Name

Fakir Hausgeräte

Legal name

Fakir Hausgeräte GmbH

Website

https://fakir.de

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

akta.pro secondary industries

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Household appliances
• Vacuum cleaners
• Cordless vacuums
• Air quality devices
• Kitchen appliances

Headquarters

HQ city

Vaihingen An Der Enz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Sale of owned-brand home appliances across multiple categories: vacuum cleaners (stick, canister, wet/dry, steam), climate control (heaters, AC units, fans), small kitchen appliances, and beauty products. Products sold directly via own e-commerce platform and through retail channels.
2. Aftermarket / Spare Parts: Sale of replacement parts and accessories for all product lines, with dedicated phone support line for spare parts ordering (+49 (0)7042/912-200).
3. Travel Voucher Program: Cross-promotional travel voucher program (fakir-reisen.de) offering travel discounts to customers, managed through Travelcheck GmbH partner. Customers receive €100 travel credit on bookings over €499.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fakir Hausgeräte manufactures and sells household appliances under its own brand, including vacuum cleaners (bagged, bagless, canister, cordless stick/hand, wet/dry, steam), climate control devices (heaters, mobile air conditioners, fans, air quality devices), and small kitchen appliances (air fryers, coffee makers, irons). Products are sold directly to consumers via the company's own e-commerce platform (fakir.de) and through retail channels in Germany, with an export department serving international markets.

Product overview

Fakir Hausgeräte is a German manufacturer of household appliances with a diverse product portfolio spanning floor care (vacuum cleaners including bagged, bagless, canister, stick, wet/dry, and cordless models), room climate (air quality, mobile AC, heaters, fans), small kitchen appliances (air fryers, coffee makers, irons), beauty products, and disinfection devices. The company offers products under its own brand as well as sub-brands like Premium, Trend, and Hobby. Key products include the Bolt X Plus Aqua cordless vacuum-mop combo, Premium AS 1480 LT 2-in-1 cordless vacuum, Spot Cleaner PR 7020 steam cleaner, and various climate control devices. The products range from entry-level models to premium offerings with advanced features like BLDC motors and HEPA filtration.

Differentiator

Problem solved

Functional benefit

Brands

• Fakir: Main brand for household cleaning appliances, vacuum cleaners, climate control devices, and small kitchen appliances

Products and services

• Fakir Bolt X Plus Aqua 2-in-1 cordless hand and stick vacuum cleaner with wet mopping function, featuring 550 W BLDC motor, 24 kPa/200 Airwatt suction power, and HEPA H13 filtration. Designed for consumers seeking combined vacuuming and mopping in a single device. Awarded 'Good' (GUT) rating by ETM Testmagazin.
• Fakir Premium AS 1480 LT 2-in-1 cordless hand and stick vacuum with 180 W BLDC motor, 14.8 V Li-Ion battery, up to 30 minutes runtime, and Dual Motor Brush with soft rollers for all floor types.
• Fakir Blue Vac Power TS 721 Vacuum cleaner combining advanced technology with user-friendly design, marketed for allergy sufferers and pet owners with highest suction power and quiet cleaning.
• Fakir Premium AS 1110 LT Cordless hand vacuum with 120 W power and 11.1 V battery for quick cleaning tasks.
• Fakir AS 150 LT Trend 4-in-1 multifunction cordless hand vacuum with suction, inflate, deflate, and vacuum sealing capabilities, 120 W BLDC motor. Awarded Test Winner status by hausgeraete-test.de.
• Fakir Spot Cleaner PR 7020 Steam and stain remover combining steam cleaning with stain removal for deep cleaning of upholstery, carpets, mattresses, and car interiors, featuring 2000 W power, LED touchscreen, and combined hot water (45–53°C) and steam (85–96°C) technology for chemical-free deep cleaning.
• Fakir WD 9 Pure Clean Wet and dry cordless hand and stick vacuum designed for allergy sufferers and pet owners with high suction power.
• Fakir Trend TS 122 Bagged vacuum cleaner with 700 W motor power, 2 liter dust bag capacity, 7 meter action radius, EPA filter, and 80 dB noise level.
• Fakir Red Vac Power Floor standing vacuum cleaner with 700 W power in black/red color scheme.
• Fakir Premium SR 9800 S Wash vacuum cleaner with 1600 W power, designed for dry, wet, and wash vacuuming. Recognized as a test winner by Fakir marketing materials.
• Fakir Inovator X Plus 7286 Cordless vacuum cleaner with mini turbo brush and pet hair remover, featuring automatic suction adjustment and LED front light.
• Fakir Trend HL 100 Compact fan heater with 2 heating levels (1000/2000 W), tip-over protection, overheating protection, adjustable thermostat, and IP21 drip protection.
• Fakir Hobby HL 600 Bathroom fan heater with 2000 W power output.
• Fakir Airfryer (Dual Chamber) Air fryer with two chambers enabling simultaneous preparation of a complete menu.

