La Boite Du Fromager

What La Boite Du Fromager does

La Boite Du Fromager is a French online cheesemongery (fromagerie en ligne) founded in 2014 by Rebecca MATIVET, operating as a SAS with €75,000 of declared capital and headquartered at 149 avenue du Maine, Paris. The company sells artisanal French cheeses direct-to-consumer via its e-commerce website, offering three core product categories: monthly subscription boxes featuring 4 curated artisanal cheeses (Box Fromage from €22.90/month, Box Vin & Fromage with wine pairings, and Box Apéro); ready-to-serve regional cheese plates (€27.90-€51); and raclette/fondue specialty products (from €30/month). It also operates an à-la-carte fromagerie catalog of more than 100 AOP/AOC/IGP certified cheeses sold by the cut, plus a portfolio of seasonal Advent calendar products (wine, cheese curated with MOF François Bourgon, and artisanal saucisson with Maison Loste).

The business runs on a bootstrapped, founder-led operating model with no external venture or private equity capital, two refrigerated warehouses in French Departments 33 and 44, and refrigerated logistics via Chronofresh and UPS. Deliveries are currently restricted to mainland France (Corsica, DOM-TOM, and other geographies excluded for logistical reasons). Marketing relies on earned media (TF1, Elle, Sud Ouest Gourmand, Biba, Entreprendre), content/SEO through an extensive cheese encyclopedia, and an affiliate program via Affilae offering 5-8% commission. Customer segments are predominantly individual French consumers (subscription self-purchase and gifting), with a secondary corporate/business segment for client and employee gifting. The technology stack is a standard WordPress-based storefront with PayPal and Visa/Mastercard payment processing, and no proprietary AI/ML, mobile app, or public API.

Name

La Boite Du Fromager

Legal name

LA BOITE DU FROMAGER

Website

https://laboitedufromager.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

La Boite Du Fromager is a French online cheesemongery founded in 2014, selling monthly subscription cheese boxes, ready-to-serve cheese plates, raclette/fondue products, and à-la-carte artisanal cheeses (100+ varieties) to individual French consumers and corporate gifting clients across mainland France.

Ownership category

akta.pro rank

Product category

Online Cheese Retail & Subscription

NAICS

Specialty Food Retailers (4452)

akta.pro primary industry

Cheese Shops & Fromageries (CRAHAGAD)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Artisan cheese subscription
• Online cheese retail
• Cheese gift boxes
• Raclette and fondue
• Seasonal advent calendars

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Box Revenue: Monthly subscription boxes featuring 4 curated artisanal cheeses delivered to customers. Subscriptions run 1-12 months with tacit renewal. Base price starting at €22.90/month for cheese box, €39.90/month for cheese plates, €30/month for raclette/fondue selections. Wine & cheese combination boxes also available.
2. Direct Product Sales: One-time purchases of individual cheeses (100+ varieties at cut price), pre-composed cheese plates, raclette and fondue sets. Products shipped from refrigerated warehouse within 7 days of payment.
3. Seasonal Advent Calendars: Specialty Advent calendars sold during holiday season - wine calendar (12 bottles at €109.90-149.90), cheese calendar (24 cheeses at €89.90), saucisson calendar (€49-€42.90). Pre-order model with limited quantities.
4. Affiliate Referrals: Affiliate program through Affilae platform, earning 5-8% commission on sales generated through partner websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

La Boite Du Fromager runs an online fromagerie selling curated artisanal cheeses, monthly cheese subscription boxes, regional cheese plates, raclette and fondue kits, individual cut cheeses (100+ varieties), and seasonal Advent calendars (wine, cheese, saucisson). The business is structured around a subscription box model combined with à la carte online cheese retail for French consumers, plus select products shipped to Germany, Belgium, and Luxembourg.

Product overview

La Boite Du Fromager operates as an online fromagerie offering cheese subscription boxes and specialty cheese products. The core offering consists of monthly subscription boxes delivering 4 artisanal cheeses (Box Fromage from €22.90/month, Box Vin & Fromage with wine pairings, and Box Apéro for aperitifs), complemented by ready-to-serve regional cheese plates (Plateaux de Fromages from €39.90/month) and raclette/fondue specialty products (starting €30/month). The company also maintains an extensive catalog of over 100 cheeses sold individually by the cut. Seasonal products include multiple Advent Calendar offerings: a Wine Advent Calendar with 12 bottles (€109.90-149.90), a Cheese Advent Calendar curated with MOF François Bourgon (€89.90), and artisanal saucisson Advent Calendars (€42.90-49). Gift vouchers are available as add-ons to subscription services.

