GO LIVE
GO LIVE is a Mexico City-based BTL marketing agency offering data-driven below-the-line marketing services — including out-of-home advertising, guerrilla marketing, and field activation — to brand marketers and advertisers across multiple industries in Mexico.
- Company typePrivate
- Founded2015
- HeadquartersMexico City, Mexico
- Headcount251–500
- GTM typeB2B
- OfferingServices
GO LIVE firmographics
Firmographics- Name
- GO LIVE
- Legal name
- Go Live
- Website
- https://golive.mx
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- GO LIVE is a Mexico City-based BTL marketing agency offering data-driven below-the-line marketing services — including out-of-home advertising, guerrilla marketing, and field activation — to brand marketers and advertisers across multiple industries in Mexico.
- Ownership category
- akta.pro rank
Where GO LIVE is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
GO LIVE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services Revenue: Go Live generates revenue through providing BTL marketing services including post marketing (billboards, vallas, murales), wild marketing (posters, hangers, stickers), and field marketing (sampling, coupons, guerrilla marketing). Services are tailored and project-based or retainer-based.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
GO LIVE product offering
Product offeringCore offering
GO LIVE is a strategic BTL (below-the-line) marketing agency that designs and executes out-of-home, guerrilla, and field marketing campaigns for brand advertisers in Mexico. Its offering is organized into three service categories—Post Marketing (billboards, vallas, murals), Wild Marketing (guerrilla posters, hangers, stickers), and Field Marketing (sampling, coupons, flyer distribution, walking billboards)—delivered as project-based or retainer engagements that combine market data analysis with on-ground brand activation.
Product overview
Go Live is a strategic marketing agency offering Below-the-Line (BTL) marketing services. The company provides three main service categories: Post Marketing (out-of-home advertising including billboards, mobile billboards, and murals), Wild Marketing (guerrilla marketing tactics including posters, hangers, and stickers), and Field Marketing (on-ground activation including sampling, coupons, flyer distribution, and walking billboards). These services are delivered through data-driven BTL campaigns that connect market information with customer activities. The portfolio is organized as a unified service offering rather than separate software products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Post Marketing Out-of-home advertising service category covering traditional outdoor brand visibility formats for advertisers in Mexico. Includes billboards (bill boards), vallas publicitarias (static billboards), vallas móviles (mobile billboards transported to different locations), and murales (large-scale mural advertising installations in urban areas).
- Wild Marketing Guerrilla marketing service category using unconventional, grassroots tactics for brand activation. Includes posters guerrilla (non-traditional poster placements in unexpected locations), hangers (branded hanger distributions for product sampling and brand awareness), and stickers (custom branded sticker production and distribution).
- Field Marketing On-ground marketing activation service category for street-level brand engagement. Includes sampling (product sampling campaigns driving trial and adoption), cupones (coupon distribution for promotional offers and consumer incentives), volanteo (flyer distribution for direct marketing outreach), lona crucero (mobile banner advertising on cruise or mobile display units), and walking billboard (personnel wearing branded costumes or signage for street-level advertising).
Companies that use GO LIVE
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
GO LIVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GO LIVE partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
GO LIVE competitors and assessment
Company assessmentDirect peers
- MKTG: MKTG (Dentsu) is a global lifestyle marketing and experiential agency delivering field marketing, sampling, and activation services. Its offering closely mirrors Go Live's Field Marketing portfolio (sampling, coupons, walking activations).
- Outfront Media: Outfront Media is one of the largest out-of-home advertising companies in the Americas, operating billboards, transit, and street furniture networks. It directly competes with Go Live for outdoor brand visibility budgets across the region.
- Geometry Global: Geometry Global (WPP) is a leading experiential and activation agency operating worldwide, including in Latin America. It directly competes with Go Live's Field Marketing and BTL campaign services for brand activation budgets.
- Clear Channel Outdoor: Clear Channel Outdoor operates one of the world's largest out-of-home advertising networks, including billboards, street furniture, and transit advertising. It is directly comparable to Go Live's Post Marketing services (billboards, vallas, murales) and competes for the same brand budgets in the OOH segment.
- GMR Marketing: GMR Marketing is a global experiential marketing agency delivering field marketing, sampling, and consumer activation campaigns. Its service model and target clients closely match Go Live's Field Marketing offering.
- Posterscope: Posterscope ( dentsu) is a specialist out-of-home and location-based marketing agency. Its specialization in OOH planning, buying, and activation directly overlaps with Go Live's Post Marketing and outdoor execution capabilities.
- JCDecaux: JCDecaux is the global market leader in outdoor advertising, specializing in street furniture, billboards, and transport advertising with operations across Latin America. It directly competes with Go Live for brand OOH and out-of-home advertising spend in Mexico.
- Octagon: Octagon is a global experiential marketing agency focused on sports, entertainment, and brand activation with strong Latin American presence. It directly competes for the same brand activation and field marketing budgets as Go Live.
Broad incumbents
- Publicis Groupe Mexico: Publicis operates one of Mexico's largest advertising networks, offering integrated above-the-line, digital, and BTL services. It competes for the same brand marketing budgets as Go Live while also offering much broader portfolio capabilities.
- Ogilvy Mexico: Ogilvy (WPP) is a major creative advertising agency with strong Mexican operations and integrated BTL/digital capabilities. As a broad incumbent, it competes for the same enterprise brand clients and full-service marketing mandates as Go Live.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
GO LIVE social profiles
Digital presenceGO LIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GO LIVE leadership team
Management profileNumber of profiles
GO LIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GO LIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GO LIVE
What does GO LIVE do?
GO LIVE is a strategic BTL (below-the-line) marketing agency that designs and executes out-of-home, guerrilla, and field marketing campaigns for brand advertisers in Mexico. Its offering is organized into three service categories—Post Marketing (billboards, vallas, murals), Wild Marketing (guerrilla posters, hangers, stickers), and Field Marketing (sampling, coupons, flyer distribution, walking billboards)—delivered as project-based or retainer engagements that combine market data analysis with on-ground brand activation.
Is GO LIVE a public or private company?
GO LIVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GO LIVE founded?
GO LIVE was founded in 2015. It employs 251 to 500 people.
Where is GO LIVE based?
GO LIVE is headquartered in Mexico City, Mexico, in the Latin America region.
How does GO LIVE make money?
One revenue line is on record: marketing Services Revenue.
Who are GO LIVE's main competitors?
Direct peers on record are MKTG, Outfront Media, Geometry Global, Clear Channel Outdoor, GMR Marketing, Posterscope, JCDecaux and Octagon. Broad incumbents are Publicis Groupe Mexico and Ogilvy Mexico.
Does GO LIVE have an API?
No public API is recorded for GO LIVE.