Pure Motion
Pure Motion is a Kiel-based dance studio founded in 2016, offering pole dance courses across eight progressive levels plus diversified dance styles (TwerXout, Voguing, Heels) and bachelorette party events to local adult consumers across two physical studio locations.
- Company typePrivate
- Founded2016
- HeadquartersKiel, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Motion does
Pure Motion is a privately-held dance studio founded in 2016 in Kiel, Germany, operating under a German civil-law partnership (GbR) structure with 11-50 employees under owner Elisa Bäuml. The company's core offering is pole dance instruction delivered across an eight-level progressive curriculum (Level 1 through Level 8), supplemented by a diversified set of dance styles including TwerXout, Voguing, Sexy Style, and Heels. It operates two physical studio locations in the Kiel metropolitan area—its primary site at Eichkamp 1-5 and a second at Wenrade 19—indicating some multi-site footprint within a single city.
The business model is fundamentally service-based and consumer-facing, monetizing through recurring class attendance, packaged class cards, and event bookings. Pricing is structured around 10-class cards (~110€ per card), single drop-in sessions (15€ per class), private lessons, and trial lessons, with supplementary revenue from bachelorette party (JGA) events and gift voucher sales. The JGA offering and gift vouchers point to a secondary group/event revenue stream layered on top of the core individual-class business. Customer acquisition is conducted through a basic web presence and social media channels (Instagram, Facebook), with no evidence of paid digital marketing at scale.
Digital infrastructure is fully outsourced to Eversports, a third-party SaaS booking and payment platform, indicating no proprietary technology stack. The customer base consists of adult consumers in the Kiel area, primarily women participating in pole dance and dance fitness. There is no disclosed evidence of online/digital product lines, franchise operations, geographic expansion beyond Kiel, or institutional B2B contracts, and no funding rounds, patents, trademarks, or strategic partnerships beyond the Eversports platform integration.
Pure Motion firmographics
Firmographics- Name
- Pure Motion
- Legal name
- Pure Motion GbR Inhaber Elisa Bäuml
- Website
- https://puremotion-kiel.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Motion is a Kiel-based dance studio founded in 2016, offering pole dance courses across eight progressive levels plus diversified dance styles (TwerXout, Voguing, Heels) and bachelorette party events to local adult consumers across two physical studio locations.
- Ownership category
- akta.pro rank
Pure Motion industry classification
Industry- Product category
- Dance Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industry
- Dance Performances (THAJAFAD)
Keywords
Where Pure Motion is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Pure Motion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance and Pole Dance Courses: The studio generates primary revenue through structured pole dance and dance classes offered at multiple skill levels (Level 1-8 and expert courses), as well as drop-in technique classes. Courses run in eight-week cycles with fees charged per participant.
- Events and Pole Parties: Private event bookings including bachelorette parties (JGAs), birthdays, and company celebrations generate revenue. Events include pole dance, lap dance, striptease, twerk and other dance styles with pricing upon request.
- Gift Certificates: The studio sells gift vouchers (Gutscheine) for courses and services, providing both revenue and customer acquisition opportunities.
- Dance Classes: Specialized dance instruction including TwerXout, Voguing, Lap & Chair, Burlesque, and Lyrical dance classes offered as ongoing courses.
- Workshop Fees: Specialized workshops and pole specials (Sensual, Fairy Flow, Back to Basics) offered alongside regular course programming with separate fee structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Event and party bookings priced upon request |
| Subscription | Monthly | Course fees based on current pricing at time of registration |
| Freemium | Pay-as-you-go | First week free trial for all dance classes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Pure Motion product offering
Product offeringCore offering
Pure Motion operates two physical dance studios in Kiel, Germany, offering pole dance instruction across eight progressive skill levels, aerial acrobatics, body & mind classes, and specialized dance styles. Revenue is generated through recurring eight-week course cycles, drop-in technique classes, private events such as bachelorette parties, and gift vouchers. Course bookings are processed via the third-party Eversports platform.
