The UCLA Competitive Sports

What The UCLA Competitive Sports does

UCLA Competitive Sports is a university recreational sports program operating under UCLA Recreation at the University of California, Los Angeles. The program comprises two primary divisions: Club Sports, which fields 54 competitive student-run teams against other universities and serves over 2,700 participants annually, and Intramural Sports, a recreational offering of 15 sports with over 5,000 annual participants operating under a flat once-per-quarter all-access fee. Beyond these core divisions, the program runs Athletic Training Services (injury evaluation, concussion management, and rehabilitation), a Martial Arts Program covering 11 disciplines from Judo and Brazilian Jiu-Jitsu to Muay Thai and Wing Chun, and a competitive Esports program with eight game titles including League of Legends, Valorant, and Overwatch 2.

The program's technical infrastructure is built on the Sidearm Sports platform, which powers uclaclubsports.com with responsive web design, schedule management, roster systems, and content management, and on Ideal-Logic for participant registration, fees, and athletic training scheduling. Programmatic support consists of approximately 120 student employees per quarter plus a small core professional staff led by Associate Director Megan Normansell (in role since 2024 after being named Competitive Sports Coordinator in 2017 and Program Director in 2021), Program Director Brett Billet, and coordinators for Esports (Sunny Yen), Martial Arts (Paul McCarthy), Athletic Training (Oscar Rinon), and Competitive Sports operations (Justin Chidester, Hana Anwar). The program is administered under UCLA Recreation with no separate legal incorporation.

The business model combines student-paid club dues, a flat quarterly intramural fee, alumni and family donations, youth summer camp fees (UCLA Men's Rugby Summer Camp for ages 15-17 and the Streaming & Broadcasting in Esports Summer Camp for ages 13-17), and brand sponsorships including READY as Official Protein Sponsor of UCLA Athletics. Primary operations are based at the John Wooden Center (2131 John Wooden Center, Suite 2388) with supporting facilities at Yates Gym, Drake Stadium, Wallis Annenberg Stadium, IM Rugby Pitch, and the Acosta Athletics Complex. Customer segments are limited to UCLA students for core offerings and external youth athletes for camp programming, with no commercial enterprise customers and no external investor base.

Name

The UCLA Competitive Sports

Legal name

UCLA Club Sports

Website

https://uclaclubsports.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

UCLA Competitive Sports is UCLA Recreation's program operating 54 club sports teams (2,700+ participants), 15 intramural sports (5,000+ participants), athletic training, esports, and youth summer camps, serving UCLA students and external youth athletes in Los Angeles.

Ownership category

akta.pro rank

Product category

Collegiate Recreational and Club Sports Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKACAK

University/College Club Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKACAG

Recreational & Intramural Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAE

College/University Sports Events (NCAA & equivalents)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Collegiate recreational sports
• Club sports programs
• Intramural athletics
• University youth camps
• Esports streaming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Club Sports Membership Dues: Team members pay dues to participate in club sports. Participants also pay an admin fee as part of the registration process through Ideal-Logic.
2. Intramural Sports Fees: Students pay a flat, once-per-quarter fee for all-access intramural sports participation, allowing them to play unlimited sports during the quarter.
3. Donations and Fundraising: The UCLA Men's Rugby program and other clubs operate partially on generous contributions from alumni, families and friends. Donations support team travel, lodging, coaching, media operations, equipment and facilities.
4. Summer Camps: The program generates revenue through youth sports camps such as the UCLA Men's Rugby Summer Camp (offering commuter and overnight options) and Esports Streaming & Broadcasting Summer Camp.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UCLA Competitive Sports runs organized collegiate athletic programming for UCLA students and youth participants, including 54 Club Sports teams with 2,700+ athletes, 15 Intramural Sports with 5,000+ participants, and youth summer camps in Rugby and Esports Streaming. The program is administered under UCLA Recreation with a permanent coaching, athletic training, and program coordination staff.

