Lameri

What Lameri does

Lameri S.p.A. is an Italian cereal transformation and commerce company headquartered in San Bassano (Cremona), founded in 1968, operating as part of the Lameri Group alongside Secondo Vergani. The company operates four dedicated production lines that cover three principal processing technologies: extrusion, traditional cooking, and puffing/soffiati. Finished output includes breakfast cereals (flakes, mueslis, rice crispies, cereal bars), cereal-based flours, soy-based products, pearled and dehusked cereals, crispies, crunchies, special coatings, and granules, plus a parallel organic line. The technology platform is conventional industrial food processing with multi-format flexibility (industrial packaging, bag-in-box, personalized bags, single portions).

Lameri runs a three-pillar revenue model. First, it manufactures private label cereals for major Italian grocery, large-scale distribution, and discount retail chains, offering customized recipes and exclusive formulations. Second, it sells finished branded products under seven proprietary sub-brands (Breakfast Energy, activity, activity ho.re.ca., Cà del granbosco, Break energy, Lameri Cereals, Più Cereali Bio) covering children, adults, sports consumers, and Ho.Re.Ca. customers. Third, it supplies industrial semi-finished products (semilavorati) including flakes, flours, extruded cereals, soy-based and organic variants, directly to industrial bakeries and biscuit factories. Pricing is quotation-based and not publicly disclosed. Marketing is anchored on participation in six major international trade fairs (Biofach, Gulfood, Expo West, PLMA, Prodexpo, ProSweets) and a corporate website. The company also operates under Italian Legislative Decree 231/2001 governance with an appointed Supervisory Body, and employs between 251 and 500 staff, including a documented program supporting employees with disabilities.

Name

Lameri

Legal name

Lameri S.p.A.

Website

https://lameri.it

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Lameri S.p.A. is an Italian cereal manufacturer operating since 1968 in San Bassano, producing private label and branded breakfast cereals plus industrial semilavorati (flakes, flours, extruded, puffed, soy-based, organic) for retail chains, Ho.Re.Ca., and food manufacturers.

Ownership category

akta.pro rank

Product category

Cereal Processing & Breakfast Cereal Manufacturing

NAICS

Breakfast Cereal Manufacturing (31123), Breakfast Cereal Manufacturing (311230), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Grain Mill Products (2040)

akta.pro primary industry

Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)

akta.pro secondary industries

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

Keywords

• Cereal processing
• Breakfast cereal manufacturing
• Private label production
• Industrial cereal ingredients
• Organic cereal products

Headquarters

HQ city

San Bassano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Label Manufacturing: Production of cereals under private label brands for major retail chains (GD, GDO and discount), offering personalized service and customized recipes for the breakfast segment.
2. Retail Branded Products: Sale of finished cereal products under proprietary brands: Breakfast Energy, activity, activity ho.re.ca., Cà del granbosco, Break energy for retail and Ho.Re.Ca. channels.
3. Semilavorati (Industrial Ingredients): Production and sale of semi-finished cereal products (flakes, flours, extruded cereals, soy-based products) to industrial bakeries and biscuit factories.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Lameri S.p.A. transforms and trades cereals through three core offerings: (1) private label cereal manufacturing for major retail chains with customized recipes, (2) proprietary branded retail products (Breakfast Energy, activity, Cà del granbosco, Break energy, Più Cereali Bio, Lameri Cereals) sold to consumers, and (3) industrial semi-finished products (semilavorati) including flakes, flours, extruded cereals, soy-based products, puffed cereals, and crispies supplied to industrial bakeries and biscuit manufacturers.

Product overview

Lameri S.p.A. is an Italian cereal company operating since 1968 in the transformation and commerce of cereals. The company offers a dual business model: (1) Retail products under multiple proprietary brands including activity, Breakfast Energy, activity ho.re.ca., Cà del granbosco, Break energy, Più Cereali Bio, and Lameri Cereals, providing breakfast cereals, mueslis, rice crispies, and cereal bars; and (2) B2B semi-finished products (semilavorati) including flakes, flours, extruded cereals, soy-based products, pearled/dehusked cereals, puffed cereals, crispies, crunchies, special coatings, granules, and VALICER for industrial bakeries, biscuit manufacturers, and food processors. The company also provides private label manufacturing services for major retail chains.