Product overview
Pure Motion is a dance studio offering instruction in three main areas: Poledance (pole dance courses across 8 progressive levels plus specialty workshops), Dance Classes (TwerXout, Voguing, Lap & Chair, Burlesque, Lyrical), and Events/JGAs (bachelorette parties and celebration events). The studio provides small-group, health-focused instruction at two Kiel locations. Course booking is managed through the Eversports platform, with various payment options available including PayPal, Klarna, and major credit cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Poledance Courses Structured pole dance instruction delivered in small groups with a health-focused warm-up approach, covering Levels 1-8 across eight-week cycles, plus technique classes and specialty pole specials. Targeted at adults of all genders and experience levels.
- Dance Classes Specialized dance instruction covering TwerXout (twerk-fitness workout), Voguing, Lap & Chair, Burlesque, and Lyrical dance styles. Offered as ongoing courses accessible to all levels with a one-week free trial available.
- Events & JGAs (Pole Parties) Private event hosting for celebrations including bachelorette parties (JGA/Junggesellenabschied), birthdays, girls' nights, and corporate parties. Events run approximately two hours and include pole dance, lapdance, striptease, twerk and other dance styles, welcome sparkling wine, music requests, and photo/video opportunities. Priced upon request.
- Gift Vouchers Gift certificates (Gutscheine) available for purchase, usable for dance courses, pole parties, and other studio services. Provides both a revenue stream and customer acquisition channel.
Companies that use Pure Motion
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Pure Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Pure Motion partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Pure Motion competitors and assessment
Company assessmentBroad incumbents
- Kieser Training: Germany-wide strength-training chain with subscription-based memberships. Comparable as a subscription-driven fitness operator competing for health-conscious adult customers, though focused on strength rather than dance or pole disciplines.
- Bodystreet: Boutique EMS (electrical muscle stimulation) studio franchise with a German footprint. Comparable as a small-format, instructor-led fitness concept targeting adult customers seeking results-oriented training, though the modality differs from pole and dance.
- John Harris Fitness: Premium German fitness club operator offering group classes and personal training. Comparable on premium positioning and class-based revenue model, but lacks the niche pole/aerial specialization of Pure Motion.
- Fitness First Germany: National full-service fitness club chain in Germany offering group classes, personal training, and studio programs. Comparable as a fitness-and-class competitor in the same regional consumer wallet, but does not specialize in pole or aerial arts.
- McFit: Large discount fitness chain with locations across Germany and Europe. Comparable as a low-cost fitness alternative that competes for the same consumer training budget, though its offering is equipment-based rather than pole/dance-focused.
Direct peers
- Pole Stars: Multi-city German pole dance studio chain. Directly comparable to Pure Motion on core discipline (pole dance instruction), progressive level-based curriculum, and small-group studio format; differs in scale and multi-city footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pure Motion social profiles
Digital presencePure Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Motion leadership team
Management profileNumber of profiles
Profiles1 record
Pure Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Motion
What does Pure Motion do?
Pure Motion operates two physical dance studios in Kiel, Germany, offering pole dance instruction across eight progressive skill levels, aerial acrobatics, body & mind classes, and specialized dance styles. Revenue is generated through recurring eight-week course cycles, drop-in technique classes, private events such as bachelorette parties, and gift vouchers. Course bookings are processed via the third-party Eversports platform.
Is Pure Motion a public or private company?
Pure Motion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pure Motion founded?
Pure Motion was founded in 2016. It employs 11 to 50 people.
Where is Pure Motion based?
Pure Motion is headquartered in Kiel, Germany, in the Europe region.
How does Pure Motion make money?
Five revenue lines are on record. Dance and Pole Dance Courses are the primary driver. The others are events and Pole Parties, gift Certificates, dance Classes and workshop Fees.
Who are Pure Motion's main competitors?
Broad incumbents on record are Kieser Training, Bodystreet, John Harris Fitness, Fitness First Germany and McFit. Pole Stars is listed as a direct peer.
Does Pure Motion have an API?
No public API is recorded for Pure Motion.
What industry is Pure Motion in?
Pure Motion's product category is Dance Studio Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of THAJAFAD, Dance Performances. Its NAICS code is 71394 and its SIC code is 7990.