Product overview

UCLA Competitive Sports operates as a comprehensive recreational and competitive sports program under UCLA Recreation, comprising Club Sports and Intramural Sports divisions. Club Sports (54 teams, 2,700+ participants) is the primary product—a student-run competitive sports program where teams compete intercollegiately against other universities, managed by student officers with administrative support. Intramural Sports (15 sports, 5,000+ annual participants) is a parallel recreational offering with unlimited-access quarterly passes. Supporting services include Athletic Training (injury evaluation, rehab, concussion management via Ideal Logic scheduling), Esports programming (competitive teams in 8 game titles), and specialized summer camps (Rugby, Streaming & Broadcasting in Esports). The Martial Arts Program provides instruction in 11 disciplines. All programs operate through UCLA Recreation facilities including John Wooden Center, Drake Stadium, and Wallis Annenberg Stadium.

Differentiator

Problem solved

Functional benefit

Brands

• Club Sports: Competitive student-run teams that compete against other universities in intercollegiate leagues
• Intramural Sports

Products and services

• Club Sports Program
• Intramural Sports Program
• Youth Summer Camps

Quantifiable outcome

• Back to back playoff seasons achieved under current coaching leadership
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• READY (Official Protein Sponsor)minorOthersREADY serves as the Official Protein of UCLA Athletics, including the Club Sports program. This appears to be a sponsorship relationship where READY provides protein products/supplements to UCLA Club Sports athletes.
• Sidearm SportscoreTechnology or IntegrationSidearm Sports provides the website platform and digital infrastructure for UCLA Club Sports, powering the official website with responsive design, schedule management, roster systems, content management, and mobile-responsive interfaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ohio State Club Sports: Ohio State's Recreational Sports department runs an extensive club and intramural program with similar professional administration, dues-based revenue model, and broad sport portfolio.
• Cal Club Sports (UC Berkeley): UC Berkeley's competitive club sports program operates within the same University of California system with parallel governance, funding mechanisms, and conference participation — a like-for-like operational peer.
• Texas Club Sports (UT Austin): The University of Texas Club Sports program operates a large multi-sport portfolio under university recreation, comparable in scale, governance, and sponsorship monetization potential to UCLA's offering.
• USC Trojan Sports Recreation: USC operates a directly comparable club and intramural sports program in the same Los Angeles market, competing for the same UCLA-adjacent student athlete pool, sponsors, and conference-level recognition. Most direct peer given shared geography, brand tier, and Pac-12 footprint.
• Stanford Club Sports: Stanford's Club Sports program offers a comparable portfolio of student-run competitive teams with intercollegiate play, similar administrative structure under university recreation, and overlap in coaching talent and sponsor pipelines.
• University of Michigan Club Sports: Michigan's Club Sports program is one of the largest in the Big Ten, with comparable scale (~50+ teams), professional staffing, and an extensive intramural offering. Closest non-California peer by structure and prestige.

Broad incumbents

• Playfly Sports: Playfly Sports is a major sports marketing and multimedia rights company that represents collegiate athletic departments for sponsorship sales — a broader incumbent that increasingly competes for the same sponsorship dollars UCLA Club Sports is pursuing.

Others

• IMLeagues: IMLeagues is a leading intramural and club sports management platform used by hundreds of universities. It is a relevant technology/ecosystem peer that competes with UCLA's Ideal-Logic-based stack for university recreation departments.
• NCSA (Next College Student Athlete): NCSA is the dominant college athletic recruiting platform. It is an adjacent ecosystem participant that competes for the same high school student-athlete attention UCLA's club sports program relies on for participant acquisition.
• Sidearm Sports: Sidearm Sports is UCLA Club Sports' website and digital infrastructure provider. While not a direct competitor, it is the dominant platform powering collegiate athletics websites and a critical technology peer for any benchmarking of program digital capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UCLAEsports
• YouTubeyoutube.com/channel/UCviJHOFbP8OjXxJIIkzkbWw
• Facebookfacebook.com/UCLARugby
• LinkedInlinkedin.com/company/ucla-esports
• Instagraminstagram.com/uclaesports

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The UCLA Competitive Sports