Gamezebo
Gamezebo is an advertising-supported online editorial publication covering casual and mainstream games across PC, mobile, and console platforms. Founded in 2005 and acquired by iWin, Inc. in 2016, it serves approximately 800,000 monthly readers via news, reviews, walkthroughs, features, and tier lists.
- Company typePrivate
- Founded2005
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gamezebo does
Gamezebo is an advertising-supported online editorial publication focused on casual and mainstream video games, founded in 2005 and headquartered in San Francisco, California. The platform delivers news, reviews, walkthroughs, feature articles, and tier lists covering games across Android, iOS, Nintendo Switch, PlayStation, PC, and Xbox, organized by both content type and platform for ease of discovery. The technology stack is a straightforward WordPress-based editorial site built on the Sage theme, with no proprietary platform layer, mobile app, API, or SDK; distribution is entirely web-based and amplified through Facebook (40,000+ followers) and Twitter (20,000+).
Gamezebo was acquired by iWin, Inc. in February 2016, with founder/CEO Joel Brodie departing shortly after the sale. The company's revenue model is two-stream advertising: programmatic-style display advertising (banners, takeovers) and editorial/sponsored content (advertorial articles, game-announcement features). All advertising sales and operations are managed exclusively by Push Your App under multi-year contracts, which also provides access to a cross-promotional network of 60+ gaming sites including Download Free Games and AppAdvice. Pricing is quote-based and not publicly disclosed. The audience is approximately 800,000 monthly readers generating 1.2 million page views, predominantly US-based, 75% aged 18-34, and 60% male, with a customer base split between end consumers (casual gamers seeking discovery and gameplay help) and business clients (game developers and publishers seeking visibility through promotional content).
Gamezebo firmographics
Firmographics- Name
- Gamezebo
- Legal name
- Gamezebo
- Website
- https://gamezebo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gamezebo is an advertising-supported online editorial publication covering casual and mainstream games across PC, mobile, and console platforms. Founded in 2005 and acquired by iWin, Inc. in 2016, it serves approximately 800,000 monthly readers via news, reviews, walkthroughs, features, and tier lists.
- Ownership category
- akta.pro rank
Gamezebo industry classification
Industry- Product category
- Gaming Editorial / Gaming Media
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
Keywords
Where Gamezebo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Gamezebo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Display Advertising: Revenue generated from display ads including banners, takeovers, and promotional placements across the site. Managed exclusively by Push Your App.
- Editorial/Sponsored Content: Revenue from advertorial articles, features, and promotional content including game announcements, updates, and coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Standard advertising packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gamezebo product offering
Product offeringCore offering
Gamezebo is an advertising-supported online gaming editorial publication that publishes original news, reviews, walkthroughs, features, and tier lists covering casual games across multiple platforms (Android, iOS, Switch, PlayStation, PC, Xbox). The site serves approximately 800,000 monthly readers with a primary audience aged 18-34, and monetizes its audience through display advertising, sponsored content, and site takeovers managed by partner Push Your App.
Product overview
Gamezebo is a gaming editorial platform operating since 2005 as a content aggregator and information hub for casual gamers. The platform provides a unified website delivering multiple content types: news coverage, editorial game reviews, detailed walkthroughs, in-depth features, and tier lists (marketed as 'The Best'). Content spans multiple gaming platforms including Android, iOS, Nintendo Switch, PlayStation, PC, and Xbox. The platform reaches approximately 800,000 readers monthly with 1.2 million page views, targeting a readership that is approximately 60% male and 75% aged 18-34, with the majority based in the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Gamezebo Editorial Platform Multi-platform gaming editorial website providing news, reviews, walkthroughs, features, and tier lists covering casual games across Android, iOS, Nintendo Switch, PlayStation, PC, and Xbox. Reaches approximately 800,000 monthly readers (1.2M page views), supported by display advertising and sponsored content.
- Gamezebo News News section covering the latest gaming announcements, releases, and industry updates across multiple platforms.
- Gamezebo Reviews Editorial game reviews across multiple platforms including Android, iOS, Switch, PlayStation, PC, and Xbox.
- Gamezebo Walkthroughs Step-by-step game guides, tips, cheats, and gameplay assistance for various games across platforms.
- Gamezebo Features In-depth editorial features including developer interviews, game culture stories, and comprehensive gaming guides.
