Rob Rueseler & Associates

Name

Rob Rueseler & Associates

Legal name

Rob Rueseler & Associates

Website

https://rueselerandassociates.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rob Rueseler & Associates is an independent insurance agency in Cape Girardeau, Missouri, selling life, health, Medicare, property and casualty, disability, and long-term care products to individuals and families via a consultative, sales-led model and carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro industry

PRIMARYFSAAACAI

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAAAAF

Financial Planning & Goals-Based Advice (Mass Affluent)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

Keywords

• Life insurance agency
• Health insurance broker
• Medicare supplements
• Property casualty insurance
• Long-term care insurance

Headquarters

HQ city

Cape Girardeau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Product Commissions: Revenue generated through commissions from insurance product sales including life insurance, health insurance, Medicare plans, property and casualty insurance, disability insurance, and long-term care solutions. As an independent insurance agency, they earn commissions from insurance carriers for policies placed on behalf of clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rob Rueseler & Associates is an independent insurance agency that distributes life insurance, health insurance and Medicare plans, property and casualty insurance, and disability and long-term care solutions to individuals and families in the Cape Girardeau, Missouri area. The firm operates as a carrier intermediary, placing policies with insurance providers such as MassMutual and earning commissions, while providing consultative advisory and policy servicing to retail clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Life insurance coverage that provides financial protection to beneficiaries upon the policyholder's death, offering financial security for families.
• Health Insurance & Medicare
• Property & Casualty Insurance
• Disability Insurance & Long-Term Care Solutions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MassMutualcoreStrategic or Co-development PartnerRob Rueseler & Associates operates as an insurance agency with access to MassMutual products and resources. The company website links to MassMutual's Compass platform for customer relationship summaries, indicating a carrier partnership for insurance product distribution. MassMutual provides the underlying insurance products while the agency provides advisory, sales, and servicing to end customers.

Broad incumbents

• Farmers Insurance: National P&C and life insurer with an independent agent distribution model selling auto, home, life, and small-business coverage to households — overlaps with the agency's property & casualty and life offerings via similar agent channels.
• State Farm: Largest U.S. personal lines insurer with a captive/independent agent distribution model selling auto, home, life, and health coverage to individuals and families — a much larger incumbent operating the same multi-line, agent-led insurance model as Rob Rueseler & Associates.
• Edward Jones: National financial advisory firm providing investment, retirement, and insurance products through a branch-based local advisor model — directly comparable community-embedded, advisor-led distribution strategy.
• New York Life: Mutual life insurer with a career-agent distribution system selling life, long-term care, retirement, and investment products to individuals and families — comparable integrated insurance-plus-wealth model at much larger scale.
• Allstate: Major U.S. insurer distributing property, casualty, life, and financial products through independent and exclusive agents — broadly comparable multi-line agency distribution, though at national scale.
• Primerica: Financial services company distributing term life, mutual funds, and other products to middle-income households through a representative-based model — overlaps the agency's mass-affluent individual and family target segment with a comparable advisor-led distribution approach.
• Northwestern Mutual: Financial services firm combining life insurance, disability income, and wealth advisory through a career financial advisor network — a scaled analog of the agency's life/disability/LTC plus financial planning approach.
• MassMutual: Mutual life insurer and the agency's named core carrier partner — operates a general-agent and financial-professional distribution system for life, disability, retirement, and wealth products that mirrors the agency's product mix at carrier scale.

Regional players

• Shelter Insurance: Missouri-headquartered regional insurance carrier selling auto, home, life, and financial products through local agents — closely comparable geographic and product footprint within the same state service area.
• COUNTRY Financial: Midwest-based insurance and financial services company distributing auto, home, life, and retirement products through local agents — analogous regional multi-line agency model.

Market position

Customer concentration

• Facebookfacebook.com/robrueselerandassociates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rob Rueseler & Associates