TradePoint

What TradePoint does

Trade Point BV (operating as TradePoint) is a Dutch private wholesale company founded in 1992, headquartered in Arnhem, Netherlands, with a distribution center in 's-Heerenberg near the German border. The company provides logistics, order fulfillment, sales, marketing, sourcing, and product development services in support of a focused two-SKU consumer products portfolio: Quick'n Brite, a biodegradable multi-purpose cleaner available in paste (yielding up to 50 liters of detergent) and concentrated liquid form, and the Balbo Power Pad, a reusable super-fibre cleaning pad that removes tough stains using only water, alongside its Power Pad Mini variant.

TradePoint operates a custom-developed Warehouse Management System to manage inventory, distribution, and customer service levels across its channels. The company distributes products through major retailers in the Netherlands and Germany, additional stores and online providers across Germany, Austria, and the Benelux region, and its own e-commerce webshop for direct-to-consumer sales. The 's-Heerenberg facility, with 2,400 pallet places and 200 sq m of production space, enables 24-hour delivery to its core European markets.

The company's go-to-market combines direct-to-consumer e-commerce with multi-channel retail distribution, supported by historical first-mover adoption of Direct Response Television (DRTV) marketing in the 1990s and ongoing use of online internet marketing. TradePoint is bootstrapped, founder-controlled, and operates with 11-50 employees, targeting horizontal consumer-household demand with products positioned as eco-friendly, non-toxic, and cost-effective substitutes for multiple specialized cleaning agents.

Name

TradePoint

Legal name

Trade Point BV

Website

https://tradepoint.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

TradePoint (Trade Point BV) is a Dutch wholesale company founded in 1992 that distributes two eco-friendly household cleaning products — Quick'n Brite multi-purpose cleaner and Balbo Power Pad — to consumers in the Netherlands, Germany, Austria, and Benelux via major retailers and its own e-commerce webshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations

Revenue model

1. Product Sales: TradePoint generates revenue through the sale of consumer products including Quick'n Brite cleaning products and Balbo Power Pad cleaning pads. Products are sold through major retailers, online providers, and their own e-commerce webshop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

TradePoint is a wholesale and consumer products company that sources, develops, and distributes branded household cleaning products — primarily Quick'n Brite multi-purpose cleaner and Balbo Power Pad cleaning pads — to consumers in Holland and Germany through major retailers, online providers, and its own e-commerce webshop. It also provides logistics, order fulfillment, sales, marketing, sourcing, and product development services to retail partners.

Product overview

TradePoint offers a focused portfolio of two household cleaning products: Quick'n Brite multi-purpose cleaners (available in paste and concentrated liquid forms for cleaning floors, kitchens, bathrooms, and more) and Balbo Power Pad cleaning pads (a reusable super-fibre pad for removing tough stains from hard surfaces using only water). Both products are positioned as eco-friendly, non-toxic alternatives to traditional cleaning products.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick'n Brite An environmentally safe, non-toxic, biodegradable multi-purpose household cleaner available as a 340ml formulation, paste (dilutable to up to 50 liters of detergent), and concentrated liquid. Designed to replace all conventional household cleaners and remove tough stains across floors, kitchens, bathrooms, leather upholstery, clothing, windows, mirrors, carpets, and more. Safe for use around children, pets, and food.
• Balbo Power Pad A reusable super-fibre cleaning pad (standard size 4 x 6 x 1 cm) that removes tough streaks and stains from hard surfaces using only water — including tea stains, water scale, ingrained grease, wood marks, and children's marker scribbles. Also available as Balbo Power Pad Mini (pack of 20) for small single jobs and hard-to-reach spots on sinks, pans, cookware, hot plates, stainless steel, plastic, doors, floors, garden furniture, sports shoes, leather upholstery, rims, and spokes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Procter & Gamble: Global FMCG giant owning major cleaning brands (Fairy, Mr. Clean, etc.). Comparable as the dominant incumbent in the household cleaning category where TradePoint competes; sets the scale, marketing-spend, and shelf-share benchmark TradePoint operates against.
• Henkel: German FMCG company with major cleaning and laundry brands including Persil, Vernel, and Bref. Highly comparable as a German-headquartered CPG incumbent in laundry and home care that defines the competitive structure TradePoint faces across the DACH region.
• Reckitt Benckiser: British FMCG company owning major cleaning brands (Cillit Bang, Finish, Vanish). Comparable as a major incumbent in household cleaning with global distribution and marketing capabilities that shape TradePoint's competitive market context.

Direct peers

• HG International: Dutch company that manufactures and distributes specialty cleaning products under the HG brand. Highly comparable to TradePoint as a Netherlands-headquartered specialty cleaning business combining branded products with retail distribution across the Benelux and broader European market.
• Werner & Mertz: German eco-friendly cleaning products company that owns the Frosch brand. Directly comparable to TradePoint for its DACH-region focus, eco-positioning (biodegradable, plant-based formulas), and branded household cleaning products distributed through retail partners.

Emerging players

• Ecover: Belgian eco-friendly cleaning products company (now part of SC Johnson). Comparable to TradePoint in its pioneering eco-positioning and household cleaning focus, though operating at larger scale with broader geographic reach and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tradepoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradePoint