Coversafe
CoverSafe, Inc. installs, maintains, and repairs automatic pool and spa cover systems across 29 US service centers, selling proprietary T3/T4 mechanisms and fabrics to residential homeowners and pool builders while servicing all major cover brands through recurring maintenance plans and on-demand repairs.
- Company typePrivate
- Founded2013
- HeadquartersThomaston, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coversafe does
CoverSafe, Inc. is a US private company headquartered in Thomaston, Connecticut that specializes in the installation, maintenance, repair, and fabrication-replacement of automatic pool and spa cover systems. The company operates a national field service network of 29 service centers across the Northeast, Southeast, Midwest, Southwest, and West, with fully stocked warehouses holding 3,000+ individual replacement parts for same-day or next-day response. Its product portfolio centers on proprietary electromechanical mechanisms (T3 Evo, T4 Cable, T4 Versa), proprietary fabrics (Quad-Core Laminated, Pro-Coat Coated), track systems (Underside Track, SnapTop), lid options (Vanishing Lid, Bezel, Standard), and control interfaces (Keyed Toggle Switch, Digital Control Keypad with up to four access codes); the system is ASTM F1346-91 certified to hold minimum 485 lbs and UL listed for electrical safety. The company services all major brands of automatic pool covers (Cover-Pools, Coverstar, Aquamatic, Pool Cover Specialist, APC), not only its own installed base, which positions it as both a product manufacturer and an aftermarket service provider.
CoverSafe generates revenue through six streams: (1) one-time system sales for new pool construction and aftermarket retrofits, (2) professional installation services performed by trained field technicians, (3) recurring annual maintenance subscriptions (Complete, Extended, and Extended + Extra Wash plans) priced in the $450-$985+ range with auto-renewal, (4) on-demand repair services, (5) fabric replacement (approximately $2,394.99 for a 16x32 ft pool), and (6) individual replacement parts. The go-to-market combines direct-to-consumer field sales, an inside sales phone operation (1.866.746.8444), a self-serve online account portal (myaccount.coversafe.com), and a channel partner program through pool builders and contractors. Customer financing is facilitated through HFS Financial home improvement loans. Primary customer segments are residential pool owners with in-ground pools and pool builders/contractors, with a secondary segment in residential spa and hot tub owners.
The company has grown almost entirely through acquisition of regional pool cover service companies, having completed at least ten transactions since 2019 beginning with the rebranding of Coverstar East Coast. Notable acquisitions include Great Lakes Automatic Pool Covers (2021), Solar Pool Enclosures of NY (2021), AquaSafe Pool Covers (2023), Rocky Mountain Pool Covers (2023), Arizona Pool Covers (2024), Don Marcum's Automatic Pool Cover Service (2024), SafetyCover Systems / California expansion (2025), Aquasafe Unlimited of Las Vegas (April 2026), and Pennco Automatic Pool Covers of Pennsylvania (April 2026). The company holds state contractor licenses across at least ten states, is a 2026 Silver Industry Partner of the International Pool and Spa Association (IPSSA), and operates as a founder/owner-led business with no disclosed institutional funding rounds, CEO Adam Marble leading the organization and Jon Damaska as VP of Sales & Marketing.
Coversafe firmographics
Firmographics- Name
- Coversafe
- Legal name
- CoverSafe, Inc.
- Website
- https://coversafe.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- CoverSafe, Inc. installs, maintains, and repairs automatic pool and spa cover systems across 29 US service centers, selling proprietary T3/T4 mechanisms and fabrics to residential homeowners and pool builders while servicing all major cover brands through recurring maintenance plans and on-demand repairs.
- Ownership category
- akta.pro rank
Coversafe industry classification
Industry- Product category
- Automatic Pool Covers
- NAICS
- Facilities Support Services (561210)
- SIC
- Services-Facilities Support Management Services (8744), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
- akta.pro secondary industries
- Safety & Compliance Services (Covers, Fences, Inspections) (HSAIALAL), Pool Opening & Seasonal Startup (HSAIALAD)
Keywords
Where Coversafe is headquartered
LocationHeadquarters
- HQ city
- Thomaston
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
Coversafe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Automatic Pool Cover Systems: Sale of automatic pool cover systems including mechanisms, tracks, fabric, and controls for new pool installations and existing pool retrofits. Includes T3, T4 Cable, and T4 Versa systems with various track and lid options.
- Installation Services: Professional installation of automatic pool cover systems by trained technicians. Covers both new pool construction and existing pool aftermarket installations.
- Maintenance Plans: Annual maintenance service plans (Complete, Extended, and Extended + Extra Wash) that include system inspections, parts replacement, cover washing, and UV protection. Auto-renew yearly for recurring revenue.
- Repair Services: On-demand repair services for malfunctioning pool covers, including diagnosis, parts replacement, and labor. Services all brands of automatic pool cover systems.