Differentiator

Problem solved

Functional benefit

Products and services

• Box Fromage (Monthly Cheese Subscription Box) Monthly subscription box delivering 4 curated artisan cheeses (varying monthly) to French consumers, with a stated price of €27.50 per month. Designed for cheese enthusiasts who want curated discovery of AOP/IGP-certified artisan cheeses.
• Box Vin & Fromage (Wine & Cheese Box) Curated box pairing 4 cheeses with 2 bottles of wine, positioned for consumers seeking a ready-to-enjoy wine and cheese tasting experience.
• Box Apéro (Aperitif Box) Box of artisan cheeses curated for aperitif occasions, with a price of €43.90.
• Mini Coffret de Fromage (Small Cheese Box) Smaller curated cheese box format positioned as an entry-level product alongside the monthly Box Fromage.
• Plateaux de Fromages (Cheese Plates) Regional cheese plate assortments featuring selections of artisan cheeses from specific French regions/terroirs, suitable for gatherings and gifting.
• Raclette et Fondue Selection of raclette and fondue kits, including specialty variants such as Raclette Morbier and Truffe, for winter and holiday meals.
• Fondue Savoyarde Traditional Savoyard-style cheese fondue kit, made with Comté, Beaufort, and Emmental Reblochon (ingredients as listed in the product page).
• Fondue Vaudoise Vaudoise-style cheese fondue, distinguished from the Savoyard variant by its composition (e.g., Gruyère-based), available as a separate product.
• Fromagerie en Ligne (Online Fromagerie) À la carte catalog of 100+ individual artisan cheeses (AOP/IGP-certified) sold by unit, allowing customers to build custom orders outside the subscription format.
• Calendrier de l'Avent du Fromage (Cheese Advent Calendar) Seasonal advent calendar with 24 boxes of artisan cheeses (4 varieties, AOP/IGP-certified) with tasting notes, designed as a daily discovery gift for the December holiday period. Pre-order price €109.90, later €149.90.
• Calendrier de l'Avent du Vin / Coffret 12 Bouteilles de Vin (Wine Advent Calendar) Seasonal advent calendar / gift box containing 12 bottles of French wine (75cl), with a pre-order price of €109.90 (rising to €149.90) and a normal price of €179.90. Designed as a December discovery gift.
• Calendrier de l'Avent de Saucissons Artisanaux (Artisan Saucisson Advent Calendar) Seasonal advent calendar featuring 3 large dry saucissons and 84 mini-saucissons from artisan producer La Famille Debroas, priced at €49.
• Calendrier de l'Avent Saucisson Loste Tradition (Loste Saucisson Advent Calendar) Seasonal advent calendar from Maison Loste containing 24 mini-saucissons and 12 mini-cheese sticks, priced at €42.90.
• Bon Cadeau (Gift Card) Physical and digital gift card redeemable on laboitedufromager.com, available in different denominations (€25, €50, €100, etc.) for personal or corporate gifting.
• Käse Moosbrugger (Swiss Moosbrugger Cheese) Individual Swiss Moosbrugger cheese listed in the online fromagerie à la carte catalog, available for individual purchase with home delivery.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• François Bourgon (Meilleur Ouvrier de France 2011)coreStrategic or Co-development PartnerCollaboration with MOF (Best Craftsman of France) François Bourgon for the Advent Calendar of Cheese. Bourgon selects the 24 surprise cheeses featured in the annual calendar, providing expert validation and credibility to the product.
• Maison LosteminorStrategic or Co-development PartnerArtisan charcutier since 1866 based in Ussel (Corrèze). Provides the Advent Calendar of Saucissons featuring 48 mini-saucissons (nature, roquefort AOP & walnuts, chorizo) and 12 mini cheese sticks. Awarded Prix de l'Excellence Européenne 1994.
• Käse moosbruggerminorStrategic or Co-development PartnerAustrian cheesemaker from Bregenzerwald region (founded by Stefan Fessler in 1990s) producing Tomme aux Fleurs. The cheese is aged in natural cellars in Ardèche before sale.
• AffilaeminorChannel Partner/ Reseller/ DistributorAffiliate marketing platform used for tracking sales, commissions, and partner payments. Affiliation program offers 5-8% commission on referred sales.
• La Famille DebroasminorStrategic or Co-development PartnerArtisanal saucisson producer supplying the Advent calendar of artisanal saucissons. Products feature 100% French pork with no artificial additives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Fromagerie: UK cheese specialist with shops and online sales of artisanal cheeses; comparable as a curated specialty cheese retailer serving both gifting and self-consumption occasions.
• La Box Fromage: French monthly cheese subscription box service directly competing on the same core product (4 curated cheeses delivered monthly) to the same French consumer base with comparable price points.
• iGourmet: Online specialty food retailer offering curated gourmet assortments, gift boxes, and cheese/charcuterie pairings to consumers; overlapping product mix and gifting use cases.
• Le Comptoir des Fromages: French online fromagerie offering individual cheese purchases and curated plates; shares the same D2C e-commerce model and artisanal/AOP-focused assortment.
• Comtesse du Barry: French gourmet food retailer specializing in foie gras, cheeses, and seasonal gift boxes; comparable on French gourmet gifting, subscription-adjacent purchases, and seasonal Advent-style assortments.

Emerging players

• Beecher's Handmade Cheese: Artisan cheesemaker with DTC retail and gift boxes including cheese and accompaniments; comparable as a premium artisanal brand extending into curated gifting experiences.

Broad incumbents

• Murray's Cheese: Long-established US specialty cheese retailer and wholesaler with strong curation brand authority; comparable as a premium cheese specialist with multi-channel DTC, retail, and wholesale presence.
• Neal's Yard Dairy: UK-based specialist cheesemonger with deep curation expertise and direct-to-consumer delivery; comparable as a heritage specialty cheese retailer with strong product authority.
• Waitrose Cheese Selection: UK premium grocer with extensive cheese assortment, gifting hampers, and online ordering; comparable as a broader incumbent moving into curated cheese DTC and seasonal gifting.

Others

• Maison Loste: Established French charcuterie producer (since 1866) supplying artisanal saucissons and currently a supplier to La Boite Du Fromager's Advent calendar; relevant as a strategic supplier and adjacent gourmet category comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boitedufromager
• Facebookfacebook.com/laboitedufromager

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Boite Du Fromager