiency upgrades.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tennessee Valley Authority (TVA)coreOthersWKRECC distributes electricity generated by the Tennessee Valley Authority. As a distribution cooperative, WKRECC purchases power from TVA and delivers it to members across its four-county service territory in western Kentucky. This is the primary partnership that enables the cooperative to provide reliable electricity to rural communities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jackson Purchase Energy Corporation: Another TVA-served rural electric distribution cooperative in western Kentucky, operating with the same business model of distributing TVA-generated power to members in an exclusive rural service territory. Highly comparable in customer mix, regulatory regime, and revenue model.
• Gibson Electric Membership Corporation: Distribution-only electric cooperative in western Kentucky/Tennessee under TVA. Directly comparable cooperative utility with similar member-services portfolio and rural service territory.
• Meade County RECC: Kentucky rural electric cooperative corporation with member-owned structure and Touchstone Energy affiliation. Operates a similar distribution model with comparable member programs and rural residential customer base.
• Nolin Rural Electric Cooperative Corporation: Kentucky-based rural electric cooperative serving central Kentucky with a similar member-owned distribution model, community programs, and rural residential customer focus.
• Tri-County Electric Cooperative (KY/TN): Touchstone Energy-branded distribution cooperative operating in the TVA region with member-owned governance. Comparable in service offering, scale of members, and reliance on TVA wholesale power.
• Pennyrile Electric Cooperative: Member-owned rural electric cooperative serving portions of western Kentucky under the TVA framework. Directly comparable in cooperative structure, distribution-only model, and residential member base in rural Kentucky.

Others

• Touchstone Energy Cooperatives: National alliance of electric cooperatives of which WKRECC is a member. Provides branding, energy-savings programs, and shared services that materially shape WKRECC's offering and member experience.

Broad incumbents

• Tennessee Valley Authority (TVA): Federal wholesale power producer and WKRECC's sole upstream supplier. While not a direct competitor, TVA defines the cooperative's regulatory and supply environment and is the primary counterpart in WKRECC's value chain.
• Big Rivers Electric Corporation: Generation and transmission cooperative supplying wholesale power to member distribution cooperatives in western Kentucky. Comparable as part of the same cooperative ecosystem feeding TVA distribution, though one layer upstream in the value chain.

Regional players

• CDE Lightband: Municipal electric and broadband utility in Clarksville, TN operating in the TVA service region. Comparable as a local distribution utility in the same regulatory environment, but structured as a municipal rather than cooperative.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/wkrecc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Kentucky Rural Electric Cooperative