- The Best (Tier Lists) Curated tier lists and rankings of the best games, characters, items, and strategies across various game titles.
Companies that use Gamezebo
Customer profileSegments2 records
Ideal customer profiles2 records
Gamezebo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Gamezebo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Push Your AppcorePush Your App exclusively manages all advertising and advertorial operations for Gamezebo, including takeovers, banners, and sponsored content. They also represent a network of other gaming sites including Download Free Games, AppAdvice, and over 60 others for cross-promotional packages.
Scale indicators8 records
Recent moves5 records
Expansion highlights4 records
Gamezebo competitors and assessment
Company assessmentBroad incumbents
- GameSpot: Established multi-platform gaming editorial outlet covering reviews, news, and features across console, PC, and mobile. Broad incumbent in the same gaming-media advertising category as Gamezebo, competing for the same game-publisher ad budgets.
- Kotaku: Major gaming editorial brand focused on news, features, reviews, and gaming culture. Competes for share-of-voice in gaming-media advertising and reader attention, but with broader cultural framing and a wider editorial scope.
- IGN: Largest gaming editorial brand globally, covering all platforms and genres. Overlaps with Gamezebo on reviews, walkthroughs, and tier lists but at vastly greater scale and breadth, drawing away readers and advertisers from niche casual-gaming sites.
- GameRevolution: Multi-platform gaming editorial site covering reviews, news, and walkthroughs. Same advertising-supported gaming-media model and same target reader (PC/console casual gamers) as Gamezebo, at broader scale.
- PC Gamer: Long-running PC-focused gaming publication covering reviews, guides, and news. Adjacent incumbent — overlaps on PC-platform content and tier lists but covers PC only, whereas Gamezebo spans all major platforms.
Direct peers
- Pocket Gamer: Mobile gaming editorial publication providing news, reviews, and features targeting casual mobile gamers. Direct overlap with Gamezebo in mobile-first casual-game coverage and advertiser audience of game developers/publishers.
- 148Apps: iOS/mobile app and game review site with a long editorial history covering casual titles. Competes for the same casual mobile gamer audience and shares an advertising-supported model nearly identical to Gamezebo's.
- TouchArcade: Long-running iOS/mobile gaming editorial site focused on reviews, news, and discussion for casual and core mobile games. Closely comparable to Gamezebo in audience (mobile-focused casual gamers), content mix (reviews, walkthroughs, features), and advertising-supported business model.
- AppAdvice: iOS-focused app and game discovery site explicitly named alongside Gamezebo in Push Your App's advertising network. Shares casual-gamer audience, monetization model, and sales relationship — a near-perfect operational peer.
- Download Free Games: Sister gaming publication to Gamezebo within the Push Your App network, covering downloadable casual games. Operates under the same exclusive ad-sales arrangement and shares both publisher clients and audience demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gamezebo social profiles
Digital presenceGamezebo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamezebo leadership team
Management profileNumber of profiles
Gamezebo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamezebo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamezebo
What does Gamezebo do?
Gamezebo is an advertising-supported online gaming editorial publication that publishes original news, reviews, walkthroughs, features, and tier lists covering casual games across multiple platforms (Android, iOS, Switch, PlayStation, PC, Xbox). The site serves approximately 800,000 monthly readers with a primary audience aged 18-34, and monetizes its audience through display advertising, sponsored content, and site takeovers managed by partner Push Your App.
Is Gamezebo a public or private company?
Gamezebo is a private company. It is classified as corporate owned and is currently operating.
When was Gamezebo founded?
Gamezebo was founded in 2005. It employs 11 to 50 people.
Where is Gamezebo based?
Gamezebo is headquartered in San Francisco, United States, in the North America region.
How does Gamezebo make money?
Two revenue lines are on record. Display Advertising is the primary driver. The others are editorial/Sponsored Content.
Who are Gamezebo's main competitors?
Broad incumbents on record are GameSpot, Kotaku, IGN, GameRevolution and PC Gamer. Direct peers are Pocket Gamer, 148Apps, TouchArcade, AppAdvice and Download Free Games.
Does Gamezebo have an API?
No public API is recorded for Gamezebo.
What industry is Gamezebo in?
Gamezebo's product category is Gaming Editorial / Gaming Media. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement). Its SIC code is 7900.