SentryCare

What SentryCare does

SentryCare, Inc. is a privately held Mississippi corporation founded in 1993 by Chris H. Cheek that owns, operates and manages senior living, skilled nursing, rehabilitative, memory care and long-term acute care properties across Mississippi, Arkansas and Louisiana. Its core services — assisted living, skilled nursing, rehabilitative therapies, respite care and specialized memory care — are delivered through physical facilities including Dunbar Village (Bay St. Louis, MS), River Chase Village (Gautier, MS), Magnolia Village (Natchez, MS, since 1995), and the managed River Bridge Specialty Hospital (Vidalia, LA), serving elderly residents, dementia patients, post-acute rehabilitation patients and family caregivers. The company pioneered dementia-specific assisted living in Mississippi in 1996 and is a participant in the Eden Alternative philosophy, with all homes listed on the Eden Registry and Peach Tree Village and Magnolia Village the first two U.S. homes to achieve the highest Milestone 4 status.

Revenue is generated through recurring monthly resident fees for long-term care (subsidized by private pay, long-term care insurance and Medicaid in applicable care settings) and managed services fees for the specialty hospital. No public pricing is disclosed. SentryCare competes on an inclusive, open-door memory care model adopted in 2015, a culture-change-oriented care philosophy, and a multi-decade operating track record under founder-led ownership; there is no proprietary technology platform, AI capability or external investor disclosed in the source data, and growth has been organic and acquisition-driven (most notably the 2019 LTACH acquisition).

Name

SentryCare

Legal name

SentryCare, Inc.

Website

https://sentrycare.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

SentryCare, Inc. is a privately held Mississippi-founded (1993) operator of assisted living, skilled nursing, memory care, rehabilitative and long-term acute care properties serving seniors and dementia patients across Mississippi, Arkansas and Louisiana, known for pioneering inclusive dementia care and Eden Alternative Milestone 4 status.

Ownership category

akta.pro rank

Product category

Senior Living & Long-Term Care Services

NAICS

Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Skilled Dementia Nursing / Memory Care SNFs (HLADADAE), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Family Caregiver Coaching, Education & Support (HSABAIAI), Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Assisted living services
• Skilled nursing care
• Memory care services
• Rehabilitative care
• Long-term care

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Assisted Living Services: Long-term residential care services for seniors providing housing, personal care, and support services for daily activities.
2. Skilled Nursing Care: Medical care services provided by licensed nurses for residents requiring ongoing health monitoring and treatment.
3. Memory Care Services: Specialized care for individuals living with dementia, provided in an inclusive environment with specially trained staff.
4. Rehabilitative Care: Physical, occupational, and speech therapy services to help residents recover from illness, injury, or surgery.
5. Respite Care: Short-term care services providing temporary relief for primary caregivers.
6. Hospital Management Services: Management services for specialty hospitals under SentryCare's operational expertise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SentryCare operates assisted living, skilled nursing, memory care, and rehabilitative care communities in Mississippi, Louisiana, and Arkansas. The company delivers residential and medical long-term care services directly through owned and managed properties, with a distinctive inclusive, open-door memory care model grounded in the Eden Alternative philosophy.

Product overview

SentryCare operates a portfolio of senior living and healthcare properties across Mississippi, Louisiana, and Arkansas, including assisted living communities, skilled nursing facilities, rehabilitative care centers, and a managed specialty hospital. The company pioneered dementia-specific care in Mississippi and now advocates for inclusive memory care environments. Properties include Dunbar Village (Eden Alternative Milestone 4), River Chase Village, and managed River Bridge Specialty Hospital.

Differentiator

Problem solved

Functional benefit

Products and services

• Dunbar Village Skilled nursing, rehabilitative, assisted living, memory care, and respite care community in Bay St. Louis, Mississippi. Achieved Eden Alternative Milestone 4, the highest registry status.
• River Chase Village Assisted living and memory care community in Gautier, Mississippi, offering skilled nursing, rehabilitative, and respite care. Eden Alternative Milestone 4 certified.
• River Bridge Specialty Hospital Managed long-term acute care specialty hospital in Vidalia, Louisiana, providing hospital-level care and rehabilitation services. Operated under SentryCare management following April 2019 ownership transition.
• Memory Care Services Specialized dementia-focused care delivered across SentryCare properties in an inclusive, open-environment approach rather than segregated units. Includes specially trained staff care partners, secure entrances, and person-centered care for elders living with dementia, with a focus on minimal drug use.
• Rehabilitative Care Services Physical, occupational, and speech therapy services to help residents recover from illness, injury, or surgery, delivered at SentryCare's skilled nursing and assisted living properties.
• Respite Care Services Short-term care services providing temporary relief for primary caregivers, available at SentryCare's Dunbar Village and River Chase Village properties.

