What Restaino & Associates REALTORS does

Restaino & Associates REALTORS is a private, full-service residential real estate brokerage serving South Central Wisconsin. The company operates nine physical office locations anchored by its Fitchburg headquarters and extending across Madison (three offices), Mount Horeb, New Glarus, Sun Prairie, Portage, and Baraboo, supported by more than 100 licensed real estate agents. Its core product is a consumer-facing property search platform (restainohomes.com) that surfaces active listings, open houses, and new-to-market homes, complemented by market data reports, a home valuation tool, and a mortgage calculator. The firm extends its offering through two wholly-owned sub-brands — Restaino Edge (concierge services for buyers and sellers) and Restaino Relocation (a dedicated, full-time relocation department) — and bundles the transaction experience with trusted providers for title (Essential Title WI) and home warranty (UHP Warranty).

The firm's technology foundation is the third-party Lone Wolf Real Estate Technologies/PropertyBase platform, which powers listing management, agent websites, CRM, and the consumer-facing search experience. This is a standardized SaaS stack rather than proprietary technology, meaning the firm's competitive positioning rests on local market presence, agent quality, and service breadth rather than on differentiated technology. Go-to-market is sales-led and direct: licensed agents engage individual residential buyers and sellers across the firm's office network, supported by content marketing (website, community profiles, market insights) and agent-driven referral networks.

Restaino & Associates earns revenue through traditional residential brokerage commissions on home buy/sell transactions, with agents selecting from multiple commission plans and the firm emphasizing that no franchise fee is charged. The ownership is family-led, with Michael Restaino and Ronald Restaino identified as principals, and the company is privately held with no institutional investors, funding rounds, or public-market references disclosed.

Name

Restaino & Associates REALTORS

Legal name

Restaino & Associates

Website

https://restainohomes.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Restaino & Associates REALTORS is a private residential real estate brokerage operating 9 offices and 100+ agents across South Central Wisconsin, serving individual home buyers, sellers, and relocating clients via commission-based transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Relocation services
• Real estate agent services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property buying and selling transactions. Agents participate in their choice of commission plans with no franchise fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Restaino & Associates REALTORS is a Wisconsin-based residential real estate brokerage that helps individuals buy and sell homes across southern Wisconsin. The firm operates through a network of 100+ licensed agents across nine office locations, providing personalized property search, listing, and transaction services, supplemented by a dedicated relocation department and a concierge sub-brand.

Product overview

Restaino & Associates REALTORS operates a real estate platform powered by Lone Wolf Real Estate Technologies/PropertyBase, offering a unified suite of services for home buyers and sellers in Wisconsin. The core product is the property search platform featuring listings, market insights, and agent search functionality. Add-on services include home valuation tools, mortgage calculators, and market data reports. The company also operates two sub-brands: Restaino Edge Concierge for premium support services and dedicated Relocation Services for newcomers to the area. An agent recruitment platform supports growth of their agent network across nine Wisconsin offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage helping individual home buyers and sellers across southern Wisconsin with property search, listing, and transaction management, delivered by 100+ licensed agents.
• Relocation Services Specialized relocation assistance for individuals and families moving to the southern Wisconsin area, staffed by full-time relocation professionals.
• Restaino Edge Concierge Services Concierge service operated as a sub-brand providing additional support and services to home buyers and sellers during their real estate transactions.
• Market Insights Reports Housing market data reports providing statistics on average sale prices, new and sold properties, days on market, and price-per-square-foot for various Wisconsin regions, delivered as a subscription report.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Essential Title WIminorOthersTitle services provider listed as trusted provider for real estate transactions
• Restaino EdgeminorOthersConcierge services provider offering additional services to clients during real estate transactions
• UHP WarrantyminorOthersHome warranty provider listed as trusted provider for real estate transactions
• Lone Wolf Real Estate TechnologiescoreTechnology or IntegrationTechnology platform provider powering the company's website, listing management, agent tools, and CRM systems
• South Central Wisconsin Multiple Listing ServicecoreTechnology or IntegrationMLS data provider for listing information and market data across the service area

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Coldwell Banker Success: Wisconsin-based Coldwell Banker affiliate serving the Madison area with residential sales and relocation services; comparable franchise model competing for similar clients.
• Century 21 Affiliated: Large Wisconsin-based Century 21 franchise network with offices across the Madison region; competes directly for franchise-fee-tolerant agents and listings.
• Restaino & Associates (RE/MAX Preferred): RE/MAX-affiliated Madison brokerages compete directly with Restaino for agent recruitment and seller/buyer relationships in the same submarkets.

Broad incumbents

• Compass: National tech-enabled brokerage actively recruiting top agents in secondary markets like Madison with equity and lead-generation tooling. Competes for agent talent and seller-side listings.
• eXp Realty: Cloud-based brokerage with a revenue-share / equity model that competes aggressively for high-producing agents in Wisconsin with capped commission splits and ownership participation.

Emerging players

• Redfin: Tech-enabled brokerage operating in select Wisconsin metros with a salaried-agent model; competes for consumer mind-share and lower-fee seller listings.

Direct peers

• The McGrady Group: Madison-based boutique residential real estate team within a larger affiliated brand, competing head-to-head for buyers and sellers in the Madison MSA.
• First Weber Realtors: Wisconsin-headquartered regional brokerage operating across the state, including Madison. Comparable independent (non-franchise) model competing for the same agent talent and consumer transactions.
• Stark Company Realtors: Madison-area independent residential brokerage with multiple offices and a large agent roster. Direct competitor for listings, buyer agency, and relocation in the same South Central Wisconsin footprint.

Others

• Lone Wolf Real Estate Technologies (PropertyBase): Technology vendor powering Restaino's listing, CRM, and website platform. Adjacent ecosystem participant whose product roadmap and pricing materially affect Restaino's operating economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/restainohomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Restaino & Associates REALTORS