KPCW Radio

What KPCW Radio does

KPCW Radio is a nonprofit community public radio station founded in 1980 and operated by Community Wireless of Park City, a 501(c)(3) organization headquartered at the Spencer F. Eccles Broadcast Center at 460 Swede Alley, Park City, Utah. The station serves the residents of Summit and Wasatch counties in Utah — primarily Park City, Heber Valley, and the surrounding Wasatch Back region — providing locally-produced news, original programming, eclectic music, and community information. KPCW is independent: it is not owned or operated by any outside entity, NPR, or national network, and is governed by a Board of Trustees. Its scale is small (11-50 employees), and its brand has been built on 46 years of continuous community service.

The station's product portfolio centers on a live AM/FM radio broadcast complemented by a portfolio of 11 locally-produced programs (Local News Hour, Mountain Money, This Green Earth, The Mountain Life, Cool Science Radio, The Community Campfire, The Local View, Fresh Tracks Friday, Friday Film Reviews, Monthly Book Reviews), NPR-affiliated national news content, a daily email newsletter (The Local), and a Community Calendar and Lost & Found service. In 2026, KPCW co-developed a redesigned mobile application with Public Media Apps and Community Wireless of Park City, adding live streaming, on-demand podcasts, a 'Tell KPCW' user news-tip feature, and an 'En Español' Spanish-language section. The underlying technology platform is standard radio broadcast infrastructure combined with mobile streaming and podcast distribution.

KPCW's revenue model is donation-based and non-commercial. Funding comes from individual one-time donations (preset tiers of $25, $50, $100, $250, $500, or custom; $5 minimum online), recurring donations at flexible cadences (weekly through annual), the Broadcasters Club major-donor recognition program ($1,000+), underwriting/sponsorship from local businesses, pledge drive sponsorships, and a Foundational & Grant Support program. No revenue, budget, or membership figures are publicly disclosed. The station has no funding rounds, no M&A activity, no parent company, and no disclosed venture or institutional capital.

Name

KPCW Radio

Legal name

Community Wireless of Park City

Website

https://kpcw.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

KPCW Radio is a nonprofit public radio station serving Park City, Heber Valley, and the Wasatch Back region of Utah, delivering locally-produced news, original programming, and community content funded by listener donations, local underwriting, and grants.

Ownership category

akta.pro rank

Product category

Public Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB), National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)

Keywords

• Public radio broadcasting
• Community news coverage
• Local podcast production
• Radio underwriting services
• Community broadcasting nonprofit

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: KPCW relies primarily on donations from listeners and community members. One-time and recurring donation options available with preset amounts ($25, $50, $100, $250, $500) or custom amounts. Donations are tax-deductible.
2. Broadcasters Club (Monthly Giving): Monthly recurring donation program providing reliable revenue stream. Donors at $1,000+ are invited to join the Broadcasters Club for public recognition and exclusive event invitations.
3. Underwriting/Sponsorships: Business underwriters support KPCW in exchange for acknowledgment. Includes pledge drive sponsorships and general underwriting packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KPCW Radio operates a 24/7 nonprofit public radio broadcast serving Park City and the Wasatch Back region of Utah, delivering local news, original programming, eclectic music, and aggregated NPR national news content. The station supplements its over-the-air broadcast with a mobile app (live streaming and on-demand podcasts), a daily email newsletter (The Local), a community calendar, a Lost & Found service, and underwriting/sponsorship packages for local businesses. All radio and digital content is provided free to listeners, funded by individual donations, recurring giving (Broadcasters Club), underwriting, and grants.

Product overview

KPCW Radio is a nonprofit independent public radio station serving Park City and the Wasatch Back region of Utah. The station operates as a unified media platform combining live radio broadcast with on-demand digital content delivery. The core product portfolio includes: KPCW Live Radio Broadcast as the primary radio service; a suite of locally-produced programs including Local News Hour, Mountain Money, This Green Earth, The Mountain Life, Cool Science Radio, The Community Campfire, The Local View, Fresh Tracks Friday, Friday Film Reviews, and Monthly Book Reviews; NPR News Content for national/international coverage; the KPCW Mobile App providing on-demand access to all podcasts and live streaming; and supplementary services including The Local Newsletter (daily email), Lost & Found community announcements, Community Calendar, and Underwriting/Sponsorship services for local businesses. The station is not owned or operated by any outside entity and relies on community support and donations.

