Wave City Center

What Wave City Center does

Wave City Center is a mixed-use real estate development located in Sector 32, Noida, India, developed and operated by Wave Infratech under the parent Wave Group conglomerate. The project integrates a premium residential component, branded Amore, with a commercial retail destination called High Street Retail, on land positioned adjacent to Noida City Centre Metro Station. Amore offers ready-to-move 2, 3, and 4 BHK air-conditioned apartments (RERA UPRERAPRJ5489) constructed by Larsen & Toubro, with pricing tiers from ₹2.89 Cr to ₹5.70 Cr; the project holds IGBC Gold certification and features an 18,000 sq. ft. clubhouse, swimming pool, gymnasium, and 3-tier security. High Street Retail (Promoter RERA UPRERAPRM5087) provides over 4 lakh sq. ft. of triple-level retail showroom inventory in 2,300–3,200 sq. ft. units, has received LEED Gold certification, and hosts approximately 40–45 established brands including KFC, Bikanervala, Looks Salon, Tony & Guy, and Dr Lal Pathlabs.

The underlying technology stack is conventional real-estate development infrastructure: IGBC/LEED-compliant sustainable construction (rainwater harvesting, sewage treatment, solid waste management), VRF-based air conditioning, multi-level basement parking, 100% power backup, and basic smart-building utilities for energy and crowd management. There is no proprietary AI/ML, data platform, or software product identified in the source data. Wave City Center generates revenue through two main streams — one-time residential property sales and one-time commercial condominium sales, supplemented by recurring commercial retail leasing. Pricing is denominated in Indian rupees and structured per unit of carpet/super area, with home-finance partnerships with ICICI Bank and Axis Bank supporting buyer transactions.

Wave City Center serves four customer segments: high-net-worth families seeking luxury ready-to-move homes, established retail and F&B brands seeking high-footfall retail space (KFC, Bikanervala, Mr. Brown, Havells), real-estate investors targeting capital appreciation in Noida's growth corridor, and entrepreneurs/business owners seeking commercial space in a transit-anchored mixed-use location. Go-to-market is entirely direct: toll-free phone (1800 203 9941), email ([email protected]), website enquiry forms, and on-site visits to the Sector 32 site office. The company does not operate a mobile app, has no disclosed public or private funding, and reports 5,001–10,000 employees at the firmographic level (reflecting Wave Group scale rather than the project entity).

Name

Wave City Center

Legal name

Wave City Center

Website

https://wavecitycenter.in

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Wave City Center is a mixed-use real estate development in Sector 32, Noida, offering premium 2/3/4 BHK residential apartments under the Amore brand and triple-level High Street Retail commercial space, serving luxury homebuyers, retail/F&B brands, and commercial tenants in the National Capital Region.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

Keywords

• Luxury residential apartments
• Commercial retail showrooms
• Mixed-use real estate development
• Green building certified properties
• High street retail leasing

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Residential Property Sales: Direct sale of premium ready-to-move apartments (2, 3, and 4 BHK configurations) to end-users and investors. Revenue generated through one-time property purchase transactions.
2. Commercial Retail Space Sales: Sale of triple-level retail showroom condominiums to retail brands and investors. Units available in sizes ranging from 2,300 to 3,200 sq ft.
3. Commercial Retail Space Leasing: Lease of retail spaces to established brands operating within the High Street Retail destination.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wave City Center is a mixed-use real estate development in Sector 32, Noida, comprising two primary offerings: Amore, a premium ready-to-move residential project offering 2, 3, and 4 BHK apartments with IGBC Gold certification, and High Street Retail, a LEED Gold-certified commercial development with triple-level retail showrooms. The project combines luxury residences, retail, and lifestyle amenities within a single integrated township adjacent to Noida City Centre Metro Station.

Product overview

Wave City Center is a mixed-use development in Sector 32, Noida, comprising two main offerings: Amore (premium residential apartments with 2, 3, and 4 BHK configurations featuring IGBC Gold certification, L&T construction, and amenities including Club Amore spanning 18,000 sq. ft., swimming pool, gymnasium, and 3-tier security) and High Street Retail (commercial retail showrooms with triple-level ownership, LEED Gold certification, and 40+ operational brands). The development integrates residential living with retail and commercial spaces, providing a self-sustaining urban ecosystem adjacent to Noida City Centre Metro Station.