Quantifiable outcome

• First Assisted Living home in Mississippi dedicated to dementia care (opened 1996)
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Sentry Concordia LLCminorStrategic or Co-development Partner · 30 April 2019Sentry Concordia LLC became the new majority owner of Promise Long Term Acute Care Hospital (renamed River Bridge Specialty Hospital) with SentryCare providing management services. This represents a joint ownership and operational management arrangement.
• Eden AlternativecoreStrategic or Co-development PartnerSentryCare is an active participant in the Eden Alternative, an international resident-directed operating philosophy focusing on eliminating loneliness, helplessness, and boredom in long-term care. All SentryCare homes are listed on the Eden Registry, demonstrating commitment to the philosophy of creating 'habitats for human beings rather than institutions for the frail and elderly.' SentryCare representatives participate in Eden Alternative conferences.
• Dr. Randy TillmanminorStrategic or Co-development PartnerOne of the founders of the hospital, Dr. Randy Tillman remains as a minority owner and assists in the management of River Bridge Specialty Hospital.
• ApotheCareminorStrategic or Co-development PartnerCo-founder Chris Cheek serves as Co-founder and Director of ApotheCare, a closed-door institutional pharmacy utilizing the latest technologies in medication packaging and administration. While not a direct partnership, represents organizational involvement.
• Healthcare Risk ServicesminorStrategic or Co-development PartnerCo-founder Chris Cheek serves as Co-founder and Director of Healthcare Risk Services, a firm specializing in insurance alternatives for healthcare providers.
• Property Insurance Company of AmericaminorStrategic or Co-development PartnerCo-founder Chris Cheek serves as Co-founder and Chairman of the Board of Property Insurance Company of America.
• KareTeamminorStrategic or Co-development PartnerCo-founder Chris Cheek serves as Co-founder and Director of KareTeam, a software and service company facilitating aging in place.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Arbor Company: Senior living operator with deep focus on memory care and assisted living across the U.S. Southeast. Directly comparable to SentryCare's memory care specialization, including Eden-style philosophy and dementia-capable staffing model.
• Five Star Senior Living: Operates assisted living, memory care, and skilled nursing communities across multiple U.S. states. Directly comparable to SentryCare on continuum-of-care services at small-to-mid operator scale.
• The Ensign Group: Operates skilled nursing, assisted living, and rehabilitative care facilities across the U.S., including the Southeast. Directly comparable operating model to SentryCare's SNF plus assisted living continuum, particularly in regional/sub-scale operator categories.
• National HealthCare Corporation: Operates skilled nursing and assisted living facilities with a strong concentration in the Southeast U.S. Directly comparable regional operator profile to SentryCare, focused on the same MS/AL/GA/NC-type markets with similar service mix.
• Sunrise Senior Living: National operator focused on assisted living and memory care with strong dementia-care programs (Reminiscence neighborhoods). Directly comparable to SentryCare's mix of assisted living plus dedicated memory care delivery and person-centered care philosophy.
• Genesis Healthcare: Large U.S. provider of skilled nursing, assisted living, and rehabilitation services. Directly overlaps SentryCare's core skilled nursing and rehabilitative care offerings, particularly in the post-acute and long-term care segments.
• Belmont Village Senior Living: Operator of assisted living and memory care communities with proprietary dementia programs (Circle of Friends, etc.) and a strong research-based philosophy. Closely comparable to SentryCare's evidence-driven, philosophy-led memory care delivery.

Broad incumbents

• Acts Retirement-Life Communities: Continuing care retirement community (CCRC) operator offering independent living, assisted living, memory care, and skilled nursing on single campuses. Comparable to SentryCare's mixed-care campus delivery model, though at much larger not-for-profit scale.
• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities offering assisted living, memory care, and skilled nursing. A broad incumbent that overlaps SentryCare's assisted living and memory care services at vastly greater scale, making it the primary national reference point for SentryCare's continuum-of-care model.

Emerging players

• Encompass Health: Large U.S. provider of inpatient rehabilitation and home health, including long-term acute care hospitals. Comparable to SentryCare's rehabilitative services and managed specialty hospital (River Bridge) business line, though at much greater scale across a different delivery focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sentrycarems
• LinkedInlinkedin.com/company/sentrycare-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SentryCare