GO LIVE

Name

GO LIVE

Legal name

Go Live

Website

https://golive.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

GO LIVE is a Mexico City-based BTL marketing agency offering data-driven below-the-line marketing services — including out-of-home advertising, guerrilla marketing, and field activation — to brand marketers and advertisers across multiple industries in Mexico.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services Revenue: Go Live generates revenue through providing BTL marketing services including post marketing (billboards, vallas, murales), wild marketing (posters, hangers, stickers), and field marketing (sampling, coupons, guerrilla marketing). Services are tailored and project-based or retainer-based.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

GO LIVE is a strategic BTL (below-the-line) marketing agency that designs and executes out-of-home, guerrilla, and field marketing campaigns for brand advertisers in Mexico. Its offering is organized into three service categories—Post Marketing (billboards, vallas, murals), Wild Marketing (guerrilla posters, hangers, stickers), and Field Marketing (sampling, coupons, flyer distribution, walking billboards)—delivered as project-based or retainer engagements that combine market data analysis with on-ground brand activation.

Product overview

Go Live is a strategic marketing agency offering Below-the-Line (BTL) marketing services. The company provides three main service categories: Post Marketing (out-of-home advertising including billboards, mobile billboards, and murals), Wild Marketing (guerrilla marketing tactics including posters, hangers, and stickers), and Field Marketing (on-ground activation including sampling, coupons, flyer distribution, and walking billboards). These services are delivered through data-driven BTL campaigns that connect market information with customer activities. The portfolio is organized as a unified service offering rather than separate software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Post Marketing Out-of-home advertising service category covering traditional outdoor brand visibility formats for advertisers in Mexico. Includes billboards (bill boards), vallas publicitarias (static billboards), vallas móviles (mobile billboards transported to different locations), and murales (large-scale mural advertising installations in urban areas).
• Wild Marketing Guerrilla marketing service category using unconventional, grassroots tactics for brand activation. Includes posters guerrilla (non-traditional poster placements in unexpected locations), hangers (branded hanger distributions for product sampling and brand awareness), and stickers (custom branded sticker production and distribution).
• Field Marketing On-ground marketing activation service category for street-level brand engagement. Includes sampling (product sampling campaigns driving trial and adoption), cupones (coupon distribution for promotional offers and consumer incentives), volanteo (flyer distribution for direct marketing outreach), lona crucero (mobile banner advertising on cruise or mobile display units), and walking billboard (personnel wearing branded costumes or signage for street-level advertising).

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• MKTG: MKTG (Dentsu) is a global lifestyle marketing and experiential agency delivering field marketing, sampling, and activation services. Its offering closely mirrors Go Live's Field Marketing portfolio (sampling, coupons, walking activations).
• Outfront Media: Outfront Media is one of the largest out-of-home advertising companies in the Americas, operating billboards, transit, and street furniture networks. It directly competes with Go Live for outdoor brand visibility budgets across the region.
• Geometry Global: Geometry Global (WPP) is a leading experiential and activation agency operating worldwide, including in Latin America. It directly competes with Go Live's Field Marketing and BTL campaign services for brand activation budgets.
• Clear Channel Outdoor: Clear Channel Outdoor operates one of the world's largest out-of-home advertising networks, including billboards, street furniture, and transit advertising. It is directly comparable to Go Live's Post Marketing services (billboards, vallas, murales) and competes for the same brand budgets in the OOH segment.
• GMR Marketing: GMR Marketing is a global experiential marketing agency delivering field marketing, sampling, and consumer activation campaigns. Its service model and target clients closely match Go Live's Field Marketing offering.
• Posterscope: Posterscope ( dentsu) is a specialist out-of-home and location-based marketing agency. Its specialization in OOH planning, buying, and activation directly overlaps with Go Live's Post Marketing and outdoor execution capabilities.
• JCDecaux: JCDecaux is the global market leader in outdoor advertising, specializing in street furniture, billboards, and transport advertising with operations across Latin America. It directly competes with Go Live for brand OOH and out-of-home advertising spend in Mexico.
• Octagon: Octagon is a global experiential marketing agency focused on sports, entertainment, and brand activation with strong Latin American presence. It directly competes for the same brand activation and field marketing budgets as Go Live.

Broad incumbents

• Publicis Groupe Mexico: Publicis operates one of Mexico's largest advertising networks, offering integrated above-the-line, digital, and BTL services. It competes for the same brand marketing budgets as Go Live while also offering much broader portfolio capabilities.
• Ogilvy Mexico: Ogilvy (WPP) is a major creative advertising agency with strong Mexican operations and integrated BTL/digital capabilities. As a broad incumbent, it competes for the same enterprise brand clients and full-service marketing mandates as Go Live.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/GOLIVEMEXICO
• LinkedInlinkedin.com/company/go-live_mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO LIVE