Differentiator

Problem solved

Functional benefit

Brands

• Amore: Premium ready-to-move residential project offering 2, 3, and 4 BHK apartments in Sector 32, Noida. IGBC Gold-rated, constructed by L&T. Features include Club Amore (18,000 sq. ft. clubhouse), swimming pool, gymnasium, and premium amenities.
• High Street Retail

Products and services

• Amore - Premium Residential Apartments Premium ready-to-move residential project offering 2, 3, and 4 BHK air-conditioned apartments in Sector 32, Noida. Developed by Wave Infratech with construction by Larsen & Toubro, featuring IGBC Gold certification, Club Amore (18,000 sq. ft. clubhouse), swimming pool, gymnasium, 3-tier 24/7 security, and limited residences per floor ensuring privacy.
• High Street Retail - Commercial Retail Showrooms Triple-level (G+2) exclusive retail showrooms and commercial spaces available for sale and lease in Sector 32, Noida. LEED Gold certified development with over 4 lakh sq. ft. of ready-to-occupy space, individual lifts, staircases, double-sided entry, and striking glass facades. Approximately 40-45 brands operational including KFC, Bikanervala, Mr. Brown, and others.

Quantifiable outcome

• Premium ready-to-move residences with immediate possession available in Sector 32, Noida
• +3 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Larsen & Toubro (L&T)coreImplementation/ SI/ Consulting PartnerL&T served as the construction partner for Amore residential project at Wave City Center, Sector 32, Noida. Their involvement ensured robust construction quality, structural reliability, and adherence to high engineering standards for the premium residential development.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Prestige Group: Large South India-based real estate developer with luxury residential and retail mixed-use projects. Comparable in product positioning and integrated-township model, but operates primarily in Bangalore and does not directly compete in NCR.

Broad incumbents

• Brigade Group: South India-headquartered real estate developer with residential, commercial, and hospitality projects. Comparable in product breadth (residential + retail mixed-use) and target customer, but primarily serves Bangalore, Chennai, and Hyderabad markets.
• Macrotech Developers (Lodha Group): One of India's largest luxury and premium real estate developers with a national footprint. Competes for the same HNI / luxury buyer pool, though its primary markets are Mumbai and Pune with selective NCR exposure.
• Oberoi Realty: Mumbai-focused luxury real estate developer known for premium mixed-use developments (e.g., Oberoi Garden City, Three Sixty West). Highly comparable in premium-segment positioning and integrated mixed-use model, though geographically distinct.
• DLF Limited: India's largest real estate developer with deep NCR presence including luxury residential and commercial projects in Gurgaon and Noida. Comparable in product mix and customer segment but vastly broader in scale and capital base.
• Godrej Properties: Pan-India premium and luxury residential developer (part of the Godrej Group). Operates across multiple cities including NCR with similar luxury-segment positioning, but at significantly greater scale and geographic diversification.
• Tata Realty and Infrastructure: Real estate arm of the Tata Group with residential and mixed-use developments across major Indian cities. Comparable in premium-segment customer base and integrated project model, though more diversified across geographies.

Direct peers

• ATS Group: Noida-headquartered real estate developer with premium residential and mixed-use projects across the NCR. Operates in the same micro-market with similar luxury-segment positioning, making it the closest direct comparable to Wave City Center.
• Gaurs Group: Noida-based developer active in residential townships and commercial retail. Comparable in target market, customer segment (NCR HNI buyers), and integrated-mixed-use development model.
• Supertech Limited: Noida-based developer with a portfolio of high-rise residential and commercial projects across NCR. Competes head-to-head in the same Sector 30s / central Noida corridor and offers comparable luxury configurations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wavecity_center
• Facebookfacebook.com/wavecitycenter2
• LinkedInlinkedin.com/company/5250699

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave City Center