Elementary

What Elementary does

Elementary, operating legally as Elementary Pte. Ltd., is a privately-held boutique creative agency founded in 2013 and headquartered at 5 Jln Binjai, Singapore. The company describes itself as an 'all rounded creative agency' delivering an integrated suite of services spanning branding, graphic design, digital and social marketing, influencer marketing, advertising, strategy development, web development, and video and photography production. Service delivery is built around a Sherlock Holmes-inspired 'investigate the facts first' methodology that emphasizes market research, bespoke ('sui generis') creative approaches, and building brand stories rather than template-driven outputs. The agency has operated sub-brand presences including 'Elementary Social' (social marketing showcase) and 'Elementary Digital' (digital services alias), indicating an integrated treatment of digital channels alongside traditional creative work.

Underlying technology is not proprietary; Elementary operates as a professional services firm rather than a technology platform, with no APIs, SDKs, apps, patents, or integrations disclosed. Revenue is generated through project-based creative and marketing engagements (a mix of project fees, retainers, and consulting arrangements), targeting B2B clients on a sales-led, direct-engagement basis via its website and contact email channels ([email protected], [email protected]). Customer segmentation is horizontal — serving general B2B companies across industries in Singapore and the broader Southeast Asia region — rather than vertical-specialized. With 11–50 employees and over a decade of continuous operation, Elementary positions itself as a boutique alternative to larger agencies, though no named customer logos, disclosed revenue, or quantified outcomes are available to validate scale claims.

Name

Elementary

Legal name

Elementary Pte. Ltd.

Website

https://itselementary.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Elementary Pte. Ltd. is a privately-held, full-service creative agency founded in 2013 in Singapore, delivering integrated branding, design, digital and social marketing, advertising, strategy, web development, and video/photography services to B2B clients via a sales-led, direct-engagement model.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Elementary generates revenue through project-based creative and marketing engagements. As a full-service creative agency, they likely operate on a mix of project fees, retainer agreements, and potentially hourly consulting arrangements for services spanning branding, design, digital marketing, social media, influencer marketing, photography, videography, and web development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Elementary is a Singapore-based full-service creative agency that provides branding, design, digital and social media marketing, advertising, web development, strategy, and video/photography services to business clients. The firm delivers end-to-end creative campaigns—from brand strategy and identity development through digital marketing execution and multimedia production—under a single engagement for organizations seeking integrated creative support.

Product overview

Elementary is an all-rounded creative agency based in Singapore (established in 2013) that offers an integrated suite of creative and marketing services. The agency operates as a single unified offering rather than a platform-with-modules architecture, providing Branding, Marketing, Design, Digital, Advertising, Strategy, Web Development, and Video & Photography as interconnected service lines. These services are delivered through collaborative project work, combining market research, strategic planning, and creative execution to build brand stories and customer relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand strategy and identity development services for businesses seeking to establish or refresh their brand presence.
• Design Services Visual design services supporting brand identity, marketing collateral, and creative campaign assets for business clients.
• Digital Marketing Services Digital marketing services covering online channels, campaign execution, and digital strategy for business clients.
• Social Media Marketing Services Social media marketing services for businesses seeking platform-based audience engagement and content distribution.
• Influencer Marketing Services Influencer marketing services connecting businesses with social media personalities for branded campaigns and endorsements.
• Advertising Services Advertising services including campaign concept development and ad creative production for business clients.
• Web Development Services Web design and development services building websites and digital properties for business clients.
• Video Production Services Video production services producing commercial and brand video content for business clients.
• Photography Services Photography services for commercial, brand, and campaign imagery for business clients.
• Strategy Services Creative and marketing strategy services helping businesses define campaign direction, brand positioning, and communication plans.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Anomaly: Independent creative agency with offices globally known for integrated brand and digital work. Comparable because it competes in the same mid-market to enterprise creative space with a flat, integrated offering similar to Elementary's 'all rounded' model.
• Mother Design: Boutique creative agency network (sister to Mother London) specializing in brand identity, design, and integrated creative work. Comparable because it operates at a similar boutique scale with a focus on bespoke, strategy-led creative output for B2B and consumer brands.
• Serviceplan Group: Largest independent agency group in Europe with APAC partnerships, offering integrated brand, digital, and content services. Comparable because it competes for the same integrated creative mandates as a multi-disciplinary, founder-originated agency.

Broad incumbents

• BBDO: Major global advertising agency network with operations in Singapore. Comparable because it delivers integrated brand strategy, creative, and campaign work that competes for the same B2B and B2C marketing budgets in Singapore and the broader region.
• Dentsu Creative: Global creative agency network operating across Southeast Asia including Singapore. Comparable because it competes directly for B2B branding and digital marketing briefs across the same client segments Elementary targets, though with a much broader portfolio of services.
• Wieden+Kennedy: Independent global creative agency with APAC reach. Comparable because it operates on the same integrated brand storytelling model that Elementary emphasizes, but serves much larger global brands.
• BBH (Bartle Bogle Hegarty): Iconic independent creative agency with global operations. Comparable because it shares Elementary's emphasis on distinctive, story-driven brand creative for demanding clients, though at significantly larger scale.
• Digitas: Global digital marketing agency network with strong APAC presence. Comparable because it offers overlapping digital, brand, and content services that compete with Elementary's digital marketing and web development offerings.
• Ogilvy: Global full-service advertising and creative agency network with a major Singapore presence. Comparable because it offers the same integrated brand, design, digital, and advertising services that Elementary provides, but at global network scale across many markets.
• Havas Creative: Global creative and media network with APAC operations. Comparable because it provides end-to-end brand strategy, creative, and digital execution for B2B clients in the same regional and category verticals as Elementary.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/itselementarysg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elementary