3 Ball Entertainment

What 3 Ball Entertainment does

3 Ball Media Group (3BMG, LLC) is a privately held, US-based creative and production enterprise headquartered in Sherman Oaks, California. The company operates a holding-company structure that incubates and supports four joint-venture production studios — 3 Ball Productions, Jeff Jenkins Productions, Warehouse Studios, and Superluna Studios — each led by independent producers who retain creative autonomy while accessing 3BMG's shared infrastructure, business affairs, and distribution relationships.

3BMG's core product is original unscripted television content: reality series, docuseries, competition formats, dating shows, and lifestyle programming. The company holds an active catalog of 60+ titles including established franchises such as Bar Rescue, Bling Empire, The McBee Dynasty, The Secret Lives of Mormon Wives, MasterChef, and The Biggest Loser. Underlying production capability is centered on full-service television production infrastructure — development, physical production, and post-production — rather than proprietary technology platforms; the company's primary technical asset is its production pipeline and producer relationships rather than software IP.

The business model is B2B content licensing and production services. 3BMG does not sell directly to consumers; instead, it licenses programming and collects production fees from a broad base of enterprise buyers spanning 40+ broadcast networks, cable channels, and streaming platforms — including NBCUniversal, HBO Max, Netflix, Hulu, Bravo, History, Disney+, Peacock, Prime Video, Discovery+, and Paramount+. Revenue mechanics operate on a per-project, per-license basis with no publicly disclosed pricing. Go-to-market is relationship-driven sales to network and platform programming executives, augmented by PR coverage in trade publications (Deadline, Variety, Vogue, The Wrap) and direct-to-producer onboarding via the joint venture model.

Name

3 Ball Entertainment

Legal name

3BMG, LLC

Website

https://3ballentertainment.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

3 Ball Media Group (3BMG) is a US-based production holding company that incubates four producer-led unscripted television studios and licenses 60+ reality and docuseries titles to 40+ broadcast networks, cable channels, and streaming platforms including NBC, Hulu, Netflix, and Bravo.

Ownership category

akta.pro rank

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Content Production and Licensing: 3BMG produces original series and content through its joint ventures (3 Ball Productions, Jeff Jenkins Productions, Warehouse Studios, Superluna Studios) and licenses programming to broadcast networks, cable channels, and streaming platforms. Revenue is generated through production fees, licensing deals, and content sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

3 Ball Media Group (3BMG) is a creative and production enterprise that incubates and supports producer-led joint venture studios (3 Ball Productions, Jeff Jenkins Productions, Warehouse Studios, and Superluna Studios). The company develops and produces original reality television, docuseries, and unscripted programming across multiple genres, licensing the resulting content to broadcast networks, cable channels, and streaming platforms for distribution.

Product overview

3 Ball Media Group (3BMG) is a creative and production enterprise operating as a media holding company with multiple production studios. The company provides infrastructure, support services, and growth opportunities for producers who serve as lead creatives for their respective production labels. Under the 3BMG umbrella are four joint venture production studios: 3 Ball Productions, Jeff Jenkins Productions, Warehouse Studios, and Superluna Studios. These studios collectively produce a diverse portfolio of reality television series, documentary programming, and lifestyle content across multiple networks and streaming platforms including HBO Max, NBC, Netflix, Hulu, Bravo, Discovery, History Channel, and many others. The content spans genres including reality competitions, dating shows, home renovation, cooking, docuseries, and pet-related programming.

Differentiator

Problem solved

Functional benefit

Brands

• 3 Ball Productions: Television production label under 3BMG
• Jeff Jenkins Productions
• Warehouse Studios
• Superluna Studios

Products and services

• 3 Ball Productions
• Jeff Jenkins Productions
• Warehouse Studios
• Superluna Studios
• Bar Rescue
• The McBee Dynasty
• Love Overboard
• Million Dollar Nannies
• History's Greatest Machines with Dolph Lundgren
• Designed To Last
• The Secret Lives Of Mormon Wives
• Bling Empire
• My Unorthodox Life
• Iron Chef: Quest for an Iron Legend
• Come Dance With Me
• Coming Out Colton
• My Cat From Hell
• Kitten Bowl
• Guardians of the Glades
• The Ghost Town Terror
• MasterChef
• The Biggest Loser
• Beauty and the Geek
• Tampa Baes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• 3 Ball ProductionscoreStrategic or Co-development PartnerA joint venture production company under the 3BMG umbrella, led by established and emerging producers. 3 Ball Productions creates reality and unscripted content for broadcast and streaming platforms.
• Jeff Jenkins ProductionscoreStrategic or Co-development PartnerA production joint venture under 3BMG led by producer Jeff Jenkins. Produces shows including The Secret Lives of Mormon Wives and My Unorthodox Life.
• Warehouse StudioscoreStrategic or Co-development PartnerA production company joint venture operating under 3BMG. Part of the creative enterprise housing multiple production labels.
• Superluna StudioscoreStrategic or Co-development PartnerA production company joint venture under 3BMG. Part of the creative enterprise supporting producers across all genres and mediums.
• Babygrande PRminorGTM or Marketing PartnerPublic relations firm representing 3BMG. Contact: Leslie Oren, 310-300-3195.
• Range Media PartnersminorOthersTalent management and entertainment company representing 3BMG. Contacts include Denise Draper (Direct: 424-403-1500) and Michael Kagan (Direct: 424-403-1549).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Banijay Group: World's largest independent content producer and distributor, with deep expertise in unscripted, reality, and entertainment programming. Direct comparable to 3BMG given both license reality franchises to major streamers and broadcasters.
• Fremantle: Global production group producing entertainment, drama, and unscripted content for broadcasters and streamers worldwide. Comparable to 3BMG as a producer of reality and entertainment programming distributed across major networks.
• ITV Studios: Global production and distribution arm producing entertainment, drama, and unscripted content for broadcasters and streamers. Comparable to 3BMG as a multi-label production group licensing to international platforms.
• Shed Media: Independent production company producing unscripted and reality programming including The Real Housewives franchises. Direct peer to 3BMG as an unscripted specialist producing for cable networks and streaming platforms.
• Endemol Shine North America: Major reality and unscripted producer behind formats like Big Brother, MasterChef, and Deal or No Deal. Closely comparable to 3BMG given shared format DNA in reality competitions and lifestyle shows.
• Bunim/Murray Productions: Independent US production company behind The Real World, Keeping Up with the Kardashians, and Project Runway. Direct peer to 3BMG as a reality/unscripted specialist licensing to major networks and streamers.
• Magical Elves: US-based reality and docuseries producer behind Top Chef and Nailed It!. Comparable to 3BMG given similar focus on unscripted and food/lifestyle formats distributed across major networks and streaming platforms.
• All3Media: Independent TV production group housing multiple production labels producing entertainment, factual, and reality content. Closely mirrors 3BMG's multi-label JV structure serving US and UK broadcasters.

Broad incumbents

• Sony Pictures Television: Major studio producing and distributing scripted and unscripted programming globally. Comparable to 3BMG as both produce reality and entertainment programming, though Sony operates at significantly greater scale across formats.
• Warner Bros. Television Studios: Major US studio producing scripted and unscripted content for broadcast and streaming. Comparable to 3BMG as both produce reality/unscripted programming, though Warner Bros. operates at significantly broader scale across formats and territories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/3bmgla
• Xx.com/3ballent
• Facebookfacebook.com/3ballentertainment
• LinkedInlinkedin.com/company/3-ball-entertainment-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Ball Entertainment