Differentiator

Problem solved

Functional benefit

Products and services

• KPCW Live Radio Broadcast 24/7 live radio broadcast streaming local news, original programming, eclectic music, and NPR national news to listeners in Park City, Heber Valley, Summit County, and Wasatch County, Utah.
• Local News Hour Daily local news program featuring interviews with local officials and community leaders covering Summit and Wasatch county news; available as a podcast.
• Mountain Money Local business and finance talk show covering economic topics relevant to the Wasatch Back region; available as a podcast.
• This Green Earth Environmental programming covering sustainability, conservation, and eco-friendly initiatives; available as a podcast.
• The Mountain Life Lifestyle program covering outdoor recreation, culture, and community life in the mountain regions; available as a podcast.
• Cool Science Radio Science education program exploring scientific discoveries and topics for general audiences; available as a podcast.
• The Community Campfire Community storytelling program featuring local voices and narratives from the Wasatch Back region; available as a podcast.
• The Local View Local commentary and analysis program providing perspective on regional news and issues.
• Fresh Tracks Friday Music program featuring eclectic and curated music programming on Friday evenings.
• Friday Film Reviews Weekly film criticism and reviews of current movie releases.
• Monthly Book Reviews Literary program featuring reviews and discussions of books.
• KPCW Mobile App Free iOS and Android application providing live streaming of KPCW radio, on-demand access to KPCW and NPR podcasts, curated music, community resources (Lost & Found, Community Calendar), news tip submission, and Spanish-language translated content.
• NPR News Content National and international news content from NPR aggregated and broadcast locally on KPCW.
• The Local Newsletter Daily email newsletter delivering Summit and Wasatch county news to subscribers' inboxes every weekday and Sunday morning.
• Lost & Found Service Free community service announcement system for reporting and finding lost items for listeners and visitors to the Wasatch Back region.
• KPCW Community Calendar
• Underwriting Services Sponsorship and underwriting opportunities for local businesses and organizations to support public radio programming in exchange for public acknowledgment on-air and online.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• NPR (National Public Radio)coreStrategic or Co-development PartnerKPCW is affiliated with NPR, accessing national news content, stories by NPR reporters, and national programming. This partnership provides KPCW listeners with access to NPR News coverage alongside locally-produced content.
• American Public MediaminorStrategic or Co-development PartnerPartnership with American Public Media (APM) for access to additional public radio content and programming.
• Public Media AppscoreTechnology or IntegrationCo-developer of the KPCW mobile application alongside Community Wireless of Park City. Public Media Apps provides the technology platform for the redesigned KPCW app with streaming, podcasts, and community features.
• KPCW UnderwritersminorChannel Partner/ Reseller/ DistributorLocal businesses and organizations that support KPCW through underwriting in exchange for public acknowledgment. Underwriters receive visibility among the station's community audience.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KZMU 89.7 FM: Mountainlands community public radio station serving Moab and Grand County, Utah, with an independent nonprofit, volunteer-supported structure closely mirroring KPCW's operating model.
• KUSU 91.5 FM (Utah Public Radio): Utah State University-based NPR affiliate covering northern and eastern Utah with listener-supported funding, directly comparable in nonprofit public radio structure and content mix.
• KUER 90.1 FM: University of Utah-operated NPR member station in Salt Lake City, comparable as a public radio outlet with NPR affiliation, local news programming, and listener-supported funding; a much larger station in the same Utah media market.
• KCPW 88.3 FM: Salt Lake City-based public radio station providing local news and NPR content, directly comparable to KPCW in format, funding model (listener-supported), and market overlap in the broader Wasatch Front/Back region.
• KRCL 90.9 FM: Community listener-supported radio station in Salt Lake City with a similar nonprofit, volunteer-driven model, eclectic music programming, and local journalism focus, making it a direct functional peer to KPCW in the Utah public radio landscape.

Broad incumbents

• Cumulus Media: Major U.S. commercial radio operator with stations in the Salt Lake City market; competes for local ad revenue and audiences with KPCW as a broad incumbent in Utah broadcasting.
• NPR (National Public Radio): National public radio network that supplies content to KPCW and shapes its programming strategy; a broad incumbent whose network of member stations creates both content partnership value and competitive pressure.
• iHeartMedia: Largest U.S. commercial radio broadcaster operating numerous stations in Utah; competes for local advertising dollars and listener attention with KPCW across the Wasatch Back and Salt Lake City markets.

Others

• PRX (Public Radio Exchange): Public media distribution and podcast platform serving many of the same NPR and community stations as KPCW; a peer in the public radio content and technology ecosystem that KPCW stations use for podcast distribution.
• American Public Media: Major public radio content distributor and APM Marketplace producer; a strategic content partner to KPCW and a comparable nonprofit public media organization in the broader public radio ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KPCWRadio
• YouTubeyoutube.com/channel/https://www.youtube.com/channel/UCWWiYVbal_U_sAWc0PaceBw
• Facebookfacebook.com/kpcwradio
• Instagraminstagram.com/kpcwradio
• LinkedInlinkedin.com/company/kpcw-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPCW Radio