Insane

What Insane does

Insane (株式会社inSane) is a Tokyo-based, privately held Japanese technology company founded in 2023 by Toji Shusuke during his studies at Keio University, with co-founder Saito Daichi providing machine-learning expertise. The company builds AI×AR-glasses solutions for frontline industrial work, targeting Japan's manufacturing, construction, and warehousing/logistics sectors where acute labor shortages and an aging veteran workforce are driving demand for accelerated onboarding and embedded operational knowledge. Its product portfolio is a three-part platform: (1) a real-time AR-glasses work-guidance service powered by multimodal AI (image, audio, and language processing) that delivers step-by-step procedures, defect detection, quantity counting, manual display, and gaze-data analysis; (2) an on-site knowledge and work-log accumulation platform that centralizes images, video, and audio so veteran expertise and historical cases remain retrievable; and (3) an AI-driven worker training and education solution that generates individual feedback from work data. Together these are positioned to let inexperienced workers achieve production-line quality and productivity without traditional manual-based training, while preserving institutional know-how.

The underlying technology combines computer-vision-based inspection, natural language / text-recognition instruction generation, and gaze analytics into a single AI-driven AR interface, with the platform layer capturing and re-using on-site operational data over time. The company is founder-controlled, employs 1–10 people, and operates from a recently relocated headquarters near Meguro Station in Shinagawa-ku, Tokyo. Go-to-market is direct enterprise field sales delivered through custom, quote-based implementations and professional services; no pricing is publicly disclosed and no revenue, funding rounds, or named enterprise customers are reported in the source materials. The company's primary marketing channels are major Japanese industry exhibitions — including Japan IT Week, Smart Factory EXPO, Smart Maintenance Expo, and 労働不足・人手不足対策EXPO — supplemented by participation in the MiRZA AR community. Business model combines enterprise licensing of the AI×AR-glasses solution (framed as recurring/subscription) with bespoke professional services and integrations tailored to each customer's workflow.

Distribution is single-country (Japan), with no disclosed geographic expansion, partnerships, or institutional investment. The company is actively recruiting, which, together with the 2025 headquarters relocation, suggests organizational scale-up is in motion, but commercial scale and revenue remain undisclosed.

Name

Insane

Legal name

株式会社inSane

Website

https://in-sane.jp

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Insane (株式会社inSane) is a Tokyo-based developer of AI×AR-glasses work-guidance solutions for Japan's manufacturing, construction, and warehouse industries. Its multimodal-AI platform delivers real-time instructions, defect detection, knowledge capture, and worker training to address labor shortages and on-the-job skill transfer.

Ownership category

akta.pro rank

Product category

Industrial AI and AR Work Guidance Software

NAICS

Computer Systems Design Services (541512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

Keywords

• AR work guidance
• Multimodal AI software
• Defect detection systems
• Worker training platform
• Industrial knowledge management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI×AR Glasses Work Guidance Solutions: Enterprise licensing and implementation of AI-powered AR glasses solutions for on-site work guidance, including real-time instruction delivery and quality control applications.
2. Professional Services & Custom Solutions: Custom solution development and implementation services tailored to specific customer requirements, as indicated by their contact page offering 'made-to-order solutions' with deep commitment to problem-solving.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Insane develops and delivers AI combined with AR glasses solutions that provide real-time on-site work guidance, including text recognition, defect detection, quantity counting, manual display, inspection record generation, and gaze data analysis, targeting manufacturing, construction, and warehouse enterprises in Japan. The company complements these with an on-site knowledge/work-log accumulation platform and an AI-driven worker training and education solution. Offerings are sold through made-to-order enterprise engagements with custom consulting and implementation.

Product overview

Insane offers a unified portfolio of AI×AR-based on-site work solutions consisting of three core products: (1) AI×AR glasses work guidance service that delivers real-time instructions via AR glasses using multimodal AI, (2) a knowledge and work-log accumulation platform that centralizes images, video, and audio for veteran expertise retrieval, and (3) an AI-powered training and education solution that provides automated individual feedback. The three products are designed to work together — guidance, knowledge accumulation, and worker training — addressing manufacturing, construction, and warehouse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• AI×AR Glasses On-site Work Guidance Service (視界解析AI×ARグラスによる現場作業ガイダンスサービス) AI and AR glasses-based on-site work guidance service that combines multimodal AI (image and audio processing) with AR glasses to provide real-time procedures and safety alerts, enabling new workers to achieve high quality and productivity without manuals or training. Targeted at manufacturing, construction, and warehousing enterprise customers in Japan.
• On-site Knowledge and Work-Log Accumulation and Utilization Platform (現場ナレッジ・作業ログ蓄積・活用プラットフォーム) Platform for centralized management and analysis of on-site work knowledge and operation logs in formats including images, video, and audio, enabling easy reference to veteran expertise and past cases. Targets enterprise customers in manufacturing, construction, and warehousing that need to preserve operational know-how.
• AI-powered On-site Worker Training and Education Solution (AIによる現場作業者の研修・教育ソリューション) AI-powered training and education solution for on-site workers that automatically analyzes work data and provides individual feedback, enabling immediately applicable skills, significant training cost reduction, and rapid workforce readiness for industrial employers facing labor shortages.

Quantifiable outcome

• Achieves high quality and productivity with new workers without manual or training requirements
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Microsoft HoloLens 2: Microsoft's HoloLens 2 mixed-reality platform is widely used for industrial training, remote assistance, and guided work. As a broad incumbent with deep enterprise distribution, it serves as an alternative platform onto which Insane's software could either integrate or compete.
• PTC (Vuforia): PTC operates a broad industrial software portfolio including Vuforia AR tools and ThingWorx IoT/connected-worker platforms. It is a larger incumbent offering overlapping AR-based workforce productivity capabilities, though not specialized in Insane's multimodal AI-glasses niche.
• Lenovo ThinkReality: Lenovo's ThinkReality platform bundles AR hardware and software (incl. AR glasses and cloud orchestration) for industrial training and operations. It is a broader incumbent offering a stack that overlaps Insane's combined AI-software/AR-hardware value proposition.
• Magic Leap: Magic Leap develops enterprise-grade AR optics and platform tools aimed at industrial and medical verticals. It is a larger spatial-computing incumbent whose industrial applications partially overlap with Insane's frontline AI-guidance thesis.

Direct peers

• RealWear: RealWear builds ruggedized, voice-controlled AR smart glasses for industrial frontline workers in manufacturing, maintenance, and field service. It is the closest direct competitor to Insane's AI×AR work-guidance offering for industrial settings.
• Vuzix: Vuzix makes enterprise AR smart glasses sold into industrial and logistics use cases. It competes for the same hardware-plus-software frontline-worker budget that Insane targets with its multimodal AI work-guidance service.
• TeamViewer Frontline (formerly Ubimax): TeamViewer's Frontline suite delivers AR-based workflow and guided-assistance solutions for manufacturing, logistics, and field service. It directly competes with Insane's three-product stack of work guidance, knowledge capture, and training.

Emerging players

• Scope AR: Scope AR provides AR remote assistance and work-instruction software (WorkLink/SpatialRemote) targeting industrial users. It overlaps Insane's guided-work instruction use case but focuses more on remote expert assistance than fully AI-automated guidance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insane