Loma Linda

What Loma Linda does

Loma Linda is a 130+ year-old plant-based food brand (founded 1890) that develops and manufactures shelf-stable vegetarian and vegan protein products. The brand is owned by Atlantic Natural Foods, LLC, a subsidiary of Century Pacific North America Enterprise Inc., and operates from a consolidated Level 3 SQF-, Kosher-, and HACCP-certified principal manufacturing plant in Nashville, North Carolina, supplemented by a joint venture in Bangkok, Thailand with Pataya Food Group. Loma Linda was acquired from Kellogg Co. in October 2016 (announced October 2014) by AFT Holdings' subsidiary Atlantic Natural Foods, alongside the Kaffree Roma and Worthington Foods assets.

The product portfolio spans four core lines — Meals in Minutes (shelf-stable microwavable pouches prepared in 60 seconds in 14 globally inspired flavors), CHIK'N (first shelf-stable canned plant-based chicken alternative in Broth and BBQ), TUNO (plant-based canned seafood alternative in four flavors using a proprietary soy/seaweed/yeast blend replicating tuna texture and Omega-3 content), and Traditions (a heritage line of 30 canned vegetarian proteins including Big Franks, Vegetarian Burger, FriChik, and Swiss Stake). Core technology is food-science-based, centered on textured vegetable protein (TVP) formulations using non-GMO soy and wheat gluten combined with proprietary seasoning blends; the shelf-stable format is the foundational technical choice, eliminating cold-chain requirements.

Loma Linda earns revenue primarily through wholesale consumer packaged goods (CPG) sales to retailers, supported by licensing and distribution agreements for international expansion. Products are priced at MSRPs of $1.49–$1.99 for TUNO cans, $2.99–$4.49 for meal solutions and meal starters, and $4.99–$6.99 for neat cooking mixes — positioning the brand below premium plant-based competitors to broaden accessibility. The company distributes through more than 18,000 stores globally, including Walmart, Costco, Sprouts, Safeway, Food Lion, Meijer, Wegmans, Morrisons (UK), Freedom Foods (Australia/New Zealand), Amazon, and its own online storefront, plus the July 2021 Modern Menu food service line. Target customer segments include health-conscious consumers, flexitarians, the Seventh-day Adventist community, environmentally conscious consumers seeking ocean-safe seafood alternatives, and mainstream grocery retailers.

Name

Loma Linda

Legal name

Loma Linda

Website

https://lomalindabrand.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

51–100 employees

Short description

Loma Linda is a 130+ year-old plant-based food brand owned by Atlantic Natural Foods that manufactures shelf-stable vegetarian and vegan proteins — Meals in Minutes, TUNO, CHIK'N, and Traditions — distributed through 18,000+ stores across the US, UK, Australia, and other markets.

Ownership category

akta.pro rank

Product category

Plant-Based Foods

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industries

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL)

Keywords

• Plant-based foods
• Vegetarian proteins
• Vegan meat alternatives
• Shelf-stable meals
• Seafood alternatives

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) Sales: Direct sales of shelf-stable plant-based food products through retail grocery stores, natural food retailers, and e-commerce platforms. Revenue generated from wholesale orders to major retailers and direct online sales through owned storefronts and Amazon marketplace.
2. International Distribution: Licensing and distribution agreements with international partners for global market expansion, including agreements with Freedom Foods for Australia/New Zealand and Morrisons in UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

Loma Linda manufactures and sells shelf-stable, plant-based protein foods under the Loma Linda, TUNO, CHIK'N, and Traditions brands. Products include ready-to-eat microwavable meal pouches (Meals in Minutes), canned seafood and chicken alternatives, meat analogs (hot dogs, burgers, steaks, chili, breakfast links), and meal starters, all made primarily from non-GMO soy and wheat gluten textured vegetable protein. The portfolio targets health-conscious, vegetarian, vegan, and flexitarian consumers through mainstream grocery, e-commerce, and international retail channels.