Differentiator

Problem solved

Functional benefit

Brands

• Breakfast Energy: Breakfast cereal line dedicated to foreign clients with information in 8 languages.
• activity
• activity ho.re.ca.
• Cà del granbosco
• Break energy
• Lameri Cereals
• Più Cereali Bio

Products and services

• Private Label Cereal Manufacturing Customized cereal manufacturing service for private label brands of major retail chains, offering personalized recipes and exclusive solutions for the breakfast market.
• activity Complete line of breakfast cereals targeting children, adults, and sports enthusiasts, produced with technologically advanced facilities.
• Breakfast Energy Breakfast cereal line dedicated to international clients with product information available in 8 languages.
• activity ho.re.ca. Breakfast cereal line dedicated to collective catering, available in standard 500gr formats and customized versions.
• Cà del granbosco Breakfast cereal line combining cereal lightness with essential nutrients for energy and vitality for adults and children.
• Break energy Cereal bar line ideal for a tasty, practical, and light snack, designed for sports enthusiasts.
• Più Cereali Bio Organic breakfast cereals line dedicated to those choosing simple, natural, and delicious products with versatile use.
• Lameri Cereals Organic cereal line formulated with raw materials grown according to organic farming rules, without chemical additives.
• Semilavorati (Industrial Semi-finished Cereal Products) Industrial semi-finished products including flakes, flours, extruded cereals, soy-based products, pearled/dehusked cereals, puffed cereals, crispies, crunchies, special coatings, granules, and VALICER for industrial bakeries and biscuit manufacturers.
• Semilavorati Bio (Organic Semi-finished Products) Organic semi-finished products including puffed cereals (croccali), traditional laminates, and extruded cereals for organic food production.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Major food industry brands (Co-packer relationships)coreOEM/ Whitelabel/ Licensing PartnerLameri acts as co-packer for large food industry brands, providing manufacturing expertise and facilities for exclusive cereal recipes in the breakfast segment. The company offers its know-how to develop new recipes and exclusive solutions for private label customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valpiform: Italian private label breakfast cereal manufacturer with extrusion and traditional cooking capabilities, serving European retail chains with own-brand cereals. Closest direct peer by product type, scale band, and private label focus.
• Colussi Group: Italian breakfast cereals and biscuits/crackers manufacturer with a comparable mix of branded and private label production, serving similar Italian and European retail customers. Directly comparable on product category (cereals/crackers), geography, and multi-channel GTM.
• Pedon: Italian cereal, legume, and grain processor serving both retail brands and B2B industrial customers across Europe. Comparable on grain transformation capabilities, Italian/European footprint, and multi-channel distribution model.
• Deco Industrie: Italian private label food manufacturer serving discount and large-scale retail channels, including cereal and breakfast products. Comparable in the private label and discount channel focus that defines Lameri's primary GTM.
• Ceccato Industrie: Italian producer of breakfast cereals and cereal-based products with strong private label manufacturing operations for European retailers. Comparable in product category, B2B orientation, and customer base.

Broad incumbents

• Dr. Oetker: German multinational food manufacturer with broad portfolio spanning cereals, baking, and frozen products. Overlaps with Lameri in cereal manufacturing and B2B/private label, but operates at significantly greater scale and across multiple categories.
• Kellogg's (now Kellanova / WK Kellogg Co): Global breakfast cereal incumbent selling brands such as Special K, Corn Flakes, and All-Bran across Europe, and a major producer of retailer private label cereals. Competes with Lameri for both branded shelf space and private label contracts.
• Brioche Pasquier: French family-owned bakery and cereal products group with European retail private label operations. Comparable in mid-sized European family-owned positioning, multi-channel GTM, and private label manufacturing for major retailers.
• Cereal Partners Worldwide (Nestlé / General Mills JV): Multinational breakfast cereal joint venture of Nestlé and General Mills producing brands like NESQUIK, Fitness, and Cheerios across Europe. Direct overlap on breakfast cereals, private label manufacturing capability, and European retail customer base, but at vastly larger scale.

Emerging players

• Schär: Italian gluten-free and specialty cereal/bakery manufacturer with strong European retail presence in the free-from and specialty nutrition segment. Comparable in Italian origin, cereal manufacturing, and retail channel focus, with adjacency in the premium/specialty nutrition growth segment Lameri could pursue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lameri