Quantifiable outcome

• ETM Testmagazin 'Good' rating for Bolt X Plus Aqua (vacuum + mop)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• FTA (Foreign Trade Association)minorOthersMember of the Foreign Trade Association, committing to fair trade practices under 'No Compliance' guidelines. Supports responsible sourcing and ethical supply chain standards.
• BSCI (Business Social Compliance Initiative)minorOthersMember of BSCI, committing to social compliance and fair labor practices throughout the supply chain. Aligns with FTA membership for ethical trade standards.
• AldiminorChannel Partner/ Reseller/ DistributorAldi is mentioned as an 'Aldi Service' partner, indicating retail distribution relationship for certain product lines through Aldi stores.
• Travelcheck GmbHminorGTM or Marketing PartnerTravelcheck GmbH operates fakir-reisen.de travel portal, offering Fakir customers travel vouchers (up to €100 for bookings over €499) and travel comparison services. Provides cross-promotional marketing benefit to Fakir.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Miele: Premium German appliance manufacturer with floor-care, kitchen, and laundry appliances — broad incumbent setting the upper-premium benchmark that Fakir's 'Premium' sub-brand benchmarks against.
• Philips Domestic Appliances (Versuni): Global household-appliance portfolio across floor care (SpeedPro, Aqua Plus series), air care, kitchen, and garment care — broad incumbent competing with Fakir across nearly every category it sells.
• BSH Hausgeräte (Bosch / Siemens): Europe's largest home-appliance manufacturer selling Bosch, Siemens, and Neff across vacuums, climate, and kitchen — a broad incumbent whose scale, retail relationships, and German-engineering brand compete with Fakir on every shelf.

Direct peers

• Vorwerk: German family-owned direct-sales company selling premium cleaning devices (Kobold vacuum system) and Thermomix kitchen appliances — the closest analogue to Fakir in product mix, distribution heritage, and premium German home-appliance positioning.
• Dyson: Global category leader in BLDC cordless stick vacuums and air-purification/climate treatment; directly contests Fakir's premium stick vacuums (Bolt X Plus Aqua) and climate line in Germany and across Europe.
• Rowenta (SEB Group): Major European floor-care and small-appliance brand under SEB, directly competing with Fakir's cordless stick vacuums and household cleaning portfolio in mass and specialty retail.
• Alfred Kärcher SE & Co. KG: German manufacturer of cleaning equipment including wet/dry vacuums, steam cleaners, and home cleaning appliances — overlapping directly with Fakir's Premium SR 9800 S wash-vacuum and Spot Cleaner PR 7020 steam cleaner.
• Robert Thomas GmbH & Co. KG (Thomas): German specialist vacuum-cleaner maker (bagged and bagless canisters and sticks) competing head-to-head with Fakir in the German VAC market and sold through overlapping retail channels.

Regional players

• Severin Elektrogeräte GmbH: Mid-sized German manufacturer of small kitchen and household appliances including coffee makers, air purifiers, and heaters — comparable scale and product mix to Fakir with similar German mid-market positioning.
• WMF Group (Groupe SEB): Premium German kitchen and coffee-appliance brand owned by SEB, competing with Fakir's small kitchen and coffee product lines via overlapping retail and D2C channels in the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCes-gsEtzSoCj8GCebPvnzg
• Facebookfacebook.com/fakirgmbh
• LinkedInlinkedin.com/company/fakir-hausger%C3%A4te-gmbh
• Instagraminstagram.com/fakir.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fakir Hausgeräte