- Fabric Replacement: Replacement of worn pool cover fabric. Offers discounts when bundled with Extended Service Plans purchased in the same year.
- Replacement Parts: Sale of individual replacement parts including motors, ropes, cables, pulleys, and gliders. Over 3,000 individual parts stocked at service locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Complete System Maintenance Plan |
| Subscription | Annual | Extended Service Plan |
| Subscription | Annual | Extended Service Plan + Extra Wash |
| Unit Pricing | Pay-as-you-go | Fabric Replacement Estimate |
| Subscription | Annual | Basic Service Plan (2019) |
| Subscription | Annual | Complete Service Plan (2019) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Coversafe product offering
Product offeringCore offering
CoverSafe designs, sells, installs, and services automatic safety pool covers and spa covers across 29 US service centers. The company complements its physical product line with recurring annual maintenance plans, on-demand repair services for all pool cover brands, fabric replacement, and emergency weekend service.
Product overview
CoverSafe is a provider of automatic pool and spa safety cover systems, offering a comprehensive portfolio of products and services. The core offerings include Automatic Pool Cover Systems and Automatic Spa Covers, available with multiple mechanism options (T4™ Cable, T4™ Versa, T3™ Evo), fabric choices (Quad-Core™ Laminated Fabric, Pro-Coat™ Coated Fabric), and track/lid configurations (Underside Track™, SnapTop™ Track, Vanishing Lid™, Bezel™ lids). Control options include Keyed Toggle Switch and Digital Control Keypad. CoverSafe complements its product line with service offerings including Installation Services, Complete System Maintenance, Extended Service Plans, Fabric Replacement, and Pool Cover Repairs. The company has grown through acquisitions including Pennco Automatic Pool Covers and Aquasafe Unlimited.
Differentiator
Problem solved
Functional benefit
Products and services
- Automatic Pool Cover Systems Electric-powered automatic safety pool cover systems for residential in-ground swimming pools, designed to prevent drowning, reduce energy costs by up to 70%, prevent up to 90% of weekly evaporation, and keep debris out of the pool. ASTM F1346-91 certified to hold a minimum of 485 lbs and UL listed. Sold to residential pool owners and installed by CoverSafe technicians or builder partners.
- Automatic Spa Covers Compact automatic safety covers designed for residential spas and swim spas, providing the same drowning prevention, heat retention, evaporation reduction, and debris protection as full-size pool covers in a smaller form factor with UL electrical certification.
- Installation Services Professional installation of automatic pool cover systems by trained CoverSafe technicians for new pool construction (Under Guide System) and existing or freeform pool retrofits (Top Guide System), including coordination with pool builders.
- Complete System Maintenance Plan Annual subscription maintenance plan for automatic pool covers covering replacement of sliders, wheels, and pulleys as needed, comprehensive 14-point inspection, full system maintenance, 5-business-day non-working cover response, and 30-day labor warranty. Auto-renews yearly.
- Extended Service Plan Annual subscription maintenance plan tier that extends Complete Maintenance with one cover wash/UV treatment, 3-business-day response, up to $1,000 in included replacement parts (sliders, ropes/cables, guide feeds, wheels, pulleys), 2026 season labor warranty, 10% discount on additional parts, and fabric replacement discounts. Auto-renews yearly.
- Extended Service Plan + Extra Wash Top-tier annual subscription maintenance plan that includes everything in the Extended Service Plan plus a second cover wash/UV application, conditioning the cover twice as long. Auto-renews yearly.
- Pool Cover Repair Service On-demand diagnostic and repair service for malfunctioning automatic pool covers of any brand (Cover-Pools, Coverstar, Aquamatic, Pool Cover Specialist, APC, and others), addressing issues such as cover not opening/closing, motor noise, uneven operation, and holes or tears under 4.5 inches. Includes labor and parts replacement from 3,000+ stocked components.
- Fabric Replacement Service Service for replacing worn, stiff, brittle, or deteriorated automatic pool cover fabric. Offers discount tiers of 10%, 25%, and 40% off when bundled with one, three, or five Extended Service Plans respectively purchased in the same year.
- Emergency Saturday Service Premium same-day emergency repair service available on Saturdays during the peak pool season (March 1 - September 30) for urgent automatic pool cover issues, offered for an additional fee beyond standard service rates.
Quantifiable outcome
- Energy and chemical cost reduction of up to 70%
- +4 more outcomes
Companies that use Coversafe
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Coversafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Coversafe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Pennco Automatic Pool CoversflagshipCoverSafe acquired Pennco Automatic Pool Covers, based in Blue Bell, Pennsylvania. Pennco's experienced team joined CoverSafe, with combined operations supported by warehouse facilities in Harleysville, PA; Seaford, DE; and Freehold, NJ.
