Perfect Care

What Perfect Care does

Perfect Care Distribution SRL is a privately held Romanian pharmaceutical group founded in 2012 and headquartered in Bucharest. It operates three integrated business lines: wholesale distribution of medicinal products, cosmetics, medical devices, food supplements, and OTC and prescription medicines through four domestic warehouses serving 250+ corporate pharmacy customers and 80+ hospitals; CDMO contract manufacturing of pharmaceuticals, cosmetics, food supplements, and medical devices, certified under EU GMP, ISO 9001:2015, ISO 22716:2007, and ISO 13485:2016; and a retail pharmacy chain under the Pharma Care and Perfect Care brands covering Bucharest, Sibiu, Cluj-Napoca, and Timișoara. International reach is delivered through channel partners in 32 countries across three continents, sourcing from EU suppliers.

The company has built a portfolio of own brands targeting the gynecology and women's health niche: Halova and Cerviron vaginal ovules, Avaron hemorrhoid suppositories, glycerin suppositories across infant/child/adult formulations, the ONDE dermato-cosmetic line, the Lady Anion feminine hygiene range including sanitary napkins and intimate gel, and Hepanorm food supplement. Manufacturing capabilities span creams, gels, vaginal ovules, suppositories, oral solutions, dermal solutions, and nasal sprays, and the company is licensed to handle controlled substances alongside standard pharma categories. Revenue mechanics are transaction-fee based for wholesale and retail, and professional-services based for the CDMO line.

Go-to-market is multi-channel and includes B2B field sales for CDMO contracts, wholesale distribution to pharmacies and hospitals, direct-to-consumer retail through the pharmacy chain, and partner-led international distribution. The company is independently owned with no disclosed parent, no external institutional investors, no public listing, and no disclosed funding rounds or M&A activity. Management is led by CEO Mihnea Mihalache, COO Mihnea Ioan Olariu, CTO Ema Peta, and Chief Manufacturing Officer Alexandru Salajan.

Name

Perfect Care

Legal name

Perfect Care Distribution SRL

Website

https://perfectcare.ro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Care Distribution SRL, founded in 2012 and headquartered in Bucharest, is a vertically integrated Romanian pharmaceutical group operating EU GMP-certified CDMO manufacturing, wholesale distribution across four warehouses, and a multi-city retail pharmacy chain, with a women's health-focused own brand portfolio and reach into 32 countries.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution and Manufacturing

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Pharmacies and Drug Retailers (456110)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

akta.pro secondary industries

GMP Scale-Up, Tech Transfer & Process Validation (PPQ) (HLAGAHAL), Specialty Care Pharmaceuticals (HLAIAAAB)

Keywords

• Pharmaceutical distribution
• Contract manufacturing services
• Women's health products
• Retail pharmacy
• Medical device distribution

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: Wholesale distribution of medicinal products, cosmetics, medical devices, dietary supplements, homeopathic medicines, OTC and prescription medicines to pharmacies and hospitals through four warehouses. Main revenue driver serving 250+ corporate customers.
2. Pharmaceutical Manufacturing (CDMO): Contract manufacturing services for product development and production including creams, gels, vaginal ovules, suppositories, oral solutions, dermal solutions, and nasal sprays for third-party clients.
3. Retail Pharmacy: Chain of pharmacies under Pharma Care and Perfect Care brands serving end consumers in four major Romanian cities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels2 records

Core offering

Perfect Care Distribution SRL is a Romanian private pharmaceutical company operating an integrated pharmaceutical business combining wholesale distribution through four nationwide warehouses, Contract Development and Manufacturing (CDMO) services with EU GMP compliant manufacturing for cosmetics, food supplements, medical devices and pharmaceuticals, and a retail pharmacy chain under Pharma Care and Perfect Care brands across four Romanian cities. The company focuses on gynaecology and women's health across proprietary brands including Halova and Cerviron vaginal ovules, Avaron suppositories, Lady Anion intimate hygiene products, Hepanorm food supplement, and the ONDE premium skincare line.

Product overview

Perfect Care is a pharmaceutical company operating in Romania offering a diversified portfolio of healthcare products across multiple categories. The product portfolio includes vaginal ovules (Halova, Cerviron) for women's health; suppositories (Avaron for hemorrhoids, Glycerin suppositories for infants/children/adults); cosmetics under the ONDE Biotechnologie Marine premium skincare brand (Eyeline Active cream, Firming Active Crème, Hydro-Active Crème, Intense performance Crème, Nourrissante Active Crème); intimate hygiene products (LADY ANION intimate gel); sanitary napkins under the Lady Anion brand (Active, Night use, Day use, Dayliner, Pantiliner); and food supplements (Hepanorm). The company also provides Contract Development and Manufacturing Organization (CDMO) services including formulation, regulatory services, and manufacturing of creams, gels, vaginal ovules, suppositories, oral solutions, dermal solutions, and nasal sprays. Distribution services cover pharmaceutical products, medical devices, cosmetics, and food supplements through a network of four warehouses serving over 250 corporate customers.