Product overview

Loma Linda is a plant-based food company offering a diverse portfolio of shelf-stable, non-GMO plant protein products. The product portfolio consists of four main product lines: Meals in Minutes (ready meals in 14 flavors), CHIK'N (plant-based chicken alternatives in Broth and BBQ flavors), TUNO (tuna alternatives in 4 flavors), and Traditions (heritage line with 30 products from the last 125 years including hot dogs, burgers, chicken, beef, and breakfast alternatives). All products are sustainably sourced, plant-based, and designed to provide affordable, convenient protein alternatives. Loma Linda is part of Century Pacific North America Enterprise Inc. and operates alongside sister brands neat and Kaffree Roma.

Differentiator

Problem solved

Functional benefit

Brands

• TUNO: Plant-based seafood alternative to tuna, fish-less, ocean-safe, available in multiple flavors including Spring Water, Lemon Pepper, Thai Sweet Chili, and Pesto & Sun-Dried Tomato.
• CHIK'N
• Traditions
• Meals in Minutes

Products and services

• Meals in Minutes Shelf-stable, plant-based ready meals in 14 globally-inspired flavors, ready in 60 seconds via microwavable pouch. Includes Spicy Pad Thai, Thai Green Curry, Tikka Masala, Mediterranean Tomato & Olive, and Chipotle Bowl. Non-GMO, gluten-free, 6-9g protein per serving. Target: health-conscious consumers, flexitarians, and vegetarians.
• CHIK'N First shelf-stable, plant-based chicken alternative available in Broth and BBQ flavors. Designed as a protein for everyday meals and recipes. Target: consumers seeking canned plant-based chicken protein.
• TUNO Plant-Based Seafood Alternative Plant-based tuna alternative made from non-GMO soy, seaweed, and yeast. Fish-less, ocean-safe, mercury-free, and gluten-free. Available in 5 oz cans (Spring Water, Lemon Pepper, Sriracha) and 3 oz pouches (Thai Sweet Chili, Sesame Ginger, Lemon Pepper, Pesto & Sun-Dried Tomato). 13-16g protein per serving.
• Traditions Heritage line of 30 plant-based products dating back over 125 years. Includes vegetarian hot dogs (Big Franks, Simple Franks, Super-Links, Veja-Links, Linketts, Little Links), burgers (Vegetarian Burger, Redi-Burger), chicken alternatives (FriChik, Diced Chik), beef alternatives (Swiss Stake, Prime Stakes, Tender Bits, Choplets), chili, and breakfast links. Target: long-time vegetarian/Adventist consumers and shoppers seeking familiar meat analog staples.
• Plant-Based Meal Starters Quick meal starter products including Taco Filling, Sloppy Joe, and Chorizo. Non-GMO, gluten-free, ready in 60 seconds, with 6g protein per serving. Target: home cooks wanting fast weeknight meal bases.
• Modern Menu by Loma Linda Non-GMO, shelf-stable, plant-based product line specifically designed for food service operators as a dedicated B2B offering for back-of-house menu use.

