Sanoma Education

What Sanoma Education does

Sanoma Utbildning is a Swedish educational publishing company and a wholly-owned subsidiary of Sanoma, a Finnish media conglomerate publicly listed on Nasdaq Helsinki. The company develops, publishes, and distributes curriculum-aligned educational materials spanning the full Swedish educational spectrum, from preschool (förskola) through primary school (F-3 and åk 4-6), lower secondary (åk 7-9), upper secondary (gymnasium), adult education (vuxenutbildning), Swedish for Immigrants (SFI), Swedish as a Second Language (Svenska som andraspråk), vocational training (Vård och omsorg), and higher education and corporate training (Högskola och Näringsliv). Content is aligned with the Swedish national curricula Lgr22 and Gy25 and covers subjects including mathematics, sciences, languages, and social sciences, anchored by established product series such as Matte Direkt, Bryggan, Kemi Direkt, Fysik Direkt, and Biologi Direkt. The company is headquartered at Rosenlundsgatan 54 in Stockholm and operates exclusively within Sweden.

Name

Sanoma Education

Legal name

Sanoma Utbildning

Website

https://sanomautbildning.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710), Educational Services (61)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Language Content Libraries & Digital Readers (Leveled Readers, Graded Content) (EDAFAOAM)

akta.pro secondary industries

General ESL/EFL Coursebooks & Integrated Skills Series (EDAGAHAA), Interdisciplinary/General Education & Study Skills (EDAGABAN), Children’s Language Learning & Bilingual/ESL Trade (EDAGAIAG), K–12 Instructional Video & Multimedia (EDAGALAA)

Keywords

• Educational publishing
• Digital learning platforms
• K-12 textbooks
• Curriculum-aligned materials
• Teacher support tools

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Printed Educational Materials: Sale of textbooks and workbooks across all educational levels from preschool to higher education and vocational training. Materials are sold per unit to schools and individual consumers.
2. Digital Subscriptions and Licenses: Digital platforms and online books sold as school licenses. Lärarstöd+ is sold as school licenses for teachers. Online books available as digital copies of printed materials.
3. Teacher Professional Development: Competence development (Kompetensutveckling) offerings for educators

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sanoma Utbildning publishes and sells curriculum-aligned printed and digital educational materials for the Swedish market, covering all levels from preschool to higher education and vocational training. Its catalog spans textbooks and workbooks across languages, mathematics, sciences, social sciences, SFI, Swedish as a second language, and vocational subjects, complemented by a suite of licensed digital learning platforms (MittSanoma, Övningsmästaren, Bingel, Kampus, LexiaProvia, Lärarstöd+, and the Alva student app). The company also offers teacher professional development (Kompetensutveckling) and partners with Binogi for animated explanatory video content.

Differentiator

Problem solved

Functional benefit

Brands

• Bingel: Digital learning platform for skills training for students from preschool to grade 6
• Kampus
• LexiaProvia
• Övningsmästaren
• Alva
• MittSanoma

Products and services

• Printed Textbooks (e.g., Matte Direkt, Kemi Direkt, Bryggan, Biologi Direkt, Fysik Direkt series) Curriculum-aligned printed textbooks covering subjects including mathematics, biology, chemistry, physics, and languages for grades 4-9, upper secondary, and adult education. Sold per unit to schools and individual learners with prices ranging from 120 to 540 SEK.
• Printed Workbooks Print workbooks tied to textbook series, available individually or in multi-unit packs (e.g., 5-pack at 310 SEK) for classroom or individual use across primary and secondary levels.
• Bingel Digital skills training platform for preschool through grade 6 students, licensed to schools to support foundational literacy and numeracy practice.
• Kampus Digital learning platform used by schools to deliver Sanoma's educational content online to students and teachers.
• LexiaProvia Digital reading and language support platform licensed to schools, providing targeted literacy and language instruction.
• Övningsmästaren (Sanoma's student web) Browser-based digital exercises and audio content linked to Sanoma textbooks, provided as a student-facing web platform.
• Lärarstöd+ Teacher support digital tool mirroring all content from student books, with separate display for lessons, plus teacher materials, tests, activities, and exercises, sold as an annual school license at 995 SEK.
• MittSanoma Student and teacher portal for accessing Sanoma's licensed digital educational materials, used by schools to distribute content to learners.
• Alva (Sanoma's student app) Mobile student app that extends Sanoma printed textbooks with interactive digital features for student use.
• Teacher Professional Development (Kompetensutveckling) Professional development and in-service training offerings for teachers under the Kompetensutveckling category, focused on teaching, learning, and digital tools.

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SanomaUtbildning
• Facebookfacebook.com/sanomautbildning
• LinkedInlinkedin.com/company/sanoma-utbildning
• Instagraminstagram.com/sanoma_utbildning
• Xx.com/sanomautb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanoma Education