Differentiator

Problem solved

Functional benefit

Brands

• ONDE: Premium skincare brand by Onde Biotechnologie Marine - dermato cosmetics and professional products for skin care including protection, hydration, toning and wrinkle reduction. Products include creams, eye creams. Compliant with paraben free, allergen-free, silicon-free and pigment-free standards.
• Lady Anion
• Halova
• Cerviron
• Avaron
• Hepanorm

Products and services

• Contract Development and Manufacturing (CDMO) Services Contract development and manufacturing services for cosmetics, food supplements, medical devices, and pharmaceuticals, including formulation, regulatory services, and EU GMP compliant production of creams, gels, vaginal ovules, suppositories, oral solutions, dermal solutions, and nasal sprays. Targeted at healthcare, cosmetics, food supplement, and pharmaceutical companies requiring development and manufacturing capacity with EU regulatory support.
• Wholesale Pharmaceutical Distribution B2B wholesale distribution of medicinal products (brand medicines and generics), OTC and prescription medicines, medical devices, cosmetics, dietary supplements, homeopathic medicines, sanitary and hygiene products, and controlled substances (narcotics) to pharmacies and hospitals across Romania. Sourced from across the European Union and serviced through four nationwide EU GDP certified warehouses, serving 250+ corporate customers and 80+ hospitals and private clinics through a dedicated specialised department.
• Pharma Care and Perfect Care Retail Pharmacy Chain Chain of retail pharmacies operating under Pharma Care and Perfect Care brands across four Romanian cities (Bucharest, Sibiu, Cluj-Napoca, and Timișoara) plus one distribution warehouse at Chitila. The pharmacies sell medicinal products, OTC and prescription medicines, cosmetics, dietary supplements, homeopathic medicines, sanitary products, and the company's proprietary brands directly to end consumers.
• Halova Vaginal Ovules Vaginal ovules containing aloe vera oil, vitamin E, marigold extract, and sodium hyaluronate for treatment of vaginal dryness, moisturising, and reepithelialising effect. Indicated for women of all ages experiencing vaginal dryness, distributed under the Halova brand by Perfect Care.
• Cerviron Vaginal Ovules Vaginal ovules with local therapeutic action for treatment of atrophic, aerobic, and traumatic vaginitis, plus cervical lesions. Contains seven active principles including four medicinal plants and topical compounds (hexylresorcinol, collagen, bismuth subgallate). Distributed under the Cerviron brand by Perfect Care.
• Avaron Suppositories and Cream Suppository and topical cream for short-term symptomatic treatment of internal and external haemorrhoids, anal and perianal itching, anitis, perianitis, rectitis, cryptitis, papillitis, and anal fissures. Contains bismuth subgallate, zinc oxide, hamamelis virginiana, wild chestnut, and calendula officinalis. Distributed under the Avaron brand by Perfect Care.
• Glycerin Suppositories for Infants Glycerin suppositories formulated for infants to treat constipation, working as a mild irritant and osmotic laxative. Distributed by Perfect Care.
• Glycerin Suppositories for Children Glycerin suppositories formulated for children to treat constipation with a mild laxative effect. Distributed by Perfect Care.
• Glycerin Suppositories for Adults Glycerin suppositories for adults used to treat constipation, stimulating secretion in the rectal mucosa and triggering the defecation mechanism. Indicated for chronic constipation, post-surgery, and in patients with haemorrhoids or recto-anal diseases. Distributed by Perfect Care.
• ONDE Eyeline Active Cream ONDE premium skincare cream providing complete eye area care. Stimulates collagen and elastin synthesis, reduces fluid accumulation, diminishes bilirubin release for dark circles, and provides healing and emollient effects. Paraben-free, allergen-free, silicone-free, and pigment-free under the Onde Biotechnologie Marine premium skincare brand.
• ONDE Firming Active Crème ONDE anti-age firming cream providing a natural alternative to Botox effects through a myorelaxant action, with instant reduction of facial expression lines and increased skin firmness. Distributed under the ONDE premium skincare brand by Perfect Care.
• ONDE Hydro-Active Crème ONDE hydrating moisturiser for all skin types enriched with Inoveol Cafa ingredient, providing natural UV protection, skin softening, antimicrobial, anti-aging, and antioxidant effects. Distributed under the ONDE premium skincare brand by Perfect Care.
• ONDE Intense Performance Crème ONDE anti-age formula based on Actifcol and Fision Instant Lift active ingredients that stimulate collagen synthesis, improving skin elasticity and firmness for immediate anti-aging effects. Distributed under the ONDE premium skincare brand by Perfect Care.
• ONDE Nourrissante Active Crème ONDE concentrated moisturising formula for skin care with long-lasting moisturising and emollient effects. Distributed under the ONDE premium skincare brand by Perfect Care.
• Lady Anion Intimate Gel Delicate cleansing lotion for the external intimate area containing lactic acid for physiological pH, chamomile extract for soothing, and aloe vera for moisturising. Suitable for daily use at any age, during pregnancy, and as complementary therapy for vaginal infections. Distributed under the Lady Anion brand by Perfect Care.
• Lady Anion Night Use Sanitary Napkins Night-use sanitary napkins with four-drop absorbency for normal flow during nighttime. Distributed under the Lady Anion feminine hygiene brand by Perfect Care.
• Lady Anion Day Use Sanitary Napkins Day-use sanitary napkins with three-drop absorbency providing safe and protected coverage for each day of menstruation. Distributed under the Lady Anion feminine hygiene brand by Perfect Care.
• Lady Anion Active Sanitary Napkins High-absorbency sanitary napkins recommended for days with intense physical activity or for incontinence. Features one-drop absorbency level. Distributed under the Lady Anion feminine hygiene brand by Perfect Care.
• Lady Anion Dayliner Panty Liners Light-absorbency panty liner with two-drop absorbency for lighter flow days or end of menstruation. Distributed under the Lady Anion feminine hygiene brand by Perfect Care.
• Lady Anion Pantiliner Daily-use pantiliner with one-drop absorbency providing a fresh feeling for everyday use. Distributed under the Lady Anion feminine hygiene brand by Perfect Care.
• Hepanorm Food Supplement Hepatoprotective food supplement containing a blend of medicinal plants contributing to liver protection, bile flow normalisation (choleretic and cholagogue action), detoxification, and fat metabolism normalisation. Distributed under the Hepanorm brand by Perfect Care.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Suppliers from EU CountriescoreChannel Partner/ Reseller/ DistributorInternational suppliers sourcing products from all European Union countries beside Romania, enabling efficient supply chain and product variety for distribution network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Recipharm: European CDMO providing contract development and manufacturing for pharmaceuticals across multiple dosage forms. Comparable because Perfect Care's CDMO services (creams, gels, ovules, suppositories, oral and nasal solutions) compete for similar third-party manufacturing contracts.
• Dr. Max (Penta Investments): Large Central and Eastern European pharmacy chain with Romanian operations. Comparable as a scaled retail pharmacy competitor and a B2B customer for pharmaceutical distributors across the same CEE markets Perfect Care targets.
• Gedeon Richter: Hungarian-headquartered pharma company with manufacturing and distribution across CEE, including women's health (gynaecology) products. Comparable because it operates in the same CEE branded pharmaceuticals and women's health categories and competes for the same regional pharmacy and hospital customers.
• Zentiva: European generics and OTC pharmaceutical manufacturer with significant CEE presence. Comparable as a B2B supplier to Perfect Care's distribution network and a competitor for generics share in Romanian pharmacies and hospitals.