Quantifiable outcome

• 30 percent year-over-year growth reported in 2021
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Freedom Foods Group LimitedcoreChannel Partner/ Reseller/ Distributor · 30 May 2019Distribution agreement formalized with Freedom Foods Group Limited of Australia to market and distribute Loma Linda meal solution products throughout Australia and New Zealand. Freedom Foods is a leading global health food company with mission of 'making food better.'
• Pataya Food GroupcoreStrategic or Co-development Partner · 30 May 2017Strategic partnership to create complete range of shelf-stable pouch meals made from plant-based proteins. Joint project with Kasetsart University's Institute of Food Research and Product Development in Thailand for new product development and pilot plant facilities. ANF committed one million Thai Baht over four years to support educational efforts. Initial launch of 16 Loma Linda 'Blue' meal solutions for North American market by summer 2017.
• Kasetsart University (Institute of Food Research and Product Development)supportingStrategic or Co-development PartnerPartnership supporting new product development in cooperation with Kasetsart University's Institute of Food Research and Product Development. Located in Thailand, the university has 30,000 students and 3,000 faculty in agricultural programs. ANF contributing one million Thai Baht over four years to support their efforts.
• Clark DistributingsupportingChannel Partner/ Reseller/ DistributorDistribution partner working closely with Texas Conference leadership and Adventist Book Center stores for hurricane relief distribution of Loma Linda vegetarian products.
• Music City Logistics ExpresssupportingChannel Partner/ Reseller/ DistributorTransportation partner donating logistics services for hurricane relief efforts distributing Loma Linda vegetarian food products.
• Sunbelt DistributingsupportingChannel Partner/ Reseller/ DistributorCentral Florida distributor assisting the vegetarian community in South Florida and Puerto Rico for hurricane relief.
• The Nature ConservancysupportingGTM or Marketing PartnerEnvironmental partnership during Natural Products Expo West. For every person who posted a photo at Atlantic Natural Foods booth using #TUNOceanSafe, #lomalindafoods, and #tuno hashtags, the company donated $2.50 to The Nature Conservancy. Minimum donation of $10,000 and maximum of $25,000 committed.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Impossible Foods: Impossible Foods is a direct plant-based meat alternative competitor with flagship burger products sold across U.S. grocery and foodservice. Comparable in core category focus and target consumer base, though it operates at significantly larger scale and funding than Loma Linda.
• Tofurky: Tofurky is an established plant-based protein brand offering vegan deli slices, sausages, and burgers. Comparable to Loma Linda's vegetarian hot dog and breakfast link products in both product category and natural foods grocery distribution.
• Quorn: Quorn is a global plant-based protein brand using mycoprotein fermentation. It competes with Loma Linda's CHIK'N and other plant-based protein offerings in the U.S. meat alternative aisle, with similar brand positioning around health and sustainability.
• Gardein: Gardein produces plant-based meat alternatives including chicken tenders, meatballs, and burgers sold in mainstream grocery. Owned by Conagra Brands, it overlaps with Loma Linda's CHIK'N and Traditions heritage line in category, format, and retail channel.
• Beyond Meat: Beyond Meat is a leading direct competitor in the plant-based meat alternatives category. Both companies offer plant-based burgers, chicken, and similar formats targeting health-conscious and flexitarian consumers through mainstream grocery channels (including Walmart and Costco where Loma Linda also has strong positions).
• Good Catch Foods: Good Catch is the most direct competitor to Loma Linda's TUNO plant-based seafood line, offering plant-based tuna, fish sticks, and burgers targeting sustainability-minded consumers. Both brands position around ocean-safe, mercury-free protein alternatives with comparable retail placement.
• Dr. Praeger's: Dr. Praeger's produces plant-based burgers, veggie cakes, and protein products distributed through mainstream grocery. Overlaps with Loma Linda's vegetarian burger, breakfast links, and meal starters in product category and retail channels.

Broad incumbents

• MorningStar Farms: MorningStar Farms is a longstanding plant-based protein brand originally owned by Kellogg Co. - the same company from which Atlantic Natural Foods acquired Loma Linda in 2016. Both brands serve the same vegan/vegetarian consumer with similar product formats, making MorningStar a structurally comparable incumbent.
• Amy's Kitchen: Amy's Kitchen is a major vegetarian and plant-based prepared meals brand. While Loma Linda's shelf-stable format differs from Amy's primarily frozen offerings, both target the same health-conscious, vegetarian/flexitarian consumer through natural foods and mainstream grocery.

Emerging players

• Sweet Earth Foods: Sweet Earth offers plant-based bowls, burgers, and protein products. Owned by Nestlé, it competes with Loma Linda's Meals in Minutes line on convenience positioning in the vegetarian prepared meal category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lomalindabrand
• YouTubeyoutube.com/channel/UC_xUazRZ5n8McYIqcdas79g
• Facebookfacebook.com/lomalindabrand
• LinkedInlinkedin.com/company/loma-linda-plant-based-foods
• Instagraminstagram.com/lomalinda_brand/?hl=en
• TikToktiktok.com/@lomalinda_brand

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loma Linda