- Aquasafe UnlimitedflagshipCoverSafe acquired Aquasafe Unlimited in Las Vegas, NV. The company's team including Ron Schwartz (Service Center Leader), Thomas Montano, Chad Montano, and Anthony Montano joined CoverSafe, expanding presence into Southern Nevada.
- IPSSA (International Pool and Spa Association)coreCoverSafe is a Silver Industry Partner of IPSSA since 2026. This partnership provides industry credibility, networking opportunities, and positioning within the pool and spa trade association community.
- Pool Builders and Dealers NetworkcoreCoverSafe partners with pool builders and construction companies through a dealer program. Builders integrate CoverSafe automatic pool cover systems into new pool constructions and existing pool retrofits, receiving resources, training, and support.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Coversafe competitors and assessment
Company assessmentDirect peers
- Aquamatic Cover Systems: Established automatic pool cover manufacturer serving residential and commercial pools with comparable mechanism technology. CoverSafe services Aquamatic covers as part of its brand-agnostic repair network, indicating direct product and end-customer overlap.
- Pool Cover Specialists: Automatic pool cover manufacturer, installer, and service provider. Direct comparable along product offering and residential pool owner customer base; CoverSafe explicitly services Pool Cover Specialist systems.
- Cover-Pools: One of the largest automatic pool cover manufacturers and service providers in the US, now part of Latham Pool Products. Directly comparable as a manufacturer/installer/servicer of automatic pool covers serving residential pools — CoverSafe explicitly services Cover-Pools products as part of its brand-agnostic repair offering.
- Automatic Pool Covers (APC): Manufacturer and installer of automatic pool cover systems for residential pools. Direct product/customer overlap with CoverSafe, and APC systems are explicitly listed as a brand CoverSafe services.
- Coverstar: Long-standing automatic pool cover manufacturer whose East Coast operations were absorbed into CoverSafe in 2019. Direct comparable on product (automatic pool cover mechanisms and fabric) and channel (pool builder dealer network serving residential pools).
Broad incumbents
- Leslie's Poolmart: Largest US specialty retailer of pool supplies and equipment with nationwide retail footprint. Comparable residential pool owner customer base; covers a much broader product range but represents a potential channel or service competitor for cover maintenance.
- Pentair: Global pool equipment manufacturer whose controllers CoverSafe supports. Broad incumbent in residential pool equipment with overlapping end-customer base; could expand into automated cover service as part of an integrated smart-pool offering.
- Hayward Holdings: Major pool equipment OEM (pumps, filters, heaters, automation) whose pool controllers CoverSafe integrates with for automatic cover water-feature interrupt. Adjacent incumbent with overlapping residential pool customer base and potential to bundle service offerings.
- Latham Pool Products: Largest US pool products manufacturer (liners, covers, safety covers, fiberglass pools) that acquired Cover-Pools. Overlaps with CoverSafe in automatic pool cover manufacturing and distribution but serves a much broader product portfolio and customer base.
Regional players
- Premier Pools & Spas: Large US residential pool builder with regional operating centers. Comparable as a referral channel and integrated pool-solution provider; pool builders are CoverSafe's primary channel partner segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coversafe social profiles
Digital presenceCoversafe compliance and trust
Trust signalCompliance2 records
Coversafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coversafe leadership team
Management profileNumber of profiles
Profiles2 records
Coversafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coversafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coversafe
What does Coversafe do?
CoverSafe designs, sells, installs, and services automatic safety pool covers and spa covers across 29 US service centers. The company complements its physical product line with recurring annual maintenance plans, on-demand repair services for all pool cover brands, fabric replacement, and emergency weekend service.
Is Coversafe a public or private company?
Coversafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coversafe founded?
Coversafe was founded in 2013.
Where is Coversafe based?
Coversafe is headquartered in Thomaston, United States, in the North America region.
How does Coversafe make money?
Six revenue lines are on record. Automatic Pool Cover Systems are the primary driver. The others are installation Services, maintenance Plans, repair Services, fabric Replacement and replacement Parts.
Who are Coversafe's main competitors?
Direct peers on record are Aquamatic Cover Systems, Pool Cover Specialists, Cover-Pools, Automatic Pool Covers (APC) and Coverstar. Broad incumbents are Leslie's Poolmart, Pentair, Hayward Holdings and Latham Pool Products. Premier Pools & Spas is listed as a regional player.
Does Coversafe have an API?
No public API is recorded for Coversafe.
What industry is Coversafe in?
Coversafe's product category is Automatic Pool Covers. Its primary akta.pro industry code is HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers), with a secondary code of HSAIALAL, Safety & Compliance Services (Covers, Fences, Inspections). Its NAICS code is 561210 and its SIC code is 8744.