Emerging players

• Eurofarma: Latin American pharmaceutical company expanding into European CDMO and branded generics. Comparable as an emerging CDMO competitor for contract manufacturing of creams, gels, and similar dosage forms that Perfect Care offers.

Regional players

• Catena: Leading Romanian pharmacy chain. Comparable because it competes for the same end consumers as Perfect Care's retail pharmacies and represents a key distribution customer for upstream pharmaceutical wholesalers.
• HelpNet (Pharma SA): Romanian pharmacy chain with broad national footprint. Comparable as a downstream retail pharmacy customer and competitor for Perfect Care's own retail pharmacy chain in overlapping Romanian cities.

Direct peers

• Farmexpert (Dona Group): One of Romania's largest pharmaceutical wholesalers and pharmacy chain operators. Direct peer because it combines wholesale drug distribution, hospital supply, and retail pharmacy under the Dona brand — the same integrated model Perfect Care pursues at smaller scale.
• Biofarm: Romanian pharmaceutical manufacturer of branded generics, OTC, and supplements. Comparable as a domestic pharma manufacturer competing for similar retail pharmacy shelf space and contract manufacturing opportunities.
• Mediplus Exim: Romanian pharmaceutical wholesaler and distributor serving pharmacies nationwide. Comparable as a B2B drug and medical device distributor competing for the same Romanian pharmacy and hospital customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perfect-care-distribution

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Care